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Guest Blogging: How You Should Be Doing It in 2024

Buzzstream

I get email requests from guest bloggers who want to write on the BuzzStream blog daily. As you can see, when you start to explore the waters of guest blogging for backlinks, things get very muddy quickly. To succeed with guest blogging in 2024, you need to think of yourself as a content creator instead of a link builder.

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Digital Advertising and Public Relations, Part 3: Advertising Strategies

Shift Communications

In this series, we’ll examine the tools, techniques, and strategies of paid advertising as they apply to public relations work. Advertising Strategies. Our audiences care less about what kind of media they’re consuming and care more about whether the media is entertaining, engaging, or educational. Let’s explore each of these.

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Reaching Your Audience: Which Online Marketing and Advertising Tactics Actually Work?

Buzzstream

We click through to a website we know will interest us — whether it be a news article, a video, or a blog post — and we’re immediately confronted with some kind of marketing tactic. We decided we wanted to pit a few advertising/marketing approaches against each other. We’ve all been there. Would You Rather? Conclusion.

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#14: What happens when influence outshines advertising?

NewsWhip

What happens when influence outshines advertising? That it’s not that advertising is declining, it’s just that consumers are changing. And the way that they’re consuming media is changing, and by nature of that, how they’re consuming advertising is changing, right? MARCH 26, 2021. Watch webinar.

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Guest Blog Post: What Does Being a Millennial Really Mean?

Deirdre Breakenridge

No other generation has had to deal with the media and advertising interweaving themselves into practically every aspect of our lives. He has a strong passion for education, whether it is learning or teaching, and sees education as the key to success. The post Guest Blog Post: What Does Being a Millennial Really Mean?

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Elevating Outdoor Brands Through PR Strategies

5W PR

Strategic outdoor advertising Looking beyond the traditional billboard, targeted placements near popular hiking trails, national parks, or relevant sections of travel guides can be considered. Transit advertising, especially near campsites or outdoor gear stores, can also be beneficial.

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3 Studies with Benchmarks for Content Marketing, Blogging and Webinars [UML]

Sword and the Script

Fortunately, there are several new studies that have been published about content marketing, blogging and webinars that provide solid benchmarks. Of that segment of respondents, 72% use paid social media channels; 66% use sponsorships; 61% use pay-per-click advertising. 2) Blogging benchmarks. 1) Content marketing benchmarks.