Deirdre Breakenridge

DECEMBER 12, 2017

A Guest Post By Wendy Glavin, Founder and CEO of Wendy Glavin Agency. ” I knew we had a great story, but I had trouble obtaining earned media. Incredibly, we obtained global media coverage, including articles in CNN Tech and CNN Money within one week. Since it wasn’t resonating with editors, I decided to try Twitter.

Twitter 208

Twitter Software Retail Agency 208

ImPRessions - Crenshaw Communications

APRIL 20, 2020

But I couldn’t help but think – for the price of the video ads and promotion, why not simply offer extra pay to those on the front retail lines? Sure, what helps its advertisers helps Google, but it’s real money where it’s needed. And can you imagine being a retail store without e-commerce capabilities right now? Self-serving?

Brand 284

Brand Branding Small Business Retail 284

Prohibition

OCTOBER 2, 2023

Tom is award winning international B2B specialist, Editor, and Director of Sticky Tactics, a data-driven digital marketing and advertising consultancy focused on real ROI. Advertising, for instance, can provide quick returns but these tend to evaporate once the campaign ends. Do traditional marketing methods work anymore?

B2B 77

B2B Trends Strategy Marketing 77

Polaris

NOVEMBER 17, 2014

In fact, they ranked third after retail and brand sites—well above online magazines and news sites. While independent bloggers often have lower audience reach than legacy media, their communities are typically more involved. The media outlet pays the journalists. The media outlet pays the journalists.

Media Relations 232

Media Relations Marketing Media Fashion 232

Shift Communications

JANUARY 25, 2023

The campaign predictably resulted in social media backlash for being tone-deaf and intentionally exclusionary. It is how they communicate with their vocabulary, attitude and the vibe that comes through with their visuals, advertising and customer experience. It is who they are and who they look to bring into their community.

Strategy 78

Strategy Brand Branding How To 78

5W PR

JUNE 14, 2023

Then, brands can also promote the information and packaging on social media. Digital and social media platforms offer immense opportunities for marketing cheap healthy snacks. They can do so through visually compelling websites and social media profiles. Brands should establish a strong online presence.

Marketing 88

Marketing Consumer Education Retail 88

5W PR

FEBRUARY 20, 2019

In today’s society, maintaining a social media presence is paramount to the success of your business, and remaining indifferent to the use of social media in setting marketing objectives is sure to curb growth. Here are six social media weapons to add to your arsenal: Know your network. Post, and Post Often.

Social Media 60

Social Media Brand Branding Media 60

Konnect Agency

NOVEMBER 23, 2021

It’s always an exciting time of the year when we get to look back at what trends and tactics were successful, and which emerging practices can be implemented by a public relations agency to make our clients “All-Stars” in the new year ahead. Why You Need A Public Relations Agency To Help You Keep Up With Trends. are safe for now.

Trends 119

Trends Publicity Communications Marketing 119

5W PR

JUNE 27, 2017

The communications and public relations industry has gone through major changes in the last ten years and almost all of those changes tie, at least to some extent, to the dominance of social media. The influencers should have their largest following on the same social media platform(s) that will have the best results for the product.

Social Media 95

Social Media Publicity Media Retail 95

PRSay

APRIL 5, 2023

Organizations big and small were represented, as were PR specializations ranging from public administration and retail to finance and food service. Here’s the breakdown: 54% of respondents work at PR agencies, 24% work for corporate PR departments and 22% work as independent PR practitioners. Illustration credit: alphaspirit ]

Survey 86

Survey Measurement Employee Retail 86

MaccaPR

MARCH 12, 2019

Name a prominent medical product or healthcare brand – from Medtronic, Hennepin Healthcare, Prime Therapeutics, Upsher-Smith Labs and Provation to Vigilanz, Philips, 3M, Hill-Rom and Teleflex – and the Minneapolis-based healthcare marketing agency StoneArch has probably been involved. Oh, Medela faced a perception issue.

Agency 54

Agency Healthcare Interviews Insurance 54

ImPRessions - Crenshaw Communications

MAY 24, 2018

According to The Holmes Report’s Creativity in PR study, which surveys PR executives all over the world, 68% of PR agency respondents say their clients are more likely to approach the PR team for “big creative ideas” than in the past. 4 ways creative PR takes it up a notch. Showing beats telling, but it takes more work.

Creativity 174

Creativity Small Business Storytelling Travel 174

Communications Conversations

JUNE 30, 2016

If you do any reading in the social media marketing space on regular basis, you know there are a number of platforms that are often discussed. They’re continuously releasing new advertising products. They’re a huge site for retailers. So again, why are fewer brands adopting Pinterest as a key social media tool?

Pinterest 97

Pinterest Social Media Tools Media 97

Cision

MARCH 30, 2015

The check-in may be dead on Foursquare, but the app is alive and well – and increasing Twitter’s “social media on steroids” effect for brands. Consider this: the detailed location database and massive consumer data it offers, along with Twitter’s built-in user group, may make it the #1 social media geolocation tool across networks.

Twitter 120

Twitter Social Media Retail Groups 120

Shift Communications

NOVEMBER 20, 2017

Naturally, as one of the first-ever social media agencies, we wanted to understand the impact of the doubled character limits. Of all the industries using the new format, B2C financial services – banking and retail investment brands – are using the most characters in the new format. Marketing and advertising.

B2C 103

B2C Airlines Pharmaceuticals B2B 103

Cision

OCTOBER 16, 2017

Recently, Cision® CMO, Chris Lynch, sat down with Steve Barrett, editorial director of PRWeek for the inaugural podcast of the show Earned Media Rising. The podcast will be published each month and feature topics about issues in earned media communications today along with knowledgeable experts. As an example.

Media 202

Media Storytelling Technology Data 202

Shift Communications

JANUARY 13, 2015

Pew Research released an excellent report about social media usage. Facebook is the social glue, the starting point, the lowest common denominator of social media. Any social strategy must incorporate Facebook’s enormous reach, even if that requires paid media. Advertising Marketing Social Media'

Social Media 60

Social Media Strategy Pinterest Media 60

Victorious PR

FEBRUARY 8, 2023

Not many people know what PR is or what a PR agency does. PR differs from advertisement in a number of ways, but one of the biggest is that a PR firm isn’t going to simply pay sites to display an ad of your business. You might ask yourself what this industry could possibly do with a PR agency but look around.

Industry 52

Industry Real Estate Healthcare Tourism 52

PR 20/20

SEPTEMBER 17, 2019

Social Media Marketing World. Discover the best social media marketing techniques from the world’s top experts.”. Social Media Marketing World brings together the top experts from platforms that you’re trying to master. Marketers will likely gravitate toward tracks including: Advertising and brand experience.

Conference 97

Conference Marketing Case Study Content Marketing 97

5W PR

AUGUST 22, 2019

The cannabis market is similar to where clean beauty was five years ago – The hype has piqued interest, but consumers and media alike are eager for quality, effective offerings. The answer determines success with stakeholders across the board, from media to retail and spa accounts to end users.

Brand 121

Brand Branding Retail Education 121

5W PR

OCTOBER 24, 2019

Though consumer shopping has seen a bit of a downturn in recent years, retail is still a strong performing sector year after year as shoppers get into the gift-giving spirit. With educational materials and tips available for maximizing holiday traffic, Facebook hopes to entice more and more business owners to use its services for advertising.

Facebook 60

Facebook Tools Advertising Advertising 60

Konnect Agency

AUGUST 24, 2020

The aisles and online retail sites are already filling with this holiday season’s latest and greatest. From groceries to retail to restaurants, put a plan in place now to staff up on shopping assistants and delivery persons. Retail and returns. leading to higher rate of return. What your strategy?

Trends 52

Trends Retail Consumer Banking 52

Victorious PR

FEBRUARY 8, 2023

Not many people know what PR is or what a PR agency does. PR differs from advertisement in a number of ways, but one of the biggest is that a PR firm isn’t going to simply pay sites to display an ad of your business. You might ask yourself what this industry could possibly do with a PR agency but look around.

Industry 52

Industry Real Estate Healthcare Tourism 52

Victorious PR

FEBRUARY 8, 2023

Not many people know what PR is or what a PR agency does. PR differs from advertisement in a number of ways, but one of the biggest is that a PR firm isn’t going to simply pay sites to display an ad of your business. You might ask yourself what this industry could possibly do with a PR agency but look around.

Industry 52

Industry Real Estate Healthcare Tourism 52

5W PR

DECEMBER 5, 2018

Today, merchants selling everything from mattresses to pet foods have seen that it’s more effective to speak to their customers directly, than to attempt to sell through major retailers in the modern age. Modern customers generally download ad blockers and other technology to help them avoid things like ads and display advertisements.

Consumer 74

Consumer Publicity Marketing How To 74

5W PR

JANUARY 14, 2019

In addition, the brand started taking shots from fashion bloggers and other opinion makers going so far as to overtly suggest consumers should choose other specific brands rather that the major retailer that has come to represent women’s intimate fashions for a generation. Kudos to Rihanna for being ready to strike while the iron was hot.

Brand 68

Brand Branding Publicity Fashion 68

Prakkypedia

JANUARY 19, 2020

I recommend you select a few official agencies to follow. Be wary of fake social media posts. I’ve seen some retailers say they’ll donate a whole day’s takings, for example. Supermarkets and retailers donating goods. Businesses should also be prudent about how they promote and advertise their support.

Communications 78

Communications Retail LinkedIn Radio 78

Shift Communications

FEBRUARY 11, 2016

The bright spot for investors is Twitter’s ad growth: As with other social networks, retail and the holiday season always create a sharp lift in ad revenues in the fourth quarter; Twitter’s very strong ad revenue growth in the fourth quarter surpassed its previous resistance levels. Ad Revenue. Christopher S.

Twitter 60

Twitter Social Media Analytics Mobile 60

Shift Communications

JANUARY 16, 2015

After launching advertising options in October 2014, Snapchat partnered with Millward Brown Digital to provide analysis around the first six ad campaigns featured on the platform. Snapchat tends to cater to a younger demographic and will often lend itself more to consumer-focused brands, like retail, sports, food, etc. And brands?

Advertising 60

Advertising Advertising Analysis Retail 60

Norton's Notes

DECEMBER 4, 2015

We all know Facebook is the behemoth of the social media world, our clients have to use it, and now it’s gone pay to play, we all have to spend our budgets to use it to get some kind of decent reach, unless you are in the camp that says it’s time to ignore the platform altogether.

Customer Service 28

Customer Service Facebook Social Media Agency 28

Sword and the Script

OCTOBER 2, 2018

A year after starting the role, a new retail CMO was frustrated. The job description discussed in the courtship didn’t match the reality: “To his surprise, his role was limited mostly to marketing communications, including advertising and social media. Can your agency bring big ideas and execute on them? Talk to Us !

Survey 97

Survey Marketing Product Launch Analytics 97

MaccaPR

DECEMBER 10, 2014

based Internet marketing agency that caught our eye with its savvy pay-per-click advertising management, Web development and digital design services. How did the ThinkSEM agency come to focus on search engine marketing and landing pages? The moral of the story for marketers: SEO, PPC, social media – it’s all tied together.

SEO 98

SEO Interviews Blogging Engineering 98

PRSay

APRIL 25, 2016

Right out of college, I was hired as a part-time writer for a local advertising agency. Within a year, I was running the social media department. Anna Gonzalez, APR works at JP Marketing, a full-service advertising agency headquartered in Fresno, California, where she manages a team of three.

Telecommunications 84

Telecommunications Automotive Study Retail 84

Shift Communications

JANUARY 28, 2016

She described case studies where retail marketers used multichannel Facebook ads – video, retargeting, product carousels, etc. cta] The post State of Social Media Q4 2015: Half of Facebook Users Go Mobile Only appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. Christopher S.

Mobile 60

Mobile Facebook Social Media Instagram 60

Rock the Status Quo

JANUARY 1, 2015

Not in the actual review, since that would negate the value of an unbiased third-party review – but on social media. Instead of burning up their budgets on advertising, it would be fantastic to see them invest in building their communities. Comments Do you think agencies should include creative ideas in their. Never sell.

Brand 100

Brand Branding YouTube Social Media 100

Shift Communications

FEBRUARY 23, 2017

Partnering with a PR firm is an important investment for marketers, but in order to be successful they need to be able to work with an agency that knows how to be scrappy during slow periods, while ramping up the volume and velocity when things get busy. They also provide great content for repurposing on social media, blogs and elsewhere.

Local 68

Local Mobile Corporate Retail 68

Shift Communications

NOVEMBER 24, 2014

As marketers, PR professionals, and advertisers begin to wind down the year (save for those in retail who are firing on all cylinders right now), one of the top things you’ll focus on in 2014 is reviewing the numbers. If I dig into this particular chart, those spikes were caused by 4 big media hits. Can this be repeated?

Analytics 155

Analytics Data-Driven PR Marketing How To 155