Sword and the Script

FEBRUARY 16, 2019

While clearly data has an important role in marketing decisions, the community is also beginning to recognize data has several limits ( click fraud aside ). The company surveyed 500 marketers in Europe and the US and found many admit to struggling to marry “digital advertising and powerful creative work.”.

Creativity 77

Creativity Study Survey Advertising 77

Stephen Waddington

DECEMBER 30, 2019

Public service media is failing the public Thank you My thanks to the following communities and individuals. The project has brought me into contact with a new community of more than 50 thinkers and doers. The #FuturePRoof community goes from strength-to-strength. She believes the same issues apply in advertising and PR.

Government 103

Government Education Print Ethics 103

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. a) Many community newspapers going away and hopefully still being available in some kind of online format. Strengthening community-building and connections.

Marketing 196

Marketing Content Marketing Data Social Media 196

PR 20/20

SEPTEMBER 8, 2021

Blue Cypress is also the lead investor in our sister company, Marketing AI Institute , which raised a $1M seed round earlier this year to help advance the understanding and adoption of artificial intelligence within the marketing industry and broader business community.

Financial 98

Financial Conference Agency Resources 98

Flack's Revenge

AUGUST 1, 2018

Content curation had been championed as a way to up the pace of content marketing by riding OPC (other people’s content), and to boost thought leadership, by commenting on others’ thoughts when you didn’t have an original idea. These are different times. But now we’re all exhausted from content overload.

Content Marketing 149

Content Marketing Privacy Government Web 149

Buzzstream

JANUARY 22, 2024

However, some sites may be open to guest posts even if they don’t advertise. There is a right way and a wrong way to do it, however. For example: “write for us” AND “SEO” if I wanted the SEO industry. Look for the same quality signals listed above.

Analysis 90

Analysis SEO Guidelines Google 90

Business Wire

JANUARY 19, 2017

The stability, credibility and widespread usage of newswire distribution networks are a primary reason why communications professionals view them as the backbone of the news dissemination process. Twitter, Facebook and other services modify the visibility of all content to maximize their own advertising revenues.

Financial 164

Financial Video Consumer Data 164

Sword and the Script

JUNE 26, 2018

That’s a valuable amount of attention to hold and the money has followed, as Alex Weprin reported for the Media Post : “Podcast advertising revenue in the U.S. grew at a substantial rate in 2017, hitting $314 million, according to the latest Podcast Advertising Revenue Study, released by the Interactive Advertising Bureau and PwC.

Marketing 88

Marketing B2B Interviews Content Marketing 88

PR 20/20

SEPTEMBER 17, 2019

Marketers will likely gravitate toward tracks including: Advertising and brand experience. Traffic & Conversion Summit 2020 will feature seven tracks including: big ideas, agencies only, digital retailers, digital advertisers, content marketers, conversational marketers and growth hackers. Experiential storytelling. Tech industry.

Conference 97

Conference Marketing Case Study Content Marketing 97

Sword and the Script

MARCH 19, 2018

Respondents said storytelling, content marketing and thought leadership will be more important over the next 12 months. The 2018 JOTW Communications Survey from Frank Strong. 67% said thought leadership. 67% said thought leadership. I’m especially fond of the graphic Lou Hoffman used to illustrate these elements here.

Survey 74

Survey Trends Communications Storytelling 74

PR 20/20

SEPTEMBER 8, 2021

Blue Cypress is also the lead investor in our sister company, Marketing AI Institute , which raised a $1M seed round earlier this year to help advance the understanding and adoption of artificial intelligence within the marketing industry and broader business community.

Financial 52

Financial Conference Agency Resources 52

Stephen Waddington

NOVEMBER 19, 2017

It’s an issue that she’s sought to promote over the past two years through the #FuturePRoof community. Finally, there’s a growing community of practice between academics, teachers and practitioners, around issues such as diversity, gender and fake news. 10 Communities as media. Action: Participate in an online community.

Publicity 164

Publicity Ethics Data Community 164

Waxing UnLyrical

JULY 14, 2014

This week’s roundup features seven posts from around the web that focus on campaigns. How Your Organization’s CEO Can Use Social Media for Thought Leadership. Social media advertising is useless (or is it?). Image: Paul Townsend via Flickr, CC 2.0 . Everything You Need to Know to Run a Successful SMS Marketing Campaign.

SMB 77

SMB Case Study Social Media Nonprofit 77

Sword and the Script

MARCH 10, 2019

Ned launched “ Job of the Week ” (JOTW) email newsletter in 2001 as a free resource for PR and communications professionals looking for work. My hypothesis is that PR agencies – and its siblings in marketing and advertising – are entering the early stages of a similar trend. content marketing (64%). is notoriously difficult to measure.

Survey 103

Survey Media Relations Corporate Communications 103

Stephen Waddington

DECEMBER 15, 2021

We’ve used some of the noisiest conversations in our community of practice as our guide. Steve Earl and I captured many of these shifts in organisational communication in Brand Anarchy and Brand Vandals. These companies have a stranglehold on advertising and have effectively become a tax on small and medium-sized business.

Publicity 128

Publicity Government Guidelines Facebook 128

Sword and the Script

DECEMBER 15, 2020

On the racial justice front, advocates enticed listeners to adopt an anti-racist mindset by sharing individual stories—what others experience and the toll it takes on them and their communities. Forward-thinking brands and organizations can tap into the screen-cautious with community stories that support the values they espouse.

Marketing 174

Marketing Employee Content Marketing Training 174

Beyond PR

SEPTEMBER 29, 2017

” But in the run up to this year’s Advertising Week conference in New York, it seems CMO patience has started to wane. This creates a ripe opportunity for communicators who manage earned media programs to secure better budgets in 2018. The result was an all-boats-rise in the advertising market. Far from it.

Media 57

Media Advertising Advertising Measurement 57

Bianchi Biz Blog

NOVEMBER 2, 2020

Valuable and free content for the industry and consumer paid for by low-cost sponsoring, advertising, and partnering—all beautifully designed. I led the first-to-web magazine publishing philosophy in the early 2000s that some B-to-B media businesses are now finally beginning to embrace.

Meeting 57

Meeting Mobile Automotive Transportation 57

PR 20/20

OCTOBER 9, 2018

This includes all PR, video, audience development, and social and community management that my team handles. I oversee this, and also focus on strategy, paid advertising and event marketing. While we weren’t doing it perfectly, it was my first foray in this world – quite different than my paid advertising and agency days.

Content Marketing 61

Content Marketing Marketing eBook Nonprofit 61

Doctor Spin

APRIL 7, 2023

Public forums, workshops, online discussions, and community events can serve as platforms for raising awareness and generating interest in the cause. Regular online meetings, webinars, or workshops can also be organised to foster community and camaraderie among members and provide opportunities for skill-building and leadership development.

Strategy 52

Strategy Groups Resources Wikipedia 52

Stephen Waddington

DECEMBER 5, 2018

Top tip: Using earned media as part of a Paid, Earned, Shared and Owned (PESO) or Search campaign Trust in earned media may be dented but it remains higher than other forms of media, notably paid such as advertising or promotional editorial. The leadership and vision provided by early public relations professionals was squandered.

Media Relations 115

Media Relations Media Print Newspapers 115

Waxing UnLyrical

DECEMBER 14, 2015

Thought Leadership: Wise Thoughts from Wide Experience. Five Observations Gained from Starting an Online Community. Why: “Video marketing, video advertising, live streaming via video, ephemeral video, video status updates and video-anything will be the way of content life in the new year,” writes Mayra Ruiz.

Storytelling 0

Storytelling Video Leadership Writing 0

PR 20/20

NOVEMBER 30, 2022

Publishing regular content on a blog platform is great for SEO, thought leadership, and establishing internal subject matter experts. Or use these events to drive media relations and community conversation. If you were called upon by leadership to prove marketing ROI (MROI) and tie performance back to spend, could you do it?

Marketing 52

Marketing Technology Internal International 52

MaccaPR

DECEMBER 19, 2016

Landing Page - Maximize the web visibility of your content with a dedicated landing page. Resources Library - Amp up your web devotion to content marketing. If you've produced a handful of content already, create a dedicated web space for your thought leadership pieces.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Beyond PR

MARCH 17, 2016

As the best practices in Monitoring Your Brand Across the Web show, listening to conversations on social can help you identify which channels are the most popular with current and prospective customers and how to adapt your brand’s contributions, voice and style to each channel. Content Marketing.

Marketing 40

Marketing Small Business Web Nonprofit 40

Communications Conversations

DECEMBER 19, 2017

I thought I’d start by taking ideas directly from the #HeForShe web site, as they have a list of potential topics and conversation starters. Personally, I can attest to her leadership because I’ve been a recipient. So, here goes! First up: Which female business leader do you most admire and why? From: Sean Ryan.

Agency 68

Agency Creativity Leadership Industry 68

Maxim Behar

OCTOBER 15, 2023

The Shumen Theatre was the first theatre in Bulgaria, the Shumen Symphony Orchestra was the first, and the Shumen Community Center was the first in Bulgaria. My dad had sent me to learn the language at the local Community center and I knew only how to greet and say goodbye to people, but I still told him that I knew how to speak.

Newspapers 59

Newspapers Meeting Ethics Social Media 59

Stuart Bruce

OCTOBER 30, 2014

Advertising and marketing people might have used to have control. In his interview with PRWeek Danny Rogers asked Martin if the danger was that the growth of social media meant that it would be adopted and subsumed by advertising agencies. Advertising can’t do that. Today people want truth and authenticity.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

Waxing UnLyrical

JUNE 15, 2015

Why advertising should remain a key part of your communications mix. Why: From the prolific and legendary Shel Holtz : “What consumers say about advertising and how they actually react to it are two different things altogether.” ” Any of these strike a chord? Based in the Washington, D.C.,

Conference 40

Conference Analysis Journalism Employee 40

Sword and the Script

DECEMBER 11, 2018

In an era of ‘fake news,’ is more important than ever for organizations to be honest and transparent in direct everyday communications with employees, investors, customers, and communities, whether that communication is person to person, through social and PR content, or with traditional media.”. – Colleen Martell | Martell Communications.

Social Media 96

Social Media Marketing Media Creativity 96

ZudePR

MAY 31, 2015

Andy is the strategic director and co-founder of Orbit Media , an award-winning, 38-person web design firm in Chicago. “I share to be part of a community. “Never, ever, my product – which is original, unique content (in the forms of web pages, blogs, etc, written by my team of 60+ copywriters/editors).

Communications 81

Communications How To Blogging Content Marketing 81

Sword and the Script

DECEMBER 8, 2015

One of the more interesting aspects of the programs transition for me has been the advertising model. NPR produces this podcast and generally takes a sample of those 15-minute TED talks that center on a similar concept – leadership, creativity or overcoming adversity – and wrap them into an hour long podcast exploring the subject in depth.

Radio 60

Radio Content Marketing Marketing Education 60

MaccaPR

OCTOBER 14, 2015

He stands out among the 94 percent of B2B marketers who use LinkedIn because of his consumer-first mindset, from insightful thought leadership posts and relating Star Wars to business. Last year, he used LinkedIn to admit Target’s faults and shocked the LinkedIn community with his candor. 3) Search engine visibility.

LinkedIn 48

LinkedIn Content Marketing Marketing Engineering 48

Sword and the Script

DECEMBER 26, 2023

High demand for experienced communicators “Corporate communications professionals will continue to advance into top organizational leadership roles as their unrivaled combination of business strategy and stakeholder insight continues to become more essential. .” ~ Jason Brown , PublicCity PR, Principal PublicCity PR 9.

Writing 198

Writing Communications Marketing B2B 198

Frederik Vincx

DECEMBER 11, 2015

All communication teams are striving for the attention of the fickle consumer. And you are not just competing against other PR teams for budgets, but also against advertising, digital, and marketing. Scott Guthrie, Sabguthrie , A communicator’s guide to successful change management. Visual by LeaderShip Solutions.

How To 60

How To Software System Employee 60

Waxing UnLyrical

APRIL 19, 2018

Make sure you pay attention to the Organic CTR score , which evaluate what percent of searchers are likely to click on the organic, web results. Community Building and Social Media Hacks. Talkwalker Alerts : Talkwalker alerts allow you to monitor the news for your brand name, leadership names, and any keyword or competitors.

Nonprofit 76

Nonprofit Tools Marketing Skype 76