Remote PR Jobs

SEPTEMBER 25, 2023

width="1/1" tablet_width_inherit="default" animation_type="default" bg_image_animation="none" border_type="simple" column_border_width="none" column_border_style="solid"][vc_column_text] Originally seen in Harvard Business Review Over the last year, there has been no shortage of avoidable PR nightmares for leading corporate brands.

Agency 100

Agency How To Survey Employee 100

Onclusive

JANUARY 20, 2020

However, earned media can be amplified in numerous ways, including company newsletters, email campaigns, corporate social media channels, employee advocacy programs, etc. They will also have experience trafficking advertising — especially targeting media, which is an element of amplifying earned media.

Marketing 195

Marketing How To Measurement Advertising 195

Burrelles Fresh Ideas

FEBRUARY 13, 2024

Once upon a time, businesses hopped on social channels to amp up their brand presence and chat with customers. So, it’s a no-brainer for e-commerce (aka ecommerce) brands to team up with social media to make those sales happen. Shoppers can connect with brands, explore, and buy the products all in one place.

Social Media 87

Social Media Media Mobile SEO 87

PRSay

APRIL 5, 2023

Organizations big and small were represented, as were PR specializations ranging from public administration and retail to finance and food service. My sense is that the PR profession, which needs to uphold high standards for brands’ communications tactics, will take a cautious approach to AI.

Survey 86

Survey Measurement Employee Retail 86

ImPRessions - Crenshaw Communications

SEPTEMBER 5, 2019

Entrepreneur and presidential contender Andrew Yang has used his 15 minutes to warn us of the hollowing-out of key industries like retail, customer service, and trucking as a result of AI. They want to know why a company exists and what its brand stands for. How are its employees treated? What does it value? Why does it matter?

Marketing 173

Marketing Storytelling Creativity Privacy 173

Mindful Marketing

JANUARY 23, 2021

The intensely competitive alcohol industry has led many beer manufacturers to become very creative marketers: from elaborate point of purchase displays in retail stores to highly produced commercials during Super Bowls. on advertising. Is it serious social responsibility or is it a straightforward advertising-spend? wait for it.

Education 126

Education Financial Transportation Engineering 126

Ethical Voices

SEPTEMBER 18, 2023

I am a corporate communications and brand strategist with more than 25 years of experience working with global consumer brands. It’s known as a European brand and we’re here in the U.S. So, you know that whole joke about, what is the difference between PR and advertising? Now it’s all regulated.

Ethics 52

Ethics Product Launch Corporate Consumer 52

Doctor Spin

APRIL 17, 2023

Zappos, an online shoe and clothing retailer, is famous for its customer service. Southwest Airlines employees celebrate passenger’s 104th birthday. The Container Store —The Container Store is a retail store that specialises in storage and organisation products. 3 Nordstrom, Inc. 2021, September 8). Nordstrom Press Room.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Konnect Agency

AUGUST 24, 2020

As folks move fluidly from back-to-school shopping to Halloween to Thanksgiving to Christmas/Chanukah/Kwanzaa to the New Year to Valentine’s Day to… it’s a mad dash for most industries including those in lifestyle, family brands, food and beverage, franchise and more as businesses compete for impressions and sales. Love it or leave it?

Trends 52

Trends Retail Consumer Banking 52

Stephen Waddington

JANUARY 27, 2019

Community teaching and newsjacking tools, Edelman on trust, putting the paid in PESO, a how-to book for 2019, Amazon data driven brands, Instagram marketing offline, and more. Edelman suggests that a new contract has emerged between employer and employee. Amazon’s data driven brands Amazon is a phenomenal data driven organisation.

Handbook 60

Handbook Instagram Government Community 60

Beyond PR

JUNE 12, 2018

They take great pride in being associated with your brand, and they will go out of their way to share their loyalty and recruit new customers to the fold. Superfans are the customers your store employees know by name because they come in so frequently. Businesses can do the same thing by making superfans a part of their brand.

Brand 49

Brand Branding Groups Fashion 49

Beyond PR

FEBRUARY 15, 2018

Influencers Talk About Brands They Genuinely Love. A primary way that influencers come up with new content ideas is by figuring out which brands or products they adore most and determining the best ways to encourage an audience to share the devotion. Influencers joined forces with luxury retailer Barney’s this year.

Travel 72

Travel Retail Instagram YouTube 72

MaccaPR

MARCH 12, 2019

Name a prominent medical product or healthcare brand – from Medtronic, Hennepin Healthcare, Prime Therapeutics, Upsher-Smith Labs and Provation to Vigilanz, Philips, 3M, Hill-Rom and Teleflex – and the Minneapolis-based healthcare marketing agency StoneArch has probably been involved. Oh, Medela faced a perception issue.

Agency 54

Agency Healthcare Interviews Insurance 54

PR in High Definition

AUGUST 30, 2017

For example, if you’ve posted a piece of content on LinkedIn to your company page, the author has posted it too and it’s been shared by employees and in groups, it may also be worth doing some additional paid social media spend. So on LinkedIn, you could put paid spend behind the company post about a byline.

How To 48

How To Media LinkedIn Retail 48

Prohibition

JULY 10, 2019

Some of these came to light by members of the public calling brands out on social media for their slip-ups and others were campaigns by PR and marketing teams that simply did not turn out as planned. The clothing-retail company featured a young black boy wearing a hoodie which read “Coolest monkey in the jungle”.

Fashion 75

Fashion Telecommunications Crisis Training 75

Waxing UnLyrical

DECEMBER 20, 2012

With eight franchises in two states and many people working at the company, I am not sure if they asked their employees, friends and family of employees to “like” the page. Ask friends, family, employees to Like the page. People are already inundated with posts from brands; why would they want to see yours?

Community 93

Community Facebook How To Web 93

Waxing UnLyrical

JUNE 4, 2014

The Harlem Shake dance video craze largely took off based on the whims of students, employees and other everyday folk interested in making a funny viral video. Retail companies the world over are taking to holistic commerce and everything it brings to the table. So which one garnered more interest according to Google trends?

Mobile 101

Mobile Community System Social Media 101

PR Breakfast Club

MAY 12, 2014

The Federal Alcohol Administration Act strictly prohibits misleading health-related claims on alcohol labels and advertisements. According to the spirits lobby DISCUS , “Beverage alcohol advertising and marketing materials should not contain any curative or therapeutic claim except as permitted by law.”

Chemicals 50

Chemicals Pitching Study Journalism 50

Cision

OCTOBER 16, 2017

I think some in the C-suite do know things like brand awareness are important and they kind of just feel it in their gut that it’s the right thing to do. We’re going to discuss the chatter about your brand among external sources, which is higher than ever, and that old chestnut about tightening budgets. As an example.

Media 202

Media Storytelling Technology Data 202

Cision

JULY 20, 2015

Click here activate employees on social and facilitate word-of-mouth. Here’s how Berger describes the value of stories as a delivery mechanism for buzz: “Virality is most valuable when the brand or product benefit is integral to the story. Don’t just rely on customers to increase word-of-mouth.

Energy 120

Energy Viral Storytelling Community 120

Communications Conversations

FEBRUARY 10, 2015

In industry media and on PR/marketing blogs like this one, we talk an awful lot about “master brand” social media marketing work. That is, the brand that companies create to drive value, revenue and reputation. However, we don’t talk nearly as much about “employer brands.”

Social Media 60

Social Media Brand Branding Media 60

PR Conversations

APRIL 8, 2015

The focus seems very Mr Selfridge *, which isn’t surprising as its author Lew Hahn, was president of the National Retail Dry Goods Association. The focus of Hahn’s chapter is on stores as retailers, reflecting a narrower focus of ‘customers and prospects’ than we take today. McCargo, president of H.V.

Retail 40

Retail Radio Advertising Advertising 40

PR Conversations

APRIL 8, 2015

The focus seems very Mr Selfridge *, which isn’t surprising as its author Lew Hahn, was president of the National Retail Dry Goods Association. The focus of Hahn’s chapter is on stores as retailers, reflecting a narrower focus of ‘customers and prospects’ than we take today. McCargo, president of H.V.

Retail 40

Retail Radio Advertising Advertising 40

MaccaPR

JULY 10, 2014

The travel industry – seldom known for its goofy hilarity – has been embracing public relations, advertising and video marketing campaigns that feature comedic (as well as not-quite-as-funny-as-they-hoped-to-be) TV spots and in-flight videos. Southwest Airlines’ Employee-Generated Video.

Travel 89

Travel Airlines Hotels Marketing 89

Beyond PR

JUNE 5, 2018

If the brand you’re promoting is focused on more niche markets, or simply wants to connect with a small segment, collaborating with the “obvious” picks may not be the best way. The Nielsen Global Survey of Trust in Advertising confirmed what pretty much everyone intuitively knows: people tend to trust people more than they trust brands.

Media 40

Media Employee Pitching Data 40

Waxing UnLyrical

NOVEMBER 24, 2010

Image: betsyjean79 via Flickr , Creative Commons Advertising, Marketing, Public Relations, Journalism, Design, Digital, TV, Radio, Podcasts, Blogging, Social Networks, Newsfeeds, Affiliate Marketing, Web TV, SEO… Creative industries have evolved just as the environments, mediums, consumers and needs of our clients have evolved over time. “You

Travel 79

Travel Case Study Creativity Advertising 79

MaccaPR

NOVEMBER 10, 2015

It gives travelers a taste of the airline’s brand values, while engaging with customers in a creative way. Whether you work for a children’s hospital or an outdoor adventure retailer like REI, reaching the right audience at the right time is the key to your success. Bolin Marketing which shares how important visuals are for a brand.

Marketing 48

Marketing Social Media Video Mobile 48

ImPRessions - Crenshaw Communications

APRIL 18, 2019

In the ideal world a PR budget has room for everything — a robust media relations component, branded content, strategic events, influencer outreach, and possibly borrowed-interest tactics designed to ramp up news during quiet periods. Or, boost it with cost-effective paid social advertising. There are exceptions, however.

Infographics 149

Infographics Retail Resources Employee 149

ImPRessions - Crenshaw Communications

APRIL 18, 2018

When embarking on an issues campaign , public relations pros should make it relevant to stakeholders, engage their employees, consider their customers’ values, and be prepared for blowback. Will new customers be attracted to the brand? If your company speaks out, will most be pleased and embrace your message? Walk the PR talk.

Corporate 213

Corporate Ethics Apparel Journalism 213

Prohibition

NOVEMBER 12, 2018

So when your brand offers any opinion related to a hot-button issue, you’re guaranteed to alienate at least one customer base and bring in another. But widely politics has the potential to influence our retail choices in unprecedented ways. What place, if any, do corporations have in political discourse? Know your audience.

Analysis 54

Analysis Viral Advertising Advertising 54

MaccaPR

AUGUST 8, 2018

billion Papa John’s – a company whose logo featured Schnatter’s face , rather than a mouth-watering pizza, as its core brand image – used an ugly racial slur during a training call with its agency Laundry Service last May. 2 - Many Founders/Spokespeople Are Too Fallibly Human To Be The Essence of Your Brand.

Crisis 63

Crisis Marketing Training Employee 63