Should Consumers Smile at Guerrilla Marketing?
Mindful Marketing
OCTOBER 9, 2022
An errant slider didn’t fly through their screens; rather, they were beaned by a very unconventional advertising curve. About a week ago, before a Consumer Behavior class, one of my students asked, “Dr. ” I hadn’t experienced the creepy tactics live, but like many, I was caught in their viral wake.
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