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15 courses to improve your social media knowledge

PR Daily

Do you know the latest trends and tips to make your messages soar on social media platforms, from Facebook to YouTube? What are your goals for social media in the coming year? . You might want to consider a little extra training to learn the latest trends and tips for bolstering your social media presence. Social media training from Hootsuite Academy. Buffer’s social media webinars on YouTube. Sprout Social’s webinars.

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Report: Video is crucial for reaching social media audiences

PR Daily

Social media habits are changing as users are favoring two things: community and video. More and more social media users are searching for “velvet rope” communities, or forums that are not public facing but offer a specific audience for collaboration, brainstorming and griping. Social media users also love to engage with and share video, making good online video content a marketer’s best hope for breaking through the latest algorithm changes.

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7 costly social media marketing mistakes

PR Daily

Social media can be a powerful tool for brand promotion and consumer connection, but what happens when buzz goes bad? Many businesses and marketers have suffered damage from a social media mistake. These gaffes can happen to any organization at any time, especially because social media is still unfamiliar to many. As a result, they jump into social media and wind up with a marketing mess. Assuming social media marketing is free.

How To Grow Your Facebook Community

Waxing UnLyrical

One that could have a vibrant Facebook community, if they could just get to that point. Run traditional advertising campaigns, and include either a call to action, or show the link, for the Facebook Page. The truth is, to grow a Facebook community you must bring people from outside Facebook into your Page. How To Grow Your Facebook Community is a post from: Waxing UnLyrical. Twitter Google+ LinkedIn How To Grow Your Facebook Community.

In a disaster, should your organization stay off social media?

PR Daily

If we have the opportunity to help our communities feel safer and be better informed amid chaos, shouldn't we? In the military, it's used to describe a communication that appears to have ended but that has actually moved to a private space, where it can't be monitored-much like the dark web or. dark social. I would argue that "going dark" on social media is one of your most important and most underused brand strategies. A final word for social media managers.

How the New York Public Library’s Blog Mobilizes Communities

Cision

It can include social media, tip sheets, and emails, as well as paid promotions like native advertising and promoted posts on social platforms. And for nonprofit organizations on a budget, blogging can often be the most effective way to engage and mobilize communities. Centrally, we have a cross-departmental weekly engagement meeting—representatives from marketing, homepage, media, web, programs—to plan what content to promote.

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How Pink Panties Heralded India's Social Media Movement

Waxing UnLyrical

In the Indian context, the web has begun to move beyond a media genre that was no different in terms of interruption when compared to conventional media like television and radio. Apprehensions of a social bubble, destined to eventually attain saturation, still linger.

Are Facebook Ads Any Good for B2B Marketing?

Sword and the Script

Several surveys reviewed by eMarketer suggest social media advertising continues to advance – and Facebook is often voted the most effective paid platform – even for B2B. For example, a survey of 342 B2B marketers – the State of B2B Social Media Marketing 2016 (reg. These platforms show the best return on investment for social ad spend according to B2B marketers. Unlike traditional advertising, the audience gets a vote in paid social media.

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30 Pragmatic Marketing and PR Predictions for 2020

Sword and the Script

4) Better integration of owned, earned and paid media. The early adopters have been educating the market in the last few years about the successes that can be had with integrating own, earned and paid media. Christoph Luke | Christoph Luke Media Relations.

Future of PR and social media for International Air Transport Association crisis communications conference

Stuart Bruce

Stuart Bruce speaking at the IATA Crisis Communications in the Social Media Age conference. (c) This morning I gave a keynote at the global ‘Crisis Communications in the Social Media Age’ conference in Istanbul. And thank you Aaron for that fascinating insight into how social media has changed journalism. My name is Stuart Bruce and I’ve been tasked with speaking to you about the future of social media and its impact on public relations.

9 social media press rooms you should hang on your bedroom wall

Prezly

This week, while designing and rolling out our new social media press room layout, we decided to make a selection of our favourite newsrooms that are conquering the world wide web right now. The social media rooms in this selection were all built using our PR software Prezly. It lets you easily set up online press rooms and makes your stories very shareable for social media. In other words: a social media press room helps to increase your reach.

How to find a good social media blog to add to your reader

Communications Conversations

I organize them by categories: MN blogs, advertising blogs, PR blogs, content blogs. And social media blogs. But, over the last number of months, I’ve grown increasingly frustrated with the landscape of social media blogs. And, for the love of God, how many more “47 tips from the top social media pros” posts do we need? THAT’S what I want from a social media blog. Does he care about his community of readers?

The Old “New Media” and Marketing Tools with Novel Twists [UML]

Sword and the Script

Disruptive opportunities like the chance to rank first for voice search in search engines: “Beyond playing into trends, voice interactions with chatbots, virtual assistants and other IoT technologies have the potential to upend traditional search and display advertising models in the near future, even for giants in the space like Google. If audio search isn’t enough of a new twist on an old web habit, welcome to visual search.

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How to Social in 2019: Experts Share their Views

Flack's Revenge

Last month I interviewed top PR and social media experts about the challenges facing online marketing. Are the social media waters still safe for marketing? Frank Strong: It’s a question of whether or not your customers and prospects are on social media. Drew Neisser: What’s not safe is ignoring social conversations, especially those related to your brand and category. Have you been recommending a change in strategy regarding social media?

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Super Original Thinking is Required to Topple Facebook

Sword and the Script

Market research, social engineering and a little bit of luck seemed to produce a spate of so-called “boy bands” in the late 1990s. It became a formula that underscores how much closer the entertainment community is to social science than it is to art. In the liberty of an abstract context, I’d re-introduce Ello and the new social network’s noble concept that there’s a better model than advertising. Rethinking How Advertising is Bought and Sold.

Marketing To Your Hardest-To-Reach Customers Online: Secrets Of Vertical Social Media Channels

MaccaPR

But given its highly regulated nature, healthcare offers a case study for the emerging swath of social networks that serve niche, vertical industries. Vertical social networks can help marketers break down traditional communication and access barriers by creating industry-specific havens of likeminded audiences. The Promise of Vertical Social Networks for Marketers. Twitter only captures physicians interested in social self-promotion.

Social Media Marketing for Complete Beginners

ReimaginePR

When it comes to generating leads, creating a community, and interacting with your customers, nothing tops social media. Social media is the perfect way to build exposure for your brand and increase traffic to your website, but how do you do that? It all starts with an intentional strategy for existing and interacting on social media. Here’s a handy social media marketing checklist. Sprout Social. Be Social.

26 Thoughtful Marketing Predictions that Could Actually Happen in 2019 Across PR, Content, Digital, Social Media and Customer Success

Sword and the Script

There’s something in here for every discipline of marketing – be it strategy, PR, content marketing, SEO, digital, social media, customer marketing, and so much more. It’s worth noting, I wrote the sub-headlines for each entry based on what I read, and each prediction from the contributor is provided in quotations with a link to a social profile and organizational website for those interested in learning more. 1) Owned media gains on distrust of mass media.

Courting young consumers, Instagram launches in-app checkout

PR Daily

The feature suggests a new direction for social media marketing. The social media platform has introduced a bevy of changes over the last couple of years as it has become the most popular network for younger consumers. However, ads might not be the future for social media. If CEO Mark Zuckerberg stays true to his plan to focus on privacy and creating smaller communities, social media platforms might start to look a lot more like an online marketplace.

Why I believe the Page Like is completely dead

Communications Conversations

presenting to a small group on Facebook advertising. One thing they all had in common: Building the SIZE of their Facebook community by acquiring “Page Likes.” In the “old” days of Facebook, your approach usually looked something like this: * Build your page by acquiring “page likes”–typically you’d have to pay for these through Facebook advertising. Not a huge community, but not a small one either.

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Content Curation’s Last stand?

Flack's Revenge

Free has created a world in which we blithely volunteer our info and ditch privacy to access addictive apps and social platforms; it’s grown in synch with big tech, companies that don’t play by the same rules as the media.

Cisco, Maxwell PR, Alibaba Group lead the way among Digital Marketing Awards winners

PR Daily

Digital marketing comes in many shapes and sizes, as evidenced by the array of victorious campaigns in PR Daily’s 2020 Digital Marketing & Social Media Awards. Cisco shone for its digital and social media efforts, including a tweet and retweet storm around its Cisco Live event, its @WeAreCisco feed, livestreaming and staff-focused videos, and the Life at Cisco blog—every post bylined by an employee, which had its best year ever in 2019 in terms of visits and pageviews.

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Digital advertisers seek transparency, Facebook fights content ruling, and PR faces a gender trust gap

PR Daily

Though influencer ad fraud has gotten plenty of attention, there’s a lot of waste and fraud in all digital advertising. The New York Times reported : On Wednesday, the companies called for more visibility into where each dollar is spent in the online advertising supply chain. In win for advertisers, FBI takes down fake online ad ring. For organizations that want to take action, how can the business community start to address this gap?

Media Relations: Proven Ways to Get More Out of It

Sword and the Script

My media relations and outreach efforts had secured an interview with CNBC for a technology client and the reporter had flown in to conduct it in person. Proven to get More Out of Media Relations. That was the outcome good media relations pitching earned. Yet today, with millions of “channels” on the web, it’s just the beginning. A very simple and cost effective way to do this is through paid social ads. Pitch media upstream.

7 Superior Podcasts for Super Listeners Eyeing the Big Picture

Sword and the Script

Started in 2005 as “The Wall Street Journal this Morning,” and nearly shuttered amid a reorganization in 2014, the show got a second life with an acquisition by Compass Media Networks. One of the more interesting aspects of the programs transition for me has been the advertising model. On the other hand, I’m quite surprised he hasn’t come under heavier scrutiny from media critics. Marketing PR Social Media dynamic webby Frank Strong.

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Influencer fraud’s $1.3B price tag—and how marketers can respond

PR Daily

Cavazos worked on a prior study that analyzed the money misspent on traditional digital advertising; it found the sector sees an annual loss of $23 billion. The money damages are smaller in influencer fraud than they are in the larger online advertising but are more significant because this is the great hope of online advertising,” Cavazos says. “It Cavazos says the debate about measurement is as old as the advertising industry. “If

Lessons in Listening and Customer Outreach From Chobani

Waxing UnLyrical

Before they even invested heavily in social media, Chobani was growing fast via word of mouth and a quality listening program. And the company has used a lot of the techniques I discussed recently, right here on WUL, on growing your Facebook community. Here is a short Q&A with Ashley Butler , Chobani’s Community Coordinator, who is based in NYC (the center of their marketing operations): WUL : I am curious: how many cups of yogurt do you guys sell in a day?

Starbucks allows pro-BLM attire, OKCupid’s profile buttons to support race relations and LGBTQ inclusion, and Band-Aid brand offers new skin tones

PR Daily

We stand in solidarity with our Black colleagues, collaborators and community in the fight against racism, violence and injustice. We are committed to taking actions to create tangible change for the Black community.? ? We continue to listen to our partners and communities and their desire to stand for justice together. Do you understand the black community is in pain? The Next Web reported : The code management platform is not the only one heading in this direction.

Journalism and News Trends for PR Pros

Cision

Subscriptions and advertising are down for most media, and there is no single model that can replace them across the sector. Vice magazine, originally a local magazine in Montreal and best-known for local coverage and shock journalism, grew into Vice Media. Many of these sites have active communities of commenters, creating another opportunity to engage. Want more insights on the effect of social media on journalism? Power of social media to promote news.

The Future of Twitter

The Proactive Report

The one thing you can rely on in Social Media is that there will be change. The major social networks (Facebook, LinkedIn and Twitter) have been fairly stable for the past five or six years. It doesn’t create social media stars and their advertising is not producing as much revenue as other networks. And according to the 2016 Cision State of the Media Report they don’t think Twitter is going away anytime soon.

5 Tips to Get in Your #Creative #PR Groove

PR Expanded

The company had three distinct divisions: PR / Communications (that was my area), Creative Marketing & Advertising and Web, Multimedia & Video. However, when a client from the PR side of the house needed some branding work, creative design for a media kit, or a newsroom, it was so much fun to work with the marketing and web teams. At the same time, we’re working more closely with marketing, branding, digital and web teams.

Kroger joins push for tougher gun laws, consumers readily change brands, and WeWork’s founder walks back trademark sale

PR Daily

as tragic shootings continue to plague the nation’s communities. Pinterest seeks to woo advertisers and international users as IPO looms. Yahoo reported : The order extends an injunction issued in May that barred Anheuser-Busch from making those claims in television, billboard and print advertising. Branding Crisis Communications Leadership Communications Morning Scoop PR Industry Social Media Storytelling

What Facebook Thinks You Should Know About Their Ad Products

Cision

At Facebook’s recent F8 Developer Conference , Product Marketing Manager Kristen Jones gave a presentation detailing advertising best practices on Facebook (and Instagram, which uses the same resources). ” What I want to do in this post is to share some of the insights from Jones’ presentation and to go further in depth with some of the advertising products mentioned to give you a sense of what they are and what they can do for you. Featured Trends social media

Many fooled by Instagram hoax, Spicer joins ‘Dancing with the Stars,’ and LinkedIn shares coveted skills

PR Daily

The hoax message announced that Instagram was changing its rules “tomorrow” and to stop the social media platform from using your content, you had to repost the notice. The New York Times reported : The meme quickly went from alarmist to absurdist, as users announced their basic web literacy through humor. BuzzFeed News reported : After he posted the fake meme, Perry was roundly ridiculed as gullible across social media. SOCIAL BUZZ.

Influencers’ love of Snapchat fading in favor of Instagram and beyond

PR Daily

Working with content creators and social media users with large followings is continuing to be a popular part of PR and marketing pros’ campaigns, but Snapchat might soon lose out. Social media influencers are ditching Snapchat for other platforms. McBride is one of many social media influencers who are leaving Snapchat in favor of other platforms and apps—though the platform also says it’s “committed” to its influencers.

Fix (or Establish) Your Brand Reputation

Shift Communications

Brand reputations can make or break a company; a few bad reviews or questionable comments on social media could turn away customers instantly. Especially in the era of social media and the instant gratification of the Internet, if there’s a single mistake your company has made, people will find it. People trust online reviews and peer recommendations more than advertising and brand content. Clean up your web presence. Do good for your community.

Is Your Brand Ready to Use Gamified Ads?

Critical Mention

We have come a full circle with digital advertising, trying to find the perfect balance between earned and paid media. When users earn a badge they increase their status in the digital community. Poorvi Adavi is a freelance web content writer and editor in South Bay, California. appeared first on Critical Mention - Media Monitoring. Blog Content Content Marketing Marketing Social Media Trends

It’s a Mad Mad (Men) World

Waxing UnLyrical

or, The Horror CrowdSourcing and Social Media has Unleashed on Madison Avenue. It’s ironic that one of the most talked about shows on TV these days is Mad Men , a drama set in the 1960′s following a bunch of sex-crazed advertising execs on Madison Avenue. Fast forward 14 years, and the media world is in absolute chaos. Many of these advertising veterans are completely dumbfounded by the massive change in the industry.

Monday Roundup: Campaigns

Waxing UnLyrical

This week’s roundup features seven posts from around the web that focus on campaigns. How Your Organization’s CEO Can Use Social Media for Thought Leadership. The 5 Step Guide To Using Social Media in Crisis Management. In this guest post for Jeff Bullas , Adele Halsall explores how using social media well can boost your brand in a crisis. How NOT to Run Your Social Media. Social media advertising is useless (or is it?).

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F8 Update: Two Upcoming Facebook Changes PR Pros Should Care About

Rock the Status Quo

View image | gettyimages.com Media coverage abounds related to last week’s 2015 F8 Developer Conference – an event for app developers put on by Facebook. They aren’t likely to cannibalize my video reach as a pay-for-play advertising opportunity when they make revenue stuffing commercials in front of videos already, and do that based on organic reach. From a media platform standpoint – say the WSJ integrates with Messenger Business. Social Media