Garrett Public Relations

OCTOBER 18, 2023

As I pondered football’s return, I started thinking about blocking and tackling – the fundamentals of the game – and how they relate to public relations. Of course, this is … PR Planning for 2024? Don’t Forget the Fundamentals Read More » The post PR Planning for 2024?

Course 64

Course Publicity Small Business Media Relations 64

Bianchi Biz Blog

JUNE 1, 2023

Building on the resounding post-pandemic success of CES 2023, we present to you the top 10 reasons why CEOs, CMOs, and marketing and PR executives of automotive suppliers and mobility technology start-ups should make it a priority to participate in CES 2024, which is slated to run January 9-12, 2024.

Automotive 73

Automotive Mobile Technology Trade Shows 73

Bianchi Biz Blog

JUNE 29, 2023

January will be here before you know it, so it’s time to start planning for CES 2024. If your company is seeking PR opportunities at the show, which offers many public relations and market attention opportunities, you must act fast. You can sign up here to be notified when the CES 2024 call for speakers opens.

Mobile 76

Mobile Technology Automotive Trade Shows 76

Sword and the Script

FEBRUARY 20, 2024

What: PR pitching amidst the continuing media layoffs When: February 22, 2024, at 12:00 p.m. Studies show the average email marketing campaign has a 20% open rate and 2% CTR. Read more: The Propel Media Barometer – Q1 2024 by Propel (click image for higher resolution) 2. Is that good? What exactly is that?

Report 106

Report Publicity Marketing Pitching 106

Bianchi Biz Blog

MARCH 7, 2024

We are pleased to share the next post in a series of in-depth profiles of a key international market written by one of our PRGN partners. Faces and Markets of PRGN is a series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight.

Print 106

Print Marketing Real Estate Automotive 106

Landis PR

DECEMBER 11, 2023

Now is the time to plan for 2024. The world has changed – pandemics, global conflict, environmental sentiment change and advances in technology means that 2024 is going to be unlike any year you’ve seen before, so you need to plan accordingly. For the original blog, please visit here.

Strategy 59

Strategy Company Communications Construction 59

Sword and the Script

JANUARY 2, 2024

The content readers viewed the most were largely about the topics of generative AI in PR and marketing – with a touch of Twitter and a sprinkle of marketing budgets In 2008 I came home from a long deployment to find the PR and marketing world had changed. Social media was blossoming. And the media landscape was evolving.

Blogging 121

Blogging Software B2B Survey 121

Sword and the Script

DECEMBER 26, 2023

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. That much is apparent I compiled this year’s list of marketing and communications predictions.

Writing 198

Writing Communications Marketing B2B 198

Bianchi Biz Blog

JANUARY 22, 2024

By: Lisa DiFalco, Marketing Brand Ambassador, Seraph If you’re looking for recognition – and who isn’t? Entries are being accepted through March 8, 2024. Applications will be accepted through March 8, 2024. consider applying for Seraph’s Operational Excellence Awards. Apply today! Phase Two – Onsite Assessment.

Automotive 91

Automotive Enterprise Resources Product Launch 91

Sword and the Script

SEPTEMBER 28, 2022

B2B marketing should take a little slice of the display ad budget and invest in media relations, genuine content marketing (not marketing content) and paid distribution of related assets from both . billion by 2024.”. billion by 2024.”. Both have a deserved place in the marketing mix.

B2B 89

B2B Marketing LinkedIn Content Marketing 89

Buzzstream

DECEMBER 13, 2023

Either way, using tools and technologies to aid your marketing strategy has never been more impactful than in the age of AI. In PR, where users spend hours researching contacts and monitoring media placements, the need to streamline processes is always at a premium. Or a food journalist for print media.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

Either way, using tools and technologies to aid your marketing strategy has never been more impactful than in the age of AI. In PR, where users spend hours researching contacts and monitoring media placements, the need to streamline processes is always at a premium. Or a food journalist for print media.

Digital PR 62

Digital PR Tools Google Pitching 62

Landis PR

APRIL 29, 2024

According to the Bank of Finland’s March 2024 interim forecast , GDP will contract by 0.5% Inflation is expected to fall below 1% in 2024, strengthening purchasing power. The government’s plans include renewing the labor market in a way that has created major friction between the Government and labor unions. 20–21, 2024.

Radio 64

Radio Pinterest Television Government 64

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. The list below is broken into four sections: Marketing statistics from 2020. Public relations statistics from 2020. Content marketing statistics from 2020.

Survey 178

Survey Marketing B2B Study 178

Sword and the Script

APRIL 2, 2024

Sword and the Script Media can help with B2B marketing, PR and social media. The change will take effect on April 2, 2024. Users can track and share media mentions on the go. Muck Rack said it will soon release “outcome-based templates to measure” the value of media relations. Measurement templates.

Reddit 178

Reddit Software B2B Technology 178

PRSay

FEBRUARY 7, 2024

While the PR and communications profession has continued to grow, many media companies keep cutting their workforces. In addition, we will cover many of the fundamentals of media relations, so our program also would be beneficial to those starting out in public relations — including students and new professionals in PR, media and journalism.

Communications 190

Communications Sports Journalism Fashion 190

The Hoyt Organization

JANUARY 25, 2024

The cannabis industry is expected to attain an annual growth rate of 14.06% between 2024 and 2028. This means the market volume will reach $102.90bn by 2028! With such rapid market growth comes increased competition, making it crucial for cannabis businesses to have an effective brand strategy.

Strategy 99

Strategy Brand Branding SEO 99

Burrelles Fresh Ideas

OCTOBER 3, 2023

These pint-sized personalities have amassed legions of followers on social media platforms, partnering with brands and making a significant impact on the world of influencer marketing. Child influencers are reshaping digital marketing. Brands can easily tap into these specific markets, reaching a highly targeted audience.

Brand 83

Brand Branding Marketing Ethics 83

Sword and the Script

DECEMBER 19, 2023

More comms teams report to the C-suite Comms pros “are moving into the C-suite with nearly half (47%) now reporting to the CEO directly, a stark contrast from 2020, in which 57% reported communications was part of marketing,” according to a new survey Cision published with PRWeek. Need an extra pair of B2B marketing and PR hands?

B2B 106

B2B Survey Pitching Software 106

Bianchi Biz Blog

MAY 20, 2024

In 2024, I expect to focus on the technical details of EV powertrains, ADAS and automated driving technologies – including sensors and silicon – as these are the building blocks for our future cars, and companies are absolutely working on them today. Can you tell us what types of stories, trends or issues are on your radar now?

Automotive 92

Automotive Engineering Meeting Media 92

Bianchi Biz Blog

MAY 6, 2024

I regularly write articles on market reports, industry regulations, information management technology, and operations. I joined the commercial vehicle space just this February, after working for the same company on water infrastructure brands for just under three years. Describe the craziest or most fun story you have worked on.

Meeting 89

Meeting Media Pitching Newspapers 89

Burrelles Fresh Ideas

JUNE 6, 2023

But to the marketing and communications worlds, the reality is that it has been used in various forms for years, having started gaining momentum around 2015. For the last several years, marketers primarily used AI for data analysis and predictive modeling. To the average consumer, AI likely snuck up like a mysterious, unknown entity.

Communications 40

Communications Marketing Technology Data 40

ImPRessions - Crenshaw Communications

SEPTEMBER 22, 2022

With advertisers taking notice of the growth, there’s been an uptick in brands adding streaming to their media ad spend strategy, resulting in more streaming-specific PR goals for adtech providers. by 2024. . By staying aware of where the viewers are, brands are able to adjust campaign strategies to meet the market. .

Trends 170

Trends Advertising Advertising Video 170

ImPRessions - Crenshaw Communications

SEPTEMBER 22, 2022

With advertisers taking notice of the growth, there’s been an uptick in brands adding streaming to their media ad spend strategy, resulting in more streaming-specific PR goals for adtech providers. by 2024. . By staying aware of where the viewers are, brands are able to adjust campaign strategies to meet the market. .

Trends 170

Trends Advertising Advertising Video 170

Burrelles Fresh Ideas

APRIL 2, 2024

7 Reasons Traditional Media is Still Relevant in PR 1. Print media (magazine) consumption rose in 2023 , and this trend should continue in 2024, according to a study by Pew Research Center (via MediaPost). These insights form the foundation for our infographic – a must-see for any PR pro! first appeared on Burrelles.

Media 103

Media Radio Print Newspapers 103

Burrelles Fresh Ideas

NOVEMBER 7, 2023

Studying for a public relations or mass communications degree is the most traditional route into the industry today, but it’s not the only route. I know PR professionals with degrees in journalism, mass media, English, business communication, marketing, sports and more.

Agency 89

Agency Energy Crisis Management Industry 89

Critical Mention

JANUARY 29, 2021

It is in this context that digital marketing gains salience. This piece focuses on one such aspect of Digital Marketing — Influencer Marketing. According to Influencer Marketing Hub, the ROI for every dollar spent on IM in 2020 is $5.78. billion by 2024. billion by 2024. billion in 2019 to USD 22.3

Brand 135

Brand Branding How To Radio 135

Sword and the Script

NOVEMBER 7, 2023

Propel releases AI-based “media war room”; Muck Rack has AI recommending reporters to PR; PRophet partners to bring influencer marketing and media alerts; Did you know Gartner has a Market Guide for Employee Communications? Generative AI may get all the attention these days, but it’s not the only “kind” of AI.

Employee 141

Employee Software Survey Tools 141

PRSay

NOVEMBER 15, 2019

Estimates showed that Disney+ could attract 82 million by 2024. For weeks, the new streaming service on the block has been the talk of the tech world, showing everyone just how powerful Disney’s public relations and marketing can be. Sure, public relations is far more than ads and exposure.

Analytics 159

Analytics Television Banking Data 159

Bianchi Biz Blog

AUGUST 31, 2023

Put That Coffee Down : Host Kevin Hill and special guests take you to freight sales school as they discuss pipelines, funnels, margin, psychology, social selling and marketing with the top leaders in freight.

Transportation 89

Transportation Automotive Mobile Interviews 89

Bianchi Biz Blog

FEBRUARY 12, 2024

You can follow Tim on X here: @t_levin You might also be interested in: PRGN: A Global Force for Great PR Faces & Markets of PRGN: Tokyo, Japan – Premier Destination for Business Insights from CES 2024 – The World’s Best Automotive Technology Show The post Meet the Media: Tim Levin, Senior Reporter at InsideEVs appeared first on Bianchi PR.

Meeting 87

Meeting Report Transportation Automotive 87

Scott Public Relations

JULY 13, 2023

Media relations, strategic communication and content production are in particularly high demand in 2023. PR and comms firms around the world agree that this year’s most popular services are media relations (63.2%) and communication strategies (57.9%).

Ethics 52

Ethics Survey Insurance Insurance 52

5W PR

SEPTEMBER 27, 2019

Another area that they tend to focus on is media relations. Corporate public relations specialists often spend a great deal of time cultivating and nurturing relationships with journalists and others who can have a tremendous influence on public perception of the company and its products.

Publicity 114

Publicity Nonprofit Public Affairs Government 114

Bianchi Biz Blog

OCTOBER 9, 2023

The freight market has since cooled and disruptions have eased, but the experiences of the pandemic continue to influence the transportation industry. Looking to the recent past, we closely followed the disruptions and supply chain shortages inflicted by the coronavirus pandemic and the subsequent freight boom as the economy rebounded.

Transportation 101

Transportation Meeting Newspapers Media 101

5W PR

SEPTEMBER 11, 2019

In a recent article, we cited a study that estimated that public relations would grow about 6% between 2014 and 2024 and that U.S. News & World Report recently ranked public relations specialists #4 for Best Creative and Media Jobs in its 2019 ranking of best jobs. What Will it Cost? What About My Minor. More than 1.5

Nonprofit 83

Nonprofit Publicity How To Small Business 83

Bianchi Biz Blog

AUGUST 7, 2023

Sometimes the best marketing messages are the simplest, I suppose. I switched majors my senior year because I enjoyed working with the student newspaper, a role I landed because they ran an ad that said, “Do you want $25?” They paid $25 per article and, yes, I did want $25.

Journalism 80

Journalism Meeting Newspapers Automotive 80

Sword and the Script

SEPTEMBER 3, 2019

All the sessions were recorded, including the panel I participated on for media relations. Most PR vendors try to serve as an email marketing tool, and they do a clunky job. This seems to give you access to your media list right from an email. of individuals exposed to earned media.

Analytics 70

Analytics Report Technology Pitching 70