Cision

AUGUST 10, 2016

Angela DeRusha, vice president of advertising services at French/West/Vaughan, believes understanding your consumers is key to effectively communicating with them. How did you get your start in advertising? Advertising campaigns today have to be so many things. Digital has transformed the way we communicate.

Advertising 120

Advertising Advertising Consumer Travel 120

Critical Mention

OCTOBER 29, 2019

Success in the PR world translates to knowing how to deliver captivating media pitches, interactive campaigns, detailed press releases and more. Professionals in this field should make it a priority to hone important skills and capitalize on establishing their brand with the best communication strategies. Share Tweet Share.

Radio 92

Radio Television Social Media Sports 92

Onclusive

MAY 18, 2017

We now have access to PR data that does for PR what AdTech tools have done for the measurement of advertising. Not too long ago, marketers and advertisers could roll out entire campaigns without knowing how to analyze the results. Everyone knows that when they are fed a retargeting ad, the goal is to get them to spend money.

Advertising 150

Advertising Advertising Data LinkedIn 150

Sword and the Script

JUNE 9, 2020

75% of PR and comms pros say media relations is getting harder – up 25% over three years; here are some practical techniques for adapting A majority of public relations and communications professionals say media relations keeps getting harder. Three-quarters (75%) of PR said so this year, according to the 2020 JOTW Communications Survey.

Media Relations 110

Media Relations Media Survey Pitching 110

Sword and the Script

JANUARY 19, 2021

So, I started tracking the community and publishing three different writing series on PR technology ( PR Tech Sums , PR Tech Briefing s, and Product Reviews ). Did you know? It allows Notified to suggest additional contacts you haven’t reached but should be based on the combination of your search terms and the reporter’s coverage.

Technology 167

Technology Publicity Software Pitching 167

Sword and the Script

MAY 11, 2019

On the other hand, measuring some PR activities, like earned media , is far more challenging than other forms of marketing and communications. 93% of sales reps say they leverage their company’s media coverage in communications with prospects.” Does this mean you should fire off a dozen press releases? a) Results may vary.

Study 138

Study Media Relations Media Measurement 138

Shift Communications

DECEMBER 16, 2014

The “ways to keep in touch” widget, which includes people you might know or opportunities to connect, is nestled to the right. The “ways to keep in touch” widget, which includes people you might know or opportunities to connect, is nestled to the right. The new tile-style widget look is simplified and less busy than its predecessor.

LinkedIn 151

LinkedIn Marketing Advertising Advertising 151

Sword and the Script

JUNE 18, 2019

For example, the 2019 JOTW Communications Survey posed this question to 223 PR and communications pros…and we received a wide variety of answers from respondents. When communications is too tied to marketing, it is more difficult to keep a pulse on the broader business,” wrote Tammy L. 8) “Consult, coach, teach.”.

Employee 147

Employee Print Writing Survey 147

Cision

FEBRUARY 2, 2016

The PR landscape is constantly changing, which means agencies and communicators need to adapt and stay flexible to keep up. Bibi Hilton, managing director of PR agency Golin in London, embraces change and aims to constantly evolve. How did you get your start in PR? I then used that experience to get my first role back in London.

Hotels 120

Hotels Agency Radio Measurement 120

Cision

MAY 5, 2016

Lisa Martins, vice president at Finn Partners, says you must be open and honest with your audience and be mindful of what and how you are communicating with them. So it’s important to be mindful and thoughtful of how you communicate. . What do you see as some of the biggest communication challenges facing health brands today?

Healthcare 120

Healthcare Policies Pharmaceuticals Big Data 120

ImPRessions - Crenshaw Communications

FEBRUARY 23, 2017

But that doesn’t mean you should. Myth #2: PR is free advertising. Advertising, on the other hand, can be completely controlled in terms of content and placement. Whatever credibility may be sacrificed, advertising supplants with creativity, duration, repetition and precise targeting. Myth #1: Anyone can do PR.

Advertising 147

Advertising Advertising Pitching B2B 147

Sword and the Script

SEPTEMBER 8, 2020

Surveys show earned media is still the most credible; exec appreciation and collaboration with PR improved during the Coronavirus Regular readers know these pages are filled with surveys and statistics. Advertising is a distant third. Blogs, including independent and corporate blogs, can be credible.

Survey 94

Survey Industry Leadership Study 94

Maxim Behar

OCTOBER 15, 2023

Maxim is one of the most recognizable and successful faces in the world of PR communications, not only in Bulgaria but globally. Just like marketing doesn’t have a translation I think only PR should be used. Maxim: Hi, Sasho. Host : You say yourself that you don't like the Bulgarian translation - public relations. It's hard to say.

Newspapers 59

Newspapers Meeting Ethics Social Media 59

Konnect Agency

MARCH 31, 2020

As an agency and for the companies we work with, first and foremost, flexibility is key as we navigate a situation that is changing minute-by-minute. Based on what we’ve observed to date, the following are suggestions we believe every brand should keep in mind as you engage with media and activate on social media. #1

Communications 69

Communications Crisis Communications Crisis Social Media 69

Maxim Behar

JULY 26, 2021

According to Behar, Bulgaria should not have visas for tourists, but rather advertise its tourism more and appoint a minister of branding, who is more than needed now than ever. Can that be considered as a global trend - an attempt to drive away tourists, or we should not attach so much importance to 20 euros more?

Tourism 52

Tourism Hotels Brand Branding 52

Sword and the Script

APRIL 28, 2020

Even so, I don’t think we can or should simply toss the results out the window. While there will certainly be an impact on talent acquisition and retention in PR, it’s still a benchmark worth considering as you consider changing jobs – or growing or shrinking your PR workforce. The median PR salary grows.

Survey 94

Survey Publicity Agency Data 94

Cision

JULY 13, 2016

In this interview, Nick discusses how to approach integrated communication, why print may still have a place in your strategy and how to build relationships with reporters. Why is integrated communication so important for brands today? Anytime a consumer comes across your brand, it should be the same, easily recognizable experience.

Print 120

Print Tourism Transportation Film 120

Bianchi Biz Blog

DECEMBER 2, 2021

It’s no secret that the automotive industry is facing more change – and disruption – than at any other time in its history. The trends of electrified, connected, autonomous and shared vehicles are rapidly changing the game … not only for automakers but also for the entire vehicle technology supply chain ecosystem.

Automotive 68

Automotive Technology Engineering Trade Shows 68

Sword and the Script

MARCH 31, 2020

As a result, some of the salespeople I know are having trouble getting prospects on the phone. It’s time to stop advertising and start or continue building trust and sharing helpful content.” ~ Michael Brenner | Marketing Insider Group | Author of Mean People Suck 3. The pressure has been on for sales in most businesses to close deals.

Content Marketing 114

Content Marketing Marketing Advertising Advertising 114

Cision

JULY 26, 2016

David Landis, president and CEO of Landis Communications Inc. LCI), stresses the importance of an integrated campaign where all communication channels support each other. You never know where your life experience will lead you. I understand Landis Communications is celebrating its 25th year of business this year.

Writing 120

Writing Engineering Journalism Analytics 120

Cision

AUGUST 9, 2016

Before you create any brand communication, you must ask yourself: Will my audience care? Brandon Puttbrese, account supervisor at GS&F, says in order for your communication to be effective, you need to understand what motivates your audience. How do you help brands create communication that inspires action?

Crisis 0

Crisis Reputation Study Trends 0

ImPRessions - Crenshaw Communications

APRIL 18, 2017

We like this advice that music students train by: know the rules, then break them. This creates a more focused, time-efficient search that should produce more successful relationships. The results should provide a fairly full picture of what working with a firm would look like and a level playing field for decision-making as well.

Skype 136

Skype Conference Agency Product Launch 136

Sword and the Script

MARCH 14, 2023

As such, it’s a good example of how PR and marketing professionals should be thinking about AI: it’s a tool that augments your abilities and enhances your work. In 2010, he sold his agency to an advertising holdings company for an estimated $10-$15 million. In other words, the evidence suggests they know what they are doing.

Software 85

Software Media Relations Pitching Media 85

Maxim Behar

MAY 31, 2021

I take pride in welcoming Mr. Maxim Behar, CEO and Chairman of the Board of the M3 Communications Group to the show. One day, I remembered the words of Winston Churchill “You can achieve a lot of things with journalism, but you must know when to quit”. In that moment, I decided to quit, but I did not know what to do.

Newspapers 52

Newspapers Social Media Ethics Travel 52

Sword and the Script

SEPTEMBER 6, 2016

The more things change the more they stay the same. While PR has changed, the change hasn’t made things any harder – it’s just made things different. Even those that know her might be surprised to learn that Tressa started her career as an executive assistant and facilities manager.

Measurement 60

Measurement Course Advertising Advertising 60

Cision

JULY 14, 2016

The media is constantly changing, and brands that fail to embrace innovation will remain stuck in the past and miss out on new opportunities. Knowing I had a way with words, I eventually wanted to find an industry that utilized those skills and allowed for creativity. Lauren Kaufman, senior vice president at Spring, O’Brien & Co.,

Travel 120

Travel Agriculture Tourism Internal 120

Cision

AUGUST 24, 2016

Cheryl Byrne, a communications consultant in Marblehead, MA, says listening to your audience is one the most important things for a brand to do. Cheryl also works with Rick Miller Communications in Cincinnati. They called it program marketing; essentially it was public relations and communications. Second, you have to listen.

Social Media 120

Social Media Reputation Crisis Media Training 120

Prohibition

JANUARY 14, 2022

The same goes for your team : the people who will execute your plan should be the same ones who develop it, so they understand its purpose and know how to execute accordingly. When Should You Set Up a PR Crisis Plan? Here’s how to put your plan together, what to remember and how you can access specialist support.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Stephen Waddington

DECEMBER 30, 2019

Let me know what I’ve missed. Second, structural issues in the mainstream media as it continues to transform to digital should be a concern for all practitioners. Representing the public that we serve 4. This is my annual long-read essay on the future of the PR business. It’s a work in progress. Here are the headlines.

Government 103

Government Education Print Ethics 103

Cision

JULY 11, 2016

The truth is that we don’t know exactly how this feature will be received by people, or even whether the iteration demonstrated during Wimbledon will be the same that shows NFL games in the fall. This past week during Wimbledon, Twitter demonstrated the delivery mechanism for live events: Twitter Live Sports.

Sports 120

Sports Twitter Mobile Facebook 120

Stephen Waddington

JUNE 23, 2019

I’ve read all 300+ pages and summarised the stuff you need to know. It declined by 4% in the past year. The internet ad market #3 Mobile and telly ad and viewing parity The time spent on media versus advertising revenue is in sync for desktop (18% vs 18%), TV (33%) and mobile (34%). It’s an area that brands should investigate.

Report 81

Report YouTube Privacy Web 81

Deirdre Breakenridge

JANUARY 13, 2015

Communicate inclusiveness. When advertising for your event, Milstein suggests stating that you’re seeking new voices, and looking for people with “advice and expertise to share” as opposed to “experts.” Let people know that you are looking for speakers from under-represented groups to apply to speak at your conference.

Conference 150

Conference Training Healthcare Policies 150

Cision

SEPTEMBER 28, 2015

In a recent AdAge profile , Laundry Service CEO Jason Stein describes the huge opportunity that influencers offer to marketers, communications professionals and brands: There is a major convergence between influencers, brands and publishers, and the ones who are really successful are all three of these things.”

Marketing 120

Marketing Groups Journalism Social Media 120

Deirdre Breakenridge

DECEMBER 11, 2015

Career Development : You are never too old to change, grow and reinvent yourself in your career. Think about what has stopped you from making the smallest change to your next big, bold move, and make 2016 your year of reinvention. However, you have to know when it’s time to say “goodbye” to relationships not meant to last.

Creativity 150

Creativity Trends Agency Technology 150

Sword and the Script

APRIL 2, 2019

In other words, corporate communications is adding headcount and work that used to go to outside PR firms is being kept inside. It mirrors a trend that’s already underway in PR’s sibling departments in marketing and advertising. It mirrors a trend that’s already underway in PR’s sibling departments in marketing and advertising.

Agency 92

Agency Trends Marketing Survey 92

Sword and the Script

MARCH 19, 2019

She got her start as an entry-level marketing associate for SBC Communications, which is now AT&T. 1) What has changed the most about marketing over the course of your career? LF: The availability and use of data to drive decisions is the biggest change. 2) What hasn’t changed about marketing? She never looked back.

Marketing 69

Marketing Measurement Analysis Data 69

Sword and the Script

MARCH 27, 2018

Chances are you do, but you should know you are probably not alone. That’s according to a recent survey of communication professionals , which yours truly conducted in collaboration with Ned’s Job of the Week. It’s almost always some manifestation of how the world as we know it is ending.

Media Relations 74

Media Relations Media Trade Shows Journalism 74