Stephen Waddington

MAY 10, 2022

The Digital, Culture, Media, and Sport Committee (DCMS) investigation into influencer culture in the UK has concluded with the publication of a report Influencer culture: Lights, camera, inaction? Influencer marketing is therefore offering a lucrative opportunity for brands and advertisers as well as influencers.

Marketing 78

Marketing Government Sports Advertising 78

5W PR

OCTOBER 19, 2023

Celebrity endorsements have been a staple of marketing and advertising for decades. From Hollywood A-listers to sports superstars, brands have often turned to famous faces to promote their products or services. Their association with any brand can quickly grab the attention of consumers and create a lasting impression.

Brand 78

Brand Branding Product Launch Sports 78

NewsWhip

NOVEMBER 18, 2021

Beyond daily snapshots, the app has become a breeding ground for brands to advertise their products to a wider audience with brand partnerships. Variety is a strength when it comes to advertisements, as brands branch out towards different influencers to cover different audiences. Popular types of posts. Which brands stood out?

Instagram 78

Instagram Brand Branding Fashion 78

Ronn Torossian

FEBRUARY 2, 2016

It’s the biggest sports show of the year. alone, the Super Bowl is one of the most coveted slots when it comes to advertising. Plenty of consumers turn on the game just to watch the commercials. With 100+ million viewers in the U.S.

Communications 150

Communications Sports Advertising Advertising 150

Prohibition

MAY 4, 2017

There’s no doubt that the impact of social media on the sporting industry has been huge, with sponsors clambering to strike a deal with the latest hot property from all sporting professions. But how influential are these sporting heroes? Let’s look at the top ten and what makes them so desirable to the world’s biggest brands….

Sports 54

Sports Social Media Instagram Media 54

PRSay

JUNE 1, 2018

We know that strategic public relations and marketing can be a game changer for the way brands connect and communicate to their consumer base. International sports partnerships lend a high-visibility platform with engaging content like live-action imagery and player endorsements to communicate brand messaging in a dynamic way.

Sports 122

Sports Creativity Instagram Local 122

wiredPRworks

APRIL 21, 2021

Are you a podcaster or a podcast advertiser looking for podcasting marketing insights? MRC Data recently launched the first-ever Podcast 360 report, an in-depth look at consumers’ behaviors, attitudes and preferences for engaging with podcasts, as well as other audio content such as music, radio and audiobooks. 24% Sports.

Radio 52

Radio Marketing Advertising Advertising 52

Mark My Words

SEPTEMBER 14, 2021

The Guardian Emma Raducanu’s fairytale run to the US Open final has put her on track to become the hottest property in British sport, according to brand and sponsorship experts. If she wins she will become one of the hottest properties in British sport, if not the hottest.”

Sports 60

Sports Marketing Media Fashion 60

5W PR

FEBRUARY 16, 2021

What it found is that Instagram appeared to be the rising star among advertisers in 2020. Education, sports media, software, nonprofits, professional associations, finance, fast-moving consumer goods, beverages, and of course, healthcare, all saw big spikes in average engagement rates per post in 2020.

Social Media 88

Social Media Healthcare Brand Branding 88

Flatiron Communications

OCTOBER 10, 2015

As a voracious consumer of media, I’ve found it impossible of late to avoid the barrage of advertising and promoted content touting DraftKings and FanDuel on nearly every screen in my life. Get used to them, because there appears to be no end in sight for the fantasy sports onslaught.” And it’s no wonder.

Sports 28

Sports Crisis Management Employee Crisis 28

Critical Mention

FEBRUARY 4, 2020

Hunter PR is a wonderful strategic and creative communications partner that helps brands by creating strategic programming, content and relationships that foster consumer attention to brands. Several popular topics covered in their news & views section of their site are advertising, digital, diverse, creative and awards news.

Public Affairs 172

Public Affairs Creativity Nonprofit Agency 172

wiredPRworks

APRIL 21, 2021

Are you a podcaster or a podcast advertiser looking for podcasting marketing insights? MRC Data recently launched the first-ever Podcast 360 report, an in-depth look at consumers’ behaviors, attitudes and preferences for engaging with podcasts, as well as other audio content such as music, radio and audiobooks. 24% Sports.

Radio 40

Radio Marketing Advertising Advertising 40

Cision

JULY 26, 2017

Perhaps the two advantages that organic Instagram posts have are that content consumption is much faster relative to Facebook (you can “consume” and engage with visual content faster than written posts), and that contextual hashtagging can give you additional targeted discovery. Hobbies and interests. Home and garden. Life stages.

Social Media 233

Social Media How To Insurance Insurance 233

Mindful Marketing

DECEMBER 4, 2022

While I know a little about advertising endorsements, investing and cryptocurrency are not my wheelhouse, which led me to reach out to two colleagues who have both that skill set and knowledge. The scrutiny of consumers should be different for any financial services marketing than for other products.”

Financial 80

Financial Banking Consumer Ethics 80

Critical Mention

SEPTEMBER 5, 2019

According to a Mention Me study, 71% of consumers would rather discover brands themselves through channels like friend recommendations on social media, browsing in-store or online searches, as opposed to traditional forms of push advertising. . Having others talk about your company on social media helps build credibility.

Social Media 75

Social Media Media Analysis Radio 75

ImPRessions - Crenshaw Communications

MARCH 3, 2016

The savviest PR professionals are keenly aware of public perception, whether the focus is B2B tech, packaged consumer goods, or crisis communications. Since public perception is often shaped by what’s said by famous leaders in business, politics, and sports, here’s a quiz to test your PR acumen.

Reputation 136

Reputation Sports Crisis Communications B2B 136

Sword and the Script

MAY 21, 2019

Social media for business was then in its infancy, and we were able to reach both decision makers and consumers with a limited budget and get real traction. 3) Social media tends to have a consumer feel to it, why should a B2B firm consider investing in paid social? BH: We’re all consumers. What drove the interest in paid media?

B2B 81

B2B Social Media Company Marketing 81

Cision

NOVEMBER 11, 2016

With the ability to engage with companies and brands, purchase products and services and consume all or nearly all media online constantly, your communications strategies need to allow for both “big tent” ideas and targeted approaches. This included commissioning a consumer survey on campus safety which led to broadcast and other coverage.

Communications 253

Communications Data Local Survey 253

Critical Mention

SEPTEMBER 3, 2019

As the importance of earned media continues to grow, PR pros and marketers are seeking alternative ways to drive brand awareness without spending on advertising and then access all of their mentions across the web. During her leisure time, she loves to watch her favorite sports teams and explore new restaurants with friends and family.

Strategy 75

Strategy Media Analytics Radio 75

Critical Mention

NOVEMBER 13, 2019

Outside of the office, consumers use their holiday free-time to look at ways to enhance their personal and work lives in the new year. According to a Nielsen report, 83% of consumers trust digital word-of-mouth more than content produced directly by advertisers. Use this season to reinvent your PR strategy.

Publicity 74

Publicity Employee Analysis Radio 74

Mindful Marketing

JULY 4, 2020

Take the case of facial recognition technology , an artificial intelligence (AI) tool that is dramatically transforming industries, institutions, workplaces, and consumer behavior. The technology is being used to help accelerate marketing activities and offer conveniences that are meant to assist consumers in the consumption process (e.g.,

Marketing 74

Marketing Pharmaceuticals System Policies 74

Shift Communications

JANUARY 16, 2015

After launching advertising options in October 2014, Snapchat partnered with Millward Brown Digital to provide analysis around the first six ad campaigns featured on the platform. These numbers are particularly high considering only 17% of consumers have said they’re okay with ads on their smartphones. And brands? Why is this?

Advertising 60

Advertising Advertising Analysis Retail 60

Mindful Marketing

MAY 17, 2020

Oftentimes the bigger the problem, the bigger the payout for solving it, but is it right for companies to monetize consumer misfortune, particularly during a pandemic? So, it’s not just organizations that profit from other’s pain, individual consumers do too. Dial 1-800-HAM-ILTON.” Dial 1-800-HAM-ILTON.”

Airlines 66

Airlines Insurance Insurance Enterprise 66

Cision

APRIL 13, 2016

Whether it’s a competitor, a special interest group, a short seller, the trial bar, a government regulator or an aggrieved consumer with a Twitter account, big companies are more vulnerable than ever before. Who is fielding questions from customers, suppliers, consumers? What are your consumers saying? Who is defending you?

Crisis Communications 120

Crisis Communications Crisis Social Media Reputation 120

5W PR

JANUARY 14, 2019

In the weeks leading up to the recent edition of the Victoria’s Secret Fashion Show , the program and the brand came under fire from critics and social activists that feel the brand is out of touch with the younger consumer market.

Brand 68

Brand Branding Publicity Fashion 68

Mindful Marketing

JANUARY 23, 2021

When those who attended college several decades or more ago visit campus today, they’re often awestruck by the number and nature of amenities today’s students enjoy: from beautifully-appointed apartments, to state-of-the art classrooms, to expansive sports centers. on advertising. So, is a college degree expensive?

Education 126

Education Financial Engineering Transportation 126

Stephen Waddington

MAY 19, 2020

We’ve been able to observe the impact of the virus on consumer behaviour and media consumption thanks to data from Brandwatch, OFCOM, Reuters Institute and YouGov, among others. In the consumer sector, the entertainment, gym, hospitality, sports and travel industries in the UK shutdown on 23 March when a lockdown was applied.

Crisis 151

Crisis Government Energy Community 151

Mindful Marketing

MARCH 26, 2023

So why are some universities encouraging their own students to try sports betting? Supreme Court legalized sports gambling in May of 2018, the doors swung wide open for all kinds of institutions to enter partnerships with oddsmakers. Corporate sponsorships often have helped bridge such fiscal divides, but when the U.S.

Sports 98

Sports Banking Education Course 98

ImPRessions - Crenshaw Communications

AUGUST 26, 2016

A successful B2B or consumer public relations operation is often dependent on a strong team of seasoned pros and a bench of promising up-and-comers. Although you may have had your heart set on sports PR and now find yourself in B2B tech, odds are it will be just as stimulating and and challenging.

Publicity 120

Publicity B2B Fashion Sports 120

Cision

JUNE 9, 2016

Remember, this isn’t advertising. It’s more entertaining and less time consuming. So many entrepreneurs and small business owners think just pitching their product or service is enough because it’s that good. Well I have news for you: it’s not. This is media relations. It also shows you went above and beyond to send a pitch.

Pitching 120

Pitching How To Brand Branding 120

Stephen Waddington

JANUARY 15, 2020

It is almost a sport on Facebook, Instagram and Twitter. Workplace, launched as a commercial product in 2016, applies all the learnings from the consumer product to a private enterprise environment. Most people intuitively understand how the news feed, threaded conversations and groups work, thanks to the consumer product.

Storytelling 78

Storytelling Internal International Social Media 78

Cision

JANUARY 6, 2017

Adrienne and Greg Weiss sat down with us to explain their branding strategies, the importance of relevance and resonance with consumers, and the most important branding advice they’ve learned throughout their careers. Story telling, club making and building a culture that feels like a country is a powerful way to connect with consumers.

Retail 225

Retail Consumer Brand Branding 225

Burrelles Fresh Ideas

MAY 23, 2023

Almost every family I talk to (either at work, kids’ sporting events or schools) plans to take a week-long vacation this summer. People enjoy activities such as swimming, sunbathing, water sports, and beachside relaxation. Dentsu recently came out with a survey regarding consumers’ summer travel plans.

Travel 40

Travel Tourism Airlines Hotels 40

MaccaPR

DECEMBER 17, 2014

As CEO of WomanWise , a Minneapolis-based insight and brand strategy firm specializing in marketing brands to women, Dori Molitor has helped companies from Land O’ Lakes and General Mills to UnitedHealthcare and 3M tap into the female psyche and connect with women consumers. Source: Self ).

Interviews 61

Interviews Marketing Consumer Advertising 61

Cision

AUGUST 3, 2015

The platform is best optimized by Millennials marketing products that engage a tech savvy, short attention span consumer such as Gen Z, or, fellow Millennials.” You’ll see perspectives of a sporting event from different places in the stadium. ” – Esta Singer, Principal, s.h.e. CONSULTING. Snapchat trends young.

Mobile 120

Mobile Advertising Advertising Facebook 120

Landis PR

DECEMBER 18, 2023

If they’re especially engaged, they’ll consume your brand message across multiple channels, reinforcing their recall and retention. Amplification is incredibly efficient. It’s taking a PR win that you’ve already secured and repackaging it to reach your audience when and where they want it. Think about how you can make the most of a PR win.

Conference 59

Conference Consumer Social Media Google 59

Cision

APRIL 6, 2016

They’re bombarded every day with content, advertisements and information. Consumer adoption of technology is unpredictable, and social networking sites are dynamic and constantly innovating their products. They have tunnel vision and only want to consume content that is relevant to them at a very specific moment in time.

Employee 120

Employee Storytelling Content Marketing Leadership 120