PR Industry Trends: Top PR Predictions For 2024
ImPRessions - Crenshaw Communications
JANUARY 5, 2024
Dorothy Crenshaw expects to see new tools that go farther – into predictive intelligence, search, and training for PR and marketing teams. To engage younger audiences on these platforms, she expects B2B marketers will be taking lessons from their B2C peers. And he sees PR teams getting more involved in brand safety.
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