Bianchi Biz Blog

AUGUST 21, 2023

I assign articles to our in-house and freelance staff, work with our graphic artist for our print layout and designs, and work with our sales and management team to ensure our content meets our editorial mission and help with sales. What advice do you have for PR people that want to pitch you?

Meeting 72

Meeting Automotive Engineering Journalism 72

Stephen Waddington

DECEMBER 5, 2018

There shouldn’t be a barrier between the press office and the digital team - media relations people should be running blogs and engaging with journalists via social forms of media such as Twitter,” said Alex Singleton, author of The PR Masterclass. At the same time, the ability to print fast and cheaply bought about a concurrent revolution.

Media Relations 115

Media Relations Media Print Newspapers 115

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

Modern PR heavily involves using social media, collaborating with influencers, showcasing thought leadership, managing blogs, and organizing community events. Through compelling video content, PR professionals leverage social media, traditional media, and industry blogs to expand brand awareness.

Video 110

Video Marketing SEO Social Media 110

MaccaPR

MAY 3, 2019

Many podcasts combine the audio interview with text – so your audience can consume your messages in both print and audio form. Podcasts give clients the opportunity to express their personality in a way that infographics, e-books and print interviews seldom do. We get pitches for potential guests who simply aren’t a fit.

Company 113

Company Interviews Print Pitching 113

Deirdre Breakenridge

MARCH 12, 2015

The company had three distinct divisions: PR / Communications (that was my area), Creative Marketing & Advertising and Web, Multimedia & Video. The colors you use on the web are not the same colors you use for print. Tip #5: Read Creative Blogs. Tip #5: Read Creative Blogs.

Creativity 150

Creativity Web Social Media Data 150

Sword and the Script

OCTOBER 25, 2022

More and more, I see comms positions advertised as comms + (fundraising, design, content development, etc.”. Advertising trusted less and less and PR and earned media are seen as more credible.”. From print to digital. Breaking through the flood of e-mails [in pitching] is getting very difficult.”. Harder to pitch.

Communications 124

Communications Crisis Internal International 124

Prohibition

JANUARY 6, 2023

In this blog, we will detail the reasons why video should be an essential component of your public relations strategy, and how it can add real substance to your campaign. Advertisers spend billions across social media platforms, targetting businesses and consumers alike with their messaging. Drive Awareness.

Video 62

Video Strategy SEO Engineering 62

Bad Pitch Blog

FEBRUARY 21, 2013

Ken Wheaton is Advertising Age ''s managing editor. Since I pitch Ad Age , his email caught my attention when it landed in my LinkedIn inbox. His subject line, " Bacon and Egg Man, My Second Novel, On Sale Now ," made me assume he sent me a bad pitch. Read the site and recent issues before pitching." Blog about it.

Pitching 64

Pitching eBook How To Pinterest 64

Cision

NOVEMBER 11, 2016

Having to switch gears so often was a great prelude to broader agency work where we work on various clients from 3D printing to beer. These devices have to be as glitch-free as possible at the outset since any negative review, even on a tiny blog, can cause an upset. Simply: do they work? This is already happening more and more.

Communications 253

Communications Data Local Survey 253

Waxing UnLyrical

JANUARY 13, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How To Get Your Blog Project Approved January 13th, 2011 Tweet Guest post by Shanan Sorochynski Okay, you’ve had nearly half a month to sink into 2011. I manage the University of Regina’s blog.

Blogging 68

Blogging How To Print Facebook 68

Burrelles Fresh Ideas

JUNE 13, 2023

A smart move would be incorporating user-generated content, actively participating in industry conversations and of course, targeted social boosts (advertising) to ensure that your brand is established amongst a wider audience. Managing interactions through social media effectively builds brand credibility with minimal advertising costs.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

Sword and the Script

SEPTEMBER 8, 2020

Blogs, including independent and corporate blogs, can be credible. Advertising is a distant third. It could be a way to cut through the clutter since reporters are deluged with pitches. Keep in mind, the story you are pitching has to actually be worthy of an exclusive. Don’t dangle “exclusive” for a mediocre idea.

Survey 96

Survey Industry Leadership Study 96

OnePitch

MAY 12, 2022

What are the benefits of a broadcast placement rather than a digital/print one? Should PRos only be pitching individual journalists? I would only pitch individual journalists. You need an actual human being to care about your pitch and want to run with that story. Do that in high-energy, short and impactful soundbites.

Strategy 52

Strategy Interviews Pitching Energy 52

Cision

AUGUST 7, 2015

It seemed a reasonable request considering that I’d been broadcasting my industry observations and personal opinions through this blog since February. Check out our “2015 Holiday Gift Guide PR Kit” for pitching tips and more! But career advice for one specific person? Well that just sounded dangerous. Ask for it.

Tourism 120

Tourism Television Print Industry 120

Sword and the Script

JANUARY 9, 2018

Even the advertisers are aiming for a bigger investment in PR. 3) Surgically weave it into blog posts. This is easy fodder to write a blog post on the same topic from a different angle and yet also weave in the story you worked so hard to earn. 6) Pitch the story to an industry newsletter. It probably does.

Media 98

Media B2B Groups Conference 98

Sword and the Script

OCTOBER 22, 2019

over the next year; 40% of budget goes to paid media; 16% of budget goes to print media; 8% of budget goes to paid social media; 6% of budget goes to paid search; 4% of budget goes to display; and. I suspect, given the company Kantar keeps, the survey sample is heavily weighted towards advertisers, but still, the thinking is useful.

Marketing 66

Marketing Survey Study B2B 66

Waxing UnLyrical

DECEMBER 11, 2013

Due to tight marketing spends, even advertisers are shortening their commercials while maintaining or increasing the number of times they are aired, to ensure maximum spread for their ad spends. Pitching journalists via phone calls, e-mails, and SMS’ are not the only ways of securing media coverage anymore. reading and traveling.

Digital PR 79

Digital PR Newspapers Advertising Advertising 79

Mindful Marketing

JUNE 22, 2015

Brand journalism and content creation falls closer to advertising than PR and while we agree it’s very important in this day and age, it certainly doesn’t oust media relations altogether. Sure, budgets are smaller, print is moving to digital-only and some high profile journalist moves out of the industry have made headlines.

Media Relations 50

Media Relations Measurement Report Media 50

Sword and the Script

APRIL 19, 2016

That was the outcome good media relations pitching earned. A 20-minute call with a print reporter still might yield just one or two quotes in the final story. A PR pro that takes copious notes can easily take what was not reported and transform it into blog posts, contributed article, or even a different media pitch.

Media Relations 60

Media Relations Media Interviews Pitching 60

Beyond PR

MARCH 6, 2018

Considering the culmination of traditional advertisements (newspaper, TV, radio and billboards) and digital advertisements (banner ads, pop-ups and sponsored posts), how many advertisements a day do you think you’re exposed to? Annoyed and overwhelmed, consumers are fed up with intrusive advertising and sales tactics.

Strategy 67

Strategy How To B2C Content Marketing 67

Bad Pitch Blog

MAY 20, 2010

We’ve been receiving more than a few pitches from Jennifer on behalf of Retrevo. And for this she’s getting a good pitch seal of approval from the Bad Pitch Blog (we used to call it Glinda the Good Pitch, but how cool is that, really?) Before we post her pitch, we asked Jennifer a few questions.

Pitching 49

Pitching Fashion Report Twitter 49

Bad Pitch Blog

MARCH 21, 2007

Michael Beno from Ruder Finn sent me a simple, straight forward pitch today. The pitch is relevant to what I write about at my other blog. Maybe he took the time to read my blog and confirm that I''ve been writing about car marketing and advertising since before Oprah gave a bunch away (along with big tax bills).

Pitching 40

Pitching Print Video Writing 40

Sword and the Script

FEBRUARY 11, 2017

However, other traditionally print new organizations – notably the Wall Street Journal and USA Today – got into the podcast game far earlier. Research for PR Pros on B2B Messaging, Pitches and Clickbait [UML] . It’s worth noting Pinterest also has a foundational track record with social media advertisers.

Tools 60

Tools Pinterest Marketing Media 60

Sword and the Script

MAY 22, 2018

Advertising was extremely expensive. Early on, I worked at a printing technology company where we had a big poster on the wall that said, “Freedom of the press belongs to those who own one.” Trying to tie print ads or direct mail directly to sales, for a high-value, long-sales-cycle B2B product, was a nightmare.

Marketing 62

Marketing B2B Print Technology 62

Bad Pitch Blog

MAY 23, 2007

An editor at Home Channel News (think distribution channel, not TV channel) has asked the Bad Pitch Blog to voice her plea. A "story idea" that defies everything you have ever known about what actually gets written in a print publication? With one click of the send button, mass blast pitches can p**s off a good number of media.

Pitching 40

Pitching Construction Exercises Retail 40

MaccaPR

MARCH 7, 2016

When your brand is mapping its media outreach strategy, it’s easy to get hung up on the usual suspects: public relations, paid advertising, social media and content marketing. According to statistics from the American Society of News Editors, print news staffing fell by 65 percent from 2005-2015.

How To 48

How To Media Print Real Estate 48

Sword and the Script

JUNE 14, 2016

Think: selling content, eBooks, sponsored content or banner ads on a corporate blog, or even tickets to an event. Sure, we developed content and we wrote email marketing pitches and purchased ads. Perhaps a few hundred attendees (MQLs), a couple of blog posts and some social media activity on Twitter.

Marketing 60

Marketing Conference Software B2B 60

Sword and the Script

MARCH 20, 2018

We can place digital signage in hallways that read RFID badges or wristbands and show advertisements tailored to each attendee by industry, geography, or job title. But many corporations are still trying to figure out how to build a stable website, what size badges to print, and how they should design their badges.

Industry 72

Industry Marketing Enterprise Mobile 72

Contently - Strategy

DECEMBER 4, 2018

You shouldn’t immediately start sending one-sheeters and demo request forms one day after someone signs up for your blog’s newsletter. This space is typically reserved for blog posts, infographics, social posts, and e-books. Your content should still aim to engage, entertain, and inform as it promotes or advertises.

Case Study 111

Case Study Marketing Study Content Marketing 111

Sword and the Script

AUGUST 6, 2019

OnePitch has set out to be a pitch broker between PR pros and reporters. PR pros can submit pitches to OnePitch through an online template that includes required fields and character limits. It walks you through a series of steps to choose the right categories and tags that help describe the content of your pitch.

Marketing 63

Marketing Pitching Corporate Tools 63

PR 20/20

AUGUST 22, 2017

Why do we need a blog? For instance: Legal fears the company blog will violate copyright laws. Traditional, outbound marketing (print advertising, direct mail, coupon books, etc.) Then you'll create content that isn't all about pitching or landing the sale.”. Blog visitors might leave a nasty comment.

Marketing 87

Marketing Resources Technology Internal 87

Solo PR Pro

JUNE 21, 2016

You can pitch by-lined articles to industry or area publications, publish thought leadership pieces on LinkedIn or your own blog. Reach your target area or industry with paid advertising. Use direct mail, print ads Facebook or LinkedIn to reach your desired market. Target with content.

Local 41

Local How To Skype Trade Shows 41

Bad Pitch Blog

JULY 8, 2008

After seeing him out a bad pitch this morning, I sent him a note asking for his help in reducing PR spam. BPB: What in your opinion is the difference between a pitch and PR spam? On top of that, smaller companies feel they don’t need advertising; they need PR for “earned” (free) media. I didn’t get to a blog post I meant to do.

Print 43

Print Pitching Twitter Advertising 43

Bad Pitch Blog

MAY 3, 2009

For this I’m equal parts thankful and jealous, but bad pitches continue to sprout like weeds on a new spring lawn. It’s an all too familiar pitch from Betty Confidential. So we’re not sure how Bob’s blog, or my blog , got onto their lists. So here’s a dandelion Bob LeDrew, PR blogger at Flacklife , yanked for us.

Print 40

Print Pitching Policies Web 40

Bad Pitch Blog

JULY 14, 2009

That means they’re tracking not only couch potatoes, but also folks who watch shows online, on their phones, on the ole m-3 and “outside the home” (whatever that means), thus plugging the absolute hole in advertising metrics. Ah, advertising metrics. Blog postings?). How many people saw your ad and when. Share of voice.

Training 46

Training Groups Customer Service Television 46

Bad Pitch Blog

FEBRUARY 10, 2009

The problem is that because everyone is migrating to the ''Net, ole print –notably newspapers– is fast going way of the dodo as advertisers flock to the place they can get real traction. So, let us pitch! bad clients blogs dead media New York Times newspaper slow death PR professionals public relations web coverage'

Newspapers 41

Newspapers Web Airlines Print 41

Waxing UnLyrical

JUNE 2, 2011

At six weeks, they claimed to have sent out some pitches and some introductions. Then… upon asking to see the pitch and introduction, the PR pro said, “no problem,&# and promised to send an email along for review, along with a list of whom it would go to. But the journey is important and there are lessons to be learned.

How To 76

How To Pitching Local Interviews 76