5W PR

JULY 5, 2023

Companies can better connect with their target audience by tailoring marketing efforts to address men’s health concerns directly. For instance, advertisements may focus on maintaining strength, vitality, and performance, which are key concerns for many men. They can even use targeted advertising during sports events.

Marketing 78

Marketing Sports Advertising Advertising 78

ImPRessions - Crenshaw Communications

AUGUST 9, 2022

A private company or startup wanting to catch investor attention has different objectives than a public company looking to increase their customer base and market share. Sports Illustrated also launched its new digital premium membership. The audiences are fundamentally different.

Media 310

Media Retail B2B Journalism 310

ImPRessions - Crenshaw Communications

FEBRUARY 20, 2019

Sure, it’s only February, but if a technology company is serious about a consistent thought leadership drumbeat at industry conferences, its PR team needs to be nailing down third and fourth-quarter events now. Advertising Week NY, September 23-26, New York. Inbound 2019, September 3-6, Boston. Deadline is May 1.

Conference 173

Conference Leadership Sports Policies 173

The Stalwart Blog

FEBRUARY 15, 2016

I'm a big fan of NCAA March Madness , and not just because of my love of college sports. Marketers of small companies take note. Best of all, you no longer have to be involved in the high-priced, "Good Ol' Boys" advertising club to get known. That wasn't always the case. candidates.

Sports 60

Sports Television Conference Advertising 60

NewsWhip

NOVEMBER 18, 2021

Beyond daily snapshots, the app has become a breeding ground for brands to advertise their products to a wider audience with brand partnerships. Variety is a strength when it comes to advertisements, as brands branch out towards different influencers to cover different audiences. Popular types of posts. Which brands stood out?

Instagram 78

Instagram Brand Branding Fashion 78

NewsWhip

MARCH 24, 2022

The decision has since transformed athletes from all collegiate sports into influencers for big and small brands alike, and for the first time ever March Madness is part of that mix. . The ads that followed revealed the new look Timme would be sporting while on the court – a smooth chin…kind of. in total. .

Brand 148

Brand Branding Instagram Sports 148

Prohibition

MAY 4, 2017

There’s no doubt that the impact of social media on the sporting industry has been huge, with sponsors clambering to strike a deal with the latest hot property from all sporting professions. But how influential are these sporting heroes? Let’s look at the top ten and what makes them so desirable to the world’s biggest brands….

Sports 54

Sports Social Media Instagram Media 54

Sword and the Script

MAY 21, 2019

I help companies rebalance their business development budgets to add paid social and create a more appropriate investment. BH: I worked with a Nashville-based PR agency that focuses on advertising agency PR. With LinkedIn, that’s especially powerful because of industry, company name, and job title targeting.

B2B 81

B2B Social Media Company Marketing 81

Critical Mention

SEPTEMBER 27, 2019

If you’re not sure which cracks to fill in when promoting your company, read on and see our top ways you can easily promote your brand. Advertise Strategically. Budget sizes vary from company to company, so having a set range of your yearly, quarterly and monthly budgets must come first. . Focus on Earned Media.

Brand 100

Brand Branding Advertising Advertising 100

5W PR

OCTOBER 19, 2023

Celebrity endorsements have been a staple of marketing and advertising for decades. From Hollywood A-listers to sports superstars, brands have often turned to famous faces to promote their products or services. Micro-influencers Aside from celebrities, companies can opt for alternatives in various forms to get endorsements.

Brand 78

Brand Branding Product Launch Sports 78

PRSay

JUNE 1, 2018

International sports partnerships lend a high-visibility platform with engaging content like live-action imagery and player endorsements to communicate brand messaging in a dynamic way. What will make your company stand out in all the noise? Be a team player. You may score a win on your own, but the championship is a combined effort.

Sports 124

Sports Creativity Instagram Local 124

Flatiron Communications

OCTOBER 10, 2015

As a voracious consumer of media, I’ve found it impossible of late to avoid the barrage of advertising and promoted content touting DraftKings and FanDuel on nearly every screen in my life. Get used to them, because there appears to be no end in sight for the fantasy sports onslaught.” And it’s no wonder.

Sports 28

Sports Crisis Management Employee Crisis 28

Mark My Words

SEPTEMBER 14, 2021

The Guardian Emma Raducanu’s fairytale run to the US Open final has put her on track to become the hottest property in British sport, according to brand and sponsorship experts. If she wins she will become one of the hottest properties in British sport, if not the hottest.”

Sports 60

Sports Marketing Media Fashion 60

Bianchi Biz Blog

AUGUST 21, 2023

As the face of our brand, I am responsible for traveling to industry events and networking with our readers, advertisers and others. I really love delving into people’s stories or stories of how companies are born. Probably the biggest thing about me is my Irish heritage and my passion for Gaelic sports.

Meeting 72

Meeting Automotive Engineering Journalism 72

PRSay

DECEMBER 28, 2021

To answer these questions, your company must collect the most accurate, informative data about your audience. This data will enable your company to send emails automatically, according to an optimized schedule, with a specific message customized for the recipient based on their browsing and purchasing history.

Marketing 210

Marketing Apparel Data Software 210

Critical Mention

FEBRUARY 4, 2020

Popular topics consist of top PR trends, product updates, company culture, as well as PR successes and blunders. The company’s News section is an excellent place to visit when seeking the latest updates in PR announcements, awards and coverage. Their blog covers topics from PR tips, company culture, social media and more.

Public Affairs 172

Public Affairs Creativity Nonprofit Agency 172

ImPRessions - Crenshaw Communications

MAY 24, 2018

Still, a prime impediment to PR teams’ showing out-of-the-box creative chops is clients’ aversion to risk– something not so prevalent in the advertising field. Creativity helps express company values in a distinct brand voice. One way is to offer the company’s more human face to the public.

Creativity 174

Creativity Small Business Storytelling Travel 174

Critical Mention

FEBRUARY 25, 2022

Unprecedented times” has been a looming term that has affected many companies and organizations throughout recent years. During her leisure time, she loves to watch her favorite sports teams and explore new restaurants with friends and family. Always Have a Backup Plan.

Brand 126

Brand Branding Storytelling Analytics 126

Mindful Marketing

OCTOBER 19, 2022

While it’s nice that McDonald’s and other companies increasingly meet the need for nostalgia and help grown-ups relive childhood highlights, is selling sentimentalism a good adult-use of time and resources? Play is one way to slow that descent, whether it’s by participating in a low-intensity sport or doing word puzzles.

Apparel 104

Apparel Sports Construction Resources 104

Buchanan PR

JANUARY 20, 2023

Photo by Casey Murphy on Unsplash With the approach of one of the greatest events in sports, it’s natural for creative PR minds to start thinking of ways their brand or client can capitalize on a Super Bowl tie-in. But before you head too far downfield, take time for a refresh on the rules surrounding promotions that link to the Big Game.

Guidelines 56

Guidelines Sports Creativity Advertising 56

Cision

JULY 26, 2017

Interests -> (Business and Industry, Entertainment, Family and Relationships, Fitness and Wellness, Food and Drink, Hobbies and Activities, Shopping and Fashion, Sports and Outdoors, Technology). Business -> (Business type, company age, company size, occupation category, sales revenue, small business industry, title, and seniority).

Social Media 233

Social Media How To Insurance Insurance 233

Mindful Marketing

JULY 5, 2021

without knowing the sport. The sponsoring organization and its advertising agent should be aware of the target market they’re trying to reach in terms of its demographics, psychographics, and any other identifying criteria. Similarly, one shouldn’t enter paid endorsement without understanding marketing.

Sports 111

Sports Banking Financial Advertising 111

ImPRessions - Crenshaw Communications

OCTOBER 3, 2017

Strategies for companies and entrepreneurs in any field on any topic are all here, and they are easily referenced. To increase PR, marketing, and advertising industry knowledge. OK, it’s actually more advertising and marketing news and trends, but it’s such a fun read, we highly recommend. AMA Executive Circle.

Blogging 159

Blogging Pitching Fashion Sports 159

Mindful Marketing

OCTOBER 9, 2022

An errant slider didn’t fly through their screens; rather, they were beaned by a very unconventional advertising curve. Like most production companies , Paramount Players and Temple Hill Entertainment made the obligatory film trailer and television spots. Realistically, however, such advertising overflow is unlikely to occur.

Consumer 80

Consumer Marketing Television Viral 80

ReimaginePR

JUNE 15, 2020

Heck, even having a simple social media page isn’t enough; you need to have multiple social media platforms to reach a wide enough audience, and those platforms need to be managed in such a way that it brings your customers together into a self-sustaining community that your company engages with on the ground level. Tall order?

Social Media 177

Social Media Brand Branding Marketing 177

Sword and the Script

JULY 3, 2018

Outbrain is one most recognizable brands in advertising technology (adtech). You’ve probably seen some of the native ads the company makes available even if you weren’t aware they were rendered by Outbrain. They strike a deal to embed the Outbrain widget on their pages, and the company will sell the space for a cut of the revenue.

Content Marketing 64

Content Marketing Pitching Marketing Advertising 64

Contently - Strategy

APRIL 19, 2021

The platform isn’t saturated with advertising, but many B2C companies are already active. The average person may not feel particularly attached to a cleaning company, but the creation of this hashtag brings an interactive element to the rather humdrum topic of personal hygiene. Highlight company culture for recruiting.

B2B 111

B2B Brand Branding B2C 111

Critical Mention

SEPTEMBER 5, 2019

Regardless of whether brand mentions are coming from established companies within your industry or just a satisfied customer, mentions always have the potential of influencing customer buying decisions. Having others talk about your company on social media helps build credibility. Influencer Impact.

Social Media 75

Social Media Media Analysis Radio 75

Prohibition

MARCH 15, 2023

This, following research that 71% of people surveyed agree that homophobia remains a problem in sport, prompted EE to create ‘GayVAR’. The decision to do so by EE is not only creative , but its also topical in the sport and got a lot of people talking – proving a hit with the media.

Video 62

Video Case Study Sports Creativity 62

Critical Mention

JANUARY 24, 2020

Oftentime, media companies are first to get the word out regarding presidential and candidate-related announcements, endorsements and policy updates. Those types of “organic” coverage are considered earned media : publicly gained content that is written about you or your brand without paid promotion or advertising.

Radio 101

Radio Media Television Social Media 101

Cision

NOVEMBER 11, 2016

Marijane Funess, a director at Crenshaw Communications for the past six years, pioneers a communications company uniquely positioned at the intersection of design and technology. Is your company prepared to deal with the growing technological marketplace needing some communications help?

Communications 253

Communications Data Local Survey 253

Critical Mention

MARCH 6, 2020

Executives are often known as the face of a company, and it’s important that they stick to using your organization’s core values, mottos and catchphrases in any public remarks. Your brand’s face-to-face communication should express a similar tone that your company’s digital marketing and advertising messages share.

Publicity 112

Publicity How To Sports Conference 112

Sword and the Script

JUNE 18, 2019

In the B2B technology world, which is the lenses through which I example things, I’ve found PR usually reports to marketing – but supports the whole business – when a company is small or young. 1) “Make sure that employees, customers and the market understand our company, its services and goals.”. 8) “Consult, coach, teach.”.

Employee 148

Employee Print Writing Survey 148

Critical Mention

SEPTEMBER 3, 2019

As the importance of earned media continues to grow, PR pros and marketers are seeking alternative ways to drive brand awareness without spending on advertising and then access all of their mentions across the web. During her leisure time, she loves to watch her favorite sports teams and explore new restaurants with friends and family.

Strategy 75

Strategy Media Analytics Radio 75

Communications Conversations

JUNE 22, 2021

But, most (if not all) of them work in the comms/marketing/advertising worlds. Here’s my list–if you by chance know any of these folks, or could help broker an introduction, I’d love to chat: #1 – Marney Gellner, Bally Sports. And, she’s one of what, 5 female CEOs of a Fortune 500 company?

Real Estate 88

Real Estate Local Meeting Sports 88

Mindful Marketing

JANUARY 23, 2021

The company says it wants to bring attention to the burgeoning problem of student debt, which helps explain the firm’s valuation of the exhibit at $470 million--the average total cost of a four-year college education times 2,600 degrees. on advertising. Of course, $10 million is a ‘drop in the keg’ compared to the $1.7

Education 126

Education Financial Engineering Transportation 126

Mindful Marketing

MARCH 26, 2023

So why are some universities encouraging their own students to try sports betting? Supreme Court legalized sports gambling in May of 2018, the doors swung wide open for all kinds of institutions to enter partnerships with oddsmakers. ​ Of course, money is also a motivator for gaming companies.

Sports 98

Sports Banking Education Course 98