Agility PR Solutions

FEBRUARY 1, 2023

Trust is a tough thing to earn from consumers in America these days, so the winners in the recently announced 2023 BrandSpark Most Trusted Awards from market research firm BrandSpark International have all earned extra bragging rights this year.

Consumer 85

Consumer Brand Branding Internal 85

5W PR

APRIL 19, 2023

By providing accessible services, products, and environments, companies can tap into a significant market of people with disabilities. According to research , this is a market that was expected to have a purchasing power of almost $2 trillion in 2023. But they also have significant internal benefits.

Internal 88

Internal International Transportation Employee 88

Agility PR Solutions

FEBRUARY 20, 2023

As the customer experience rises to top priority, large companies are taking CX action to meet demand—new research from disruption-focused digital CX firm TELUS International reveals that close to three-quarters (72 percent) of enterprise executives will be spending more on digital CX in 2023 than they did in 2022, with 68 percent increasing their (..)

Enterprise 85

Enterprise Internal International Meeting 85

Shift Communications

APRIL 26, 2023

By Sarah Babbitt, VP, Agency Marketing CEOs and top company executives have always been under a microscope. Today, though, that microscope is magnified, especially internally. And people are split on how executives are doing with their internal communications strategy. How to boost internal executive brand.

Internal 78

Internal International Strategy Communications 78

5W PR

JULY 31, 2023

The 2023 North American International Toy Fair is a highly anticipated event in the toy industry. Being aware of these trends allows manufacturers and retailers to align their product offerings with consumer demand and stay competitive in the market. Industry experts share their experiences and expertise.

Internal 78

Internal International Retail Trade Shows 78

5W PR

OCTOBER 11, 2023

The Natural Products Expo East, hosted by Informa Markets’ New Hope Network, recently held its final show in Philadelphia, Pennsylvania. Fun and innovative food for the youngest Globowl showcased organic purees with international flavors at the Natural Products Expo East.

Trends 78

Trends Consumer Retail System 78

Sword and the Script

SEPTEMBER 5, 2023

Sumeru Equity Partners acquired a majority stake in the internal comms platform SocialChorus. This means they don’t use PR and comms and therefore don’t really understand the market. The initial acquisition announcement in January of 2023 touted a 36% premium on the current trading price. PE lacks PR savvy.

Software 165

Software Marketing Leadership B2B 165

NewsWhip

APRIL 27, 2023

Based on what we’ve heard from our customers, we’ve developed a list of the 10 essential tools comms and PR pros can’t live without in 2023. Hootsuite Hootsuite changed the way marketers manage multiple social media accounts. Paid #Paid is a creative marketing platform that streamlines collaboration between brands and content creators.

Tools 78

Tools Communications Pinterest Analytics 78

Bianchi Biz Blog

JUNE 15, 2023

According to show officials, the 2023 event has garnered strong support from Ford, GM and Stellantis – with all three committed to participating with their full brand portfolio. Technology Days/AutoMobili-D and the Mobility Global Forum are slated for Wednesday, Sept. 13 – Thursday, Sept. The show opens to the public Saturday, Sept.

Automotive 78

Automotive Mobile Technology Transportation 78

PRSay

NOVEMBER 1, 2023

Over the next few weeks, PRsay will post Q&As with several of the thought leaders who spoke at PRSSA’s ICON 2023 at the Gaylord Opryland Resort & Convention Center in Nashville, Tenn. Storytelling is at the heart of who we are, whether it’s College GameDay or PR or internal communications. It’s about the people.

Sports 78

Sports Ethics Television Storytelling 78

Reputation Us

DECEMBER 14, 2022

As we move into 2023, (incidentally, the year of the Rabbit) the year is predicted to be an eventful and regenerating period, with a focus on relationships. According to Citi, the total market for the Metaverse could be between $8 trillion and $13 trillion by 2030 , with total users numbering around five billion.

Reputation 78

Reputation Insurance Insurance Employee 78

Scott Public Relations

JULY 13, 2023

Los Angeles / July, 2023: The impact of the dramatic events of 2022 – Russia’s attack on Ukraine and the ensuing energy crisis and global economic uncertainty – continues to reverberate worldwide. Media relations, strategic communication and content production are in particularly high demand in 2023.

Ethics 52

Ethics Survey Insurance Insurance 52

Shift Communications

NOVEMBER 29, 2022

We’ve seen a ton of brands emerge as powerhouse cultural icons by tapping into and even setting these direct to consumer marketing trends. We’ve combed through them all, and here’s what’s been rising to the top and will be guiding our thinking in 2023. Brands putting customers in the center of consumer marketing.

Consumer 78

Consumer Trends Marketing SMB 78

ImPRessions - Crenshaw Communications

OCTOBER 31, 2023

billion voice assistants in use as of 2023, and the number will reach 8.4 For PR pros, understanding and adapting to this shift is crucial for maintaining relevance and delivering value to internal and external clients. Voice search is reshaping how people seek information because of its ease of use and flexibility. billion by 2024.

SEO 339

SEO Reputation Local Consumer 339

Sword and the Script

JUNE 13, 2023

To that end, the 2023 State of the Media Report by Cision is a useful resource. 27% said newswires; 23% said industry experts; 20% said press releases [ostensibly those that aren’t sent over a wire service]; 16% said internal spokesperson; and 4% said customers of a brand. So, how can PR improve their odds in media relations?

Journalism 127

Journalism Media Relations Report Media 127

PR 20/20

JANUARY 10, 2023

You're at a fork in the road—do you need to hire a marketing agency for ongoing or one-time support? You've identified the need to prioritize marketing to help strengthen the foundation of your business and improve sales. What does a marketing agency do? In what capacity can I work with a marketing agency? Let's dive in.

Agency 74

Agency Marketing Internal International 74

5W PR

OCTOBER 31, 2023

10 Networking Events for PR Professionals In the fast-paced world of public relations (PR) and marketing, staying updated with the latest trends, technologies, and strategies is vital. PR and marketing conferences offer a unique opportunity to learn, networking events , and gain insights into the ever-evolving landscape of these industries.

Conference 78

Conference Nonprofit Education Healthcare 78

Reputation Us

FEBRUARY 7, 2023

According to the Communication Statistics 2023 report released by Project.co, more than a third of people say communication has become more of a challenge since the pandemic. Communication #1: Internal Staff It is important to take an “inside-out” approach to communication within your company. There is definitely room for improvement!

Communications 97

Communications Real Estate Reputation Internal 97

Sword and the Script

JUNE 6, 2023

Just 28% of 1,034 PR professionals surveyed by Muck Rack in March and April 2023 say they are using generative AI (gAI). How does PR’s use of gAI compare to marketing? The results present a stark contrast to the number of marketers that are using AI. Internal comms. How is it being used?

Survey 146

Survey Software B2B Pitching 146

Onclusive

NOVEMBER 8, 2023

Originally Published August 23, 2017; Updated August 9, 2021 ; Updated November 2023 PR is always evolving. Companies often hire specialized agencies on a project basis to assist with specific repositioning or market research. Regardless, influencer marketing is not going away and savvy PR pros must have a pulse on it.

Training 195

Training Media Training Reputation Crisis Communications 195

Wadds Inc.

SEPTEMBER 27, 2023

Building a Culture of Inclusivity: Effective Internal Communication for Diversity, Equity and Inclusion will help to remove a lot of the confusion, doubt and fear related to diversity, equality and inclusion (DEI) for internal communicators. Claire is both a Chartered PR and a Chartered Marketer.

Internal 122

Internal International Case Study Analysis 122

Landis PR

APRIL 29, 2024

this year, slightly more than forecast in December 2023. The government’s plans include renewing the labor market in a way that has created major friction between the Government and labor unions. Finland is the only country in the survey (46 markets included) where the proportion exceeds two thirds of the population.

Radio 64

Radio Pinterest Television Government 64

Prakkypedia

JANUARY 8, 2023

I recently read several articles centred around public relations in 2023. It notes that internal communications have become a new priority since the pandemic, and it’s no surprise given that more people were working from home than ever before. PR Daily has a terrific list of predictions (and a lot of humour in the article).

Trends 148

Trends Government Internal International 148

Sword and the Script

MAY 2, 2023

Some might find that refreshing because the larger market discussion of AI has covered a lot of ground – from awe to panic. Pithy pitches get a better response rate Propel said an analysis of “nearly 500,000 pitches sent through the platform in Q1 of 2023” found journalists “responded to 2.91%.”

Pitching 124

Pitching Study Technology Report 124

Sword and the Script

OCTOBER 3, 2023

BuzzSumo edges into PR with journalist database for SMBs; Poppulo adds generative AI for internal comms; why don’t PR software vendors follow basic PR standard practices? Poppulo adds generative AI for internal comms Poppulo, which develops an internal comms platform called Harmony, said it embedded generative AI into its platform.

Analysis 144

Analysis Tools Software SMB 144

ImPRessions - Crenshaw Communications

OCTOBER 23, 2023

New York, NY (October 23, 2023) – Mod Op , a full-service digital marketing agency accelerating customer growth through human creativity and automation, today announced the acquisition of Crenshaw Communications , a leading public relations firm headquartered in New York City. Our commitment to innovation is part of what sets us apart.

Agency 156

Agency Communications B2C Creativity 156

Stern + Associates

NOVEMBER 13, 2023

So, what changed in 2023 when it comes to executive visibility and the ways company leaders communicated with stakeholders? In fact, 2023 saw a massive surge in demand for conference speakers, and that shot up to the top of our priorities for executive visibility.

Trends 117

Trends Communications Conference Leadership 117

PRSay

MARCH 22, 2023

In 2023, the oldest Gen Zers will turn 26 years old. The youngest members of Gen Z turn 11 in 2023. The key to successful transformation and innovation for PR professionals and marketers attempting to effectively engage Gen Z, and employers trying to recruit and retain Gen Z, is that they must all recognize and empower them as ZEOs.

How To 162

How To Employee Leadership Nonprofit 162

Sword and the Script

DECEMBER 20, 2022

Marketing and PR predictions aren’t merely forecasts, but often a reflection of our aspirations and perhaps advice – mistakes we’ve made we’d like to help others avoid. “Be Pay to pay, content grows; influencer marketing cools. “I d) Influencer marketing to cool off as far as the amounts of money companies are paying influencers.”.

Marketing 189

Marketing Content Marketing Data Social Media 189

Reputation Us

OCTOBER 23, 2023

On October 24, 2023, Casey Boggs, president of ReputationUs and Sameer Somal, CEO of Blue Ocean Global Technology , will be co-presenting a continued legal education (CLE) session to more than 70 attorneys of the Wyoming State Bar on the topic, “Law & Reputational Risks–Court of Law & Court of Public Opinion.”

Reputation 88

Reputation Publicity Education Corporate 88

PRSay

APRIL 5, 2023

The promise and peril of artificial intelligence Eight out of 10 public relations professionals surveyed said they were “likely” or “very likely” to use artificial intelligence (AI) technology in 2023. Where do the survey respondents think these increasing budgets will be spent in 2023? Illustration credit: alphaspirit ]

Survey 87

Survey Measurement Employee Retail 87

PRSay

MARCH 21, 2023

In 2023, the oldest Gen Zers will turn 26 years old. The youngest members of Gen Z turn 11 in 2023. The key to successful transformation and innovation for PR professionals and marketers attempting to effectively engage Gen Z, and employers trying to recruit and retain Gen Z, is that they must all recognize and empower them as ZEOs.

How To 139

How To Employee Leadership Nonprofit 139

Stern + Associates

OCTOBER 5, 2023

A leading expert on the reform and expansion of Chinese capitalism and its interaction with the rest of the world, Rithmire offers leaders vital knowledge about the multifaceted intertwining of politics, the economy and international affairs in the global market.

Strategy 98

Strategy Government Policies Groups 98

Wadds Inc.

JANUARY 12, 2023

An insightful book, packed full of pithy, punchy truths that would be a useful start to 2023 for any organisational leader. That is a minor quibble, however, for an insightful book which would be a useful start to 2023 for any leader. Claire is a Chartered PR and Member of the Chartered Institute of Marketing.

Reputation 98

Reputation Public Affairs Case Study Internal 98

Wadds Inc.

NOVEMBER 15, 2023

A marketing industry insider explores how a business built on promoting consumption adapts to promoting positive behaviour change that doesn’t cost the earth. Purposeful Brands - How Purpose and Sustainability Drive Brand Value and Positive Change Kogan Page, 2023 £21.99 Claire is both a Chartered PR and a Chartered Marketer.

Brand 98

Brand Branding Ethics Internal 98

ImPRessions - Crenshaw Communications

AUGUST 23, 2023

Despite layoffs at major tech employers, it’s still a buyer’s market for many jobs. The current labor market has elevated the importance of “employer branding” – the perception of a company as an employer among prospective workers.

Brand 156

Brand Branding How To Employee 156

Sword and the Script

DECEMBER 5, 2023

It last bought SocialChorus, perhaps one of the best-known internal comms platforms for $100 million in 2020. Notified has changed its name multiple times, but was formed out of assets from the former press release service Market Wire and investor tools out of NASDAQ, such as Globe Newswire. “With the buyout, Q4 Inc. 2024 budget.

Software 132

Software Reddit Technology B2B 132