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PR Lessons From The Biggest Failures of 2023

ImPRessions - Crenshaw Communications

But the reaction in the gay and trans community was swift and angry, and sales suffered. In 2023, there were many businesses and educational organizations that seemed not to have learned from the year prior. SVB put out a fatally flawed press release that was meant to strengthen its financial position but had the opposite effect.

Banking 212
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How Your Brand Can Support The Permissive Parenting Trend

5W PR

Brands can also address these concerns directly by offering products and services promoting responsible decision-making, age-appropriate independence, and open communication channels for children. Building brand communities Companies can create online and offline communities for parents to connect, share experiences, and offer support.

Trends 78
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6 Ways To Use PR To Build Brand Marketing

ImPRessions - Crenshaw Communications

Today’s buyers are more educated than ever, with vast informational resources at their fingertips. A successful narrative doesn’t have to be about a Bezos or a Branson, but it does usually need to involve people – customer testimonials, community impact, employee motivation. Educating prospective customers.

Brand 185
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Lockdown letter: brainstorming second order COVID-19 effects

Stephen Waddington

We need local, decentralised responses to arts, culture, education and transport. Polarisation of digital privacy - electronic communication has led to a relaxation in attitudes to legislation such as GDPR but it has also highlighted awareness. Schools - classroom education needs a radical rethink.

Tourism 118
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DE&I Communications: So You Made a Commitment… Now What?

Shift Communications

CEOs stepped up in droves to make promises to the BIPOC community that they were heard, understood and welcomed within the company. And don’t limit your communications to internal communications —external audiences will be eager to hear about meaningful momentum as well. Community engagement. Community engagement.

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PR Tips and Hacks for a Small Business

The Proactive Report

In Ries and Trout’s book Positioning, the battle for your mind they said, “PR starts the fire, marketing and advertising fan the flames.” You can create your own groups on social media and build a community of engaged followers. Start with employees, financial institutions, local government, and so on.

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Guest Post: How Twitter Became My Platform of Choice

Deirdre Breakenridge

We joined the worldwide movement, “Everyone Should Learn to Code” with a community outreach program, #EveryoneCanCreateApps. When I obtain a new client, I research and read everything about the company, including news stories, twitter feeds, and industry-specific communication. Using Twitter makes me smarter.

Twitter 208