Flack's Revenge

DECEMBER 5, 2017

Then, I forgot about it, until she emailed recently that my commentary was included in her new book: 21st Century Secrets to Effective PR. I was, of course, thrilled to be in it and eager to read Lin Pophal’s book. Readers here know that it’s a pet topic of mine, and I eagerly replied.

Pitching 174

Pitching Journalism Video Advertising 174

Deirdre Breakenridge

NOVEMBER 11, 2019

A Guest Post by Christy Maguire, Graduate Student at American University, PR Expanded Blog Contest Winner. Have customers mentioned your podcast on social media, in blog posts, or through referrals? Basecamp, a project management software company, encourages feedback by making each show a separate blog page with a comments section.

Community 206

Community Nonprofit Conference Social Media 206

Bianchi Biz Blog

JUNE 29, 2023

These options allow your company to conduct meetings or media interviews in a private and distraction free location. We strongly recommend booking these facilities through CTA , as trying to book a space for unsanctioned events during CES offsite can get you banned from future CES events. Start planning today!

Mobile 76

Mobile Technology Automotive Trade Shows 76

MaccaPR

MAY 3, 2019

How can marketers like you get your CEO or brand spokesperson interviewed on a podcast that’s heard by tens of thousands, or even millions, of listeners? And, just as challenging, how can you convince your CEO that securing a podcast interview could be as valuable for your company as an interview in "Bloomberg Businessweek?".

Company 113

Company Interviews Print Pitching 113

ReimaginePR

OCTOBER 3, 2016

And perceptually, it has more weight than a regular blog post. Reason #2: You can finally say you wrote the book on the subject. Don’t allow the prospect of writing an book to overwhelm you. It can be hard to follow a book that’s written as a train of thought. Here’s a printable checklist for creating your ebook.

eBook 219

eBook How To Writing Community 219

PR for Anyone

OCTOBER 13, 2022

Go to the YouTube channel HERE or read the posts on my blog HERE to see how easy it is to land in the media IF you follow a process that I have already created for you. ready to speak from your power in your interview. Imagine having the media reach out to you because you are seen as THE go-to expert in the industry. PR FOR ANYONE.

YouTube 130

YouTube Video Industry How To 130

Presspage

FEBRUARY 10, 2020

Instead of including a full press release, consider writing just a paragraph or two about why this story is right for their publication or website, and then offering an interesting spokesperson for an interview or invite the journalist to your event. Don’t look for free advertising. Build relationships with journalists.

Pitching 78

Pitching Advertising Advertising Product Launch 78

MaccaPR

JANUARY 6, 2015

Since MaccaPR first launched in late 2012, we''ve averaged a new blog post nearly every week for our loyal chief marketing and PR officer, corporate communication directors and marketing professional subscribers. Top 10 MaccaPR Blog Posts of 2014. #1. Is it website or Web site?

Blogging 48

Blogging Wikipedia YouTube Content Marketing 48

Stephen Waddington

NOVEMBER 5, 2017

I’ve been thinking about social media manipulation and the implications for democracy, and working on my next book. I didn’t get a chance to email out articles and blog posts that I’ve written this week. Lord Chadlington will interview fellow peer Lord Bell on Tuesday in London. discussion. Here’s how to change that.

Ethics 0

Ethics Social Media Advertising Advertising 0

Sword and the Script

OCTOBER 15, 2016

The copy I bought of David Ogilvy’s “ Confessions of an Advertising Man ” roughly 15 years ago was used. To the best of my recollection, it appeared the book was out of print, yet there was a seller on a little startup called Amazon.com willing to part ways with a hardcover copy. It was akin to a desktop manual for my profession.

Advertising 60

Advertising Advertising Print Interviews 60

Norton's Notes

JULY 29, 2015

I have been interviewing PR practitioners from all over the world as part of my interview series called 20:20 Vision. The concept of these interviews is that I ask each practitioner 20 questions about themselves and they give us a brief glimpse into their working lives and what makes them tick. I’m a published poet.

Interviews 28

Interviews SEO Banking Radio 28

Sword and the Script

DECEMBER 10, 2019

We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. But it’s not advertising, and it’s not ‘influencer marketing’ in the Kardashian style. Note: see my interview with Tom here – Marketing has Gotten Better as a Profession; Off Script No.

Marketing 105

Marketing Content Marketing Advertising Advertising 105

PRSay

JUNE 28, 2018

Working in a firm where we create advertising, sales promotions, experiential events and digital campaigns, I see this ideation process play out firsthand on the walls of our agency. Read books. Interviewing customers to develop new ideas shouldn’t be limited only to those times when you need to move product. Watch movies.

Exercises 101

Exercises Creativity Radio Resources 101

Burrelles Fresh Ideas

JUNE 27, 2023

Press releases, news releases, media advisories, media statements and the like are still important in 2023 for myriad reasons, which we’ll cover in this blog post. When a news outlet publishes or airs your story, you’ve earned that coverage ( earned media ) which lends credibility over advertising (paid media).

Pitching 40

Pitching Writing Engineering Wikipedia 40

Polaris

DECEMBER 6, 2014

Recent shows weighed in on native advertising, Jerry Seinfeld’s Clio award acceptance speech and Dolce & Gabbana’s fashion magazine website, Swide.com. You’ll find Jay blogging almost daily at Convince and Convert and talking up a storm on his weekly podcast, Social Pros , and on his YouTube channel, Jay Today.

Marketing 147

Marketing Content Marketing Social Media Film 147

OnePitch

MAY 12, 2022

Within this interview, we break down how to optimize your entire broadcast strategy, what works, and his tips for being a valuable source/spokesperson. Read below for the entire interview with Eric Chemi: 1.) Important tip: if you’re a blatant advertisement for your company, you’ll never be invited back. Reporters are outsiders.

Strategy 52

Strategy Interviews Pitching Energy 52

Waxing UnLyrical

NOVEMBER 23, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Is Pay-to-Post Blogging The New Advertorial? A few weeks ago, they asked a question about paying for blog posts. In 2010, blogs and bloggers are truly influencers. Let me unpack this a bit.

Blogging 73

Blogging Twitter Facebook Measurement 73

Sword and the Script

OCTOBER 22, 2019

I suspect, given the company Kantar keeps, the survey sample is heavily weighted towards advertisers, but still, the thinking is useful. If you summarize white papers or webinars and link to the gate in a blog post, then you have got the best of both worlds. 16% on marketing analytics. “As 66% said newspapers.

Marketing 66

Marketing Survey Study B2B 66

Waxing UnLyrical

JANUARY 13, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How To Get Your Blog Project Approved January 13th, 2011 Tweet Guest post by Shanan Sorochynski Okay, you’ve had nearly half a month to sink into 2011. I manage the University of Regina’s blog.

Blogging 68

Blogging How To Print Facebook 68

Sword and the Script

SEPTEMBER 19, 2017

Larry is my guest in this latest interview in the Off Script series. By this, I mean a frequently updated blog. It’s true that the more you blog, the more clients you get. Further, an encyclopedic blog will mean that your attorneys rank high in online searches. Online content is king (referring to a blog).

Marketing 62

Marketing SEO Pharmaceuticals Google 62

MaccaPR

NOVEMBER 18, 2020

This admission is brought on by my half-century-long obsession with magic and my discovery of a book, How to Persuade People Who Don’t Want to Be Persuaded. To learn more about focusing your brand, check out an exquisite book, Take A Stand For Your Brand. magicians, illusionists, and conjurors.

Marketing 62

Marketing Agency Video Brand 62

Sword and the Script

JANUARY 24, 2017

Jeff is a contributing author to the book Influencer Breakthroughs which is available on Amazon and promotes a flavor of marketing he refers to as “authority marketing.”. And that’s how I met Jeff and he’s my guest in this latest of the occasional interview services I call Off Script. Don’t miss these exceptional interviews.

Marketing 60

Marketing Ethics Interviews Google 60

Cision

MAY 21, 2015

Now, plug in those headphones because it’s time to learn together about online business, entrepreneurship, internet marketing, audience building, passive income, blogging, list building, virtual assistants, startups, search engine optimization, email marketing and so much more. 10) Amy Porterfield. Online Marketing Made Easy. 17) Mitch Joel.

Social Media 120

Social Media Marketing Pinterest Media 120

Sword and the Script

JULY 23, 2019

My team has purview over our website, paid advertising, marketing automation, social media, mobile and analytics. 3) We talked briefly about a long-term marketing automation (MA) project you’ve had a chance to work on in your role in preparation for this interview. One publication or blog you read regularly is… (DH) Wired Magazine.

Marketing 67

Marketing System Groups Analytics 67

Rock the Status Quo

FEBRUARY 3, 2015

Earlier roles include Executive Vice President and Managing Director of Worldwide Consumer Marketing at the PR unit of Grey Advertising and Edelman Worldwide as a senior vice president. After the first round of interviews we hosted “auditions” for finalists at a store and got great coverage, including WABC-TV.

Agency 100

Agency Advertising Advertising Twitter 100

PR for Anyone

SEPTEMBER 30, 2022

Watch this short video I did about that: There are a lot more videos on my YouTube channel HERE or read the posts on my blog HERE to see how easy it is to land in the media IF you follow a process that I have already created for you. Remember that Celebrity Sells and it doesn’t have to be you directly related to the celebrity.

Pitching 130

Pitching Television Trends YouTube 130

MaccaPR

DECEMBER 19, 2016

In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion. Here's an example of our client NTC's e-book landing page. We recommend that our clients advertise on at least one of their social channels to their target market.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

PR Conversations

AUGUST 3, 2016

Since his controversial interview with Business Insider UK , many people have shared their thoughts via social media, blog posts, articles and interviews. But not a peep from Roberts who ‘has been placed on leave’ One wonders where the public relations executives at Saatchi were during Roberts’ interview.

Interviews 40

Interviews Leadership Groups Advertising 40

PR Conversations

AUGUST 3, 2016

Since his controversial interview with Business Insider UK , many people have shared their thoughts via social media, blog posts, articles and interviews. But not a peep from Roberts who ‘has been placed on leave’ One wonders where the public relations executives at Saatchi were during Roberts’ interview.

Interviews 40

Interviews Leadership Groups Advertising 40

PR Conversations

AUGUST 3, 2016

Since his controversial interview with Business Insider UK , many people have shared their thoughts via social media, blog posts, articles and interviews. But not a peep from Roberts who ‘has been placed on leave’ One wonders where the public relations executives at Saatchi were during Roberts’ interview.

Interviews 40

Interviews Leadership Groups Advertising 40

Sword and the Script

JANUARY 29, 2019

Give break out sessions on networking strategies, interview skills and career planning. If your speakers have a published a book keep them around after the talk to autograph copies, or even give a few away in a raffle. One of the more creative ideas I’ve seen could have been a page from the guerilla marketing book.

Resources 78

Resources Creativity Publicity Local 78

Stephen Waddington

DECEMBER 5, 2018

There shouldn’t be a barrier between the press office and the digital team - media relations people should be running blogs and engaging with journalists via social forms of media such as Twitter,” said Alex Singleton, author of The PR Masterclass. Advertising, production, and distribution have all fundamentally changed.

Media Relations 115

Media Relations Media Print Newspapers 115

Stephen Waddington

MARCH 15, 2021

Each of the speakers has kindly responded to the questions that we didn’t cover in the blog post below. Start a blog and manage proactive social media around it. More than 150 people turned up and engaged in the conversation. Inevitably there were more questions than we had time. Thanks again to Barbara, Isabel, Andrew and Gay.

Google 119

Google Data Government Social Media 119

Communications Conversations

MARCH 16, 2016

In the post, Mark refers to a partner he interviewed for his book who claims influencer marketing can be “cost effective.” When the brand is being mentioned in a tweet, in a Facebook post, in a blog post, video, or comment, there’s great value to that. ” The metric of choice? Cost per thousand.

Marketing 60

Marketing Hotels Advertising Advertising 60

Sword and the Script

SEPTEMBER 18, 2018

RW: Proving ROI is tough for PR professionals because we work with ‘potential’ figures – reach and advertising value equivalency (AVE) are just examples. It’s a challenge to get all the press releases out for each of these units while still being able to find time to secure interviews for our 25+ spokespeople. Contact us here.

Media Relations 69

Media Relations Media Insurance Insurance 69

The Resolution Blog

JANUARY 8, 2018

Tip of the month: “Take someone in finance to lunch and learn how you make money ” This is just one of the amazing tips from the Queen of metrics Katie Paine in this interview on PR News. Check out this interview to begin to improve your measurement today. Read Jim’s insights and my response on Paul Sutton’s PR blog.

Tools 136

Tools Publicity SEO Measurement 136

Stephen Waddington

DECEMBER 30, 2019

The PR 2020 project was based on interviews with PR practitioners throughout the UK and the outlook for the forthcoming decade. Vuelio named this blog the best PR and communications blog in 2019. Advertising value equivalent (AVE) is at the sharp end of this issue. She believes the same issues apply in advertising and PR.

Government 103

Government Education Print Ethics 103