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Why Tech Is Important To PR

ImPRessions - Crenshaw Communications

PR firms have withstood the rise of many possible “PR killers” including email marketing, digital advertising, and social media, often integrating or using those disciplines to grow their business or even make earned media more effective. Amid budget cuts, tools like generative AI are ushering in a new era of creativity.

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Speaking Visually with a Creative Agency

Konnect Agency

The importance of asking questions, creating moodboards, and fostering collaboration in the work of a Creative Agency. Why a Creative Agency Uses Visual Tools to Communicate Visuals aren’t just crucial to the final product but invaluable to the process that gets you there. Why Does a Creative Agency Use Moodboards?

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6 Trends That Will Affect PR In 2022

ImPRessions - Crenshaw Communications

The move to ban third-party cookies has precipitated an “identity crisis” in digital advertising. The bits of code have long been used to track web visits and collect data to drive ad targeting. It will revive contextual advertising and give rise to new data targeting tools.

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What Advertisers Need To Know About Apple’s iOS 14 Update

Konnect Agency

Amongst the predicted marketing trends for 2021 , few could have anticipated Apple’s announcement that it will implement privacy changes with its iOS 14 update which will impact every brand advertising via Facebook. What Does The Update Mean For Advertisers? What Does The Update Mean For Advertisers?

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Pitching the Local Media – Tips from the Pros

PR for Anyone

Kathy Orton, Reporter and Real Estate Web Editor, Washington Post. ” What is the most creative residential real estate story the Washington Post has run? And in special sections, preference is given to Realtors who advertise with us. What is the most creative residential real estate story Inside Nova has run?

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Most Powerful Free SEO Tools

ReimaginePR

SEO leverages creative elements and technical elements which help your rankings, spread awareness about your product or brand and ultimately drive traffic to your site. Basically you want to design your site in a way that the Web at large can easily understand it and share it with your target audience. Feel properly educated?

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PR’s Top Tech Events For Executive Speaking Gigs

ImPRessions - Crenshaw Communications

An expo with a thousand exhibitors and a conference with 18 stages, it doesn’t get much bigger and flashier than the annual marketing, technology, creative and media industries behemoth. Advertising Week NY, September 23-26, New York. Web Summit, November 4-7, Lisbon, Portugal. Web Summit, November 4-7, Lisbon, Portugal.