Cision

JANUARY 13, 2017

Advocacy for diversity and inclusion is an important tool to change this, as we begin to communicate this issue on a local and national level. To advance in the industry, individuals should also affiliate themselves with Public Relations Society of America which has local chapters around the country.

Local 120

Local Radio Community Tools 120

Stephen Waddington

DECEMBER 30, 2019

First, the ease with which disinformation can be created and spread via social media has huge implications for public engagement and discourse in society. Second, structural issues in the mainstream media as it continues to transform to digital should be a concern for all practitioners. It’s a theme that Topi?

Government 103

Government Education Print Ethics 103

Stephen Waddington

JUNE 23, 2019

The internet ad market #3 Mobile and telly ad and viewing parity The time spent on media versus advertising revenue is in sync for desktop (18% vs 18%), TV (33%) and mobile (34%). 4 Auto advertising The use of programmatic ad buying has grown from 10% of digital display advertising revenue in 2012 to 62% in 2018.

Report 81

Report YouTube Privacy Web 81

Sword and the Script

AUGUST 14, 2018

This was followed by “social networks and search engines bypassing traditional media” with 25%. The report didn’t break out numbers for the remaining challenges of “fake news, blurred lines between editorial and advertising, and issues around freedom of the press.”. 6) Technology that will change reporting.

Survey 103

Survey Report Media B2B 103

Mora Communications

NOVEMBER 7, 2017

Once press coverage has been garnered you can utilize it on your website and on your various social media platforms. It has been well documented when people are fact-gathering in order to make a decision about assisted living facilities and long-term care facilities they frequently look online and to their local media.

Strategy 40

Strategy Advertising Advertising Storytelling 40

Doctor Spin

APRIL 17, 2023

The hotel’s Loss Prevention Team went above and beyond, sending the family a package containing not only the stuffed giraffe but also a binder documenting Joshie’s “extended vacation” with photos of him at the spa, making friends with other critters and even driving a golf cart on the beach. 2012, May 17).

Strategy 52

Strategy Customer Service Airlines Hotels 52

Bad Pitch Blog

MARCH 17, 2012

Earlier this week, an ad rep for a media brand came to us with a sponsorship package that revolves around social voting. Social Madness riffs off college basketball''s bracket-style competition, its calendar-inspired moniker and it marries them with a social voting program. Oh the humanity! :: By Kevin Dugan, @prblog.

LinkedIn 47

LinkedIn Facebook Social Media Twitter 47

Sword and the Script

DECEMBER 5, 2017

It was in effect the coining of a term that characterized a strategy my team and I was already working on across traditional PR, digital marketing and social media. The authors have documented case studies used to support the notion of profitable content marketing. To be clear, the idea isn’t without merit.

Content Marketing 67

Content Marketing Case Study Marketing Conference 67

MaccaPR

AUGUST 26, 2015

Those feelings of nostalgia and a shared past bring our history to life, which allow us to collectively reminisce on social media about the way things were (or the way we’d like to remember them!). The souvenir booklet - a 40-page document with a “Which Came First?” Wells Fargo 's 11 museums across the U.S

Corporate 48

Corporate Examples Storytelling Brand 48

PR Fuel

JULY 24, 2018

It’s like the people writing the press releases suddenly forgot how to speak plain English, and instead decided to write a legal document so confusing nobody can understand it. Social media? Yet, these are all things we see in well over 90% of all press releases. Press releases don’t have to be complicated.

Pitching 40

Pitching Media Small Business Writing 40

MaccaPR

SEPTEMBER 9, 2019

Marketing and PR professionals marveled at how Popeyes Louisiana Kitchen turned an online duel with rival Chick-fil-A into $65 million in “free" advertising this past August when its. And the feud began, spilling out from social media into the chain's brick and mortar stores. 2 – Act at the Speed of Social Media.

Twitter 105

Twitter Marketing Social Media Viral 105

MaccaPR

DECEMBER 19, 2016

If so, you could share the gated content with them or, to make it easier (since you already have their contact information), share the actual PDF or Word document of content in advance of it being distributed to outsiders. Social media services like Edgar can help you reuse your best social posts to bring in more views.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

PR Fuel

OCTOBER 30, 2018

Whether you are posting on social media, writing a blog post, or commenting on another thread, the impression that people get of you and your business will stick. Email Marketing Plus Social Media Equals Astronomical Reach. 7 Tips on Writing the Perfect Welcome Email. This is as equally true online as it is in real life.

Communications 40

Communications Pitching Writing Social Media 40

ZudePR

MAY 31, 2015

You work in public relations, SEO, content marketing or social media marketing. The last one was in the form of a nice contract to develop a social media e-learning course for in-company training: simply based on one single referral. New Media New Tools New Audiences. You own a business and want to increase sales.

Communications 81

Communications How To Blogging Content Marketing 81

Buzzstream

FEBRUARY 9, 2024

For instance, this social media statistics post from Oberlo can sometimes be tough to build links to actively. These pages are typically found on library sites, educational websites, and local government websites. How to Pitch Listen to their podcast first and warm up the relationship by reaching out on social media if possible.

Google 71

Google Infographics Pitching Resources 71

Cision

JANUARY 14, 2016

Facebook and Twitter come to mind when someone mentions social media marketing. For instance, Facebook shows the best of your updates to no more than 20 percent of your fans or followers (in fact, 6 percent sounds like a more accurate figure), unless you “boost” your posts through paid advertising.

Marketing 120

Marketing Pinterest Mobile Social Media 120

PR Conversations

APRIL 21, 2016

This social media and community manager specialist corners Omar heating up lunch in the staff room (to take back to eat in his small office, so he can continue to go over the next two quarters’ financial projections the CFO requested by end of week), to seed him verse and script on a “program” being introduced.

Employee 40

Employee Internal International Corporate 40

Stephen Waddington

DECEMBER 12, 2019

Trust in the media was 37%. The rise of social media and tech platforms in the last decade means that anyone can create and share content. Social media fulfils an unhealthy trait of the human nature that rejects the truth unless it confirms a bias. It’s not hard to understand why. It’s not all bad news.

Publicity 93

Publicity Media Facebook Newspapers 93

Stephen Waddington

DECEMBER 15, 2021

These companies have a stranglehold on advertising and have effectively become a tax on small and medium-sized business. Regulators have been unable to keep up with the changes in media, not just from an anti-competitive standpoint, but also in adhering to ethical standards. Search engines are the most trusted form of media (56%).

Publicity 128

Publicity Government Guidelines Facebook 128

Masters in Communications

FEBRUARY 12, 2022

Today, we use many information sources to see what is going on around us, locally, nationally, and globally, with more emerging all the time. Mass communication is a subarea of communications studies in the US, and social science with some elements of physical science - especially when designing systems and technology to transmit messages.

Ethics 52

Ethics Communications Print Television 52

Stephen Waddington

NOVEMBER 19, 2017

This is an article and deck about the outlook for public relations and social media in 2018. I shared a first draft of this article as a Google Document via Twitter; with MA PR students at Newcastle University; and with colleagues at Ketchum on an international webinar. 3 Social media matures. But it’s not alone.

Publicity 164

Publicity Ethics Data Community 164