Waxing UnLyrical

DECEMBER 20, 2012

One that could have a vibrant Facebook community, if they could just get to that point. Run traditional advertising campaigns, and include either a call to action, or show the link, for the Facebook Page. The truth is, to grow a Facebook community you must bring people from outside Facebook into your Page.

Community 93

Community Facebook How To Web 93

The Proactive Report

FEBRUARY 24, 2017

The one thing you can rely on in Social Media is that there will be change. The major social networks (Facebook, LinkedIn and Twitter) have been fairly stable for the past five or six years. It doesn’t create social media stars and their advertising is not producing as much revenue as other networks.

Twitter 235

Twitter Customer Service Web Facebook 235

Stephen Waddington

JUNE 29, 2021

Our COVID-19 UK Public Relations report has kickstarted a series of industry conversations about what drives innovation in communication and professional services. A discussion in The House of Marketing, Media and PR community of practice suggested that R&D tax relief credits provided a direct intervention for established companies.

Agency 171

Agency Enterprise Software Financial 171

Sword and the Script

MAY 11, 2019

As it is on the occasional Saturday, I ferret out three important links from the web, wrap them in insight, and present them here for your perusal. 1) Earned media is sales enablement. A tech PR firm recently published a study that showed promising effects media relations can have on the sales cycle for B2B marketing organizations.

Study 138

Study Media Relations Media Measurement 138

Communications Conversations

DECEMBER 1, 2014

presenting to a small group on Facebook advertising. One thing they all had in common: Building the SIZE of their Facebook community by acquiring “Page Likes.” Some even went as far as to say Facebook was now ONLY an advertising platform (and you know what, they’re RIGHT!). So, rules kinda changed.

Facebook 140

Facebook Advertising Advertising Web 140

Stephen Waddington

JUNE 13, 2019

Advertising-supported media has been affected by widespread job cuts including around a dozen people at digital-born BuzzFeed. This is the story that has played out over the past two decades as advertising revenues have shifted from print to online. Facebook and Google account for almost 60% of the online advertising market.

Print 115

Print Media Newspapers Local 115

Cision

SEPTEMBER 28, 2017

As the Wall Street Journal reported , many of these wasteful ads ended up on sites with fake web traffic and views from bots that pumped up conversion metrics. The result was an all-boats-rise in the advertising market. P&G says they will go on to cut spending by nearly $2B during the next five years. Far from it.

Media 230

Media Measurement Advertising Advertising 230

Sword and the Script

OCTOBER 14, 2014

It became a formula that underscores how much closer the entertainment community is to social science than it is to art. In the liberty of an abstract context, I’d re-introduce Ello and the new social network’s noble concept that there’s a better model than advertising. Rethinking How Advertising is Bought and Sold.

Facebook 118

Facebook Real Estate Advertising Advertising 118

Stephen Waddington

DECEMBER 30, 2019

First, the ease with which disinformation can be created and spread via social media has huge implications for public engagement and discourse in society. Second, structural issues in the mainstream media as it continues to transform to digital should be a concern for all practitioners. She always improves my work.

Government 103

Government Education Print Ethics 103

Burrelles Fresh Ideas

AUGUST 2, 2023

SOURCE While the internet and social media have certainly expanded access to content, broadcast media maintains a broader demographic coverage that digital platforms often struggle to replicate. Broadcast media can enhance and amplify digital PR efforts by providing a bridge to a wider audience.

Radio 74

Radio Television Media Local 74

The Proactive Report

JUNE 18, 2021

In Ries and Trout’s book Positioning, the battle for your mind they said, “PR starts the fire, marketing and advertising fan the flames.” There are many social media management tools you can use to do this – I prefer [link]. There are now many more influencers thanks to the Internet and social media.

Small Business 213

Small Business Fashion Groups Local 213

Stephen Waddington

JANUARY 17, 2019

Paid media is an important element of the integrated paid, earned, shared and owned (PESO) model but it’s the least understood. In this blog I explore how paid forms of media can be used as part of an integrated campaign. These include native advertising, sponsored content, syndication; and paid influencers, search and social media.

Media 103

Media How To Advertising Advertising 103

Doctor Spin

FEBRUARY 14, 2024

This includes identifying customer needs, developing products that satisfy those needs, setting prices, determining distribution channels, and promoting the products through various forms of advertising and promotion. It aims to communicate with these groups to create a favourable overall company image.

Publicity 52

Publicity Marketing eBook Public Affairs 52

Sword and the Script

OCTOBER 25, 2022

“Now need to produce videos and podcasts in-house – something that used to be a once-in-a-while activity and was outsourced – in addition to providing content for every social media platform and continuing all other ‘old school’ communication duties.”. Real effort into digital and social. More emphasis on social media.

Communications 120

Communications Crisis Internal International 120

Waxing UnLyrical

JANUARY 4, 2011

In the Indian context, the web has begun to move beyond a media genre that was no different in terms of interruption when compared to conventional media like television and radio. As privacy and choice gained momentum, permission-based Internet activity has led to what we now describe as the social web.

Social Media 78

Social Media Web Media Measurement 78

PR 20/20

SEPTEMBER 17, 2019

Social Media Marketing World. Discover the best social media marketing techniques from the world’s top experts.”. Social Media Marketing World brings together the top experts from platforms that you’re trying to master. Media and journalism. Social Media Week. Experiential storytelling.

Conference 97

Conference Marketing Case Study Content Marketing 97

Stephen Waddington

MAY 19, 2020

In the public sector, communicators have never been busier, as energy is directed to public education and information. Media relations has been impacted by a decline in advertising and the reduced distribution of newsprint. Digital media is booming. Newsrooms have been cut back to the bone and journalists furloughed.

Crisis 151

Crisis Government Energy Community 151

Sword and the Script

NOVEMBER 22, 2016

Several surveys reviewed by eMarketer suggest social media advertising continues to advance – and Facebook is often voted the most effective paid platform – even for B2B. For example, a survey of 342 B2B marketers – the State of B2B Social Media Marketing 2016 (reg. req.) – by Regalix found. “…of

B2B 60

B2B Facebook Marketing Social Media 60

Flack's Revenge

AUGUST 1, 2018

In terms of truly hand-crafted curation that adds value via informed commentary, I love: Gary’s Guide : Tracks the happenings in the NYC tech community; also shares related news, e.g. about local startup funding, and offers reading recommendations and other helpful info. Curation’s Last Stand?

Content Marketing 149

Content Marketing Privacy Government Web 149

Business Wire

JANUARY 19, 2017

Pushed to media and investors, and SEO friendly on the web, virtually anyone can easily find Business Wire content and move on it, from reporter to consumer, from investor to blogger. Each news release that crosses our wire triggers activity across the web, views, shares, social engagement, mentions and more specifically, sentiment.

Financial 164

Financial Video Consumer Data 164

MaccaPR

JUNE 16, 2016

Vertical social networks incorporate elements of open access social media platforms – think Facebook and LinkedIn. In addition to the healthcare industry, vertical social networks have popped up for professions as diverse as web development, academic research and military veterans (see below).

Social Media 48

Social Media Healthcare Marketing Media 48

Solo PR Pro

MAY 8, 2018

Community relations. Corporate communications. Direct advertising. Integrated Marketing Communications (IMC). Internal communications. Media buying. Media relations. Social media consulting. Web design and management. Event planning. Fundraising. Government relations. Promotions.

Public Affairs 40

Public Affairs Internal International Community 40

Sword and the Script

AUGUST 30, 2022

These are both terrible terms, but I’ve adopted the latter as the moniker for these monthly roundups about the PR software vendor community – and I’m inclined to keep it. Onclusive acquired the European “social listening and intelligence platform Digimind for an undisclosed fee,” according to reporting. Revenue grew to $62.6

Publicity 85

Publicity Survey Enterprise Pitching 85

PR 20/20

SEPTEMBER 8, 2021

Blue Cypress is also the lead investor in our sister company, Marketing AI Institute , which raised a $1M seed round earlier this year to help advance the understanding and adoption of artificial intelligence within the marketing industry and broader business community.

Financial 98

Financial Conference Agency Resources 98

Waxing UnLyrical

JULY 14, 2014

This week’s roundup features seven posts from around the web that focus on campaigns. How Your Organization’s CEO Can Use Social Media for Thought Leadership. The 5 Step Guide To Using Social Media in Crisis Management. How NOT to Run Your Social Media. 45 Days To Compose A Tweet? Shock, horror!

SMB 77

SMB Case Study Nonprofit Social Media 77

Waxing UnLyrical

MARCH 25, 2013

Before they even invested heavily in social media, Chobani was growing fast via word of mouth and a quality listening program. And the company has used a lot of the techniques I discussed recently, right here on WUL, on growing your Facebook community. Ashley Butler : We make upwards of 2MM cases a week!

Customer Service 101

Customer Service Travel Web Facebook 101

PR Conversations

OCTOBER 27, 2023

As a PR practitioner, I’ve chosen to use this channel to invite your answers to questions about social media and public relations. I have long had an interest in the potential of cyber media (including discussion groups, listservs, web pages, blogs, and the new social media) for use in public relations.

Reputation 52

Reputation Social Media Internal International 52

PR Job Coach

MAY 16, 2010

Short of stardom and employing advertising, there are certain techniques you can employ to make sure you can be found and in a way that is controllable, professional and complementary. Become part of social media platforms like Facebook, MySpace, Linkedin, Plaxo, Ning, etc. Take control of third party web-based databases.

Engineering 158

Engineering How To Google Web 158

Stern + Associates

JUNE 25, 2014

Your marketing and web teams are in constant communication and your website is consistently refreshed with thought leadership content. Your social team is crafting updates for all of your key platforms, sharing them and engaging on an ongoing basis. Another buzzword swarming around this year is “native advertising.”

Leadership 81

Leadership Strategy Energy Advertising 81

wiredPRworks

FEBRUARY 11, 2016

Taught in a quick-start format online at Ascend Training, this class is ideal for those who want to advance their branding, content marketing and social media skills. LinkedIn, Twitter and Facebook accounts, basic working knowledge of social media. Print and Digital Advertising. SOCIAL MEDIA TRAINING SUCCESS TRACK.

Training 45

Training LinkedIn Marketing Pinterest 45

Critical Mention

DECEMBER 10, 2018

We have come a full circle with digital advertising, trying to find the perfect balance between earned and paid media. When users earn a badge they increase their status in the digital community. Poorvi Adavi is a freelance web content writer and editor in South Bay, California. Marketers are now in a tricky situation.

Brand 61

Brand Branding Web System 61

Critical Mention

DECEMBER 10, 2018

We have come a full circle with digital advertising, trying to find the perfect balance between earned and paid media. When users earn a badge they increase their status in the digital community. Poorvi Adavi is a freelance web content writer and editor in South Bay, California. Marketers are now in a tricky situation.

Brand 60

Brand Branding Web System 60

Sword and the Script

FEBRUARY 14, 2017

Businesses that engage corporate blogging with professionalism and process can boost visibility, grow a community, and ultimately, have a meaningful influence on sales. To keep things simple, I tend to categorize metrics into broad buckets: visibility, community strength, quality and marketing or business impact. 2) Community Strength.

B2B 67

B2B Measurement Blogging Community 67

Sword and the Script

MARCH 14, 2023

In 2010, he sold his agency to an advertising holdings company for an estimated $10-$15 million. The same process can be used to create blog posts, articles, social media updates, or whatever copy you might need. He believes there may be a market need for tools that monitor the web for misinformation and disinformation.

Software 85

Software Media Relations Pitching Media 85

Waxing UnLyrical

MARCH 30, 2015

Why: “Using social media and Internet tools to amass a huge user base can create as many problems as it solves,” says Maura Lafferty in this WUL goodie. 5 Clever Social Media Marketing Campaigns that Went Viral. What do you do to get your community buzzing? Growth Hacking” – Ignore the Hype.

Viral 40

Viral Marketing Web Big Data 40

Sword and the Script

MAY 14, 2019

This is an effort to illustrate some of the interesting innovations occurring within the PR vendor community – and provide an agnostic source of information on tools and technologies I believe PR professionals should have on their radar. 7) User reviews and community comments. As a startup, it has raised $21.4

Case Study 116

Case Study Software Data Web 116

Sword and the Script

SEPTEMBER 19, 2017

The question was always the same and has a lot in common with the greater B2B community. In my travels around the web in those days, one of the legal marketers I’d consistently run into was Larry Bodine. Social media is a complete waste of time. I would cut: – Social media. – print advertising.

Marketing 62

Marketing SEO Pharmaceuticals Google 62