Konnect Agency

FEBRUARY 26, 2021

Amongst the predicted marketing trends for 2021 , few could have anticipated Apple’s announcement that it will implement privacy changes with its iOS 14 update which will impact every brand advertising via Facebook. What Does The Update Mean For Advertisers? What Does The Update Mean For Advertisers?

Advertising 52

Advertising Advertising Web Privacy 52

ImPRessions - Crenshaw Communications

APRIL 13, 2023

It was refreshing and exciting and definitely influenced my decision to join the agency. It’s a PR agency with fewer than 25 employees, and more than a third are people of color. Agencies should shape their policies to attract a diverse pool of applicants for open positions. External mentorship can also be beneficial.

Employee 156

Employee Community Groups Interviews 156

The Resolution Blog

APRIL 26, 2019

From Being Told He Was “Too Gay to Pitch” to Leading an Award Winning PR Agency: Steve Strickland’s Story We got the chance to talk to Steve Stickland, co-founder with Gary Wheldon of new award-winning PR agency Talker Tailor Trouble Maker , about starting an agency, standing out, and creating campaigns that have the “wow” factor.

Agency 120

Agency Pitching Energy Creativity 120

PRSay

JUNE 15, 2022

At the same time, America is seemingly more divided than ever, with a vocal minority favoring anti-LGBTQ policies and threatening boycotts against those who speak out in favor of equality, and a majority becoming more vocal about their rising expectations for responsible corporate and organizational action on LGBTQ advocacy.

Policies 165

Policies Community Corporate Enterprise 165

Prohibition

OCTOBER 7, 2022

Should these be implemented permanently, they will open up an array of opportunities for advertising on their platforms. There may be potential for new advertising opportunities on Twitter with this update, similar to ads on the TikTok feed – this will be one to keep an eye on as it could offer brands a further way to reach audiences.

Instagram 62

Instagram Social Media Video Twitter 62

PR for Anyone

JANUARY 28, 2024

In this same vein, there are potential gender disparities in taking advantage of flexible work policies. However, there are still noted challenges in maintaining creativity and innovation in a virtual setting, particularly in certain industries such as advertising.

Employee 130

Employee Policies Creativity Company 130

Stephen Waddington

MAY 10, 2022

The committee, which started its work in March 2021, heard evidence from influencers, talent agencies, marketing, organisations, trade associations, academics, regulators, government ministers and the four major social media platforms, Meta, YouTube, TikTok and Twitter. The closing date for responses is 1 June 2022.

Marketing 78

Marketing Government Sports Advertising 78

5W PR

JANUARY 24, 2024

Feature diverse families in advertising, offer clothing lines with gender-neutral options, and promote products that celebrate individuality and acceptance. The post How Your Brand Can Support The Permissive Parenting Trend appeared first on Public Relations Blog | 5W PR Agency | PR Firm. Be respectful and promote inclusivity.

Trends 78

Trends Brand Branding Policies 78

Onclusive

FEBRUARY 22, 2018

AirPR: With PR as a focus, you have included marketing and advertising into your agency. Mika: TMI is a PR firm, but I partner with other firms to provide my clients expert consulting on social media, marketing, branding or advertising. Mika: Nail the elevator pitch.

Interviews 284

Interviews Radio Small Business Pitching 284

Bianchi Biz Blog

APRIL 29, 2024

Faces and Markets of PRGN is a series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight. International and Local PR Services: The PR industry in Hong Kong is sophisticated, with numerous international and local agencies offering a wide range of services.

Marketing 92

Marketing Local Crisis Management Internal 92

Shift Communications

JUNE 19, 2015

In 2009, the Federal Trade Commission (FTC) came out with guidelines regarding disclosure of endorsements that were significantly updated to take into account the ever-expanding domain of online advertising and social media. With limited space, what constitutes adequate disclosure?

Guidelines 60

Guidelines Agency Pinterest Privacy 60

5W PR

DECEMBER 7, 2020

This may be laid to marketers and advertising pros, most of whom are under 40 years of age. The final action should be to create the brand’s social media policy if there is none. As a crisis communications plan, this policy should guide responding quickly and responsibly to any unanticipated issues that may arise.

Social Media 103

Social Media Trends Media Policies 103

Prohibition

FEBRUARY 13, 2024

These changes include new content policies and enhanced protections, and for marketers it’s important to consider target demographics in terms of their safety and privacy. It’s a reminder that responsible and ethical marketing practices are pivotal in this evolving digital landscape.

Instagram 62

Instagram LinkedIn Social Media Media 62

Buchanan PR

APRIL 12, 2023

We have all seen these terms tossed around about companies, in advertisements and throughout the media, but what do they really mean and why do they matter? It can be overwhelming for an organization to feel like they need to transform their business model overnight due to public pressure and rapidly changing policies. Sustainability.

Publicity 77

Publicity Meeting Policies Employee 77

Prohibition

OCTOBER 5, 2023

The new policy will see Meta deprecate Facebook News, a dedicated tab for news content on the social media site, in the UK, France, and Germany, representing some of the largest parts of the European market. Meta removes news Meta is updating the Facebook News feature across Western Europe, starting this December.

Instagram 62

Instagram Social Media Facebook Media 62

Sword and the Script

JUNE 2, 2015

He seemed willing to give us a go (where the CMO playbook usually involves switching agencies after the second down), and there’s no doubt we were enthusiastic about it, but there was one big problem: a lack of everything. 6 Tips for Getting the Most out of your PR Agency. Treat your PR Agency as an extension of your team.

Agency 60

Agency Construction Leadership Corporate 60

ImPRessions - Crenshaw Communications

DECEMBER 29, 2017

Anheuser Busch seemed to take on immigration policy, however indirectly, in another Super Bowl spot. Marketers have been shifting budgets into influencer marketing for the past few years, as paid advertising has declined and the definition of influence has broadened and changed.

Trends 185

Trends Storytelling Corporate Leadership 185

Stephen Waddington

NOVEMBER 5, 2019

We’re All Influencers Now provides guidance for agencies, brands and influencers on governance. In the UK influencer campaigns are governed by existing Advertising Standards Authority (ASA) and Competition and Markets Authority (CMA) laws and regulations. Beazley recently announced an influencer-only policy. Here’s a summary.

Insurance 68

Insurance Insurance Government Advertising 68

5W PR

AUGUST 22, 2017

Various social platforms like Facebook, Instagram and Twitter have allowed brands to reach consumers through engaging content, low-cost advertising and influencer partnerships. Basically, they make sure consumers know when they are being advertised to. . These regulations come with requirements from brands.

Social Media 92

Social Media Guidelines Media Handbook 92

Cision

MARCH 22, 2017

Disrupt the native advertising/sponsored content arena by shifting the focus away from your brand and more towards what benefits your audience. Disrupt by making your brand’s voice heard on a particular advocacy, policy or political issue. Nick Westergaard (@NickWestergaard) March 11, 2017.

Communications 209

Communications Policies Storytelling Groups 209

Cision

MAY 5, 2016

This at times can be challenging to navigate and requires a keen understanding of science, public policy and problem-solving skills to strike the right balance. The convergence of marketing, communication, PR and policy continues to have more of a collaborative voice in the overall audience-touch mix is the goal. healthful) lives.

Healthcare 120

Healthcare Policies Pharmaceuticals Big Data 120

5W PR

SEPTEMBER 7, 2017

Telling consumers a brand story instead of just advertising to them is what wins trust and appreciation. A trusted influencer promoting your product or service can often do more for sales and awareness than a traditional advertising campaign. Honesty is always the best policy.

Trends 108

Trends Airlines Social Media Crisis 108

Shift Communications

DECEMBER 6, 2021

Continually reevaluating policies and practices is a must-do for DE&I. This post was contributed by our partners at TEN35, an advertising agency transforming brands through culture. appeared first on SHIFT Communications: A Performance Communications Agency + PR Firm in Boston | New York | San Francisco.

Communications 78

Communications Employee Financial Community 78

ImPRessions - Crenshaw Communications

MARCH 28, 2017

” This enables teams to better identify what works and what doesn’t, creating more fruitful agency-client partnerships. More PR agencies today are designating a measurement guru on its team to own analytics. That’s a goal we can all get behind. Take, for example, just how hot Domino’s Pizza is today.

Measurement 120

Measurement Study Data Agency 120

Stephen Waddington

DECEMBER 15, 2021

These companies have a stranglehold on advertising and have effectively become a tax on small and medium-sized business. A voluntary UK agency pay gap survey by PRWeek found that BME staff receive 77% of the average pay, while female staff receive 94% of the average pay. 30 agencies submitted data to the project. The Wadds Inc.

Publicity 128

Publicity Government Guidelines Facebook 128

Cision

APRIL 5, 2017

Reported by Wendy Glavin, CEO & Founder, Wendy Glavin Agency and powered by CommPRO. Rallies against Kellogg’s after it pulled its advertising from Breitbart. Automobile companies (and the military) are the largest advertisers on television. Richard Levick: There’s an immense amount of truth in that.

Report 225

Report Media Advertising Advertising 225

Maxim Behar

JULY 9, 2023

He's the chairman of the World Communications Forum Council in Davos, chairman of the World Association of PR Agencies. I read a little while ago that my former colleague, Vanya Shalapatova, who is now Minister for Labour and Social Policy, said somewhere, “You are welcome to submit your benefit applications”.

Communications 52

Communications Policies System Government 52

Maxim Behar

JULY 9, 2023

He's the chairman of the World Communications Forum Council in Davos, chairman of the World Association of PR Agencies. I read a little while ago that my former colleague, Vanya Shalapatova, who is now Minister for Labour and Social Policy, said somewhere, “You are welcome to submit your benefit applications”.

Communications 52

Communications Policies System Government 52

NewsWhip

FEBRUARY 19, 2021

If communications professionals don’t step up and develop competency in the full social media sphere, others from social media specialists, to brand marketers, and even new agency-technology hybrids will begin to encroach on what has traditionally been communications’ territory. Today, the advertisers don’t have that control.

Reputation 88

Reputation Social Media Reddit Media 88

Sword and the Script

JUNE 18, 2019

46) “Help transit agencies communicate to the public.”. 51) “My team tells the stories of how my state government agency protects us and our environment.”. 46) “Help transit agencies communicate to the public.”. 51) “My team tells the stories of how my state government agency protects us and our environment.”.

Employee 150

Employee Print Writing Survey 150

ImPRessions - Crenshaw Communications

DECEMBER 15, 2017

Each December public relations agencies spend time crafting pitches and byline articles capturing clients’ takeaways for their particular industry. This means creating and adhering to policies that dictate how employees use social media and particularly how they respond. 2017 PR Takeaways. PR firms expand service offerings.

YouTube 136

YouTube Training Video Survey 136

Shift Communications

DECEMBER 28, 2016

First and foremost, we prioritize learning about both new and existing tools such as Google Analytics, social advertising, survey best practices and keyword/SEO research, to name a handful. cta] The post SHIFT Archives: The Best of Q2 2016 appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin.

Technology 83

Technology Facebook Measurement Policies 83

Communications Conversations

OCTOBER 16, 2017

For yet others, it’s as an agency owner and leader in the Twin Cities. But, from most accounts I’ve heard, Paul is one of a dwindling cadre of veteran agency leaders that is universally respected (people like Lynn Casey and Jorg Pierach also come to mind). Point being, many of us know Paul Maccabee.

Agency 113

Agency SEO Social Media Pinterest 113

Shift Communications

MARCH 12, 2018

So would “Acme Widgets defective product” or “Acme Widgets returns policy” – these are searches with negative sentiment attached to them, a sign that something’s gone wrong. Advertising creates mindshare. We should track them and refer them to the respective departments in our company to address.

Measurement 107

Measurement SEO Policies Reputation 107

Burrelles Fresh Ideas

JUNE 6, 2023

Ad Optimization: AI-powered advertising platforms leverage learnings to optimize ad targeting and placement. Still, for public-facing communications like advertising, marketing, and public relations, they are stepping back and approaching it with caution due to copyright infringement and accuracy issues.

Communications 40

Communications Marketing Technology Data 40

Ishmael's Corner

DECEMBER 7, 2014

Drilling down to the White House-created content, the press backgrounder reads like journalism starting with the absence of superlatives in the headline, “Strengthening Community Policy.”. They’re probably right, although I don’t think owned media has reduced the White House’s advertising budget.

Journalism 108

Journalism Local Storytelling Policies 108

Konnect Agency

AUGUST 24, 2020

Ensure to implement messaging so that your customer understands your policy on returns. Consumers will continue to spend more time online, meaning 3rd party validation via earned media and influencer partnerships, along with sponsored content and digital advertising spend are a crucial part of your marketing mix. The takeaway.

Trends 52

Trends Retail Consumer Banking 52