Contently - Strategy

NOVEMBER 12, 2020

I’ve spent the last decade researching and reporting on the content marketing industry. Along the way, I’ve probably consumed more pieces of branded content than anyone else. Content is the primary way that consumers have that crucial first impression with your brand. I even wrote a book about it.

Brand 145

Brand Branding Healthcare Enterprise 145

Sword and the Script

MAY 21, 2019

When you think enterprise sales, it’s probably not Disney that comes to mind. That experience also sparked an interest in marketing. That led her down a series of paths including content marketing, ecommerce and today, in B2B marketing. BH: We’re all consumers. 1) Why start a business focused on B2B paid social?

B2B 79

B2B Social Media Company Marketing 79

PRSay

SEPTEMBER 7, 2021

As online platforms mature, the power a social media influencer wields to drive consumer purchasing rises dramatically. Beauty giant Estee Lauder spent 75 percent of its digital marketing budget in 2019 working with influencers. He calls on the Department of Defense to clarify the policies surrounding influencer marketing.

Ethics 170

Ethics Public Affairs Policies Guidelines 170

Stephen Waddington

JANUARY 10, 2019

. #1 Techlash Platforms will step up their battle against fake news but 2019 will be the year when regulation starts to bite following growing concern about misinformation, privacy and market power. There’ll be a renewed focus on trust indicators for news and better labelling designed to help consumers decide what and who to trust. #2

Report 98

Report Journalism Privacy Enterprise 98

Sword and the Script

JUNE 10, 2017

As the saying goes it takes three data points to make a trend, but the problem for marketers with this identification is that it’s often too late. And that’s the theme for this week’s Unscripted Marketing links [UML]. 1) Internet marketing trends. 1) Internet marketing trends. Yet that’s a post-event analysis…or is it?

Trends 84

Trends Marketing Mobile Web 84

Waxing UnLyrical

JANUARY 29, 2019

For businesses to remain competitive, a significant effort in achieving marketing automation is required, as the gains to consumer interactions and experience, and company productivity and profit are many to be had. Analytics is a prime example of how marketers and businesses can benefit from automation. Feature #1: Analytics.

Marketing 67

Marketing Web Software Technology 67

PRSay

APRIL 21, 2021

Research” involves gathering, analyzing and interpreting data about a market, company or brand, and its past, present and future potential. To what extent do our PR objectives reflect the priorities of the enterprise? Let me begin by describing the hierarchy of data-informed public relations. Did we spend our PR money wisely? •

Measurement 180

Measurement Communications Analysis Data 180

wiredPRworks

APRIL 27, 2020

Marketers love storytelling. I’ve presented all kinds of storytelling programs, including digital marketing and storytelling. Is it time to update the marketing customer experience design approach? What happens when we build brands with STOP marketing as a customer design experience, not storytelling?

Marketing 52

Marketing Storytelling Content Marketing Examples 52

PR 20/20

SEPTEMBER 8, 2021

Fueled by a mix of youthful exuberance, adrenaline and caffeine, I set out to redefine the marketing agency model with a focus on standardized services and value-based pricing. Register for Marketing AI Conference (MAICON) 2021 Virtual, Sept. But AI is not just in your consumer life. Invest in your future!

Financial 98

Financial Conference Agency Resources 98

Stephen Waddington

JUNE 23, 2019

The report is packed with insights on internet adoption, devices and platforms; the internet ad market; content formats; and observations on disruptive business models and markets. 4 Auto advertising The use of programmatic ad buying has grown from 10% of digital display advertising revenue in 2012 to 62% in 2018. . #4

Report 81

Report YouTube Privacy Web 81

Mindful Marketing

MAY 17, 2020

by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence You’ve heard the saying, “Misery loves company.” Oftentimes the bigger the problem, the bigger the payout for solving it, but is it right for companies to monetize consumer misfortune, particularly during a pandemic?

Airlines 66

Airlines Insurance Insurance Enterprise 66

PR 20/20

OCTOBER 12, 2017

Below is an excerpt from the new book, Killing Marketing: How Innovative Businesses Are Turning Marketing Cost Into Profit , written by Joe Pulizzi ( @JoePulizzi ) and Robert Rose ( @Robert_Rose ). Does What We Know Hold Us Back in Marketing? In each case, some part of their marketing and/or sales process was broken.

Marketing 53

Marketing Enterprise Print Film 53

ImPRessions - Crenshaw Communications

DECEMBER 21, 2016

As almost 200,000 folks get ready for their annual excursion to Las Vegas for CES (Consumer Electronics Show) , those of us who toil in B2B tech public relations will be looking for 2017 trends to better take advantage of industry moves and stake out positions for clients. And there’s also the defensive side of real-time marketing.

B2B 120

B2B Customer Service Software Technology 120

Stephen Waddington

JANUARY 15, 2020

Progressive organisations have spotted the opportunity that social collaboration tools offer enterprise and are calling on internal communicators to help lead the charge along with colleagues in human resources and IT. Technology firms such as Microsoft with Teams and Facebook with Workplace are taking a keen interest in the market.

Storytelling 78

Storytelling Internal International Social Media 78

PR 20/20

MAY 8, 2019

Artificial intelligence is accelerating change in the marketing industry, and your career: Consumers will demand greater personalization , while wanting to control their data and privacy. More Intelligent” Marketing Automation. I love traditional marketing automation. Marketing Artificial Intelligence Conference (MAICON).

Agency 84

Agency Enterprise Technology Analytics 84

wiredPRworks

APRIL 27, 2020

Marketers love storytelling. I’ve presented all kinds of storytelling programs, including digital marketing and storytelling. Is it time to update the marketing customer experience design approach? What happens when we build brands with STOP marketing as a customer design experience, not storytelling?

Storytelling 52

Storytelling Brand Branding Marketing 52

Shift Communications

NOVEMBER 18, 2014

SHIFT has had the pleasure of representing a variety of security vendors (both public and startup) over the years, and we’ve noticed a significant change in the market temperature over the past 12 months. The very nature of security, its definition and importance to every enterprise and global markets, has fundamentally changed.

eBook 111

eBook Communications Crisis Communications Insurance 111

Masters in Communications

APRIL 22, 2019

Marketing, as a general rule, is an incredibly broad discipline. Is it advertising and promotion? Most of all, though, marketing is communication. Although it sounds simple enough, knowing where to start and how to move your marketing initiatives forward is daunting. What is Marketing as Communication?

Communications 40

Communications Marketing Advertising Advertising 40

Cision

JANUARY 30, 2017

Cision CEO Kevin Akeroyd recently joined SiliconANGLE ’s John Furrier on its popular # theCUBE video series, the leading live interview show covering enterprise technology and innovation. Marketing is a company-wide data opportunity. What’s the change? Why did you decide to make the change to CEO? And that’s all about earned.

Communications 96

Communications Software Interviews Data 96

MaccaPR

MAY 28, 2015

Yes, yes - of course, we’re talking truth in advertising, of all things, but consider: When consumers watch the film, ‘Avengers 2,’ they know that Robert Downey Jr can’t really fly. So what precisely is the understanding between advertisers and their consumers as to honesty? Source: Forbes ).

Film 48

Film Marketing YouTube Advertising 48

Deirdre Breakenridge

MARCH 2, 2015

It is also an art, when applied and mastered carefully, that we can use as female business owners to promote our businesses and social enterprises. We wanted to provide news to women to help them launch their startups or scale their enterprises. As consumers, we all know that so much more goes into our spending.

Enterprise 150

Enterprise Community Education Radio 150

Mindful Marketing

SEPTEMBER 11, 2015

He has developed communications strategies, managed internal teams and placed high-level business and technology coverage for companies in the semiconductor, services, security, cloud, wireless, enterprise software, marketing and consumer device industries. We caught up with Jeff for our Masters in Marketing series.

Marketing 50

Marketing Wireless Software Journalism 50

PR 20/20

SEPTEMBER 8, 2021

Fueled by a mix of youthful exuberance, adrenaline and caffeine, I set out to redefine the marketing agency model with a focus on standardized services and value-based pricing. Register for Marketing AI Conference (MAICON) 2021 Virtual, Sept. But AI is not just in your consumer life. Invest in your future!

Financial 52

Financial Conference Agency Resources 52

Shift Communications

FEBRUARY 19, 2015

Other forms of marketing communications have been automated and scale very well. When you compare PR to advertising, SEO, Facebook, etc., Programmatic advertising is machine-to-machine communication. Paid media of course can be automated, in some cases heavily, with the advent of digital advertising and programmatic buying.

Advertising 60

Advertising Advertising SEO Software 60

Waxing UnLyrical

JULY 18, 2019

In 2017, my organization, Goodwill Industries International, then a 115-year-old social enterprise; one of the oldest 501 (c)(3) nonprofit brands; the leading workforce provider in North America; and the #1 brand doing the most good by enso and featured in Fast Company Magazine – faced a pretty significant challenge.

Nonprofit 84

Nonprofit Fashion Retail Enterprise 84

Beyond PR

MARCH 1, 2018

These are questions that enterprise marketers and their communications agencies have been asking for generations. If we ALL use reach, and advertising value equivalency in our reports, nobody will get asked the hard question about whether that actually matters!”. There is no consumer mob these days. Enter Impact.

Media 73

Media Measurement Enterprise Television 73

Sword and the Script

DECEMBER 20, 2022

Marketing and PR predictions aren’t merely forecasts, but often a reflection of our aspirations and perhaps advice – mistakes we’ve made we’d like to help others avoid. “Be Pay to pay, content grows; influencer marketing cools. “I d) Influencer marketing to cool off as far as the amounts of money companies are paying influencers.”.

Marketing 187

Marketing Content Marketing Data Social Media 187

Reputation Us

NOVEMBER 28, 2022

Musk’s concerns “are very valid,” says Vipula Gandhi, Global Head of Enterprise and Managing Partner at Gallup, in an interview. “He Elon’s chaotic and reckless behavior has created a gigantic mess for Twitter, the company, its advertisers, as well as negatively impacting Tesla and SpaceX,” says Mills. He’s got a long way to go.

Twitter 78

Twitter Banking Financial Employee 78

Cision

OCTOBER 16, 2017

Each month we’ll hear from c-suite level communicators and marketers as they discuss challenges and opportunities facing companies in an ever-changing business climate. Previously, Chris ran product marketing and go-to-market strategy for Oracle’s Marketing Cloud business. Chris welcome to the Earned Media Rising podcast.

Media 202

Media Storytelling Technology Data 202

Waxing UnLyrical

JULY 13, 2016

But I am smart enough to realize that a company’s marketing, advertising and public relations efforts—my efforts—have a direct and attributable effect to the bottom line of my company. Fact: Every for-profit enterprise wants—and all they want—is profitable revenue growth. Handle your company’s email marketing efforts?

Measurement 40

Measurement Advertising Advertising Enterprise 40

wiredPRworks

AUGUST 2, 2016

As technology, culture, media and marketing converge, it’s an intriguing time to be a marketer. If you’re wondering how other marketers feel about our industry right now, take a look at the Marketers’ Confidence Index. marketer’s optimism as expressed through their organizational spending and growth.

Leadership 40

Leadership Survey Enterprise Conference 40

Sword and the Script

NOVEMBER 5, 2019

Every month when I go to write this PR technology summary, I’m surprised at just how many new tools and features are being brought to market. The feature enables “enterprises to analyze customer conversations from owned data sources” and let the Talkwalker AI engine analyze it. And now, here’s this month’s PR technology summary….

Internal 63

Internal International Data Media 63

Shift Communications

SEPTEMBER 8, 2015

For marketers and PR professionals, alignment matters a great deal. An influencer in B2C consumer goods will have little sway and even less impact to an enterprise B2B SaaS company. The very best influencers work with brands, advertisers, communicators, and agencies to provide data back to their sponsors. Data-Driven.

Social Media 60

Social Media Media Data B2C 60

PR 20/20

MAY 12, 2016

Editor's note: The following is an excerpt from The Marketing Performance Blueprint , and was also published on the HubSpot Agency Post. The marketing services industry is in a state of flux. SMBs need partners that can deliver fully integrated solutions and in essence function as outsourced inbound marketing teams.

Agency 40

Agency Marketing Financial System 40

Mindful Marketing

JANUARY 31, 2017

News outlets have been struggling for years to balance advertising, sponsored and editorial content. The result is that the lines between opinion and news are becoming more and more blurred, and consumers of news are confused about which news outlets and stories to believe. PR and marketing pros share in this responsibility.

Journalism 50

Journalism Report Enterprise Interviews 50

Flack's Revenge

JULY 11, 2018

Most who are familiar with the concept of a Big Idea know it from the world of advertising. PR is not as well-known as advertising or associated with glitzy pitches or Mad Men style theatrics. The phrase has specific meaning in advertising – and PR too, as we’ll learn. Examples are all around us.

Insurance 204

Insurance Insurance Advertising Advertising 204

PRSay

JUNE 15, 2022

We’re a growing electorate, consumer base and employee bloc. Now: Expanding your advertising and marketing to include LGBTQ publications and communities year-round and hiring LGBTQ businesses for diverse tasks, not just your LGBTQ outreach. an NGLCC-certified LGBT Business Enterprise. adult population does as well.

Policies 160

Policies Community Corporate Enterprise 160