Bianchi Biz Blog

JUNE 29, 2023

9-12, 2024, CES, which has become one of the most important automotive industry shows in the world, brings together manufacturers, developers and suppliers of consumer technology, content, technology delivery systems and more to address the industry’s biggest challenges. Taking place Jan. Start planning today!

Mobile 75

Mobile Technology Automotive Trade Shows 75

ImPRessions - Crenshaw Communications

MAY 11, 2022

In a similar vein, Digiday hosts a conference focusing on programmatic advertising. The Interactive Advertising Bureau’s NewFronts is the “world’s largest digital content marketplace that gives media buyers a first look at the latest digital content from the biggest names in media and entertainment.” Advertising Week.

Conference 156

Conference Privacy Advertising Advertising 156

5W PR

APRIL 29, 2024

B2B technology PR can tap into this by engaging with journalists, sharing press releases, and nurturing relationships that can lead to invaluable media exposure. Content is key The never-ending hunger of social media calls for a constant flow of fresh, informative, and engaging content.

B2B 78

B2B Social Media Media Community 78

ImPRessions - Crenshaw Communications

JANUARY 31, 2022

If our goal is to create a collaborative environment whereby brands, agencies, publishers, and data partners can ultimately reach consumers with positive ad experiences, why have we made it so complicated? . PII stands for personally identifiable information and can mean name, email, phone number, or more. Is Connected TV (CTV) ATV?

Privacy 182

Privacy Advertising Advertising Google 182

Deirdre Breakenridge

FEBRUARY 12, 2015

Anyone else remember when advertising, marketing, and public relations functioned like the dinner plate of a picky nine-year-old? As a contemporary PR practitioner in the new, digital age, I don’t know where I’d be without the following tools that many advertisers and marketers are already adopting: 1) “Unlock to Share” Plugin.

Tools 150

Tools Agency Instagram Groups 150

5W PR

NOVEMBER 7, 2019

Advertising is a fascinating study in social strategy and messaging, and marketers tend to be observant of the initiatives other brands are taking to reach consumers. Several key factors likely played into this strategy to push out mainstream advertising in order to update a brand’s reputation or make a push for consumer involvement.

Advertising 68

Advertising Advertising Privacy Facebook 68

PR 20/20

MAY 8, 2019

Technology will get smarter , intelligently automating traditionally human-powered activities while adding layers of complexity to your martech stack. As HubSpot’s first agency partner back in 2008 , we’ve built our firm on the back of automation and have witnessed it transform the industry over the last decade. Are you ready?

Agency 84

Agency Enterprise Technology Analytics 84

5W PR

SEPTEMBER 28, 2023

It involves selecting the best advertising and communication channels. Developing a media plan Create a comprehensive media plan that outlines the selected channels, the frequency of advertisements, and the timing of placements. It involves negotiating and purchasing advertising space or airtime on selected media platforms.

Media 78

Media Advertising Advertising Analysis 78

Shift Communications

JULY 18, 2016

In this series, we’ll examine the tools, techniques, and strategies of paid advertising as they apply to public relations work. Advertising Measurement. In this final part in our series, how do we measure our advertising? Properly and completely deployed, these two products can measure the impact of digital advertising.

Advertising 60

Advertising Advertising Measurement Publicity 60

Sword and the Script

APRIL 2, 2019

It mirrors a trend that’s already underway in PR’s sibling departments in marketing and advertising. So, what does this in-housing trend mean for PR agencies? This post offers the cliff note version of a 10-year trend and underscores the similarities for PR agencies and marketing firms, that I think points to a similar future.

Agency 95

Agency Trends Marketing Survey 95

Sword and the Script

JUNE 6, 2023

Summary of PR tech news from the last 30 days: PRophet offers a white-label option for PR agencies; Meltwater joins the generative AI race; mentions and new PR statistics Despite reports everyone in PR is using generative AI – it’s simply not true. And now onward with this month’s PR tech sum 1.

Survey 149

Survey Software B2B Pitching 149

Konnect Agency

MAY 17, 2023

Influencer Marketing Agency Insight: Why Influencer Marketing is a Must-Have for Reaching Gen Z Gen Z represents a unique generation unlike any before them, characterized by their digital fluency and early adoption of mobile technology. Looking for an influencer marketing agency?

Agency 52

Agency Marketing YouTube Video 52

5W PR

JULY 5, 2023

This enables companies to uncover valuable information, such as patterns, trends, and correlations. With new technologies, data is continuously being generated, requiring agile analytics processes. This information helps companies make informed and strategic decisions. What is Considered Big Data?

Big Data 78

Big Data Analytics Data Analysis 78

5W PR

JUNE 27, 2022

In the last couple of years, the tools and software in the advertising industry have been rapidly evolving to the point where companies can now utilize a large number of platforms to create highly targeted ad campaigns that are completely automated.

Company 88

Company Strategy Publicity Advertising 88

Victorious PR

APRIL 21, 2023

Blockchain technology and cryptocurrency have emerged as game-changers in the world of finance and technology. One of the Key Aspects of Blockchain PR is Media Relations The best PR agencies have established relationships with crypto journalists and influencers, which can help brands gain media coverage and generate buzz.

Reputation 52

Reputation Advertising Advertising Education 52

PRSay

DECEMBER 27, 2022

Finding a viable alternative can prove challenging, but listening to your audience will help inform that decision. ESG and your agency. As more companies realize the benefit of DEI in hiring and work groups, so should your agency. Agencies must start at the internship level. Reevaluating Twitter.

Trends 127

Trends Pitching Twitter Nonprofit 127

ImPRessions - Crenshaw Communications

JULY 17, 2017

But this threshold crossing is a sign that major advertisers can no longer give short shrift to digital ad budgets. Particularly on mobile devices, consumers are still using technology to block intrusive and irrelevant ads, placing pressure on digital marketers to deliver better ad messages. Revenue will follow.

Trends 159

Trends Mobile Advertising Advertising 159

ImPRessions - Crenshaw Communications

JANUARY 9, 2020

By following the top journalists and influencers on Twitter, you’ll start the year more informed than ever. This is by no means a complete list of advertising journalists; they’re among those that are very active, often posting interesting and engaging updates about industry news. Her cat content is also very enjoyable!

Twitter 177

Twitter Advertising Advertising Report 177

Konnect Agency

NOVEMBER 20, 2023

Of course, as an agency that likes to be one step ahead, we’re already planning for 2025 and have thought through the top events and trends that you should be considering in 2024. Stay vigilant about changing regulations, especially ones related to political advertising and campaign financing. However, there is a catch.

Trends 52

Trends Strategy Crisis Management Technology 52

Sword and the Script

JANUARY 3, 2023

Public relations is defined as the practice of intentionally managing the spread of information between an individual or organization and the public. Public affairs: This involves working with government officials and agencies to shape public policy and advocate on behalf of an organization.”. It’s not a bad take.

Interviews 100

Interviews Publicity Technology Social Media 100

ImPRessions - Crenshaw Communications

JANUARY 12, 2018

A recent study by the Association of National Advertisers (ANA) and the USC Center for Public Relations found that marketers plan to increase staffing and overall spending on public relations over the next five years. Allow the agency creative freedom. This is good news for clients and PR firms alike.

Publicity 256

Publicity Brand Branding Storytelling 256

Stephen Waddington

MARCH 24, 2021

Paid influence In France, a 1964 decree lays down the principle that the practice of public relations is incompatible with advertising. However, the growing confusion between digital PR and influencer marketing is leading PR agencies to move away from this ban at the risk of increasingly frequent ethical issues.

Ethics 178

Ethics Publicity Enterprise Groups 178

5W PR

MAY 23, 2022

The rapid changes in technology have brought about rapid changes in customer demands and behavior. Brands engage in one-on-one conversations with their clients, which helps them gain insights that can be applied to scalable technology such as AI chatbots. appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Marketing 88

Marketing Guidelines Customer Service Technology 88

Victorious PR

DECEMBER 8, 2022

Maybe you are a crypto startup or have created a new NFT or even blockchain technology. Some tend to go it alone and may lean towards traditional advertising. But, PR is essential to the mainstream adoption of blockchain technology. PR has a much more targeted strategy than advertising to help your company become heard.

Real Estate 52

Real Estate Education Advertising Advertising 52

Landis PR

APRIL 29, 2024

The blog covers Finland’s history of innovation and current investment opportunities, particularly in sectors like bio & circular economy and sustainable technology. It also provides information on key economic indicators, government initiatives, and advice for foreign companies looking to navigate Finland’s media environment.

Radio 64

Radio Pinterest Television Government 64

Sword and the Script

SEPTEMBER 3, 2019

And now, here’s this month’s PR technology summary…. The PR Week story is the only information about the product launch that seemed to be available – there was no announcement that I saw. However, Sean Czarnecki published an informative write up on the report. 1) Israeli vendor builds CRM tool for PR.

Analytics 68

Analytics Report Technology Pitching 68

Communications Conversations

MARCH 30, 2022

They work on it with your advertising agency partners. ” You post the video, which is clearly an advertisement designed for TV/streaming, to Facebook, Insta and Twitter, but it’s not in the correct format for any of those channels. Learn–and teach others–how to shoot on an iPhone. They want authenticity.

Video 113

Video Guidelines Advertising Advertising 113

Shift Communications

JUNE 19, 2015

In 2009, the Federal Trade Commission (FTC) came out with guidelines regarding disclosure of endorsements that were significantly updated to take into account the ever-expanding domain of online advertising and social media. The reason is obvious: Knowing about the connection is important information for anyone evaluating the endorsement.

Guidelines 60

Guidelines Agency Pinterest Privacy 60

ImPRessions - Crenshaw Communications

JULY 16, 2019

In March, the health-care-related debt collector American Medical Collection Agency discovered it had been breached for over a year! Data for millions of customers across multiple AMCA contractors like LabCorp had their information compromised. From major corporations, to airlines and hospitals, data protection is paramount.

Company 213

Company Case Study Airlines Study 213

PRSay

APRIL 5, 2023

Here’s the breakdown: 54% of respondents work at PR agencies, 24% work for corporate PR departments and 22% work as independent PR practitioners. ChatGPT’s mining of online sources also means that the content it produces may be tainted with fake news or other inaccurate information. Here are three takeaways from the survey.

Survey 87

Survey Measurement Employee Retail 87

ImPRessions - Crenshaw Communications

JANUARY 22, 2020

The Asia Pacific region contains many of the fastest-growing and lucrative business markets, especially for technology companies. Advancements like 5G, robotics, AI, and mobile technology infrastructure give it an edge. Beyond culture and language, technology trends are distinct in many APAC countries. As in the U.S.

Mobile 156

Mobile Local Technology Trends 156

5W PR

NOVEMBER 2, 2022

As digital natives, they can command technology. Advertising pitches do not work for them. A brand can also be authentic when it shares information about the authenticity of the ingredients and testing of its products. The millennials are economically valuable and businesses are willing to adapt to cater to them.

Consumer 78

Consumer Print Social Media Advertising 78

PR 20/20

SEPTEMBER 17, 2019

We will update this post as that information is released! Marketers will likely gravitate toward tracks including: Advertising and brand experience. You’ll leave with best practices and relevant case studies from real-world marketers thriving at the intersection of marketing, technology, and management.”. Media and journalism.

Conference 97

Conference Marketing Case Study Content Marketing 97

ImPRessions - Crenshaw Communications

OCTOBER 5, 2018

There are far too many tired, empty words used in news announcements and other content prepared by PR agencies or their clients. ” Advertising Week just wrapped up here in New York, and with it, a festival of jargon. ” Without information that supports the claim, they have no power.

Real Estate 225

Real Estate Software Leadership Advertising 225

Deirdre Breakenridge

MARCH 8, 2017

Here’s a little more information on our special guests and co-hosts on the 22nd: Nicole Rodrigues is the CEO and founder of NRPR Group. Nicole is a member of the Forbes Agency Council, an invitation-only community for executives in successful public relations, media strategy, creative and advertising agencies.

Radio 170

Radio How To Community Storytelling 170

Shift Communications

OCTOBER 5, 2017

PR professionals use social media to communicate with audiences, publications to provide information to audiences, and even advertising to drive awareness to content. Marketers use advertising to reach audiences we’re not able to reach organically, but the purpose is not awareness as much as it is demand generation.

Marketing 121

Marketing Advertising Advertising Social Media 121

Sword and the Script

OCTOBER 20, 2020

It’s an older technology but I still find it useful. I may add or remove resources over time. First, find a good old-fashioned RSS reader (I use Netvibes on a laptop and the Feedly app on a phone) and use that to create a dashboard for those pubs that still offer RSS. The second option is to set up an email address just for subscriptions.

Resources 121

Resources Publicity Reddit Interviews 121