ImPRessions - Crenshaw Communications

JUNE 28, 2016

Universal pitching rules apply here, but a few twists are in order when it comes to getting out technology news. In some ways, pitching tech is more straightforward than working with mass media or consumer lifestyle publications, since the parameters for what tech journalists cover are more specific and well defined.

Pitching 180

Pitching Technology Trends Consumer 180

Cision

JUNE 2, 2016

Data was a hot topic at the 2016 PRSA Strategic Collaboration Conference. Communication professionals and influencers spoke about what data is important, how to humanize data and what to do with it once you have it. “We used to love data because we wanted to predict behaviors. Pitch Smart, Not Hard.

Data 120

Data Conference Measurement Pitching 120

PR Insiders

MAY 7, 2021

Sometimes the confusion lies around these same people’s very good understanding of the value of direct-response advertising, which is designed to get instant results by encouraging people to take some sort of action right now. The ROI of publicity isn’t as instant or as cut-and-dried as advertising. Case closed.

Data 78

Data Newspapers Analytics Measurement 78

Stephen Waddington

FEBRUARY 19, 2020

Limited data is available. Skidz PR Key Performance Indicators (KPIs) are as follows: Reach of 180 million people per month Advertising Equivalent Value (AVE) of £172 million per month Budget Skidz does not have a budget earmarked for PR activity. Women may also wear men’s underwear. This is a niche but unaddressed market opportunity.

Pitching 102

Pitching Instagram Agency YouTube 102

Cision

OCTOBER 14, 2016

In that time, he’s learned how to spot good pitches from a lightyear away. How do you prefer to receive pitches? Can you be pitched via these channels? I try to be easy to find and contact so if social pitching works for you, have at it. Harvey’s career started in the U.S. Blue Apron, not smart fridges.

Pitching 120

Pitching Trends Telecommunications Technology 120

Sword and the Script

FEBRUARY 2, 2019

People will say they dislike advertisements because of the disruptive nature of them. This is why the event is so interesting for marketers: it’s a moment to study the marketing pitch, storytelling and irrational behavior. Read more: Super Bowl 2019 Data via Marketing Charts. 1) The Big Game by the Numbers. Is it worth it?

Advertising 87

Advertising Advertising B2C Retail 87

Onclusive

MAY 4, 2020

Marketing strategies are being altered and advertising budgets are being slashed. They need to understand data: how to organize it, how to read it, how to interpret it. Here are two practical examples of using real-time data to react and pivot to media trends. The modern communicator is not just a great storyteller.

Crisis 464

Crisis Publicity Exercises Trends 464

Sword and the Script

MAY 7, 2024

Highlights included: There are more and more queries every day and the service has gain some 17,000 subscribers in just a couple of weeks; Using generative AI to pitch HERO queries is forbidden. “Generative AI is the new ‘don’t pitch off topic.'” a reporter has all the sources they need.

Software 85

Software Pitching Technology B2B 85

ImPRessions - Crenshaw Communications

NOVEMBER 4, 2020

Sponsored content is often confused with native advertising , but it’s actually a subset of it. The key difference is that native advertising looks more like a traditional ad and sponsored content is more like editorial. That’s why it offers a degree of credibility that some native advertising can lack. .

Advertising 334

Advertising Advertising B2B SEO 334

Sword and the Script

MAY 10, 2016

The news article is based on data in a report by software company ScribbleLive titled, “ The Eclipse of Online Ads.” As a result, the refrain “content marketing is better than advertising” is bounced around the marketing echo chamber. Pay-per-click advertising? Advertising and PR work better when they are working together.

Content Marketing 60

Content Marketing Advertising Advertising Marketing 60

Onclusive

JULY 18, 2017

As a result, about three quarters of marketers are planning to increase their PR budgets over the next five years, according to research from the Association of National Advertisers. Search for the definition of “PR attribution” and you’re unlikely to find much, because quantifying PR through data and analytics is a fairly new practice.

Comparison 294

Comparison Advertising Advertising Analytics 294

Sword and the Script

APRIL 2, 2024

It grew eventually into a tech-based email list that was free for users with an advertising model. However, I learned a lot about reporters and pitching in that capacity. This includes some improvements to relationship tracking and pitch analytics to evaluate successful pitches. Reddit data.

Reddit 177

Reddit Software B2B Technology 177

Sword and the Script

FEBRUARY 2, 2019

People will say they dislike advertisements because of the disruptive nature of them. This is why the event is so interesting for marketers: it’s a moment to study the marketing pitch, storytelling and irrational behavior. Read more: Super Bowl 2019 Data via Marketing Charts. 1) The Big Game by the Numbers. Is it worth it?

Advertising 60

Advertising Advertising B2C Retail 60

Sword and the Script

JUNE 6, 2023

The survey found: 57% are crafting pitches; 48% are writing copy for social media; 48% are writing press releases; 44% are using it for research; and 25% say they are using it for strategy and planning. One AI tools surfaces relevant media contacts based on your pitch or press release – and strives to predict how it will be received.

Survey 149

Survey Software B2B Pitching 149

PRSay

AUGUST 11, 2021

Having the ability to calculate the equivalent advertising value of stories arranged through media relations allows PR pros to prove their worth to organizational decision-makers. An up-to-date media relations strategy should include pitching writers of email newsletters, as the medium continues to gain prominence.

Media Relations 195

Media Relations Trends Media Newspapers 195

Sword and the Script

DECEMBER 21, 2021

As anyone with even a slightly popular blog knows, ‘guest post pitching’ has gotten out of hand. Data-driven PR. One of the big headlines for 2022 is that a data-driven approach to PR will be a must. Data literacy is a prerequisite for PR. You’ll find my own prognostication at the very bottom. Guest posting gets personal.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Sword and the Script

SEPTEMBER 28, 2022

For example, a study – data analysis from one adtech company puts the CTR rate of LinkedIn ads at.67%. Benchmarking CTR data for consumer display ads on Google range from an abysmal.09% I’m not here to bash advertising or LinkedIn. In other words, pitch a story , not a product. will click it. When done right –. …and

B2B 89

B2B Marketing LinkedIn Content Marketing 89

PRSay

JUNE 16, 2023

In public relations, generative AI has the potential to automate routine tasks such as writing press releases, social media posts and email pitches, thus allowing practitioners to focus on strategic, big-picture work. Generative AI is being used in industries such as entertainment and advertising to create personalized content for audiences.

Technology 146

Technology Crisis Management Social Media Training 146

ImPRessions - Crenshaw Communications

OCTOBER 3, 2017

There are many public relations industry blogs that offer know-how on everything from crafting brilliant media pitches to perfecting presentation skills. We like to follow bloggers who are superior writers, and straight shooters, and whose posts are free of jargon and sales pitches. Bad Pitch Blog. To improve writing.

Blogging 159

Blogging Pitching Fashion Sports 159

Newsfile

FEBRUARY 28, 2024

PR professionals use this data to assess sentiment, measure reach, identify emerging issues, and adjust communication strategies accordingly. PR professionals balance these media types to maximize brand exposure and credibility: Paid Media : Content promoted through advertising (e.g., What is Native Advertising? news articles).

Viral 52

Viral Crisis Communications SEO Reputation 52

Deirdre Breakenridge

NOVEMBER 16, 2016

In a recent post , I suggested leveraging Nielsen’s research in order to create data-driven marketing and communications plans. That’s the front-end work every successful campaign entails, but the data cycle doesn’t end there. This is the challenge my friends at AirPR are solving, one data dashboard at a time. SFM: Yes, exactly.

Data-Driven PR 150

Data-Driven PR Strategy Data Measurement 150

Sword and the Script

JANUARY 19, 2021

Vendors are giving us reason to be optimistic about public relations technology – from AI that will predict your pitching success to more tangible PR measurement and attribution. Recommendations suggesting contacts to pitch. Predicting a pitches chances of earning coverage. Notified by Intrado gets close.

Technology 169

Technology Publicity Software Pitching 169

Stern + Associates

SEPTEMBER 27, 2023

This tension has deepened as sales and marketing tools have become more complex and data-driven. They build targeted email lists, run multi-touch advertising campaigns, publish helpful content and monitor lead quality. Sharing metrics helps sales forecast accurately, optimize pitches and increase productivity.

Marketing 62

Marketing Data Groups Strategy 62

Konnect Agency

OCTOBER 25, 2023

Public Relations Not Reading the (Industry) Room: It’s tempting to craft pitches that focus solely on your client’s interests, but beware of coming across as spammy or self-serving. Open-Ended Pitches: Editors are bombarded with pitches daily, and their time is precious. Sometimes, seeing is believing.

Marketing 52

Marketing Pitching Creativity Storytelling 52

ImPRessions - Crenshaw Communications

JULY 17, 2017

But this threshold crossing is a sign that major advertisers can no longer give short shrift to digital ad budgets. From connected devices that gather user data, to hospital networks, her statistics point to the explosive growth of personal and public health information. Facebook and Google dominate digital advertising.

Trends 159

Trends Mobile Advertising Advertising 159

Buzzstream

MAY 16, 2024

Some simply buy links on large guest posting directories, and others pitch quality content to get published on an external site. In our podcast with Linkpitch.io’s Aaron Anderson , he recommends avoiding sites that blatantly advertise the links. Do They Advertise the Price for a Post? This is where it gets a little hazy.

Blogging 62

Blogging Google SEO Writing 62

ImPRessions - Crenshaw Communications

FEBRUARY 23, 2017

Beyond goal-setting and drafting a plan, the work involved in writing materials suitable for media, researching and studying appropriate journalists, and shaping a pitch is specialized and demanding. Myth #2: PR is free advertising. Advertising, on the other hand, can be completely controlled in terms of content and placement.

Advertising 147

Advertising Advertising Pitching B2B 147

Sword and the Script

JUNE 9, 2020

Many of the open-ended comments from the survey point to underlying causes such as the rise of social media and self-publishing, disruption of the advertising-heavy business model in news, subsequent cuts to editorial staff, growth among the ranks of PR, and the deluge of pitches reporters receive. Be more strategic.

Media Relations 112

Media Relations Media Survey Pitching 112

ImPRessions - Crenshaw Communications

JULY 14, 2021

Software solutions are expensive, and buyers under pressure to make the right choice seek as much information as possible to vet the quality of a SaaS, AI, cybersecurity, or data product. The content can nearly always be purposed for multiple PR tactics, from media pitching to white paper and blog content.

B2B 334

B2B Company Case Study Conference 334

Bianchi Biz Blog

MAY 8, 2023

I’m particularly interested in the new and interesting ways automakers are designing and outfitting the user interface, and some of the potential issues — distraction, data privacy and additional costs for features, among others. What advice do you have for PR people that want to pitch you?

Automotive 85

Automotive Report Meeting Radio 85

ImPRessions - Crenshaw Communications

MAY 24, 2018

They must constantly generate fresh concepts for bylines and story angles for pitching, as well as dreaming up campaign ideas for clients. Still, a prime impediment to PR teams’ showing out-of-the-box creative chops is clients’ aversion to risk– something not so prevalent in the advertising field.

Creativity 174

Creativity Small Business Storytelling Travel 174

Sword and the Script

NOVEMBER 5, 2019

1) Talkwalker lets you run your data through their AI. Talkwalker has introduced a new feature it’s calling Customer Data +. The feature enables “enterprises to analyze customer conversations from owned data sources” and let the Talkwalker AI engine analyze it. What sort of data? Why would you do this?

Internal 64

Internal International Data Media 64

ImPRessions - Crenshaw Communications

AUGUST 30, 2021

Here are five pitch ideas for when there is no news that can work particularly well for B2B PR campaigns. . We do this through a meet-and-greet pitch. In this type of pitch, we introduce the new officer and explain what their new role is at the organization, highlighting their accomplishments in past roles. Meet and greet!

Pitching 333

Pitching Case Study Leadership Data 333

Sword and the Script

APRIL 11, 2023

For example, you shouldn’t copy and paste proprietary data with a generative AI system. The company says, “AMIGA offers advanced research and writing capabilities including generating pitches.” The Presspage use case is responding to inquiries rather than writing pitches or press releases – but it’s still about generating text.

Software 78

Software Company Pitching Training 78

Sword and the Script

NOVEMBER 26, 2019

The company works with adtech networks to do for media coverage what adtech is doing for advertising. Adtech networks already have tracking on major media sites to deliver performance information for advertising hosted there, and Cision works with these companies to do the same thing for coverage.

Publicity 90

Publicity Media Advertising Advertising 90

ImPRessions - Crenshaw Communications

JULY 11, 2018

Seeing a client’s interview in a key publication is still a quintessential public relations win, so PR pros spend a lot of time perfecting media pitching. But once we get a “yes” to a pitch or interview request, it’s no time to sit back and relax.

Report 136

Report Interviews Pitching Construction 136

Flatiron Communications

JANUARY 11, 2018

They now include the use of sophisticated consumer data sets to inform messaging and media channels, tapping social influencers to drive brand esteem and consumer behavior, and even getting into bed with the Facebook-Google advertising duopoly to deliver impressions, engagement and conversion.

Pitching 43

Pitching Journalism Tools Agency 43