Stephen Waddington

DECEMBER 30, 2019

Advertising value equivalent (AVE) is at the sharp end of this issue. She believes the same issues apply in advertising and PR. The web was the most significant shift in publishing since the invention of the printing press in the 15th Century. The issue lies in the inability of PR to achieve its value. It’s a theme that Topi?

Government 103

Government Education Print Ethics 103

Mindful Marketing

SEPTEMBER 11, 2015

He has developed communications strategies, managed internal teams and placed high-level business and technology coverage for companies in the semiconductor, services, security, cloud, wireless, enterprise software, marketing and consumer device industries. Everything from the deeply technical to those focused on selling to consumers.

Marketing 50

Marketing Wireless Software Journalism 50

PRSay

SEPTEMBER 9, 2016

Boomers and Millennials are still the two most powerful demographic cohorts and as an example of the types of insight that you can generate into your target consumer groups we launched a special YouGov Generational Survey, looking into the media consumption and attitudes of these key consumer demographics, especially for the PRSA 2016 conference.

Newspapers 60

Newspapers Print Sports Consumer 60

Cision

JULY 5, 2016

At the risk of really dating myself, when I first started in the workforce in 1990, our marketing department only had a few shared computers, we were not yet using email regularly, we were still creating “mechanicals” for printed materials as opposed to using desktop publishing, and companies were just starting to create websites!

Nonprofit 227

Nonprofit Crisis Viral Groups 227

Cision

MAY 21, 2015

The Growth Show is a business podcast for leaders consumed with driving growth — growing a company, growing a movement, growing an idea, growing a team. A show about communicating with clients, prospects and employees – in person, in print and online. 18) Mike Volpe. The Growth Show. 19) Amber Naslund and Chris Moody.

Social Media 120

Social Media Marketing Pinterest Media 120

Stephen Waddington

DECEMBER 5, 2018

Top tip: Using earned media as part of a Paid, Earned, Shared and Owned (PESO) or Search campaign Trust in earned media may be dented but it remains higher than other forms of media, notably paid such as advertising or promotional editorial. At the same time, the ability to print fast and cheaply bought about a concurrent revolution.

Media Relations 115

Media Relations Media Print Newspapers 115

Mark My Words

DECEMBER 29, 2015

The scale and sophistication of the car manufacturer’s manipulation will linger in the consumer atmosphere for years to come. Paddy Power’s infamous mischief unit outdid themselves with a lorry that called on Dover-bound refugees to hop on-board –but only if you’re good at sport. A PR success?

Journalism 60

Journalism Wikipedia Film Interviews 60

Reputation Antistress by Sergii Bidenko

DECEMBER 21, 2023

The brands must be careful about massive advertising campaigns during the highly sensitive Christmas and New Year holidays. However, marketing miscalculations and consumers' specific views of the world can cause reputational scandals even where they shouldn't have happened. Bloomingdale's sincerely apologises for this mistake.

Reputation 52

Reputation Advertising Advertising Crisis 52

Masters in Communications

FEBRUARY 12, 2022

Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising. The printing press emerged around 600 years ago, but printed media technically existed for thousands of years.

Ethics 52

Ethics Communications Print Television 52