Sword and the Script

APRIL 2, 2024

Sword and the Script Media can help with B2B marketing, PR and social media. It grew eventually into a tech-based email list that was free for users with an advertising model. The quality of queries changed too as the web evolved. Sword and the Script Media can help with B2B marketing, PR and social media.

Reddit 174

Reddit Software B2B Technology 174

Flack's Revenge

JANUARY 10, 2019

Last month I interviewed top PR and social media experts about the challenges facing online marketing. Are the social media waters still safe for marketing? You could (and they did) spread rumors in ancient Rome the same way you could on a web bulletin board in 1999. Drew: Who said the ship is listing or sinking?

How To 159

How To Facebook Social Media Advertising 159

The Proactive Report

FEBRUARY 24, 2017

It doesn’t create social media stars and their advertising is not producing as much revenue as other networks. Twitter is an essential commodity that benefits the State Department, Open Source Intelligence (NSA, NRO, CIA, FBI), and Corporate Intelligence (NASDAQ, DOW, etc). Lee Odden Top Rank Marketing. It’s still a thing!

Twitter 235

Twitter Customer Service Web Facebook 235

ImPRessions - Crenshaw Communications

MARCH 9, 2016

We use social media listening tools, review market research, and create SEO-enhanced content. For years, the PR industry’s response to the problem was to measure outcomes by treating earned media stories as paid advertising, with a dollar value calculated from standard ad rates. Track earned media against web analytics.

Measurement 189

Measurement How To Guidelines Web 189

PR 20/20

OCTOBER 11, 2018

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. The Marketing AI Institute was created and is powered by PR 20/20. Marketers always have the same question when it comes to artificial intelligence: “How do I get started with AI?”. But there are a lot of vendors out there.

Tools 71

Tools Marketing Enterprise Software 71

Sword and the Script

NOVEMBER 26, 2019

They provided me with a presentation outlining the product, a web demonstration, and answered my questions about it. Many PR professionals rely on circulation numbers (impressions) or web traffic estimates to provide some sense of reach. The advertiser “retargets” everyone that showed initial interest. 1) What is Cision Impact?

Publicity 89

Publicity Media Advertising Advertising 89

Cision

SEPTEMBER 28, 2017

This has resulted in it receiving a backseat to paid media in most corporate budgets. While marketers knew paid media programs had problems, it took some key industry leaders to push for more accountability. For years, many marketers didn’t know how to ask the right questions, or in some cases might have felt embarrassed to ask.

Media 230

Media Measurement Advertising Advertising 230

Presspage

APRIL 6, 2018

As advertising and other marketing become less effective, content marketing is exploding. During this event, a panel of experts will discuss trends and effectiveness in corporate publishing strategies. Dave Richardson from Impress Labs/KiteRocket, who will provide thoughts on how PR firms are becoming publishers.

Company 92

Company Media Web Advertising 92

Prohibition

FEBRUARY 13, 2020

The world of marketing looks very different from what it once was. We’re now seeing investment in digital marketing overtaking investment in traditional marketing at a rapidly increasing rate, with Britain being the largest online advertising market in Europe, and predictions that almost two-thirds of UK ad spend will be online by 2020.

Measurement 62

Measurement Marketing SEO B2C 62

Prohibition

JANUARY 6, 2023

Video is a powerful PR and marketing tool, used by so many in the industry to build stronger, more impactful relationships with businesses and customers. A brand using video marketing effectively will enjoy an increase in sales, conversions, and brand image. video marketing important, good video pr, best pr video.

Video 62

Video Strategy SEO Engineering 62

Communications Conversations

DECEMBER 1, 2014

presenting to a small group on Facebook advertising. In the “old” days of Facebook, your approach usually looked something like this: * Build your page by acquiring “page likes”–typically you’d have to pay for these through Facebook advertising. Last week I was in lovely New Ulm, Minn.,

Facebook 140

Facebook Advertising Advertising Web 140

Cision

APRIL 20, 2015

You could develop a content marketing strategy , but that doesn’t mean that it will be a good strategy, or that it is related to the corporate goals in any meaningful way. What I want to do in this post is to identify 11 content marketing mistakes that you should avoid. Write “good” content. Edit your media.

Content Marketing 120

Content Marketing Marketing Mobile YouTube 120

Prohibition

MAY 9, 2018

And, should more be done by PRs and marketeers to promote their use when planning B2B campaign activity? In fact, embracing the use of an influencer can be more impactful when it comes to corporate communications. As part of any strategic marketing activity, what you chose to do, has to be guided by what you want to achieve.

B2B 48

B2B Marketing Strategy Corporate 48

Prohibition

MAY 9, 2018

And, should more be done by PRs and marketeers to promote their use when planning B2B campaign activity? In fact, embracing the use of an influencer can be more impactful when it comes to corporate communications. As part of any strategic marketing activity, what you chose to do, has to be guided by what you want to achieve.

B2B 48

B2B Marketing Strategy Corporate 48

Business Wire

JANUARY 19, 2017

Newswires have a long tradition of fulfilling an industry need for the dissemination of market moving information to a wide range of news organizations and other stakeholders. Trends and technical advancements have influenced how news is both distributed and consumed.

Financial 164

Financial Video Consumer Data 164

Sword and the Script

JANUARY 5, 2016

The volume of PR and marketing predictions reached an apex as we rounded the corner on a New Year and into 2016. Goldy Hyder , Hill & Knowlton | Marketing: Portraits in PR. Popularity is not influence and brands that use influencer marketing will expect more than mentions and social shares. The audience kills advertising.

Banking 60

Banking Marketing Wireless Advertising 60

Sword and the Script

SEPTEMBER 19, 2017

In the time I spent in-house for a global company and focusing on marketing to lawyers, one of the questions I’d consistently hear in the course of work from attorneys was this: There’s so much noise in marketing, how can I tell what is real and what is snake oil? 1) What are the top challenges facing law firm marketers today?

Marketing 62

Marketing SEO Pharmaceuticals Google 62

Cision

FEBRUARY 22, 2016

In advertising and communication, oftentimes you need to introduce a new concept or product to your publics. The delineation for marketing may be past customers versus prospects, and the implication is clear: we aren’t a “we” until the consumer has bought in. Don’t Write Like a (Corporate) Robot.

Writing 144

Writing Study Viral Consumer 144

PR 20/20

AUGUST 22, 2017

At times, working in a marketing department can feel like being on trial. HubSpot’s 2017 State of Inbound Marketing annual report asked marketing teams about their top challenges. The primary reason I’ve seen inbound marketing programs get squashed is not lack of resources, lack of data or lack of success, but lack of buy-in.

Marketing 87

Marketing Resources Technology Internal 87

Sword and the Script

SEPTEMBER 10, 2016

The point this comment gets after — I believe — is that businesses hold some aspects of marketing – PR, social media and content marketing – to a higher standard. ” Certainly, the digital fingerprints of the web provided better mechanisms to measure indicators in these areas. .” So what happens next?

Marketing 60

Marketing Measurement B2B Content Marketing 60

Stephen Waddington

DECEMBER 30, 2019

Other disciplines, notably marketing, have encroached on PR practice in areas that lead with paid media, such as influencer marketing and search engine optimisation (SEO). Influencer marketing is messy How we do it 9. In 2019 it has published papers on disinformation and influencer marketing. She always improves my work.

Government 103

Government Education Print Ethics 103

Waxing UnLyrical

MARCH 30, 2015

So if your marketing feels as if it might be in a rut (already!), Here are some ideas on “buzz marketing” (I know, I know). 6 Buzz Phrases Marketers Should Take Seriously in 2015. Winning the Marketing Battle Between Help and Hype. 5 Clever Social Media Marketing Campaigns that Went Viral.

Viral 40

Viral Marketing Web Big Data 40

PR 20/20

OCTOBER 9, 2018

These marketers aren't afraid to take risks to make an impact. In this spotlight, we’ve featured Cathy McPhillips ( @cmcphillips ), Vice President of Marketing at Content Marketing Institute ( @CMIContent ). Q&A with VP of Marketing at CMI. Q: What are your day-to-day responsibilities as VP of Marketing at CMI?

Content Marketing 61

Content Marketing Marketing eBook Nonprofit 61

Prohibition

JULY 14, 2017

Consider the changing shape of the comms industry, and you will undoubtedly come across the phrase ‘content marketing’. Content has become the ‘buzz word’ for the industry – whether you specialise in SEO, digital marketing or indeed more traditional avenues such as online advertising and PR. But what does content mean?

Content Marketing 48

Content Marketing Marketing B2C SEO 48

Sword and the Script

OCTOBER 25, 2022

The addition of marketing, analysis, trade show consultation, managing professional organizational memberships and everything else has made every day a whirlwind of tasks, to-do lists and semi-controlled chaos.”. Lines between what constitutes PR and content marketing continue to blur. Real effort into digital and social. Giving voice.

Communications 120

Communications Crisis Internal International 120

Sword and the Script

MAY 14, 2016

The face of a nearly brand new iPhone 6s looked like a spider web. That sounds like sage advice for companies in the business-to-business market with a long sales cycle. Between three and five corporate departments weigh in on B2B purchases, on average, according to recent research from LinkedIn.” .

Marketing 60

Marketing B2B Local Customer Service 60

Sword and the Script

SEPTEMBER 11, 2018

Each occupies a unique position in the market and more importantly, our expectation of the experience we will have in those stores. It is more challenging in B2B marketing , but characteristics like speed, scale, reliability, and customer experience (CX) all contribute. Earn word-of-mouth with guerrilla marketing. 3) Messaging.

Software 97

Software Comparison Measurement Content Marketing 97

Sword and the Script

AUGUST 30, 2022

The corporate reputation sector saw some consolidation this week, as Signal AI, which bills itself as a global external intelligence company, acquired KELP Inc., Its founders – Dan Gaynor and Shann Biglione – have impressive backgrounds in PR and marketing. There just wasn’t enough news to merit a column in July, so I skipped a month.

Publicity 85

Publicity Survey Enterprise Pitching 85

Sword and the Script

FEBRUARY 14, 2017

Businesses that engage corporate blogging with professionalism and process can boost visibility, grow a community, and ultimately, have a meaningful influence on sales. The first measure came from a business with a marketing automation system implemented. I’m convinced marketing automation would have been enlightening.

B2B 67

B2B Measurement Blogging Community 67

The Awards Blog

SEPTEMBER 9, 2019

Many corporations view applying for industry awards as a bit too self-promotional, a waste of critical advertising budget, and far too time-consuming. To make things easier, publish the content on the Web and provide hyperlinks. . Know your market – Make sure your submission maps to the award category you are applying for.

Case Study 66

Case Study Conference Advertising Advertising 66

Stern + Associates

JUNE 25, 2014

Your marketing and web teams are in constant communication and your website is consistently refreshed with thought leadership content. Think about it this way: the market for skis in the Caribbean probably isn’t booming like it is in Switzerland. Another buzzword swarming around this year is “native advertising.”

Leadership 81

Leadership Strategy Energy Advertising 81

ReimaginePR

AUGUST 15, 2016

So they re-adjust, refocus and rebrand to better reflect what the market wants. This includes logo, web design, color schemes, tone and voice. People don’t trust soul-less corporations. Online advertisements. Signage (marketing and educational). Let’s discuss what you need to know. Develop a strong brand identity.

Employee 120

Employee Social Media Education Brand 120

Cision

MAY 2, 2016

What this media consumption shift caused is a shift in how publishers view content marketing. It is antithetical to a lot of the past thought on content marketing and publishing. Facebook Instant Articles let publishers distribute articles to the Facebook mobile app that load and display possibly 10 times faster than the mobile web.

Mobile 120

Mobile LinkedIn Facebook Google 120

Sword and the Script

JUNE 16, 2015

Following the likes of BuzzFeed, Gawker and the WaPo , among other media outlets, CNN is going all in on native advertising with an in-store studio or so to speak. The division will fashion and distribute “branded content” across CNN’s fleet of properties, from TV to the Web and newer platforms like Snapchat….

Advertising 60

Advertising Advertising Ethics Journalism 60

MaccaPR

OCTOBER 14, 2015

Not too long ago, you , as a marketer, signed in to LinkedIn to check your messages , catch up on an old colleague, and maybe update your new profile picture. Rebranding to “LinkedIn Pulse” in late 2013 , the app has quickly become a key part of making LinkedIn a content marketing machine. 1) Access to influential people.

LinkedIn 48

LinkedIn Content Marketing Marketing Engineering 48

Sword and the Script

DECEMBER 20, 2022

Marketing and PR predictions aren’t merely forecasts, but often a reflection of our aspirations and perhaps advice – mistakes we’ve made we’d like to help others avoid. “Be Pay to pay, content grows; influencer marketing cools. “I d) Influencer marketing to cool off as far as the amounts of money companies are paying influencers.”.

Marketing 187

Marketing Content Marketing Data Social Media 187

Solo PR Pro

MAY 8, 2018

Corporate communications. Direct advertising. Integrated Marketing Communications (IMC). Internet marketing. Market research. Web design and management. In 2008, we shared that Solo PR Pros can be involved in: Business consulting. Community relations. Event planning. Fundraising. Government relations.

Public Affairs 40

Public Affairs Internal International Community 40