Bianchi Biz Blog

SEPTEMBER 21, 2023

Based on our 30+ years of PR experience, many of those supporting automotive clients at CES, we’ve identified several key media relations facts, challenges your company could face and the opportunities that could potentially surround them: Even with millions of square feet of CES exhibit space, it goes fast.

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Technology Automotive Mobile Interviews 93

Bianchi Biz Blog

OCTOBER 19, 2023

CES 2024 – the largest in-person independently audited tech event in the world – continues to gain momentum and is on track to surpass the 2023 version of the show in terms of the number of attendees, exhibitors and global media. And the 2024 version of the event, scheduled for Jan. It’s back … and in a big way!

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Automotive Mobile Software Technology 87

Burrelles Fresh Ideas

JANUARY 9, 2024

This is especially challenging with the increasingly fragmented media ecosystem, but Burrelles can help ! Here are some (but not all) updates, improvements, and additions we launched in 2023 to help you and your PR team succeed in 2024. If one thing is certain, technology and the media will continue to change.

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Institute for Public Relations

MARCH 26, 2024

28% of journalists said they currently use generative AI, followed by 20% who plan to … Continue reading What are the Current Trends in Journalism in 2024? Muck Rack analyzed current trends in journalism, including concerns about funding and trust, employment practices, and the implementation of generative AI. Key findings include: 1.)

Journalism 52

Journalism Trends Survey Social Media 52

Garrett Public Relations

OCTOBER 18, 2023

As I pondered football’s return, I started thinking about blocking and tackling – the fundamentals of the game – and how they relate to public relations. Of course, this is … PR Planning for 2024? Don’t Forget the Fundamentals Read More » The post PR Planning for 2024?

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Bianchi Biz Blog

JULY 20, 2023

While January seems a long way off, it’s not if you’re an automotive or mobility communicator participating in CES 2024. Data from the CES 2023 show is one source of information that can provide some useful insight to the automotive and mobility technology companies looking to maximize their ROI with PR at CES 2024.

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Bianchi Biz Blog

JUNE 1, 2023

Building on the resounding post-pandemic success of CES 2023, we present to you the top 10 reasons why CEOs, CMOs, and marketing and PR executives of automotive suppliers and mobility technology start-ups should make it a priority to participate in CES 2024, which is slated to run January 9-12, 2024.

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Bianchi Biz Blog

JUNE 29, 2023

January will be here before you know it, so it’s time to start planning for CES 2024. So, if you haven’t saved your spot for 2024, lock down your space by contacting the Consumer Technology Association (CTA). Strategy planning: Next up, start working on key messaging and defining your key objectives for CES 2024.

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Bianchi Biz Blog

AUGUST 17, 2023

With CES returning to full, in-person form in 2023 after emerging from its pandemic-impacted virtual and hybrid format, the show is on solid footing to dominate the news once again in 2024. In a nutshell: if you can avoid making these five mistakes, you could be well on your way to scoring CES 2024 PR gold.

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Automotive Mobile Technology Resources 76

Landis PR

DECEMBER 11, 2023

Now is the time to plan for 2024. The world has changed – pandemics, global conflict, environmental sentiment change and advances in technology means that 2024 is going to be unlike any year you’ve seen before, so you need to plan accordingly. For the original blog, please visit here.

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Strategy Company Communications Construction 59

HMA Public Relations

APRIL 25, 2024

The newly released State of Journalism 2024 report from Muck Rack provides a comprehensive look at today's media landscape. Justin Liggin shares key trends and statistics on media pitching, AI, the value of PR, and more in a new blog post.

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Journalism Trends Pitching Report 66

Sword and the Script

JANUARY 2, 2024

This AI is ‘Taylor’ Made for Media Relations; PRophet Adds Generative AI to PR Software Former PR agency leader is a building software product focused on improving PR pitches with two different types of artificial intelligence. I wish you a safe, healthy and prosperous year in 2024. Need an extra pair of hands in 2024?

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Blogging Software B2B Survey 113

PRSay

MARCH 13, 2024

The Foundation of Wesley Woods will present the awards at their Heroes, Saints & Legends Gala on September 5, 2024. Copyright © 2024 Ann Wylie. The original focuses on the event — an awards announcement: For the first time in the 35-year history of the Heroes, Saints & Legends Awards, all three honorees are women.

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Energy Community Writing Training 167

Bianchi Biz Blog

JANUARY 22, 2024

Entries are being accepted through March 8, 2024. Applications will be accepted through March 8, 2024. Phase Three – The Operational Excellence Awards esteemed panel of judges will select five companies that scored the highest across Phases One and Two to be awarded on June 6, 2024, at a special awards dinner at Chroma in Detroit.

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Automotive Enterprise Resources Product Launch 89

Buzzstream

DECEMBER 13, 2023

Or a food journalist for print media. Pricing: Varies Alternatives: Muck Rack is a comprehensive PR software for building media relations and amplifying your PR efforts. It is currently powered by Gemini , which Google claims will be more powerful than ChatGPT 4 when they release the “Ultra” version early in 2024.

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Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

Or a food journalist for print media. Pricing: Varies Alternatives: Muck Rack is a comprehensive PR software for building media relations and amplifying your PR efforts. It is currently powered by Gemini , which Google claims will be more powerful than ChatGPT 4 when they release the “Ultra” version early in 2024.

Digital PR 62

Digital PR Tools Google Pitching 62

Sword and the Script

FEBRUARY 20, 2024

What: PR pitching amidst the continuing media layoffs When: February 22, 2024, at 12:00 p.m. Read more: The Propel Media Barometer – Q1 2024 by Propel (click image for higher resolution) 2. But before we dive into the summaries, here’s a quick plug for a free event I’m doing this Thursday with Michelle Garrett.

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Bianchi Biz Blog

DECEMBER 14, 2023

CES 2023 Public Relations Facts Auto Tech & Mobility Suppliers Should Know 3. The Top 9 Reasons to Participate in CES 2024: Accelerating Success for Automotive Suppliers and Mobility Technology Start-ups 4. Automotive & Tech Suppliers Abound at CES 2023 2. Strategic Insights for Auto Suppliers to Rock PR at CES2024 5.

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Bianchi Biz Blog

APRIL 15, 2024

You might also be interested in: Numbers Auto Suppliers Need to Know About CES 2024 Five Reasons You Should Not Miss SAE WCX 2024 Part 2: New Challenges with Earned Media: PR Practitioners Insight in Report The post Meet the Media: Kevin Linger, Managing Editor & Producer at Fleet Equipment appeared first on Bianchi PR.

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Meeting Media Journalism Interviews 97

PRSay

FEBRUARY 7, 2024

While the PR and communications profession has continued to grow, many media companies keep cutting their workforces. In addition, we will cover many of the fundamentals of media relations, so our program also would be beneficial to those starting out in public relations — including students and new professionals in PR, media and journalism.

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Communications Sports Journalism Fashion 190

PRSay

NOVEMBER 27, 2023

Today, she is the s enior PR manager of global media relations at Amazon. Here, she offers advice for maintaining composure during a crisis : As we approach 2024, what communications-related topics are you thinking about the most? With a career in law enforcement at the U.S.

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Crisis Communications Crisis Communications Crisis Management 122

Sword and the Script

APRIL 2, 2024

The change will take effect on April 2, 2024. Users can track and share media mentions on the go. Muck Rack said it will soon release “outcome-based templates to measure” the value of media relations. Reddit announced Cision has purchased access to the Reddit Data API for social media monitoring. Reddit data.

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Reddit Software B2B Technology 174

Bianchi Biz Blog

MARCH 7, 2024

Faces and Markets of PRGN is a series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight. The concentration of media sources means widespread influence, as most citizens turn to these outlets. Strategic media relations are essential.

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Print Marketing Real Estate Automotive 104

Sword and the Script

DECEMBER 26, 2023

In addition, this same disruption – led by the 2024 election, the speed of misinformation and continued economic uncertainty – will require a strong measure of GRIT. PR still builds trust “Authentic customer testimonials, peer and employee reviews will increase in importance in 2024.

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Writing Communications Marketing B2B 190

Stern + Associates

DECEMBER 21, 2023

2023 was a big year for controversies, whether cultural or political, and 2024 will likely be just as tumultuous, if not more so. As we head into 2024, a year certain to produce its share of controversial issues, it’s important to have an executive communications framework in mind for navigating a changing – and sometimes perilous – world.

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Communications How To Employee Corporate 105

PRSay

APRIL 2, 2024

Copyright © 2024 Ann Wylie. Ann Wylie works with communicators who want to reach more readers and with organizations that want to get the word out. Don’t miss a single tip: Sign up for Ann’s email newsletter here. All rights reserved. Photo credit: microone ] The post 5 Ways to Craft Crisper Copy first appeared on PRsay.

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Journalism Writing Measurement Course 157

Burrelles Fresh Ideas

APRIL 2, 2024

7 Reasons Traditional Media is Still Relevant in PR 1. Print media (magazine) consumption rose in 2023 , and this trend should continue in 2024, according to a study by Pew Research Center (via MediaPost). These insights form the foundation for our infographic – a must-see for any PR pro! first appeared on Burrelles.

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The Hoyt Organization

JANUARY 25, 2024

The cannabis industry is expected to attain an annual growth rate of 14.06% between 2024 and 2028. Invest In Media Relations In an already crowded cannabis market, media relations can help you reach new audiences. This means the market volume will reach $102.90bn by 2028!

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Strategy Brand Branding SEO 102

Sword and the Script

DECEMBER 19, 2023

Read more: 7 media relations takeaways from the 2023 State of the Media Report by Cision 13. Budgets look better for 2024 Marketing (42%) and marcom (49%) leaders are more optimistic about the potential increase in their 2024 budgets, finds a survey by Muck Rack. * * * Was there a statistic that stood out to you this year?

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B2B Survey Pitching Software 105

Axia PR

OCTOBER 29, 2023

News releases focusing strictly on news value are more effective than press releases in today's media landscape. In the world of public relations, there are two main types of releases organizations use to garner media attention: the press release and the news release.

Media 62

Media Publicity Media Relations 62

Stern + Associates

JANUARY 29, 2024

Every time one would think media outlets can’t cut more staff they find a new bottom: 2023 saw massive layoffs which have continued into 2024. Ad spending – the historic lifeblood of mainstream media – has plummeted as people spend more time on social media platforms where advertisers can reach them directly.

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Strategy Publicity Media Video 95

Bianchi Biz Blog

JULY 24, 2023

Hannah Lutz, Reporter at Automotive News Ryan Gehm, Editor-in-chief at Truck & Off-Highway Engineering Molly Boigon, Tech and Innovation Reporter at Automotive News Karn Dhingra, Reporter at Automotive News Alan Adler, Midwest Bureau Chief for FreightWaves Michael Freeze, Features Editor at Transport Topics Patrick George, Freelance Reporter & (..)

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Meeting Automotive Transportation Media 80

Bianchi Biz Blog

SEPTEMBER 7, 2023

With fewer reporters than ever covering the supplier beat, those that are left are being asked to do more in terms of covering broader beats, filing more frequent stories across traditional and digital platforms, doing social media promotion, and creating blog posts, videos, webinars and other content.

Automotive 73

Automotive Media Mobile B2B 73

Sword and the Script

SEPTEMBER 28, 2022

B2B marketing should take a little slice of the display ad budget and invest in media relations, genuine content marketing (not marketing content) and paid distribution of related assets from both . billion by 2024.”. billion in 2022 and grow to $4.56 Display ads are notoriously weak performers.

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B2B Marketing LinkedIn Content Marketing 88

ImPRessions - Crenshaw Communications

SEPTEMBER 22, 2022

With advertisers taking notice of the growth, there’s been an uptick in brands adding streaming to their media ad spend strategy, resulting in more streaming-specific PR goals for adtech providers. by 2024. .

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Trends Advertising Advertising Video 170

ImPRessions - Crenshaw Communications

SEPTEMBER 22, 2022

With advertisers taking notice of the growth, there’s been an uptick in brands adding streaming to their media ad spend strategy, resulting in more streaming-specific PR goals for adtech providers. by 2024. .

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Trends Advertising Advertising Video 170

Bianchi Biz Blog

JUNE 5, 2023

I spent 20 years in media relations at General Motors between two journalism careers. How long have you been in journalism and how did you get started? My career includes 14 years at The Associated Press ; 3 1/2 years at the Free Press in Detroit and four years at FreightWaves.

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Meeting Automotive Media Transportation 75