Newsfile

JANUARY 30, 2024

McKinsey & Company, 2023 By all accounts, PR pros are increasingly using generative AI in their roles and this is expected to steadily increase over the next year. In an interview with TIME Magazine last November, OpenAI CEO Sam Altman said multimodality in the company’s new models will be one of the key things to watch out for in 2024.

Trends 105

Trends YouTube Video Social Media 105

The Proactive Report

OCTOBER 30, 2023

2023 is almost over. The trick to getting good content from an AI service is to learn how to write excellent prompts. Give it an identity to write from, a tone of voice to use, and enough context about the topic so that you get a great response back. It’s time to start thinking about your 2024 marketing and PR strategies.

Trends 182

Trends Marketing Wikipedia Reddit 182

Katie Paine's Measurement Blog

JANUARY 27, 2023

Based on all that experience—and, yes, some data, too—I’ve put together a list of the techniques and tactics that I think will make you a more effective communicator in 2023. Before you write or say anything, walk—if not a mile at least around the block—in your audience’s shoes. Write once, use everywhere.

Communications 40

Communications Measurement Employee Course 40

PRSay

MARCH 7, 2024

and Mattel for the 2023 “Barbie” movie. In an Axios article featuring Lisa McKnight, Mattel’s executive vice president and chief brand officer, the analysis highlighted the campaign’s comprehensive strategic approach in achieving its communication goal of being “ubiquitous” during the summer of 2023.

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Film Marketing Sports Hotels 118

Maxim Behar

JANUARY 19, 2023

Because it's life in 2022-2023. I've read reviews of the book, I've read the interview. How can a man be stopped, that for 2-3 years now has been constantly parading on TV channels, making films, giving interviews, writing books. Question to both of them. Did it really need to come out this way? Maxim: Yes, of course.

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Interviews Course Film Analysis 69

PRSay

JUNE 7, 2023

Yet the presence of deep fakes and phony AI-generated interviews requires that journalists must diligently fact-check AI-generated content or research. Emerging AI literacy Across the journalistic and PR landscape, 2023 will be a year of emerging AI literacy. However, 30-plus years later, that obviously isn’t the case.

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Journalism Public Affairs Ethics Technology 128

Sword and the Script

JANUARY 17, 2023

This is an effort to provide an impartial, but candid opinion, based on my experience on the vendor side and monthly research and writing. I also write an occasional PR Tech Briefing and Product Review. Image by DALLE-2: “ a robot reporter interviewing another robot by Vincent van Gogh ”. All-in-one PR software incumbents.

Technology 92

Technology Software Resources Pitching 92

Newsfile

JANUARY 24, 2024

McKinsey & Company, 2023 By all accounts, PR pros are increasingly using generative AI in their roles and this is expected to steadily increase over the next year. In an interview with TIME last November, OpenAI CEO Sam Altman said multimodality in the company’s new models will be one of the key things to watch out for in 2024.

Trends 52

Trends Data-Driven PR Analytics Survey 52

Bianchi Biz Blog

JANUARY 8, 2024

This is actually pretty hard for me, since I tend to want to write a story on almost every interesting piece of news I see. I got to write a story on a local stray cat that had been “adopted” by a bed and breakfast. I’ve been putting together a story on it for a bit now. Describe the craziest or most fun story you’ve written.

Meeting 97

Meeting Energy Local Media 97

Solo PR Pro

AUGUST 1, 2023

Resources: Indeed – How to Write a Job Description : This comprehensive guide offers tips and examples to help you create an effective job description. The Balance Careers – How to Write a Job Description : This guide provides detailed steps on creating a well-crafted job description that attracts the right candidates.

Employee 87

Employee Small Business Resources Insurance 87

Bianchi Biz Blog

APRIL 25, 2024

Having welcomed 3000 attendees, 200 exhibitors and 650 speakers in 2023, we are excited for the turn out for 2024. The in-house editor for the MOVE events also writes a press release before the event which includes product launches, demos and announcements from exhibitors which is then sent out to our press list.

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Mobile Transportation Automotive Policies 59

PRSay

DECEMBER 18, 2023

In 2023, “AI has become a huge topic,” said Chris Perry, chair of Weber Shandwick Futures , the communication firm’s research and development lab that seeks to help PR agencies and their clients adapt to the major changes that artificial intelligence is causing. Perry said.

Communications 72

Communications Guidelines Technology Tools 72

PRSay

OCTOBER 5, 2023

Since 2014, Jacobs has written the paper’s “ Taking the Lead ” column, which features Q&A interviews with PR leaders. John Elsasser, editor-in-chief of Strategies & Tactics and host of S&T Live , asked Jacobs to name some of the leadership takeaways he has gleaned in nine years of writing for the publication.

Leadership 72

Leadership Ethics Energy LinkedIn 72

Burrelles Fresh Ideas

JUNE 27, 2023

Press releases, news releases, media advisories, media statements and the like are still important in 2023 for myriad reasons, which we’ll cover in this blog post. Make it easy for journalists to reach out for further information or interviews, and always respond immediately to such requests.

Pitching 40

Pitching Writing Engineering Wikipedia 40

Bianchi Biz Blog

APRIL 3, 2023

I never thought I’d write about mayflies or interview an entomologist (an insect scientist) as an auto reporter! My colleague, Pete Bigelow, and I interviewed about three dozen people who were involved with the EV1 and told the story in their words. Describe the craziest or most fun story you have written.

Automotive 77

Automotive Meeting Report Insurance 77

Bianchi Biz Blog

FEBRUARY 20, 2023

I currently write for Automobile magazine, Autoblog , Popular Mechanics , TrueCar , PCMag.com , WardsAuto , SAE Engineering and others. I’ve also been fortunate to interview a lot of celebrities – Carrie Fisher, Tony Hawk, Mick Fleetwood, Billy Gibbons, Nikki Sixx and more – which was always fun. Fun assignment!

Automotive 85

Automotive Meeting Media Mobile 85

Sword and the Script

JANUARY 31, 2023

USD according to Google as of January 2023, so with ~313 million shares outstanding ( according to MarketWatch ), my back-of-napkin math puts the deal value in the ballpark of $563 million USD. as per 18 January 2023 and 135% to the last traded price of NOK 7.67 as per 18 January 2023 and 135% to the last traded price of NOK 7.67

Software 78

Software Case Study Technology Tools 78

Bianchi Biz Blog

SEPTEMBER 11, 2023

I’m most proud of my writing that tells someone’s story or sheds light on an issue that isn’t commonly known. My teachers would often comment on my writing, and that boost of confidence along with a love of storytelling led me to journalism. What story or stories are you most proud of?

Meeting 104

Meeting Media Travel Journalism 104

Sword and the Script

DECEMBER 26, 2023

Authenticity tops metrics bloat and hope “The Merriam-Webster word of the year for 2023 is ‘authentic.’ Re-writing the AI draft “We’ll spend more time rewriting ChatGPT’s draft press releases, and less time finding relevant topics, reporters… thanks to it as well.”

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Writing Communications Marketing B2B 190

Bianchi Biz Blog

AUGUST 8, 2022

I write for the C-suite and technology leaders in the manufacturing industry about technologies and their practical benefits. I write a considerable number of cybersecurity stories as well, something I didn’t anticipate when I started working this beat. I’m the Technology Editor at IndustryWeek magazine.

Technology 93

Technology Meeting Media Analytics 93

Maxim Behar

FEBRUARY 1, 2024

And this is the same with artificial intelligence today, 2023. From that point of view, we decided with Kristina to write a book. You can see the entire interview here. You can watch the full interview on youtube.com. Because we are in business, we should make profits, we pay salaries, we develop our business.

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Ethics How To Course Interviews 59

Bianchi Biz Blog

JUNE 19, 2023

I fell in love with writing when I was in sixth grade. We would walk to the school library, select a book, then write a report. At my desk, I just stared at the picture and started writing. I worked for other firms like Grandview Media, Babcox Media and other trade organizations before arriving at Transport Topics.

Transportation 93

Transportation Meeting Media Newspapers 93

Bianchi Biz Blog

JULY 10, 2023

I was a Metro Desk reporter at the Austin American-Statesman in Texas for several years before I made the jump to automotive writing. I get a lot of “Write about this startup!” Probably just the above, or shotgun-email PR pitches that have nothing to do with me or the outlets I write for. (Do Do those even work?

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Meeting Report Automotive Media 83

Ethical Voices

JANUARY 8, 2024

In November 2023, PRSA issued new ethics guidelines titled “Promise and Pitfalls, the Ethical Use of AI for Public Relations Practitioners ”. I wanted to dig into the guidelines and in mid-December 2023, I interviewed two experts to help me do just that. Listen to the full interview, here.

Ethics 82

Ethics Publicity Guidelines Technology 82

Ethical Voices

APRIL 22, 2024

So, in the fall of 2023, my business partner and I made some changes to our agency structure, and I acquired his half of the agency that we’ve been running together for 13 years. I’ve done 170-plus interviews and it’s the first one like this I’ve heard. I’ve had an exciting new title change.

Report 83

Report How To Ethics Nonprofit 83

PR for Anyone

JULY 21, 2022

Some topics to consider: September is good for back-to-school, October is National Financial Planning Month and National Breast Cancer Awareness Month among others, November starts the holiday season and with Thanksgiving comes gratitude and then in December we have the end of the year roundups, holidays, and predictions for 2023.

Pitching 130

Pitching Media YouTube Video 130

Bianchi Biz Blog

AUGUST 22, 2022

I started writing professionally at 17 years old as a sports correspondent for my local newspaper, the Milford (NH) Cabinet. You might also be interested in: 5 Key Data Points for CES 2023 PR Planning for Automotive & Mobility Suppliers. Meet the Media: Dennis Scimeca, Technology Editor at IndustryWeek.

Automotive 87

Automotive Meeting Newspapers Sports 87

Bianchi Biz Blog

JUNE 21, 2022

I’m not boasting here, but nobody was more surprised than me to win that award, as I had not formal training in writing. Whether it’s writing about establishing a tire maintenance program or explaining how hydrogen fuel cells work, I get great satisfaction from hearing a reader say, ‘thanks, I learned something from that story.’.

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Meeting Media Chemicals Radio 86

Burrelles Fresh Ideas

NOVEMBER 7, 2023

They paused the program for 2023 but plan to resume in the new year (2024). Perhaps the best way to learn about agency life and a particular employer is to set up informational interviews with current and past employees. It’s important to consider these pros and cons and weigh them against your own preferences and priorities.

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Agency Energy Crisis Management Industry 88

Bianchi Biz Blog

OCTOBER 11, 2022

I also met people there who helped me improve my on-air presence and writing skills which prepared me for my first on air job as a morning/midday anchor in San Angelo, Texas. I write, my sister produces the beat, and my brother raps. After two years in Texas I moved to Johnstown, Pennsylvania for a morning anchor/producer position.

Automotive 63

Automotive Meeting Media Journalism 63

Bianchi Biz Blog

MARCH 6, 2023

In this role, much of my time is dedicated to video work, preparing scripts and presenting, though I perform myriad other tasks, from reviewing vehicles to writing news and feature stories. If these questions are hard to answer or overly vague, the story will be difficult to write and likely of limited value to readers.

Meeting 77

Meeting Automotive Media YouTube 77

Bianchi Biz Blog

OCTOBER 24, 2022

In my role today, the most fun stories I get to write come from test-driving trucks. We plan on turning this series into a podcast in 2023, and that is something I am really excited about. Countdown to CES 2023: Top 7 PR Lessons for Mobility and Automotive Suppliers. Our newspaper ended up winning an award for our reporting.

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Meeting Automotive Transportation Newspapers 59

Maxim Behar

JULY 25, 2023

2023, May, Bulgaria’s name is heard in the literature circles. And you can invest nothing, because nobody gave Mr. Gospodinov money to write a “Time Shelter” and so there must be an incredibly good balance between government policy towards art, culture and at the same time the bazar, which determines whether an artist is good or not.

Government 52

Government Education Transportation Internal 52

Bianchi Biz Blog

JULY 25, 2022

As lead editor for Work Truck , I am responsible for content planning for both print and digital, feature writing, news reporting, manage our brand’s social media efforts, eNewsletters, event planning, and am also the content technical lead, helping with editorial technical and SEO efforts. Work Truck magazine.

Meeting 93

Meeting Media Journalism Education 93

Maxim Behar

JUNE 28, 2023

Because anyone can write, express an opinion on social media, even if they don't understand the topic, and it reaches many people quickly. I don't think times are any easier now in 2023 than they were three years ago. Host : Thank you Mr. Behar for the wonderful interview.

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Radio Film Sports Creativity 52

Maxim Behar

MAY 28, 2023

And now - in 2023 - that often happens in days, literally even hours. we tried to influence, however not with calls or with personal contacts, but rather with creativity, with innovation, interesting texts, and good writing. When I was writing it in 2019, I really wasn’t expecting such a "killer" success. 32 years later!

Education 52

Education Meeting Course Creativity 52

Maxim Behar

JANUARY 11, 2024

Especially right now near the end of 2023, it's extremely important to be able to make quick decisions and to take responsibility for them. There's a video of an interview with Bill Gates where he's asked, "What do we use this computer for?" And when I interview a colleague, I don't read CVs, I usually look the candidates in the eye.

Leadership 59

Leadership Social Media Creativity Ethics 59