ImPRessions - Crenshaw Communications

APRIL 8, 2021

A new survey of 31,000 people in 27 countries has documented what most of us in PR know – Big Tech has a reputation problem. Worse, social media companies averaged a score of just 46, below all other business categories. One industry that’s a match for Big Tech may be the one that funds it — Big Advertising.

Reputation 305

Reputation Privacy Data Advertising 305

PRSay

OCTOBER 4, 2021

Likewise, it’s important to educate organizations on the difference between earned media and advertising. Earned media is exactly that — earned — and it’s built on pitching and nurtured relationships. Furthermore, a well-rounded media relations campaign needs to utilize multiple communications channels.

Media Relations 202

Media Relations Media Pitching Case Study 202

Prohibition

JULY 7, 2022

Social media has evolved yet again throughout June, with changes and new test features being introduced across multiple platforms – giving social media marketers more trends to keep an eye on. These changes are important for any brands advertising on the platform through their own pages, or through influencers.

Instagram 118

Instagram Video Twitter Facebook 118

ImPRessions - Crenshaw Communications

DECEMBER 19, 2023

Nearly two full weeks after protests by right-of-center celebrities and activists raged on social media, it finally issued a tepid response that said…well, not much. A seemingly minor marketing promotion precipitated the boycott, but AB’s response to the situation didn’t help.

Banking 212

Banking Nonprofit Twitter Advertising 212

ISEBOX

OCTOBER 19, 2016

So, if it’s all about the need for speed in the current communications landscape, why is pharma so slow to embrace social media promotions? Marketers know that social media isn’t just a trend: It’s indispensable to brand identity and product promotion. YouTube: 1 billion. And that’s just the Top 3, as of October 1, 2016.

Pharmaceuticals 70

Pharmaceuticals Social Media Healthcare Marketing 70

Sword and the Script

MAY 21, 2024

According to the survey: “Digital dominates a growing share of paid media spend, taking 57.1% Top channels include search (13.6%), social advertising (12.2%) and digital display advertising (10.7%). The idea is you can review these documents and see how your organization’s usage maps comparatively.

Agency 96

Agency Survey B2B Media 96

Cision

DECEMBER 19, 2017

Not Having a Documented Content Strategy. When it comes to content marketing mistakes, it’s easy to focus on tactics, but the number one content marketing mistake by far is not having a documented strategy. In fact, the study found that 60 percent of businesses with a documented strategy will get results.

Content Marketing 0

Content Marketing Marketing SEO Engineering 0

Sword and the Script

APRIL 2, 2024

Sword and the Script Media can help with B2B marketing, PR and social media. It grew eventually into a tech-based email list that was free for users with an advertising model. This helps understand the key points of an article without having to spend time reading the entire document. Reddit data.

Reddit 177

Reddit Software B2B Technology 177

Cision

APRIL 5, 2017

Far from a secret pheromone added to the air in a clothing retailer — or subliminal cues placed in television advertising — emotional, truth-based storytelling plays on a consumer’s state of mind and makes them want to believe. Duracell has long used imagery of emergency response professionals , and toys for kids in their advertising.

Brand 252

Brand Branding YouTube Social Media 252

ImPRessions - Crenshaw Communications

JULY 27, 2021

And that doesn’t mention studying reporters’ work when making briefing sheets, where we document their histories and interview style. For example, the kind of press coverage generated by a good PR campaign, earned media, can be more persuasive than advertising (paid media), but we don’t fully control the story.

Conference 368

Conference Pitching Agency Writing 368

PRSay

OCTOBER 17, 2022

Robertson says she has worked hard to verify social media accounts for the office, so that county residents will know the accounts and the information they provide are credible. Another process we went through was securing verifications of our social media. Like, “Hey, did you see this meme on social media?

Communications 183

Communications Video Social Media Facebook 183

Cision

APRIL 26, 2017

According to the Cision 2017 State of the Media Report , when communicators pair compelling messages with rich formats like photos, videos, social media posts, infographics and data, they can drive better and more accurate coverage and increase earned media opportunities. RISING 2017 MEDIA TRENDS.

Infographics 266

Infographics Brand Branding Video 266

ImPRessions - Crenshaw Communications

MARCH 14, 2019

A press release is a formal document from an organization or brand that communicates “newsworthy” information. With that in mind, feel free to download our own press release background document here. First is your own website or blog, where you can drive traffic through paid advertising, email newsletter or social media.

SEO 204

SEO Writing Advertising Advertising 204

PR Fuel

OCTOBER 14, 2022

Making connections with local bloggers in your community can also help potential customers learn more about your business through social media postings and word of mouth. It’s also important to pitch stories and ideas to the media whenever your business is having a special sale, event, or advertising campaign.

Small Business 90

Small Business Community Local Social Media 90

Communications Conversations

SEPTEMBER 14, 2022

The social media content world is an interesting place in 2022. Yet, brands continue to use it regularly in their social content. Advertising photography – You know the shots. If you’re struggling to find UGC on the social web, why not work directly with an engaged audience right under your nose?

Brand 215

Brand Branding Instagram Video 215

Karen Freberg

FEBRUARY 26, 2023

Investing in this formula: Document + Create + Advocate. In building something from the beginning – you have to share your experiences, updates, stories, and document these for others to see. Advertising, digital currency, PR, social media, branding, communication – these are some areas I will be a part of this year alone.

Conference 82

Conference Agency Resources Social Media 82

Konnect Agency

DECEMBER 19, 2019

2019 is quickly coming to an end, and whether you have a hired agency for social media, marketing/advertising, or public relations or handle communications in-house, we want to help you close it out with a bang! If you find any important documents, scan them, save them in your digital folder and properly file them.

Agency 75

Agency Analysis Social Media Advertising 75

Stephen Waddington

FEBRUARY 19, 2019

The report is as close to an admission as we’ve had from the government of the role of social media in influencing the Leave outcome of the 2016 Brexit referendum. But its final report is a single-minded document that blames Facebook for the pollution of the media with fake news and all that is wrong with political discourse.

Facebook 68

Facebook Report Radio Sports 68

Stephen Waddington

NOVEMBER 6, 2019

A similar approach applies to blogs and social media. Social media and blogs updating the public with essential information may continue. Check the policy documents listed below for full guidance. Social media and blogs that comment on government policies and proposals should not be updated.

Resources 62

Resources Communications Government Policies 62

Onclusive

MAY 10, 2018

. “One app I highly recommend is called SignEasy which, as its name suggests, makes it easy for you to sign documents via phone or tablet,” says Sarah Rose Attman, who launched her own PR firm two years ago. It’s a great listening tool to ensure your pitches are targeted.” ” This is a PR boon.

Storytelling 230

Storytelling Technology Tools Infographics 230

Doctor Spin

DECEMBER 21, 2023

What is an influencer media kit? PR Resource: Journalism vs PR What is a media kit? A media kit, also known as a press kit or PR package, is a collection of prepared documents and images for journalists and potentially for bloggers, influencers , partners, investors, etc. What is the best format for a media kit?

Media 52

Media Wikipedia Product Launch Journalism 52

Cision

MARCH 31, 2015

Over the years, we’ve documented media changes, saw the dominance of digital and the permeance of social media. But if advertising options are offered alongside the native content, it may be an advantage for those willing to pay to align their brands with those audiences. Social news revolution?

Facebook 120

Facebook Social Media Mobile Local 120

Stephen Waddington

DECEMBER 12, 2019

Trust in the media was 37%. The rise of social media and tech platforms in the last decade means that anyone can create and share content. Social media fulfils an unhealthy trait of the human nature that rejects the truth unless it confirms a bias. It’s not hard to understand why. It’s not all bad news.

Publicity 93

Publicity Media Facebook Newspapers 93

PR for Anyone

NOVEMBER 3, 2021

They found all these newspapers, cards, and historic documents in the wall of the home. And in special sections, preference is given to Realtors who advertise with us. He built the house into a hill and could live off the grid and it barely used electricity. There was a house in Prince William County that was being renovated.

Real Estate 223

Real Estate Local Pitching Media 223

Prohibition

FEBRUARY 16, 2021

That said, this dinosaur of a social network is catching pace. And it’s come just in time to help inform and shape your 2021 B2B social media marketing strategy. LinkedIn events provide a new way to engage with a business’ target audience on social media. Salesforce Advertising Studio. HG Insights.

LinkedIn 62

LinkedIn B2B Marketing Advertising 62

Communications Conversations

OCTOBER 8, 2021

Based on Monday’s event, and the laundry list of PR debacles Facebook is facing, my advice would be to ask yourself the following questions as soon as possible: 1: Are you relying on Facebook too much in your social media marketing plans? 2: Are you over-indexed in Facebook advertising vs. other platforms?

Energy 68

Energy Facebook Reddit Pinterest 68

MaccaPR

SEPTEMBER 9, 2019

Marketing and PR professionals marveled at how Popeyes Louisiana Kitchen turned an online duel with rival Chick-fil-A into $65 million in “free" advertising this past August when its. And the feud began, spilling out from social media into the chain's brick and mortar stores. 2 – Act at the Speed of Social Media.

Twitter 105

Twitter Marketing Social Media Viral 105

ImPRessions - Crenshaw Communications

MAY 18, 2018

While top-tier marketing and advertising are valuable, associated PR campaigns can help propel a brand to the next level of emotional attachment. For companies looking to differentiate themselves from the pack, PR (integrated with advertising and marketing) can help build a foundation of brand love. You feel connected to these brands.

Brand 149

Brand Branding Storytelling B2B 149

Business Wire

MAY 18, 2017

The struggles faced by Canadian news media professionals are well-documented. Declining advertising dollars, low subscription numbers, and the emergence and disruption of digital have all contributed to the financial hardships affecting many Canadian news publications.

Newspapers 177

Newspapers Industry Print Journalism 177

5W PR

APRIL 8, 2021

Communication has been dramatically changed by social media. With companies still trying to figure out the best way to utilize the power of social media platforms, one of the most well-known marketing tools has transformed its original purpose. An attachment of a word document will not be opened by the media.

Engineering 128

Engineering Writing Social Media Report 128

PR Fuel

SEPTEMBER 16, 2020

It’s a broad term that refers to all the ways your company interacts with the public and with the news media. The goal of PR is to create a positive image of your company and its leaders through a combination of news coverage and social media outreach. There are three types of media: Paid Media. Earned Media.

Crisis Communications 105

Crisis Communications Product Launch Crisis Reputation 105

Stephen Waddington

DECEMBER 30, 2019

First, the ease with which disinformation can be created and spread via social media has huge implications for public engagement and discourse in society. Second, structural issues in the mainstream media as it continues to transform to digital should be a concern for all practitioners. It’s a theme that Topi?

Government 103

Government Education Print Ethics 103

Cision

MAY 5, 2016

In 2012, Nielsen put numbers behind this by finding in its Global Trust in Advertising report that 92 percent of consumers around the world say they trust recommendations from friends and family above all other forms of advertising. In general, any time a client can attest to your value to them, that’s worth documenting.

Product Launch 120

Product Launch Meeting Advertising Advertising 120

Polaris

APRIL 7, 2015

By shooting enough footage to produce several videos, and promoting the video content through TV advertising, digital native advertising, earned media channels, and social media channels, the brand benefited from extensive exposure at a fraction of the cost. Q4: What is the price range for a professional video?

Video 100

Video Brand Branding Content Marketing 100

ImPRessions - Crenshaw Communications

AUGUST 9, 2018

Most baffling may have been @jack’s call for the media to step up in policing the lies, rumors, and conspiracies propagated by people like Jones. He tweeted, “it’s critical journalists document, validate, and refute such information directly so people can form their own opinions.

Twitter 136

Twitter Facebook Radio Interviews 136

ImPRessions - Crenshaw Communications

AUGUST 9, 2018

Most baffling may have been @jack’s call for the media to step up in policing the lies, rumors, and conspiracies propagated by people like Jones. He tweeted, “it’s critical journalists document, validate, and refute such information directly so people can form their own opinions.

Twitter 120

Twitter Facebook Radio Interviews 120

The Resolution Blog

JULY 30, 2019

Sure enough, @world_record_egg released a short, animated video to its followers revealing that it was promoting a mental health campaign by Mental Health America concerning social media use. Recently I’ve started to crack, the pressure of social media is getting to me,” claimed the video. “If Not for Airbnb, though.

Instagram 120

Instagram Examples Brand Branding 120