Agility PR Solutions

JULY 10, 2023

The pandemic-driven e-commerce surge amplified the role of digital marketing—and consumers have learned a trick or two since as they‘ve re-incorporated physical shopping but with the assistance of online tools like brand apps and social media platforms.

Retail 65

Retail Marketing Consumer Tools 65

Remote PR Jobs

SEPTEMBER 25, 2023

In January, fashion retailer H&M came under fire for an advertisement featuring a young black boy in a green hoodie bearing the words “coolest monkey in the jungle.” public relations industry, they make up only 30% of agency C-suite executives. Some leading agencies have made changes. African American, 2.6%

Agency 100

Agency How To Survey Employee 100

Stephen Waddington

JANUARY 20, 2021

Now is a great time to start or scale-up an agency. My trend is agency start-ups and scaling in 2021. It has been a boom for online retail, big tech and healthcare; and a bust for culture, entertainment, hospitality, travel and events. Any one is the basis of a solid agency proposition. It’s the economy, stupid!

Agency 78

Agency Healthcare Retail Travel 78

ImPRessions - Crenshaw Communications

SEPTEMBER 19, 2018

Like most career PR agency people, I always drink the client Kool-Aid. Most agency PR people have similar stories. It’s good business for a PR agency team to be indoctrinated in the language, culture, and brand lore of a client. Yet one reason brands bring on agencies is that they’re relatively objective.

Agency 140

Agency Enterprise Energy Retail 140

Prohibition

AUGUST 24, 2023

This is where food PR agencies play a crucial role in helping businesses navigate through such challenges and address food safety concerns effectively. Food PR agencies are specialised public relations firms that focus specifically on the food industry. Food PR agencies also play a critical role in crisis management.

Agency 62

Agency Crisis Management Crisis Communications Crisis 62

ImPRessions - Crenshaw Communications

APRIL 24, 2023

.” Insider’s Rising Stars of AdTech list recognizes those helping the ad industry grab new opportunities, like retail media and streaming TV ads. Those listed represent a range of roles at adtech companies, publishers, retailers, and advertisers.

Retail 156

Retail Engineering Advertising Advertising 156

ImPRessions - Crenshaw Communications

MAY 10, 2023

Cooler Screens (the world’s largest in-store digital media and merchandising platform for retail) is a great example. Our agency founder, Dorothy Crenshaw, explains that the latest iteration is smarter and promises much more. Dive into her post and make an informed judgment – if you’re still not convinced.

Publicity 410

Publicity Retail Tools B2B 410

ImPRessions - Crenshaw Communications

MAY 13, 2021

Crenshaw Communications, a New York-based public relations agency specializing in B2B technology PR, is seeking a Senior Account Executive (SAE) to join our dynamic B2B technology team. adtech, martech, cyber security, enterprise SaaS, artificial intelligence, retail tech, etc.) within a PR agency setting or in-house. .

B2B 291

B2B Policies Case Study Enterprise 291

Solo PR Pro

FEBRUARY 25, 2021

My mix has always included agency partnerships, but 2020 forced me to get creative and leverage those agency partnerships to stabilize my business. What are agency partnerships? Agency partnerships usually form as a result of traditional advertising and marketing agencies not having PR pros on staff.

Agency 76

Agency Creativity Media Relations Nonprofit 76

ImPRessions - Crenshaw Communications

MAY 2, 2023

Those who work in PR, communications and media are especially concerned. For example, typing in “thought leadership topics in the retail sector” will produce a host of new ideas that can be used for byline pieces along with pitch angles. For example, ask for a list of publications that cover retail.

Retail 156

Retail Video Pitching Technology 156

5W PR

NOVEMBER 9, 2023

Black Friday and retail media Black Friday , the iconic shopping event following Thanksgiving, is taking on new significance as a proving ground for retail media. Retailers and brands are increasingly recognizing the potential of leveraging retail media to enhance their holiday advertising efforts.

Trends 78

Trends Retail Advertising Advertising 78

ImPRessions - Crenshaw Communications

MAY 13, 2021

Crenshaw Communications, a New York-based public relations agency specializing in B2B technology PR, is seeking an Assistant Account Executive (AAE) to join our dynamic B2B technology team. Assistant Account Executives are client and media-facing, learning to interact with key stakeholders with guidance from senior staff.

B2B 203

B2B Policies Case Study Enterprise 203

ImPRessions - Crenshaw Communications

AUGUST 30, 2023

They should be regularly brainstorming and sharing potential news announcements, research projects, and other media-worthy initiatives. An effective PR agency shouldn’t need constant hand-holding to understand these themes. A fixed marketing plan, while beneficial, shouldn’t be the crutch that your PR agency leans on.

B2B 156

B2B Company Storytelling Retail 156

5W PR

JULY 31, 2023

It brings together industry professionals, manufacturers, retailers, and media from around the world. Being aware of these trends allows manufacturers and retailers to align their product offerings with consumer demand and stay competitive in the market.

Internal 78

Internal International Retail Trade Shows 78

ImPRessions - Crenshaw Communications

MARCH 25, 2016

A relationship with a public relations agency can be a little like a marriage. Take a look on Quora , or talk to someone experienced in working with many different PR agencies, and you’re likely to hear about a range of experiences, from highly productive to sorely disappointing. Ask what they need.

Agency 120

Agency How To Product Launch Internal 120

ImPRessions - Crenshaw Communications

NOVEMBER 17, 2023

They’re in a digestible format for offering ideas for media approaches, or insights that can inform a program or sales pitch. From business to technology to media, Axios delivers the news in a way that’s quick and painless for PR pros to take in. It’s guaranteed to make one more social-media savvy.

Company 203

Company Trends Case Study Crisis Management 203

ImPRessions - Crenshaw Communications

JULY 10, 2020

PR agencies must stay up to date on current events and industry news. Each episode features a PR pro from a known agency. On the Media. This weekly podcast hosted by New York Public Radio explores how the media is made, examines threats to free speech and unravels hidden agendas in major news stories. The NewsWorthy .

Sports 332

Sports Radio Retail Advertising 332

Stephen Waddington

APRIL 12, 2020

This is the fourth time that I’ve experienced a downturn running an agency. If you work in bricks and mortar retail, hospitality, travel or tourism that likely means scaling back activity and planning for post-lockdown. Social media channels are saturated. I’ve been fortunate to be coached by some brilliant people along the way.

Crisis 78

Crisis Agency Government Financial 78

Ronn Torossian

APRIL 5, 2021

Recent reports predict that Gen Zers will not only yield tremendous spending power in the near future, but that they will also change the face of retail. One of the first to offer this prediction was online media firm Insider, Inc. In November, a Bank of America study substantiated the same by disclosing that Gen […].

Banking 195

Banking Retail Study Report 195

Axia PR

AUGUST 20, 2019

Recently, an overseas company contacted our public relations agency looking for earned media coverage in the United States for its coupon bargain retail website.

Agency 48

Agency Company Retail Publicity 48

Deirdre Breakenridge

DECEMBER 12, 2017

A Guest Post By Wendy Glavin, Founder and CEO of Wendy Glavin Agency. ” I knew we had a great story, but I had trouble obtaining earned media. Incredibly, we obtained global media coverage, including articles in CNN Tech and CNN Money within one week. Since it wasn’t resonating with editors, I decided to try Twitter.

Twitter 208

Twitter Software Retail Agency 208

ImPRessions - Crenshaw Communications

MAY 18, 2017

Recently a journalist posted some basic advice for public relations people to improve media relationships. Improved Media Relations Means Better Pitches. It may sound creepy to hear that PR agencies keep a “dossier” on key reporters, but it’s all about knowing the territory. It starts with research.

Media 212

Media Pitching Report Interviews 212

Polaris

NOVEMBER 17, 2014

In fact, they ranked third after retail and brand sites—well above online magazines and news sites. While independent bloggers often have lower audience reach than legacy media, their communities are typically more involved. The media outlet pays the journalists. The media outlet pays the journalists.

Media Relations 232

Media Relations Marketing Media Fashion 232

Prohibition

MARCH 14, 2023

Prohibition PR, a top 10 PR agency in the North and specialisms in the retail sector , is pleased to announce its latest appointment, online interiors destination furn.com. Holly Magoolagan, e-Commerce Marketing Manager at furn.com, said: “furn.com is in an exciting period of growth and is set for big things in 2023 and beyond.

Retail 71

Retail Agency Trends Reputation 71

5W PR

NOVEMBER 7, 2023

They’re published by various media outlets, blogs, influencers, and major online retailers like Amazon. Research the publications, websites, or retailers that align with the target audience and submit the product information early. Engage with them on social media, comment on their content, and attend industry events.

How To 78

How To Retail Pitching SEO 78

ImPRessions - Crenshaw Communications

JUNE 3, 2021

Being an intern at a top New York PR agency has exposed me to many things I hadn’t experienced before. A major goal of good PR is helping your client get more exposure in the media, and that means talking to reporters. So far I’ve helped research or draft bylines on topics like cybersecurity insurance and retail. Exclusive” .

Journalism 344

Journalism Internal International Pitching 344

ImPRessions - Crenshaw Communications

APRIL 20, 2020

But I couldn’t help but think – for the price of the video ads and promotion, why not simply offer extra pay to those on the front retail lines? And can you imagine being a retail store without e-commerce capabilities right now? But the announcement brought jeers on social media because no one thought Shake Shack was sincere.

Brand 284

Brand Branding Small Business Retail 284

Prohibition

OCTOBER 18, 2018

Prohibition is a PR agency first but in the last three years or so we have moved into much more than that with media relations making up just 40% of what we do here. I am so proud of the team but I rarely get an opportunity to say so. The majority of our work is now clever engaging content marketing in its various guises.

Content Marketing 59

Content Marketing Agency Video Marketing 59

PRSay

OCTOBER 10, 2022

As an agency that heavily infuses fun creative in our earned, social and digital media campaigns, we wanted to understand consumers’ appetite for lighthearted approaches in brand marketing, given this challenging news climate. brands have been gearing up full throttle on PR and marketing communications campaigns. Fun is healthy.

Consumer 166

Consumer Brand Branding Marketing 166

ImPRessions - Crenshaw Communications

FEBRUARY 6, 2019

It was based on the National Geographic series Valley of the Boom , about some of the real heroes and villains of the early days of the commercial internet, and it sent me on a trip in the PR agency Wayback Machine. If we’d won it, my agency would have probably been left with a fractured reputation and a stack of unpaid bills.

Agency 220

Agency Retail Reputation Course 220

Bianchi Biz Blog

FEBRUARY 1, 2024

Faces and Markets of PRGN is a new series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight. The tourism sector significantly boosts the economy, with millions of international visitors supporting hospitality, retail, and entertainment sectors.

Marketing 106

Marketing Newspapers Print Local 106

MaccaPR

MARCH 12, 2019

Name a prominent medical product or healthcare brand – from Medtronic, Hennepin Healthcare, Prime Therapeutics, Upsher-Smith Labs and Provation to Vigilanz, Philips, 3M, Hill-Rom and Teleflex – and the Minneapolis-based healthcare marketing agency StoneArch has probably been involved. Oh, Medela faced a perception issue.

Agency 54

Agency Healthcare Interviews Insurance 54

5W PR

APRIL 5, 2023

In recent years, indie beauty brands have gained traction as consumers seek unique and innovative products not found at traditional retailers. This involves having a well-designed website and active social media accounts, along with sharing engaging content that resonates with the audience.

Brand 78

Brand Branding Retail Instagram 78

Konnect Agency

NOVEMBER 23, 2021

It’s always an exciting time of the year when we get to look back at what trends and tactics were successful, and which emerging practices can be implemented by a public relations agency to make our clients “All-Stars” in the new year ahead. Why You Need A Public Relations Agency To Help You Keep Up With Trends. are safe for now.

Trends 119

Trends Publicity Communications Marketing 119

Konnect Agency

JULY 2, 2020

An example of where we can use labeling at a PR agency is in our media pitches, for instance: “Based on your recent article about seeking comfort food during uncertain times, it seems like you would be interested in a story about a delicious, restaurant-worthy Indian food brand that is truly the epitome of easy at-home comfort.”

Social Media 91

Social Media Strategy Publicity Media 91

5W PR

OCTOBER 25, 2023

In today’s digital age, social media platforms play a pivotal role in shaping consumer behavior and influencing trends. With billions of views, it’s now a major force, with retailers like Barnes & Noble dedicating sections to it.

Trends 78

Trends Brand Branding Viral 78

5W PR

APRIL 13, 2022

When companies in the SaaS industry use a sound PR strategy , they benefit from brand awareness, media coverage, and attracting the right consumers. However, companies in the SaaS industry don’t always have the privilege of working with PR professionals and partnering with agencies. Familiar Story Angles.

Company 88

Company Strategy Viral Data 88