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PR Industry Trends: Top PR Predictions For 2024

ImPRessions - Crenshaw Communications

Dorothy Crenshaw expects to see new tools that go farther – into predictive intelligence, search, and training for PR and marketing teams. To engage younger audiences on these platforms, she expects B2B marketers will be taking lessons from their B2C peers. And he sees PR teams getting more involved in brand safety.

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How Does a Business Press Release Differ From Advertising?

PR Fuel

Branding is an essential part of a business, with 77 percent of marketers stating that it’s a critical factor in future growth. Every enterprise needs to create a brand around which business advertisements will revolve. Top marketers go out of their way to generate as much brand awareness as possible. What Is Advertising?

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The Intersection of PR and Advertising

5W PR

When a message goes out, is it public relations or advertising? However, while there is some overlap, the truth is, each enterprise has a distinct purpose, priority, and metric for success. While PR and advertising do often intersect, there are some key differences. Advertising is defined as a paid media presence.

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Crenshaw Communications Adds Adweek and Agency Talent

ImPRessions - Crenshaw Communications

Her industry experience spans the wellness, enterprise, cybersecurity, and advertising production sectors. PR and communications professional Elana brings her background in handling national and global consumer and B2B tech brands to the team as an account executive.

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How agencies can benefit from R&D tax relief to drive innovation

Stephen Waddington

A discussion in The House of Marketing, Media and PR community of practice suggested that R&D tax relief credits provided a direct intervention for established companies. This category includes public relations and communications firms, advertising, and media agencies. More on that to come.

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NewsWhip awarded five G2 Badges for Fall 2023

NewsWhip

NewsWhip continues to earn recognition as high performers in social media monitoring and media monitoring for both the Enterprise and Small business categories. Enterprise “I really enjoy the Alerts feature in NewsWhip and have found it helpful in client reporting. in our reviews — well above the minimum threshold of 4.0

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How Video Marketing Is Reshaping Content Strategies

Contently - Strategy

In response, brands are investing more in video marketing content than ever to meet such strong engagement and potential ROI. Of the marketers who responded to Wyzowl’s State of Video Marketing 2023 report , 92% say video gives them a good return on their investment. What’s the takeaway for viewers?

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