Rock the Status Quo

JANUARY 1, 2015

I came across this fantastic product review video recently when writing up a new business proposal. It might even transform those product review queens into unshakable, unstoppable brand ambassadors. Beauty brands have such an incredible opportunity to engage, and it’s shocking how few actually do it. Recognize them.

Brand 100

Brand Branding YouTube Social Media 100

5W PR

MAY 26, 2021

Public relations is a mode of strategic communication that aims at building mutual benefits between a company and its publics. Increasing Brand Credibility. It’s what makes people trust a particular brand more than another. Increasing brand credibility is not as easy as it may seem. Positive Brand Image.

Publicity 88

Publicity Reputation Advertising Advertising 88

Flack's Revenge

JANUARY 10, 2019

Drew Neisser: What’s not safe is ignoring social conversations, especially those related to your brand and category. Interestingly, brands that take a stand, even a controversial one, are generally way ahead of those that sit on the sidelines. Too many brands still operate in output-only mode and then wonder why no one has noticed.

How To 159

How To Facebook Social Media Advertising 159

ReimaginePR

OCTOBER 3, 2016

If you’re looking for an easy, but sure way, to define yourself as an expert in your field, here’s my advice: write an ebook. That doesn’t seem like a guaranteed path to brand authority. Aside from bragging rights, writing an ebook can help increase your authority because people will begin to see you as an expert on the topic.

eBook 219

eBook How To Writing Community 219

Newsfile

FEBRUARY 28, 2024

Media monitoring involves systematically tracking and analyzing media content (such as news articles, social media posts, and broadcast segments) related to a specific brand, industry, or topic. Media monitoring tools scan various sources (print, online, social media, TV, radio) for mentions of specific keywords or brands.

Viral 52

Viral Crisis Communications SEO Reputation 52

Sword and the Script

DECEMBER 21, 2021

I believe when people write predictions, they aren’t just saying what they think will happen but revealing a reflection of sorts. As I’ve done for the last several years , I solicited and compiled a list of predictions from professionals across the PR and marketing community. Dorothy Crenshaw , CEO, Crenshaw Communications .

Marketing 215

Marketing Content Marketing Social Media Employee 215

Communications Conversations

NOVEMBER 16, 2022

It takes time to build a brand, a voice, etc. Communication Skills – Social touches to many teams these days (PR, Creative, etc), it’s important to be able to communicate and work as a team even with those not on your team. Here are top 5 “skills” that I believe are most valuable for social media managers: * Advertising.

Social Media 174

Social Media Media Analytics Data 174

Landis PR

APRIL 29, 2024

According to the people of Finland, communications is the world’s most powerful tool for change. In this week’s blog, our Public Relations Global Network partner, Taru Tujunen from Ellun Kanat , writes about the business environment in Finland. For us, communications is the world’s most powerful tool for change.

Radio 64

Radio Pinterest Television Government 64

Sword and the Script

AUGUST 15, 2017

And with that, what was once a community service of sorts, with some editorial oversight, has become an advertisement. This has been accentuated by cuts to editorial staff, and increasingly, a slow but steady shift towards advertisements masquerading as news. Blending editorial and advertising. Talk to Us!

Journalism 65

Journalism Brand Branding Advertising 65

Konnect Agency

MAY 21, 2020

There is no rulebook for the current situation, but there are a few things brands must take into consideration to keep their positive positioning with customers, even amidst what feels like a world of chaos and fear in both public relations and digital marketing. The way in which a brand is speaking to their customers during a crisis is key.

Brand 40

Brand Branding How To Community 40

Cision

DECEMBER 29, 2017

If you’re looking for additional channels to market your brand, which of the following are you thinking of using? Instagram users are also in a buying mindset , and people share more on Instagram about the latest trends — that’s why it is the best avenue to promote your brand and attract more ideal customers.

Instagram 120

Instagram How To Guidelines Facebook 120

PR for Anyone

JANUARY 28, 2024

Erica Keswin is a 3x WSJ bestselling author, public speaker, and consultant for various major global brands. However, there are still noted challenges in maintaining creativity and innovation in a virtual setting, particularly in certain industries such as advertising.

Employee 130

Employee Policies Creativity Company 130

Critical Mention

APRIL 19, 2019

Even more worrisome is that in recent years, customers’ distrust of advertising has become commonplace. Now, customers look for “social proof,” or customers advocating for your brand. With this rising trend, we have seven tips for building customer advocates to become your brand’s champion. Build a community.

Case Study 80

Case Study Social Media Survey Video 80

PRSay

MAY 3, 2019

While publicists need journalists for third-party validation and exposure in editorial form — which can show clients as credible thought leaders while increasing brand awareness and trust — journalists need PR agencies and comms teams to provide ideas that will resonate with their audience in relevant and meaningful stories.

Publicity 147

Publicity Newspapers Journalism Energy 147

The Proactive Report

OCTOBER 12, 2015

Site Optimization : There is a lot more to this now than just keyword research and writing good content. Influencer Outreach: Google wants to know that you, the site owners and employees, and your community, your prospects, current, and past customers, are engaged in the success of the business. It’s worth it! You need to start now.

SEO 100

SEO Google Pinterest LinkedIn 100

Sword and the Script

JUNE 13, 2023

27% said newswires; 23% said industry experts; 20% said press releases [ostensibly those that aren’t sent over a wire service]; 16% said internal spokesperson; and 4% said customers of a brand. Takeaway: Journalists are checking to see what’s hot with readers and writing more of that. PR needs to do that too.

Journalism 129

Journalism Media Relations Report Media 129

Polaris

NOVEMBER 17, 2014

In fact, they ranked third after retail and brand sites—well above online magazines and news sites. While independent bloggers often have lower audience reach than legacy media, their communities are typically more involved. On the other hand, independent bloggers rely on advertising and sponsors to make a living.

Media Relations 232

Media Relations Marketing Media Fashion 232

Presspage

FEBRUARY 10, 2020

Write a snappy email subject line that will grab attention, but stay away from clickbait. Instead of including a full press release, consider writing just a paragraph or two about why this story is right for their publication or website, and then offering an interesting spokesperson for an interview or invite the journalist to your event.

Pitching 78

Pitching Advertising Advertising Product Launch 78

Sword and the Script

MAY 11, 2019

Consider your audience – you know them better than anyone else – and write quality announcements about the things your company does that matter to them. The online newsroom has always attracted a lot of visitors – and these have always been neglected by brands. 3) Earned media improves advertising effectiveness.

Study 140

Study Media Relations Media Measurement 140

PR Matters

MAY 27, 2014

Unfortunately, in the world of business, as well as communications, including PR, marketing and advertising, there remains a great tendency to use clichés instead of writing content that works well simply by being clear, to the point and providing value and evidence for the reader. Yet the words we use to achieve that?

Airlines 162

Airlines Advertising Advertising Customer Service 162

Cision

NOVEMBER 2, 2015

Want more media coverage for your brand? When you write for the greatest possible audience, you lose the ability to narrow a focus and reach people who are truly interested in what you have to offer. Many times we do ‘much of the same’ in our marketing campaigns. Try to break out of the clutter by being bold and innovative.

B2B 120

B2B Marketing Content Marketing Technology 120

Critical Mention

APRIL 19, 2019

Even more worrisome is that in recent years, customers’ distrust of advertising has become commonplace. Now, customers look for “social proof,” or customers advocating for your brand. With this rising trend, we have seven tips for building customer advocates to become your brand’s champion. Build a community.

Case Study 69

Case Study Survey Video Community 69

Contently - Strategy

MARCH 11, 2020

At Ogilvy, I was a member of the four-person case study writing committee. Our main target was the Effies, the premier awards show celebrating advertising effectiveness. By addressing each point this way, we described how this success could only be attributed to the campaign at hand (and not any other marketing efforts from the brand).

Case Study 140

Case Study Study Video Writing 140

Stephen Waddington

FEBRUARY 12, 2021

Given that we have clients that span a variety of sectors, we engage with journalists who write for everything from mainstream to specialist publications. However, with COVID-19 affecting advertising revenue – in a November report, WARC predicted that 2020 global ad spend would fall 10.2%

Crisis Management 88

Crisis Management Print Ethics Local 88

Sword and the Script

DECEMBER 26, 2023

To enhance empathy and connection with their teams and clients, organizations will foster employee brand ambassadors, highlight origin stories, show behind-the-scenes videos, and encourage user-generated content. Expanded brand collaboration “Partnership Paradise: 2024 will be the year of brand partnerships.

Writing 194

Writing Communications Marketing B2B 194

Prohibition

FEBRUARY 25, 2021

The Superbowl is a prestigious and renowned event for any brand to advertise at due to its popularity and large engaged audience. Jeep made headlines at the Superbowl by becoming the first brand to work with “the boss” Bruce Springsteen. A total PR nightmare for the brand! million to run at the Superbowl.

Crisis 62

Crisis Marketing How To Advertising 62

Mark My Words

DECEMBER 15, 2020

PR guru Mark Borkowski told MailOnline the $28-per-pack oat-milk ‘superlattes’ are the first ‘baby steps’ towards Meghan and Harry building a billion dollar brand for themselves in the US. He said: ‘Having Oprah Winfrey endorse your product is the golden ticket in global advertising for any company.

Instagram 60

Instagram Brand Branding Publicity 60

PR 20/20

SEPTEMBER 8, 2021

Blue Cypress is also the lead investor in our sister company, Marketing AI Institute , which raised a $1M seed round earlier this year to help advance the understanding and adoption of artificial intelligence within the marketing industry and broader business community. We all get to write our own story of how AI will impact us.

Financial 98

Financial Conference Agency Resources 98

Sword and the Script

AUGUST 30, 2022

These are both terrible terms, but I’ve adopted the latter as the moniker for these monthly roundups about the PR software vendor community – and I’m inclined to keep it. This is effectively native advertising, which Cision says is “proven to be more trustworthy.” CommsTech does seem like the broader category. PR content picks.

Publicity 86

Publicity Survey Enterprise Pitching 86

Deirdre Breakenridge

MARCH 2, 2015

One of the things I have always cherished about writing is the ability to convey a story or thought. Develop a community. We needed to develop a community that was inspirational and empowering. Think of brands that have impacted you. What is the feeling that you want people to associate with your brand?

Enterprise 150

Enterprise Community Education Radio 150

Solo PR Pro

FEBRUARY 1, 2022

After a decade in radio, Stu was in the market for a professional life that offered more stability, and made the leap to PR pro, eventually working his way up the ranks at an advertising-dominant agency based in South Florida. It was there where Stu got the notion he had climbed as far as he could while still working for someone else.

Meeting 131

Meeting Radio Sports Telecommunications 131

Critical Mention

FEBRUARY 22, 2019

AI has the capacity to create richer, more personalized digital experiences for consumers, and meet customers’ increasingly high brand expectations.” In today’s digital landscape, rife with an oversaturation of advertisements, customers have high standards when it comes to personalized experiences. Community building (27%).

Marketing 118

Marketing Data B2C Big Data 118

Cision

JANUARY 13, 2017

Public Relations Company, Phil has served as the Public Relations Director for a myriad of companies, community initiatives and professional organizations. Both communication and PR are wonderful tools to advance a variety of causes, and careful consideration of the stated word is of utmost importance in the mastery of communication.

Local 120

Local Radio Community Tools 120

Sword and the Script

MARCH 14, 2023

In 2010, he sold his agency to an advertising holdings company for an estimated $10-$15 million. You can also have it re-write it several times over if you wish. In addition to writing your release, Taylor will also write social media updates based on the text and tone you’ve selected. Even “abstention is a bet.”

Software 86

Software Media Relations Pitching Media 86

Cision

JULY 26, 2016

David Landis, president and CEO of Landis Communications Inc. LCI), stresses the importance of an integrated campaign where all communication channels support each other. I understand Landis Communications is celebrating its 25th year of business this year. It’s important to be honest with who and what you are as a brand.

Writing 120

Writing Engineering Journalism Analytics 120

Reputation Us

APRIL 17, 2019

Boggs was also a broadcast buyer for the national advertising agency Hal Riney & Partners. Jennifer Holzapfel-Hanson is a marketing communications writer and editor with more than 20 years of experience working across a variety of industries, with a core background in financial services. Jennifer Holzapfel-Hanson. Content Manager.

Nonprofit 68

Nonprofit Banking Financial Crisis Communications 68

Stephen Waddington

JANUARY 27, 2019

Community teaching and newsjacking tools, Edelman on trust, putting the paid in PESO, a how-to book for 2019, Amazon data driven brands, Instagram marketing offline, and more. Community based learning and the application of technology in learning were strong themes. Read my analysis for the #FuturePRoofed community. ??

Handbook 60

Handbook Instagram Government Community 60