Onclusive

SEPTEMBER 13, 2017

1 Paid search, display ads, social media, online video advertising and email marketing will grow to 46% of advertising budgets 2. PR now incorporates video content and online visuals (like infographics) to drive brand narrative and reinforce marketing messages throughout the customer lifecycle. ” 4.

Measurement 231

Measurement Data-Driven PR Survey Storytelling 231

5W PR

JULY 15, 2020

A media kit is a first impression, which means the materials should make people want to learn more about your brand, to provide journalistic coverage of their company, and answer the question: “What do I need to know about this business?”. Links to, and excerpts from, press releases and big announcements that the company has made.

How To 176

How To Media Guidelines Pitching 176

Buzzstream

FEBRUARY 9, 2024

Depending on how you visualize your data studies and survey results, you may choose to use an infographic, which is the next tactic on this list.) Name], [Title] at [Company], [short bio to validate their expertise on the subject]. Journalists rarely share infographics, so this is more of a blogger outreach tactic.)

Google 71

Google Infographics Pitching Resources 71

Buzzstream

FEBRUARY 1, 2024

Subject Line: New Survey Data for [Website Name] Hi [First Name], I read your recent [Research Page Title] on [Website Name], and since you regularly cover [Topic], I thought you might be interested in the [Topic/Title] report that was just released by [Your Site/Company]. For example, here are the guest post guidelines from the Hubspot blog.

Pitching 87

Pitching Infographics Survey Resources 87

5W PR

JANUARY 31, 2024

Technology Public Relations (Tech PR) involves managing and enhancing the public image of technology-related companies and products. Crisis Management PR: Addresses and mitigates potential damage to a tech company’s reputation during challenging situations or crises. This is especially effective for consumer technology products.

Technology 78

Technology Product Launch Crisis Management Case Study 78

5W PR

APRIL 21, 2021

One of the key elements of marketing is companies being able to develop and execute creative marketing and advertising ideas, which isn’t always an easy task. One of the ways that companies can get a bigger number of followers on social platforms is by consistently promoting those social channels. Social Media Strategies.

Creativity 88

Creativity Strategy Marketing Infographics 88

Shift Communications

DECEMBER 18, 2014

For example, if you’re a B2B technology company, you hopefully have a fairly good idea of where your desired buyers spend time in the media. For example, previous PPC ad data that shows certain taglines in ads to be more effective would be very useful for a creative team building an infographic on the same topic.

Data 157

Data Data-Driven PR System Analytics 157

Newsfile

JANUARY 24, 2024

McKinsey & Company, 2023 By all accounts, PR pros are increasingly using generative AI in their roles and this is expected to steadily increase over the next year. In an interview with TIME last November, OpenAI CEO Sam Altman said multimodality in the company’s new models will be one of the key things to watch out for in 2024.

Trends 52

Trends Data-Driven PR Analytics Survey 52

Sword and the Script

FEBRUARY 16, 2019

Despite all the analysis that Amazon, a company built on data, poured into its site decision for a second headquarters, Jeff Bezos famously shocked disciples when said he would ultimately decide Amazon HQ2’s location on “intuition.”. “The Marketing Dive: 67% of marketers think digital advertising hurts creative quality.

Creativity 78

Creativity Study Survey Advertising 78

Cision

JANUARY 16, 2017

In this post, we show three examples of businesses who have anonymized and aggregated their data to create useful, engaging, and unique content. NPR says that Kaiser also asks its patients to fill out additional 30-question questionnaires, which is a great example for content workers as well.

Data 120

Data How To Retail Ethics 120

Critical Mention

SEPTEMBER 21, 2018

As social media and search advertising have become integrated into our everyday lives, many believe that direct mail is an outdated way to reach consumers as smartphones allow millennials to access information, products and services instantly. “Ninety percent of millennials think direct mail advertising is reliable.”

Advertising 84

Advertising Advertising Privacy Analytics 84

Deirdre Breakenridge

MARCH 12, 2015

The company had three distinct divisions: PR / Communications (that was my area), Creative Marketing & Advertising and Web, Multimedia & Video. PR pros are “ tech testing ” by rolling up their sleeves and learning how to develop infographics with the help of tools including Piktochart and Vizualize.me.

Creativity 150

Creativity Web Social Media Data 150

Solo PR Pro

OCTOBER 18, 2022

I didn’t want to box myself in to just one area of communications when I launched my company. One example of this: we’re doing a lot more internal communications and brand culture work than ever before, with all three of those factors at play. JD: I decided early on to focus on the business value that social media can bring a company.

Media Relations 97

Media Relations Media Social Media Internal 97

Presspage

NOVEMBER 6, 2017

What you should NOT do when describing your PR success in quantitative terms, is use the well-known but highly criticized Advertising Value Equivalencies (AVE). Putting a dollar value on media coverage and using it to compare with advertising costs is problematic for a number of reasons.

Measurement 97

Measurement Comparison Advertising Advertising 97

Deirdre Breakenridge

MARCH 23, 2016

Use examples to reframe the state of PR today for them, and make sure they know what you’re considering when you evaluate a piece of content or PR initiative. Owned (company blogs). Visuals (photos, infographics, etc.). Compare that with digital advertising, in which.02% Earned (publications like The New York Times).

Communications 150

Communications How To Analytics Public Affairs 150

Buzzstream

DECEMBER 13, 2023

Prezly is somewhere between a full-fledged PR tool and a digital PR tool, as they don’t provide a paid media database but provide many of the same tools as the larger companies. For example, it shows that Buzzstream is “ firstname@buzzstream.com ” which is correct. Below is an example of the previous section in my Google Doc.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

Prezly is somewhere between a full-fledged PR tool and a digital PR tool, as they don’t provide a paid media database but provide many of the same tools as the larger companies. For example, it shows that Buzzstream is “ firstname@buzzstream.com ” which is correct. Below is an example of the previous section in my Google Doc.

Digital PR 62

Digital PR Tools Google Pitching 62

Solo PR Pro

AUGUST 14, 2018

Examples abound, from the attorney seeking to tamp down bad press resulting from representing a particular client to the physician falsely accused of a surgical error, once this negative information is online it’s a challenge to combat. Infographic by MDG Advertising. Your best course of action?

Reputation 79

Reputation Infographics Crisis Management Local 79

5W PR

DECEMBER 7, 2019

For example, recent research from The Harris Poll shows that 60 percent of consumers think the words “handmade” or “handcrafted” communicate that a product is high quality. The company did that by releasing limited edition bottles that have a scrolling limited edition sticker. Great Alcohol PR Campaigns.

Brand 78

Brand Branding Creativity Consumer 78

Sword and the Script

FEBRUARY 24, 2015

B2C services companies saw the greatest shift from 5.8% As in the point above, I’d suspect the bulk of that, flows to agencies focused on social media advertising buys. Facebook for example, has little organic value and is probably best treated like a traditional advertising purchase. a year ago to 13.4% up from the 6.4%

Mobile 60

Mobile Study Marketing Survey 60

Contently - Strategy

DECEMBER 4, 2018

It’s a basic concept to guide companies as they think about building relationships with potential customers. This space is typically reserved for blog posts, infographics, social posts, and e-books. Your content should still aim to engage, entertain, and inform as it promotes or advertises.

Case Study 111

Case Study Marketing Study Content Marketing 111

Presspage

AUGUST 15, 2017

Though today, only big tech companies like Facebook are able to serve content tailored to their users’ likes and dislikes (ads and articles), in a few years this trend will be ubiquitous in PR. The rise of the internet, cell phones, and social media are just a few examples of how technology has impacted how people communicate.

Technology 115

Technology Big Data Video Data 115

5W PR

NOVEMBER 2, 2016

Putting in the energy, however, it worth it at the end of the day and can put your business on equal footing with companies that have big marketing budgets. With most of these ads being ignored, companies have to find other ways to target their shoppers. For example, an oven may be self-cleaning and preheat in under five minutes.

Publicity 87

Publicity Case Study Infographics Energy 87

MaccaPR

DECEMBER 19, 2016

Having counseled clients, such as GNP Company, The National Theatre for Children (NTC), PeopleNet and RBA, through content marketing campaigns, and developed a few of our own for the Maccabee agency, my team often hears that big sigh of relief after a piece of content is marked "final." Here's how: 33 Content Marketing Promotion Ideas.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Shift Communications

JANUARY 16, 2018

Organic search in particular is still the number one traffic driver for an awful lot of websites for an awful lot of companies market. When was the last time you even took a look at the top 10 results in Google for the search terms that mattered for your company? [00:02:57] When was the last time that you created an infographic?

Facebook 116

Facebook Video Brand Branding 116

Sword and the Script

NOVEMBER 25, 2014

The same study points out there’s some content – infographics for example – is rarely gated. Writing about cost per lead (CPL) campaigns, Craig Tomlin said: …for a large enterprise cloud hosting company client of mine, I spent well over $100,000 in placing a series of CPL campaigns through large CPL advertising networks.

Viral 116

Viral Infographics Web Content Marketing 116

Sword and the Script

MAY 20, 2017

The idea is that a prospect unfamiliar with a company has different information requirements than one that has the business’ products already on a short list. Basics are good because sometimes business put forward elaborate models of the buyer’s journey that are too complicated for a company to execute against and it smothers the program.

Content Marketing 62

Content Marketing Marketing Real Estate B2B 62

Sword and the Script

MARCH 19, 2018

For example, over the next 12 months, the percentage of communications professionals that believe the trends or tactics will be either “more important” or “much more important” are as follows: 79% of respondents said storytelling ; 71% said content marketing; and. 67% said thought leadership.

Survey 72

Survey Trends Communications Storytelling 72

Sword and the Script

DECEMBER 13, 2016

For example, ON24 , which provides technology for hosting webinars, says these online presentations are a top lead generation tactic. The company said in an impressive report earlier this year, that more registrants will view recorded content days after the actual webinar. I recommend the Google URL builder at a minimum.

B2B 60

B2B Infographics Interviews eBook 60

Communications Conversations

JULY 20, 2015

I organize them by categories: MN blogs, advertising blogs, PR blogs, content blogs. People and companies trying to game the system. People and companies just looking for a click. For example, how many times do we have to see a post with this kind of headline before our heads explode? For example–Mark Schaefer.

Social Media 60

Social Media Blogging How To Media 60

MaccaPR

JANUARY 21, 2016

In today’s hyper-digitalized marketing world, consumer brands must take a hard look at how they distribute content - infographics, e-books, videos, recipes and more - online. For example, brands from Under Armour and Kraft Foods to Funjet Vacations are working with bloggers to produce branded (read: paid) content.

Consumer 48

Consumer Infographics SEO Blogging 48

PR 20/20

MAY 17, 2018

Form : Always ask for first and last name, email, website URL and company name. This could be in the form of a visual checklist, infographic, SlideShare presentation, quiz or even a Facebook Live webcast. This could be through search, like AdWords or social media advertising. Factor in other critical form fields as needed.

LinkedIn 53

LinkedIn Pitching Facebook Infographics 53

Shift Communications

DECEMBER 10, 2015

Many of these use examples from Canva’s layout library, which provide images for direct customization and use (at a cost) or just inspiration. Promoting a company event on social? Is the graphic calling out the accomplishments of a speaker at a company event? Use their headshot from their company bio.

Infographics 60

Infographics Tools Guidelines Writing 60

MaccaPR

NOVEMBER 10, 2015

Luckett says marketers should stop focusing on outdated tactics - such as banner ads - and instead look at what attracts a non-cognitive response, such as infographics, videos or art. Facebook is a great example of this concept: it is based on likes, share, and ultimately connecting people in a positive way. Be passionate.

Marketing 48

Marketing Social Media Video Mobile 48

Sword and the Script

OCTOBER 11, 2016

For example, in “computer software” brands post to Twitter and average of 317 times per month and earn 16 interactions. The Social Media Inflation Index 2016 [Infographic]. per transaction for telecom companies. The net effect is similar on other platforms as well. Recommended reading: Global Social Media Research Summary 2016.

Social Media 60

Social Media Study Media Survey 60

MaccaPR

MAY 3, 2019

And, just as challenging, how can you convince your CEO that securing a podcast interview could be as valuable for your company as an interview in "Bloomberg Businessweek?". Podcasts give clients the opportunity to express their personality in a way that infographics, e-books and print interviews seldom do.

Company 113

Company Interviews Print Pitching 113

PR Fuel

SEPTEMBER 18, 2018

Below you can review the main reasons press releases fail, some horror-show headlines, and a great example of a headline makeover! It shouldn’t read like an advertisement for your product. Instead of sending a regular press release, use an infographic to tell your story. There is no company boilerplate in the alert.

Writing 118

Writing Newspapers Report Data 118