5W PR

JULY 31, 2023

The 2023 North American International Toy Fair is a highly anticipated event in the toy industry. These trends can include popular licensed properties, technological advancements, eco-friendly toys, interactive play experiences, and inclusivity. Industry experts share their experiences and expertise.

Internal 78

Internal International Retail Trade Shows 78

Bianchi Biz Blog

JUNE 15, 2023

Technology Days/AutoMobili-D and the Mobility Global Forum are slated for Wednesday, Sept. According to show officials, the 2023 event has garnered strong support from Ford, GM and Stellantis – with all three committed to participating with their full brand portfolio. 13 – Thursday, Sept. The show opens to the public Saturday, Sept.

Automotive 79

Automotive Mobile Technology Transportation 79

ImPRessions - Crenshaw Communications

OCTOBER 31, 2023

As PR pros, we must continually adapt to emerging technologies that impact consumer behavior. billion voice assistants in use as of 2023, and the number will reach 8.4 For PR pros, understanding and adapting to this shift is crucial for maintaining relevance and delivering value to internal and external clients.

SEO 339

SEO Reputation Local Consumer 339

Bianchi Biz Blog

JUNE 1, 2023

In the rapidly evolving automotive and mobility industry, staying ahead of the curve is essential for success, especially for newer entrants in this space offering software-defined vehicle tech, V2X, connectivity, lidar and other sensor and processing technologies for ADAS, autonomous vehicles, electric vehicles, and shared vehicles.

Automotive 73

Automotive Mobile Technology Trade Shows 73

Scott Public Relations

JULY 13, 2023

Los Angeles / July, 2023: The impact of the dramatic events of 2022 – Russia’s attack on Ukraine and the ensuing energy crisis and global economic uncertainty – continues to reverberate worldwide. The recent layoffs in the technology and startup funding winter have shaken things to a great degree adding to the ambiguity of the future.

Ethics 52

Ethics Survey Insurance Insurance 52

ImPRessions - Crenshaw Communications

OCTOBER 23, 2023

New York, NY (October 23, 2023) – Mod Op , a full-service digital marketing agency accelerating customer growth through human creativity and automation, today announced the acquisition of Crenshaw Communications , a leading public relations firm headquartered in New York City.

Agency 156

Agency Communications B2C Creativity 156

Sword and the Script

JUNE 6, 2023

Just 28% of 1,034 PR professionals surveyed by Muck Rack in March and April 2023 say they are using generative AI (gAI). How does PR’s use of gAI compare to marketing? The results present a stark contrast to the number of marketers that are using AI. How is it being used? And now onward with this month’s PR tech sum 1.

Survey 152

Survey Software B2B Pitching 152

Sword and the Script

OCTOBER 3, 2023

BuzzSumo edges into PR with journalist database for SMBs; Poppulo adds generative AI for internal comms; why don’t PR software vendors follow basic PR standard practices? I believe the generative AI is based on OpenAI technology, which makes ChatGPT. 100 million internal comms platform. PR tech mentions Video makers.

Analysis 151

Analysis Tools Software SMB 151

5W PR

OCTOBER 31, 2023

10 Networking Events for PR Professionals In the fast-paced world of public relations (PR) and marketing, staying updated with the latest trends, technologies, and strategies is vital. Educators Academy: Co-located with ICON 2023, this event offers insights into PR learning and industry trends.

Conference 78

Conference Nonprofit Education Healthcare 78

Sword and the Script

MAY 2, 2023

Some might find that refreshing because the larger market discussion of AI has covered a lot of ground – from awe to panic. Pithy pitches get a better response rate Propel said an analysis of “nearly 500,000 pitches sent through the platform in Q1 of 2023” found journalists “responded to 2.91%.”

Pitching 128

Pitching Study Technology Report 128

Reputation Us

OCTOBER 23, 2023

On October 24, 2023, Casey Boggs, president of ReputationUs and Sameer Somal, CEO of Blue Ocean Global Technology , will be co-presenting a continued legal education (CLE) session to more than 70 attorneys of the Wyoming State Bar on the topic, “Law & Reputational Risks–Court of Law & Court of Public Opinion.”

Reputation 88

Reputation Publicity Education Corporate 88

Sword and the Script

DECEMBER 5, 2023

It last bought SocialChorus, perhaps one of the best-known internal comms platforms for $100 million in 2020. Last year, Symphony Technology Group acquired four PR tech companies including Onclusive, PRgloo, and, later , Critical Mention. LLMs are at the heart of generative AI technology. “With the buyout, Q4 Inc.

Software 138

Software Reddit Technology B2B 138

ImPRessions - Crenshaw Communications

AUGUST 23, 2023

As a PR firm focused on high-growth technology companies, we talk to prospective clients all the time about their goals. Despite layoffs at major tech employers, it’s still a buyer’s market for many jobs. Most say they want to build visibility to attract more customers, or to gain a competitive advantage in their sector.

Brand 156

Brand Branding How To Employee 156

Landis PR

APRIL 29, 2024

The blog covers Finland’s history of innovation and current investment opportunities, particularly in sectors like bio & circular economy and sustainable technology. this year, slightly more than forecast in December 2023. For the original blog, please visit here. million users Facebook : 3.59 million users Instagram : 2.47

Radio 64

Radio Pinterest Television Government 64

PRSay

APRIL 5, 2023

The promise and peril of artificial intelligence Eight out of 10 public relations professionals surveyed said they were “likely” or “very likely” to use artificial intelligence (AI) technology in 2023. Where do the survey respondents think these increasing budgets will be spent in 2023? Illustration credit: alphaspirit ]

Survey 86

Survey Measurement Employee Retail 86

Sword and the Script

DECEMBER 20, 2022

Marketing and PR predictions aren’t merely forecasts, but often a reflection of our aspirations and perhaps advice – mistakes we’ve made we’d like to help others avoid. “Be Pay to pay, content grows; influencer marketing cools. “I d) Influencer marketing to cool off as far as the amounts of money companies are paying influencers.”.

Marketing 196

Marketing Content Marketing Data Social Media 196

ImPRessions - Crenshaw Communications

MAY 11, 2022

Put this one on your calendar for 2023! Digiday Programmatic Marketing Summit. As in-game marketing becomes more mainstream, it’s important for brands to know the ins and outs and how to have an optimal strategy. . On the other side of the pond, DMEXCO is Europe’s premier digital marketing and tech event.

Conference 156

Conference Privacy Advertising Advertising 156

The Hoyt Organization

SEPTEMBER 8, 2023

Now that we are in the fourth quarter of 2023, it’s time to ask yourself if your PR strategy is up-to-date with the latest pr trends and technology. As the PR industry’s worth grows, so do analytics and PR reporting technology. Personalized PR Pitches For a long time, personalization has been the focus of marketing.

Trends 92

Trends Brand Branding Analytics 92

Stephen Waddington

JULY 29, 2020

A new CIPR #AIinPR project finds that AI tool vendors are not addressing the PR market. Technology is impacting practice in a variety of ways, including the simplification of tasks; listening and monitoring; and automation. This figure is likely to rise to 38% by 2023. The Martech list identifies more than 7,000 tools.

Tools 100

Tools Analysis Technology Internal 100

Contently - Strategy

JANUARY 25, 2023

When voice recognition technology first became popular, consumers used it to have funny conversations with AI or ask their Bluetooth speakers to play their favorite songs. People still do that, even as they increasingly turn to voice search technology for answers to their questions. We have four takeaways. Voice search is no exception.

SEO 128

SEO How To Mobile Engineering 128

Burrelles Fresh Ideas

JUNE 6, 2023

One thing is certain, this giant step in the technological revolution is here to stay and only growing more extensive and impactful daily. But to the marketing and communications worlds, the reality is that it has been used in various forms for years, having started gaining momentum around 2015.

Communications 40

Communications Marketing Technology Data 40

Stern + Associates

MARCH 15, 2023

A long-time authority on unpacking AI’s practical applications for gaining a competitive edge , el Kaliouby eloquently explains what these revolutionary tools are and how they work, then breaks down their current applications in the creative industry, marketing and coding.

Technology 96

Technology Ethics Tools Creativity 96

Solo PR Pro

DECEMBER 27, 2022

Thrive PR and Kelly Kirkendoll ( Founder/CEO) won four PRSA Dallas Pegasus Awards, including the top award in two categories (Internal Communications Program and Publication, Print or Digital), a Pegasus Award of Honor for Most Effective Campaign on a Budget and BEST OF SHOW! Phyllis Weiss , president, Weiss Communications, Inc.

Print 58

Print Financial Journalism Healthcare 58

Solo PR Pro

DECEMBER 12, 2023

The big story in 2023 has been AI. The not so new technology rode the wave of popularity this year with the introduction of Chat GPT at the end of 2022. Fire the meteorologists, the interns can do the weather PR has always had a PR problem. Marketing professionals can draw lines from output to result.

Policies 68

Policies Creativity Internal International 68

PR 20/20

SEPTEMBER 16, 2020

“We expect global spending on marketing automation tools to surpass $25 billion by 2023,” according to Forrester. You can still leverage most of these strategies with any marketing automation platform. Keep reading for 10 strategies that build a successful foundation for marketing automation success.

Strategy 72

Strategy Marketing Data Software 72

Wadds Inc.

AUGUST 14, 2023

A positive outlook and new found resilience underpins the UK and EU marketing communications marketplace, with acquisition opportunities for businesses offering strong propositions and sought-after capabilities. Paul Winterflood How is the UK market performing right now? 2023 has seen acquisition activity from the networks increase.

Agency 52

Agency Sports Public Affairs Creativity 52

Sword and the Script

DECEMBER 26, 2023

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. That much is apparent I compiled this year’s list of marketing and communications predictions.

Writing 198

Writing Communications Marketing B2B 198

The Hoffman Agency

FEBRUARY 14, 2024

There is still a compelling case for sustained investment in the Chinese market: Despite the hurdles of ongoing geopolitical tensions and communication complexities, the opportunities for growth and collaboration remain unparalleled. Another industry experiencing rapid growth is China’s new energy vehicle (NEV) market.

Local 36

Local Government Banking Policies 36

Newsfile

FEBRUARY 27, 2024

This vast reach can significantly sway market trends and consumer interests. By choosing the right media outlets, your announcement can become a key player in shaping market dynamics and consumer behavior. These global giants have immense reach and help propel your press release onto the international stage.

Financial 52

Financial Media Analytics Data 52

Bianchi Biz Blog

APRIL 13, 2023

Nominations to submit an innovation for consideration are open now through June 23, 2023. Should your technology be named a Finalist, this is a great opportunity to issue a news release (after the official Automotive News announcement) and social media campaign. So that’s an overview of the Automotive News PACE Award program.

Automotive 81

Automotive Mobile Technology Social Media 81

Burrelles Fresh Ideas

NOVEMBER 7, 2023

Once upon a time, many moons ago, I worked at a large PR agency as part of the consumer technology team. I know PR professionals with degrees in journalism, mass media, English, business communication, marketing, sports and more. They paused the program for 2023 but plan to resume in the new year (2024).

Agency 89

Agency Energy Crisis Management Industry 89

Sword and the Script

JANUARY 17, 2023

If you are striving to build your short list of PR and communications technology vendors, this long but neatly organized list of companies and resources might prove helpful . My last PR tech sum went up in November of last year – and very little in the way of substantive news has happened in the PR technology community since.

Technology 93

Technology Software Resources Pitching 93

5W PR

JANUARY 31, 2024

Technology Public Relations (Tech PR) involves managing and enhancing the public image of technology-related companies and products. Tech PR professionals work to generate favorable publicity, manage crises, and position technology brands as industry leaders. This is especially effective for consumer technology products.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Practical Law Construction

DECEMBER 13, 2022

I think all of the attendees of the FIDIC 2022 International Users’ Conference in London in November 2022 were delighted to be able to congregate in person, after two successive years of an on-line conference due to general pandemic restrictions. Otherwise, there was very little discussion of what’s to come in 2023.

Conference 59

Conference Internal International Government 59

Maxim Behar

JANUARY 18, 2023

The third factor, however, I think is more long-term, and that is the new generation that is coming into the market. The new generation that's come on the market that are between 18 and 24. Host: And what kind of factor is this that's now showing up on the market? To change the market in Bulgaria, to be able to fight inflation.

Government 72

Government Education Course Ethics 72

Maxim Behar

JANUARY 11, 2024

Especially right now near the end of 2023, it's extremely important to be able to make quick decisions and to take responsibility for them. The fact that there are leaders, the fact that there are managers, the fact that there is freedom, the fact that there is a market whatsoever. But we have a market.

Leadership 59

Leadership Social Media Creativity Ethics 59

Sword and the Script

OCTOBER 10, 2023

71% of B2B marketing prospects are disappointed in the content they’ve traded their contact information to obtain at least some of the time, which leads to trust issues B2B marketing can hit the right target with the right message and still fall short of moving a sale along if the prospect doesn’t trust you.

B2B 139

B2B Case Study Survey Content Marketing 139