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15 courses to improve your social media knowledge

PR Daily

Do you know the latest trends and tips to make your messages soar on social media platforms, from Facebook to YouTube? What are your goals for social media in the coming year? . Social media training from Hootsuite Academy. Sprout Social’s webinars.

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Report: Video is crucial for reaching social media audiences

PR Daily

Social media habits are changing as users are favoring two things: community and video. More and more social media users are searching for “velvet rope” communities, or forums that are not public facing but offer a specific audience for collaboration, brainstorming and griping.

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7 costly social media marketing mistakes

PR Daily

Social media can be a powerful tool for brand promotion and consumer connection, but what happens when buzz goes bad? Many businesses and marketers have suffered damage from a social media mistake. As a result, they jump into social media and wind up with a marketing mess.

Digital advertisers seek transparency, Facebook fights content ruling, and PR faces a gender trust gap

PR Daily

Though influencer ad fraud has gotten plenty of attention, there’s a lot of waste and fraud in all digital advertising. The New York Times reported : On Wednesday, the companies called for more visibility into where each dollar is spent in the online advertising supply chain.

26 Thoughtful Marketing Predictions that Could Actually Happen in 2019 Across PR, Content, Digital, Social Media and Customer Success

Sword and the Script

There’s something in here for every discipline of marketing – be it strategy, PR, content marketing, SEO, digital, social media, customer marketing, and so much more. 1) Owned media gains on distrust of mass media. 2) Microtargeting augmented by social surround sound.

How To Grow Your Facebook Community

Waxing UnLyrical

One that could have a vibrant Facebook community, if they could just get to that point. Run traditional advertising campaigns, and include either a call to action, or show the link, for the Facebook Page. How To Grow Your Facebook Community is a post from: Waxing UnLyrical.

15 top sources for social media news, tips and advice

PR Daily

There’s no shortage of blogs and websites that offer social media guidance, but which ones are worth following? Buffer is a social media management platform. Hootsuite is another social media marketing and management dashboard. Social Media Today.

How the New York Public Library’s Blog Mobilizes Communities


It can include social media, tip sheets, and emails, as well as paid promotions like native advertising and promoted posts on social platforms. And for nonprofit organizations on a budget, blogging can often be the most effective way to engage and mobilize communities.

Are Facebook Ads Any Good for B2B Marketing?

Sword and the Script

Several surveys reviewed by eMarketer suggest social media advertising continues to advance – and Facebook is often voted the most effective paid platform – even for B2B. For example, a survey of 342 B2B marketers – the State of B2B Social Media Marketing 2016 (reg.

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30 Pragmatic Marketing and PR Predictions for 2020

Sword and the Script

4) Better integration of owned, earned and paid media. The early adopters have been educating the market in the last few years about the successes that can be had with integrating own, earned and paid media. Christoph Luke | Christoph Luke Media Relations.

How Pink Panties Heralded India's Social Media Movement

Waxing UnLyrical

In the Indian context, the web has begun to move beyond a media genre that was no different in terms of interruption when compared to conventional media like television and radio. Apprehensions of a social bubble, destined to eventually attain saturation, still linger.

Future of PR and social media for International Air Transport Association crisis communications conference

Stuart Bruce

Stuart Bruce speaking at the IATA Crisis Communications in the Social Media Age conference. (c) This morning I gave a keynote at the global ‘Crisis Communications in the Social Media Age’ conference in Istanbul. Advertising can’t do that.

9 social media press rooms you should hang on your bedroom wall


This week, while designing and rolling out our new social media press room layout, we decided to make a selection of our favourite newsrooms that are conquering the world wide web right now. The social media rooms in this selection were all built using our PR software Prezly.

How to find a good social media blog to add to your reader

Communications Conversations

I organize them by categories: MN blogs, advertising blogs, PR blogs, content blogs. And social media blogs. But, over the last number of months, I’ve grown increasingly frustrated with the landscape of social media blogs.

The Old “New Media” and Marketing Tools with Novel Twists [UML]

Sword and the Script

If audio search isn’t enough of a new twist on an old web habit, welcome to visual search. It’s worth noting Pinterest also has a foundational track record with social media advertisers.

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How to Social in 2019: Experts Share their Views

Flack's Revenge

Last month I interviewed top PR and social media experts about the challenges facing online marketing. Are the social media waters still safe for marketing? Frank Strong: It’s a question of whether or not your customers and prospects are on social media.

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Super Original Thinking is Required to Topple Facebook

Sword and the Script

Market research, social engineering and a little bit of luck seemed to produce a spate of so-called “boy bands” in the late 1990s. It became a formula that underscores how much closer the entertainment community is to social science than it is to art.

Marketing To Your Hardest-To-Reach Customers Online: Secrets Of Vertical Social Media Channels


But given its highly regulated nature, healthcare offers a case study for the emerging swath of social networks that serve niche, vertical industries. The Promise of Vertical Social Networks for Marketers. Twitter only captures physicians interested in social self-promotion.

Courting young consumers, Instagram launches in-app checkout

PR Daily

The feature suggests a new direction for social media marketing. The social media platform has introduced a bevy of changes over the last couple of years as it has become the most popular network for younger consumers. However, ads might not be the future for social media.

Social Media Marketing for Complete Beginners


When it comes to generating leads, creating a community, and interacting with your customers, nothing tops social media. Social media is the perfect way to build exposure for your brand and increase traffic to your website, but how do you do that? Sprout Social.

Why I believe the Page Like is completely dead

Communications Conversations

presenting to a small group on Facebook advertising. One thing they all had in common: Building the SIZE of their Facebook community by acquiring “Page Likes.” Not a huge community, but not a small one either. Last week I was in lovely New Ulm, Minn.,

Influencer fraud’s $1.3B price tag—and how marketers can respond

PR Daily

Cavazos worked on a prior study that analyzed the money misspent on traditional digital advertising; it found the sector sees an annual loss of $23 billion. Cavazos says the debate about measurement is as old as the advertising industry. “If How long do they stay on the web page?

Media Relations: Proven Ways to Get More Out of It

Sword and the Script

My media relations and outreach efforts had secured an interview with CNBC for a technology client and the reporter had flown in to conduct it in person. Proven to get More Out of Media Relations. That was the outcome good media relations pitching earned. Pitch media upstream.

7 Superior Podcasts for Super Listeners Eyeing the Big Picture

Sword and the Script

Started in 2005 as “The Wall Street Journal this Morning,” and nearly shuttered amid a reorganization in 2014, the show got a second life with an acquisition by Compass Media Networks. One of the more interesting aspects of the programs transition for me has been the advertising model.

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Content Curation’s Last stand?

Flack's Revenge

Free has created a world in which we blithely volunteer our info and ditch privacy to access addictive apps and social platforms; it’s grown in synch with big tech, companies that don’t play by the same rules as the media.

Lessons in Listening and Customer Outreach From Chobani

Waxing UnLyrical

Before they even invested heavily in social media, Chobani was growing fast via word of mouth and a quality listening program. And the company has used a lot of the techniques I discussed recently, right here on WUL, on growing your Facebook community.

Journalism and News Trends for PR Pros


Subscriptions and advertising are down for most media, and there is no single model that can replace them across the sector. Vice magazine, originally a local magazine in Montreal and best-known for local coverage and shock journalism, grew into Vice Media.

Kroger joins push for tougher gun laws, consumers readily change brands, and WeWork’s founder walks back trademark sale

PR Daily

as tragic shootings continue to plague the nation’s communities. Pinterest seeks to woo advertisers and international users as IPO looms. Branding Crisis Communications Leadership Communications Morning Scoop PR Industry Social Media Storytelling

Many fooled by Instagram hoax, Spicer joins ‘Dancing with the Stars,’ and LinkedIn shares coveted skills

PR Daily

The hoax message announced that Instagram was changing its rules “tomorrow” and to stop the social media platform from using your content, you had to repost the notice. BuzzFeed News reported : After he posted the fake meme, Perry was roundly ridiculed as gullible across social media.

The Future of Twitter

The Proactive Report

The one thing you can rely on in Social Media is that there will be change. The major social networks (Facebook, LinkedIn and Twitter) have been fairly stable for the past five or six years. There’s too much good, free, intel — remember the Real Time Web ?

Influencers’ love of Snapchat fading in favor of Instagram and beyond

PR Daily

Working with content creators and social media users with large followings is continuing to be a popular part of PR and marketing pros’ campaigns, but Snapchat might soon lose out. Social media influencers are ditching Snapchat for other platforms. Marketing Social Media

5 Tips to Get in Your #Creative #PR Groove

PR Expanded

The company had three distinct divisions: PR / Communications (that was my area), Creative Marketing & Advertising and Web, Multimedia & Video. At the same time, we’re working more closely with marketing, branding, digital and web teams.

Meredith’s Jill Davison: ‘No better time for us to have an impact’

PR Daily

As a top executive for one of the world’s biggest media conglomerates, Davison has a front-row seat for all the changes that have swept both the news media industry and its PR counterparts. There are a lot of media beat reporters,” she says.

Facebook tests ‘News’ feature, Lyft offers rides to job interviews and doctor visits, and YouTube’s 20M trees campaign

PR Daily

AdAge reported: Online advertising is expected to generate $120 billion in the U.S. this year, growing from just $100 million in 1995, according to an advertising forecast from Publicis Groupe’s Zenith. The social media platform is testing a feature that offers its U.S.

What Facebook Thinks You Should Know About Their Ad Products


At Facebook’s recent F8 Developer Conference , Product Marketing Manager Kristen Jones gave a presentation detailing advertising best practices on Facebook (and Instagram, which uses the same resources). Ideally for eCommerce and retailers with high web traffic and large inventory).

Is Your Brand Ready to Use Gamified Ads?

Critical Mention

We have come a full circle with digital advertising, trying to find the perfect balance between earned and paid media. When users earn a badge they increase their status in the digital community. Poorvi Adavi is a freelance web content writer and editor in South Bay, California.

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Fix (or Establish) Your Brand Reputation

Shift Communications

Brand reputations can make or break a company; a few bad reviews or questionable comments on social media could turn away customers instantly. People trust online reviews and peer recommendations more than advertising and brand content. Clean up your web presence.

It’s a Mad Mad (Men) World

Waxing UnLyrical

or, The Horror CrowdSourcing and Social Media has Unleashed on Madison Avenue. It’s ironic that one of the most talked about shows on TV these days is Mad Men , a drama set in the 1960′s following a bunch of sex-crazed advertising execs on Madison Avenue.

Monday Roundup: Campaigns

Waxing UnLyrical

This week’s roundup features seven posts from around the web that focus on campaigns. How Your Organization’s CEO Can Use Social Media for Thought Leadership. The 5 Step Guide To Using Social Media in Crisis Management. How NOT to Run Your Social Media.

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19 tools to craft engaging social media content

PR Daily

Creating stellar social media content takes time. You have to decide what type of content to create along with how you can customize your social media posts for each platform —and find time to craft several visuals, videos and more. is a social media platform for audio.

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