Sword and the Script

APRIL 1, 2017

Use PR to build a brand and advertising to defend it. The point of that philosophy used to be that, while you can build a brand with advertising, it’s very expensive. More recently, fake news has laid the groundwork for a new-found trust in advertising. 1) In advertising, we trust. PR is less expensive than advertising.

Advertising 62

Advertising Advertising Print Study 62

ImPRessions - Crenshaw Communications

JANUARY 9, 2020

This is by no means a complete list of advertising journalists; they’re among those that are very active, often posting interesting and engaging updates about industry news. Lauren joined Business Insider as a Senior advertising reporter in 2018, coming off a four-year stint at Adweek. Lara O’Reilly | @larakiara.

Twitter 177

Twitter Advertising Advertising Report 177

Remote PR Jobs

SEPTEMBER 25, 2023

After you have built your initial campaign and chosen the messaging to use on your site, social pages, paid advertising and content marketing, it’s up to the PR team (or whoever is wearing that hat) to amplify your message with press coverage. Try launching lookalike campaigns from traffic generated from an article you pitched.

Publicity 100

Publicity Marketing Pitching Google 100

PR Fuel

MARCH 8, 2021

And how do you encourage journalists to write about your products or services? You write effective and attention-grabbing press releases. To write the perfect press release you need to understand what elements to include and the best pest practices to follow. Every organization has a different way of writing press releases.

Writing 52

Writing Software SEO Brand 52

PR for Anyone

MARCH 24, 2020

She pitched it to her editor who loved it too and they wrote an article about me. Did you invent a new product, write a book, or win an award? People get paid for you to make an impulse purchase in the grocery store check-out line based on the article title/hook on the cover. If you don’t have any prior media, no worries.

Publicity 331

Publicity Television Local Pitching 331

The Stalwart Blog

JULY 17, 2014

Many ask the question, should I write on spec? First, what does it mean to write on spec? Writing on spec is when you write an article for a publication without the promise of the publication purchasing the article. So why not invest your time into spec writing?

Writing 84

Writing Communications Advertising Advertising 84

B2B PR Sense

JANUARY 5, 2018

When it comes down to it, PR can be far less expensive than advertising and offer more benefits. For example, if you want to generate more website traffic, you may be better off authoring and placing articles in targeted outlets rather than trying to get the media to write about you. Myth #4: PR is just advertising.

Crisis Management 238

Crisis Management B2B Reputation Advertising 238

ReimaginePR

APRIL 16, 2020

You should be certain that each and every word you write introduces an appropriate impact on the reader. Personally, for my firm, I Will simply hire individuals with amazing writing abilities. When looking at writing, typically, we must consider many facets. When looking at writing, typically, we must consider many facets.

Education 136

Education Writing Study Advertising 136

PR for Anyone

NOVEMBER 3, 2021

Email is best to get it in writing. Generic articles (advice for buyers/sellers, best upgrades, etc.) And in special sections, preference is given to Realtors who advertise with us. Who is the contact at Inside Nova who writes about residential real estate? And read more articles at [link]. A call could get lost.

Real Estate 223

Real Estate Local Pitching Media 223

Stern + Associates

FEBRUARY 28, 2024

paid platforms (advertisements and sometimes sponsored contributed content), and earned platforms (third party media outlets). But what makes contributed content – as in byline articles, guest blog posts, etc. Content is disseminated across owned platforms (social media accounts, company blogs and newsletters, etc.),

How To 98

How To SEO Strategy Social Media 98

Sword and the Script

JUNE 6, 2023

The survey found: 57% are crafting pitches; 48% are writing copy for social media; 48% are writing press releases; 44% are using it for research; and 25% say they are using it for strategy and planning. Content picks Below are some blog posts and articles stemming from the PR tech vendor community that you might find interesting.

Survey 146

Survey Software B2B Pitching 146

Buzzstream

JANUARY 22, 2024

We looked for sites with clear signals that they accepted guest posts, such as post titles and URLs with the words “contribute” or “write for us.” Take a look at the screenshot below, there are articles ranging from music lessons to the cost of gastric balloons. So, you’ll also need to judge the quality of the writing itself.

Analysis 91

Analysis SEO Guidelines Google 91

NewsWhip

FEBRUARY 13, 2023

As of the writing of this blog there have been 5,800 articles about Super Bowl ads specifically, and the Dunkin’ ad was responsible for 510 of those. In terms of prestige, it was included on several high-profile lists of the best ads of the night, including by The Washington Post, which had the top article about the ad.

Film 147

Film Social Media Mobile Brand 147

Prohibition

JULY 7, 2022

Now, Twitter is looking into longer-form content through ‘Twitter notes’, enabling users to create and publish articles on the platform. Twitter notes are currently in the testing phase with a small group of writers, through a ‘Twitter write’ composer tool. New rules for ‘TikTok made me buy it’ come into play.

Instagram 118

Instagram Video Twitter Facebook 118

Prohibition

OCTOBER 25, 2023

At the time of writing, the AI stickers are only available to a select number of users as a trial however, if successful, the stickers will be widely rolled out as a new feature for all users to enjoy. Get in contact today to find out how we could help you.

LinkedIn 62

LinkedIn Social Media B2B Media 62

Newsfile

FEBRUARY 28, 2024

Media monitoring involves systematically tracking and analyzing media content (such as news articles, social media posts, and broadcast segments) related to a specific brand, industry, or topic. PR professionals balance these media types to maximize brand exposure and credibility: Paid Media : Content promoted through advertising (e.g.,

Viral 52

Viral Crisis Communications SEO Reputation 52

Deirdre Breakenridge

SEPTEMBER 4, 2018

This summer, I had the opportunity to intern for Cheray Keyes-Shima , APR, CPRC, at KSC, a marketing, advertising and public relations agency in Sarasota, Florida. I never thought that I would find writing articles about window film both challenging and enjoyable. Rhys Schueren is a student at Loyola University in Maryland.

Publicity 150

Publicity Conference Film Advertising 150

The Proactive Report

FEBRUARY 27, 2021

In this article, we will discuss some of the consequences that plagiarism cause for most marketers. Their marketing history can reflect the moral offense, which can lead to marketers being ruined by the advertisement market or any other platform. Plagiarism is a high-level risk for any content but especially on the internet.

Engineering 130

Engineering Reputation Data Advertising 130

ImPRessions - Crenshaw Communications

MAY 1, 2018

Contributed articles bylined by a key executive are part of any PR program that emphasizes thought leadership. A bylined article isn’t a one-time thing; it should be part of a content calendar included in a broader expert visibility program. The writing should move smoothly, so keep sentences short and snappy.

B2B 147

B2B Leadership Customer Service eBook 147

PR Fuel

JANUARY 24, 2021

There are a lot of online guides that can help you write a press release yourself. It has unique writing conventions when presenting facts. Press release writing services will not only improve your brand’s image. Paying for a press release service may seem to be more expensive than writing the piece yourself.

SEO 72

SEO Writing Engineering Product Launch 72

Cision

JANUARY 17, 2018

In a highly-shared article on The Atlantic recently, senior editor Derek Thompson suggested that struggling media organizations have only one option. Would you like to write about how blockchain is changing the jewelry business? Please write about them?’ Write about it.’”. I read your article about bitcoin.

Pitching 215

Pitching Journalism Construction Writing 215

Sword and the Script

APRIL 11, 2023

While PR probably isn’t writing public communications about trade secrets, you should be cognizant of obvious dangers. The company says, “AMIGA offers advanced research and writing capabilities including generating pitches.” PR firm Gregory FCA recently announced a free AI tool to write press releases “in three minutes.”

Software 78

Software Company Pitching Training 78

5W PR

MAY 26, 2021

Companies can increase a brand’s credibility by writing articles featuring their products and publishing them in trade journals.The content should be targeted at their industry, influential connections and it has to showcase a company’s leadership skills and expertise. PR is not marketing or advertising. Cost-Effective.

Publicity 88

Publicity Reputation Advertising Advertising 88

Remote PR Jobs

JANUARY 31, 2022

That’s why they’re discerning about what types of articles they write and the sources they choose. They need to make sure that the topic is of interest to their audience because that means more page views, and of course, more page views mean more advertising dollars. Write them down.

Insurance 130

Insurance Insurance Pitching LinkedIn 130

5W PR

OCTOBER 5, 2020

These days, with advertising giants like Google and Facebook controlling over 50% of the digital advertising market, publishers have to find other ways to get any sort of ad support for their journalistic endeavors. That balance for newsletters is 90% informative or entertaining content and 10% sales.

Marketing 88

Marketing Engineering Education Advertising 88

Sword and the Script

FEBRUARY 1, 2020

1) Statistics on the Super Bowl audience and advertising. Marketing Charts published a piece – Super Bowl 2020 Data – summarizing advertising research about the Super Bowl from Kantar and the National Retail Foundation , among others. What does an advertisement in this year’s Super Bowl (54) cost?

Sports 113

Sports Advertising Advertising Survey 113

Cision

JULY 5, 2017

Your content shouldn’t be thinly-veiled advertising, but instead, should provide useful information to your audience. I put this as a tip in so many of my marketing articles, because there is nothing more important than really, truly understanding your customer base. Yes, you want more customers. It feels comfortable. Be Consistent.

Content Marketing 247

Content Marketing Advertising Advertising Google 247

Karen Freberg

MAY 13, 2020

We are asked to produce and write more research articles. In order to write for us, you have to be recommended to us by another contributor. We have a paid partnership with a program already, so their professors are the only ones who can write articles for us. This is for professionals, not professors.

Advertising 64

Advertising Advertising Writing Reputation 64

Presspage

FEBRUARY 10, 2020

Write a snappy email subject line that will grab attention, but stay away from clickbait. Instead of including a full press release, consider writing just a paragraph or two about why this story is right for their publication or website, and then offering an interesting spokesperson for an interview or invite the journalist to your event.

Pitching 78

Pitching Advertising Advertising Product Launch 78

PRSay

JANUARY 29, 2021

In 2017, Lofgren and her husband, Matt, endowed The Diane Gage Lofgren Endowed Scholarship for Journalism at San Diego State University (SDSU), benefiting students in the School of Journalism and Media Studies, which includes majors in advertising, journalism, media studies and public relations.

Healthcare 78

Healthcare Journalism Study Advertising 78

ImPRessions - Crenshaw Communications

OCTOBER 3, 2017

To improve writing. Learn what not to write. We love the Grammarly Blog because of the depth and breadth of writing insights it holds. ” Use Grammarly to craft smarter social media posts and business memos as well as take interesting quizzes to determine how understandable a piece of writing may be. Bad Pitch Blog.

Blogging 159

Blogging Pitching Fashion Sports 159

PR for Anyone

JANUARY 28, 2024

Productivity in a Post-COVID World Almost two years post-COVID, it is still challenging to obtain accurate data on workplace trends due to conflicting articles and studies, with many advocating for remote work or a hybrid model. Companies are realizing that people can be just as, if not more, productive when working from home.

Employee 130

Employee Policies Creativity Company 130

Sword and the Script

JUNE 13, 2023

Takeaway: Journalists are checking to see what’s hot with readers and writing more of that. 34% said they have included surveys in their” articles in the last year – “more than twice the number who said the same the year before (16%).” Research, read, be active in the respective community and write compelling pitches.

Journalism 127

Journalism Media Relations Report Media 127

Sword and the Script

MARCH 14, 2023

Recently, I completed an article for a client and used the generative artificial intelligence tool to suggest alternate sub-headlines in the piece. In 2010, he sold his agency to an advertising holdings company for an estimated $10-$15 million. You can also have it re-write it several times over if you wish.

Software 85

Software Media Relations Pitching Media 85

ImPRessions - Crenshaw Communications

NOVEMBER 28, 2017

It also provides opportunity for those just starting out in the business to flex their writing muscles. That’s why we want to see junior staffers working hard to improve basic writing skills – expanding beyond press releases and pitches – to master blog posts, bylined articles, video scripts, speeches and more.

SEO 200

SEO Pitching Agency Exercises 200

Sword and the Script

NOVEMBER 26, 2019

The company works with adtech networks to do for media coverage what adtech is doing for advertising. Adtech networks already have tracking on major media sites to deliver performance information for advertising hosted there, and Cision works with these companies to do the same thing for coverage.

Publicity 90

Publicity Media Advertising Advertising 90

Sword and the Script

JUNE 23, 2020

I was very surprised by the responses: 65% of respondents indicated they were at least moderately familiar; and About one in three (31%) were “very familiar” or “extremely familiar” I’ve been following about 30 PR technology vendors for the last year, and writing about their activity on a monthly basis. Give our services a try.

Measurement 93

Measurement Communications Survey B2B 93