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Should You Consider Celebrity Endorsements for Your Brand

5W PR

Celebrity endorsements have been a staple of marketing and advertising for decades. From Hollywood A-listers to sports superstars, brands have often turned to famous faces to promote their products or services. Industry experts Partner with respected figures in the industry or niche who are known for their knowledge and authority.

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PR Glossary: 30 Key Terms and Insights Every Professional Should Know

Newsfile

A press release (also known as a news release) is an official statement issued by an organization to announce news, events, product launches, or other relevant information. It helps organizations stay informed about their reputation, competitors, and industry trends. Brand advocates include customers, employees, and influencers.

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How PR Can Elevate Your Video Marketing Campaigns

Burrelles Fresh Ideas

These people range from customers, investors, journalists, and employees to business partners. These strategies help brands connect with their audience, stand out in their industry, and create a positive reputation. A PR team excels in conducting market research, analyzing industry trends, and understanding the competitive landscape.

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Journalism statistics: 7 media relations takeaways from the 2023 State of the Media Report by Cision

Sword and the Script

27% said newswires; 23% said industry experts; 20% said press releases [ostensibly those that aren’t sent over a wire service]; 16% said internal spokesperson; and 4% said customers of a brand. Do your industry reading. Listen to industry podcasts. When you pitch a story, you need to be credible too. What do they find credible?

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What Does PR Stand For?

PR Fuel

Another word for paid media is advertising. You earn it with your company’s activities, product launches, events, and updates. You can share relevant company information with them like product launches, events in their communities, and important updates. There are three types of media: Paid Media.

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Decoding Facebook’s Changes: 5 Ways PR Professionals Can Generate Reach and Impact in 2018

Business Wire

For PR pros, Facebook Live is a terrific way to supplement a product launch , to bring viewers to a hosted event , provide tips on how to maximize the use of your product , interview industry experts , provide market updates and more. The next time you launch a new product feature, add FB Live to your list of tactics.

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How To Write A Rock-Solid PR Plan

ImPRessions - Crenshaw Communications

Supporting a product launch? Prioritize your audiences, from customers to stakeholder groups that may include employees, funders, distribution partners, and others. The communications goals should align with or complement those of marketing, advertising, and sales – but they don’t have to be the same.

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