Prohibition

OCTOBER 25, 2019

As a creative and eco-conscious Yorkshire -based agency, we were eager to win the opportunity to work with Yorkshire Water in the promotion of their ‘Six Capitals’ conference, an event aimed to tackle some of the biggest ecological issues facing both the region and the whole of the UK. Sustainability Conference 9.

Conference 48

Conference Video Corporate Government 48

ImPRessions - Crenshaw Communications

JANUARY 12, 2018

A recent study by the Association of National Advertisers (ANA) and the USC Center for Public Relations found that marketers plan to increase staffing and overall spending on public relations over the next five years. Allow the agency creative freedom. This is good news for clients and PR firms alike.

Publicity 256

Publicity Brand Branding Storytelling 256

wiredPRworks

APRIL 20, 2022

Each edition covers the modern approaches for highly effective public relations, marketing, and customer communications—all at a fraction of the cost of traditional advertising. Fifteen years ago, David’s ideas seemed radical, creative, and wonderful. How did they meet? Facebook [link]. Instagram [link]. Twitter [link].

Marketing 118

Marketing Social Media Trends Instagram 118

Cision

APRIL 5, 2017

Far from a secret pheromone added to the air in a clothing retailer — or subliminal cues placed in television advertising — emotional, truth-based storytelling plays on a consumer’s state of mind and makes them want to believe. Comments under the YouTube video emphatically declare the ad as a tear jerker.

Brand 252

Brand Branding YouTube Social Media 252

ImPRessions - Crenshaw Communications

MARCH 27, 2018

The work involved in researching, vetting and submitting to annual conferences and meetings is real, and it takes diligence and follow-up. This includes the company website where links to video and slideshare are posted and regularly updated. Maximize exec speaking opportunities. Assign a dedicated staffer to manage conference work. .

Trade Shows 149

Trade Shows Conference LinkedIn Retail 149

Sword and the Script

MARCH 7, 2023

This month’s PR technology summary includes: Cision partners with video ad network Captivate; Q4 enhances investor relations CRM software; Updates from Notified, and Earnings from Meltwater and Q4; PR tech people on the move and more. Some gas stations have embedded video monitors in their pumps.

Software 133

Software Analytics Technology Video 133

Burrelles Fresh Ideas

FEBRUARY 13, 2024

Social Media Ecommerce Marketing Imagine this as a big umbrella that covers lots of stuff—building up your brand’s popularity, guiding customers to your website, advertising and selling products, and even the art of social selling and social commerce. Social commerce revolves around meeting your customers right where they hang out.

Social Media 87

Social Media Media Mobile SEO 87

Prohibition

NOVEMBER 30, 2020

Reels invites you to create fun videos to share with your friends or anyone on Instagram. Record and edit 15-second multi-clip videos with audio , effects , and new creative tools. It’s an opportunity to show off your creativity. What are Instagram reels? Can you use reels for business purposes? Likes and comments.

Instagram 62

Instagram Social Media Fashion Media 62

PRSay

FEBRUARY 22, 2019

To shift this direction, MSHDA teamed up with local companies Airfoil Group (a creative marketing and PR firm) and Perich Advertising + Design to build an integrated marketing communications campaign centered on demystifying the home-buying process for potential first-time homebuyers — specifically Michigan millennials.

Case Study 94

Case Study Guidelines Study Creativity 94

PR 20/20

MARCH 7, 2023

Core topics learned throughout this course include: Inbound basics Attracting strangers to your business Converting visitors Closing leads Delighting customers From start to finish, HubSpot’s Inbound Certification training videos will run about 2.5 hours, with a 50-question exam at the end.

Course 52

Course Marketing Analytics Google 52

Mindful Marketing

OCTOBER 19, 2022

While it’s nice that McDonald’s and other companies increasingly meet the need for nostalgia and help grown-ups relive childhood highlights, is selling sentimentalism a good adult-use of time and resources? high legacy Pac Man video arcade game for $450. Kids have repeated that ritual for decades, but Bobby is 32.

Apparel 103

Apparel Sports Construction Resources 103

The Proactive Report

JUNE 18, 2021

In Ries and Trout’s book Positioning, the battle for your mind they said, “PR starts the fire, marketing and advertising fan the flames.” All aspects of the campaign used similar creative so that the message was consistent across all platforms. Get creative and get smart. The top of the funnel is filled by PR.

Small Business 213

Small Business Fashion Groups Local 213

PRSay

JUNE 28, 2018

Working in a firm where we create advertising, sales promotions, experiential events and digital campaigns, I see this ideation process play out firsthand on the walls of our agency. For digital campaigns that include banner ads, video pre-roll and digital billboards, our creative team often fills three or more walls with ideas.

Exercises 101

Exercises Creativity Radio Resources 101

Buzzstream

MARCH 26, 2020

Sticking to traditional advertising channels will cause you to drown out in the crowd. There is a huge trend in video-based influencers taking over as major players in the industry. Get creative and create a timeline graphic using a tool like Venngage. This will help you set concrete goals, targets, etc. Image Source.

YouTube 116

YouTube Brand Branding Video 116

Stephen Waddington

MAY 17, 2020

Tech response to physical separation - remote video production is connecting people via the internet with remote events such a births and funerals. Social media, messaging, streaming and video conferencing have become utilities during lockdown. Advertising revenue will follow where it hasn’t already.

Tourism 118

Tourism Fashion Travel Retail 118

Stephen Waddington

MAY 19, 2020

Media relations has been impacted by a decline in advertising and the reduced distribution of newsprint. That will continue, impacting outdoor, experiential, events, meetings and print Brands need to own and control their own media to engage with stakeholders. Those insights will lead to better briefs to inform creative and content.

Crisis 151

Crisis Government Energy Community 151

Sword and the Script

MAY 21, 2019

The platforms where people hang out are more fragmented and the creative competition is steep. BH: I worked with a Nashville-based PR agency that focuses on advertising agency PR. Their clients were able to see the value of amplifying earned press because, as advertisers themselves, they already value reach and frequency.

B2B 82

B2B Social Media Company Marketing 82

Prohibition

JANUARY 20, 2021

PR agencies are trained to convey messages to the public in a creative way that sparks interest. By hiring a PR firm, you get access to their contacts, whether it’s a video producer or influencer endorsement you are seeking, a PR agency is likely to have those kinds of contacts that can benefit your brand.

Company 62

Company Software Crisis Management Agency 62

wiredPRworks

JUNE 10, 2020

Who loves video games? One 2020 upgrade: attendees can post audio and video comments using the Yappa Commenting Tool, which could be a cool add-on to other virtual events and conference meetings. Video Game Industry Statistics. Way, way, way back in 2006 I wrote about how we got the Nintendo Wii in eight minutes.

Video 52

Video Local Tools Conference 52

Prohibition

NOVEMBER 16, 2022

Incorporating digital PR into your marketing strategy is a great way to enhance your SEO value and create new and creative ways to reach your target audience. . This is where you can be creative with your content marketing and target audiences who may not have necessarily interacted with your brand before. Greater SEO ranking.

Digital PR 62

Digital PR Brand Branding SEO 62

Konnect Agency

APRIL 16, 2020

Hiring influencers to deliver your message, developing video content or creating live content opportunities are all ways you can transition into meeting the needs of your audience. Combined with a refresh of existing content through editing and creative graphics you’ll be telling a new story in no time.

Marketing 63

Marketing Social Media Radio Advertising 63

Karen Freberg

JUNE 24, 2019

This past week attending and working at the Cannes Lions Festival of Creativity was one of the most rewarding, inspiring, and educational professional and personal experiences I have ever had. We had an exclusive talk by Nick Law, Creative Director at Publicis as well for the Educators Summit. Meeting face-to-face.

Education 64

Education Creativity Pinterest Facebook 64

Frederik Vincx

APRIL 27, 2015

In the short video below I explain the basic setup. Even for seasoned creatives. I know because I spent a few years working as a creative at an advertising agency. I know because I spent a few years working as a creative at an advertising agency. It’s a fun environment that stimulates the creative vibe. .

Skype 60

Skype Google Creativity Advertising 60

wiredPRworks

APRIL 3, 2017

Every month, we meet with clients. Facebook Direct = Snapchat Snaps: A new feature called Facebook Direct will let users share disappearing photos and videos with friends. Recipients can view the photo or video once and respond, then the original disappears forever. Every month, we give them a report on results. More on CNBC.

Social Media 49

Social Media Pinterest Media Instagram 49

ReimaginePR

JULY 25, 2016

It helps your create, foster, and build relationships with customers you may never meet in person. Here’s how Snapchat works: Users can send both pictures and videos that share their story for the day. You can share videos, images, articles or text updates with your friends so it’s easy to find different content each week.

Social Media 120

Social Media Technology Pinterest How To 120

Shift Communications

JUNE 5, 2015

The entire evening was filled with students and professionals in the media, advertising and public relations industry. The second time, instead of following up with an email, I created a video and emailed it directly to the account director at the New York office. But it takes more than just sending in your resume. Stephanie Chan.

Nonprofit 60

Nonprofit Interviews Journalism Local 60

PR Conversations

JANUARY 29, 2016

Consider three examples: The best quotes from Davos 2016 (the 46th meeting of the World Economic Forum) were reduced to a series of 36 image macros. Online Owned media becomes the easy to control option – although who really seeks out a digital magazine or corporate video? Money can’t buy respect.

Publicity 40

Publicity Ethics Creativity Travel 40

Stephen Waddington

AUGUST 12, 2020

We help brands, organisations and businesses develop and deploy measurable communications through PR, internal comms, digital marketing, SEO, social media and advertising. We want to make an objective, positive impact through bold and meaningful communications by bringing together advertising, marketing and PR in one agency.

Agency 161

Agency Meeting Crisis Energy 161

Maxim Behar

OCTOBER 15, 2023

Come meet my PR." Maxim: I decided to do advertising. Nobody knew what it was and I thought it might be interesting to do advertising. Advertising in 94-95 in Bulgaria meant making calendars, and pens with the name of the company on it. We have a bi-annual meeting at the House of Lords. PR is not a profession.

Newspapers 59

Newspapers Meeting Ethics Social Media 59

Beyond PR

APRIL 6, 2017

Far from a secret pheromone added to the air in a clothing retailer — or subliminal cues placed in television advertising — emotional, truth-based storytelling plays on a consumer’s state of mind and makes them want to believe. Comments under the YouTube video emphatically declare the ad as a tear jerker.

Brand 49

Brand Branding YouTube Survey 49

Cision

APRIL 12, 2016

And on a trade level, it involves working with business, advertising or fashion industry media, whether it’s to announce an initiative or a partnership, or to serve other strategic goals for the brand. My favorite social media platform is…Instagram for its visually immersive quality and Tumblr for its creative community.

Fashion 120

Fashion Pitching Journalism Social Media 120

MaccaPR

AUGUST 26, 2015

From legacy videos and anniversary books to corporate birthday events and digital archives, what follows are five ways smart brands have leveraged their company histories in brand storytelling. Legos' Corporate History Video. The digital age has allowed companies to tell their histories in new ways (and not just in online videos).

Corporate 48

Corporate Examples Storytelling Brand 48

Contently - Strategy

JANUARY 9, 2019

Sierra Pettengill of Field of Vision produces short found-footage documentaries, SungWon Cho makes social video riffing on daily headlines in animation and gaming, and Inverse’s Weston Green and Justin Dodd host a talk show inside the virtual world of Fortnite. This isn’t inspiring stuff for video producers or your audience.

Video 111

Video Brand Branding YouTube 111

Maxim Behar

JANUARY 24, 2022

For a couple of years, we have been observing a very dynamic and fast merging of the three main elements of the public communications business – advertising, public relations, and digital. The most important aspect that affects us is ‘outcomes’ and to match those we focus on being creative, innovative, proactive, and knowledgeable.

Ethics 52

Ethics Creativity Leadership Crisis Management 52

Sword and the Script

DECEMBER 20, 2022

Regular dissemination of good communication, meeting and texting practices is also necessary. Marketing turns to creative to stand out from the clutter . The pendulum has swung too far and at the expense of creativity in marketing. As Meta (Facebook) languishes, new platforms are emerging to meet the opportunities ahead.

Marketing 196

Marketing Content Marketing Data Social Media 196

Tough Sledding

FEBRUARY 4, 2016

Our learning communities meet on computer screens and never at the same time. I suppose we could depict a PR person directing a video project, but the visual will say “TV production” or maybe “journalism.” I can find similar images on our competitor’s advertising, but I’m trying to be fair here.

Publicity 28

Publicity Construction Analysis Conference 28

Prohibition

FEBRUARY 1, 2024

Generic content recommendations are no more and a selection of articles, videos and images that pique your curiosity are readily available from the moment the app is opened. In today’s hyper digital era, tools have been designed to generate copy, social content, images and even videos too!

Social Media 62

Social Media Trends Media Guidelines 62