Communications Conversations

FEBRUARY 23, 2023

Yesterday, I gave my annual social media marketing trends presentation to a group of 100+ communicators and marketers across the country. I’m posting it here today in hopes it helps spark creativity for you and your team in 2023. See the full webinar and slide deck below. First, I am NOT a trend expert.

Social Media 186

Social Media Trends Marketing Media 186

ImPRessions - Crenshaw Communications

AUGUST 31, 2023

SaaStr Annual 2023 , which bills itself as “the world’s #1 cloud gathering,” will kick off next week, so we spent some time reviewing the agenda and featured speakers to better understand possible topics, issues, and questions. The post 3 Themes To Watch For During SaaStr Annual 2023 appeared first on Crenshaw Communications.

Leadership 182

Leadership Creativity Trends Resources 182

ImPRessions - Crenshaw Communications

JUNE 20, 2023

Here are four ad industry and adtech trends to watch during Cannes Lions 2023. It’s not surprising that marketers and brands are eager to connect with celebrity creators and those who are rising stars. Cannes Lions 2023 will witness a discussion about corporate activism and how it influences brand perception.

Creativity 156

Creativity Meeting Advertising Advertising 156

Agility PR Solutions

JANUARY 15, 2024

In the tumultuous economic landscape of 2023, B2B technology companies faced unprecedented challenges. The global downturn, marked by volatile markets and tightening budgets, cast a shadow over businesses, necessitating unprecedented resilience and adaptability, particularly from marketers.

B2B 86

B2B Enterprise Marketing Trends 86

Agility PR Solutions

DECEMBER 6, 2023

B2B tech companies struggled under the weight of the economic downturn in 2023, new research from integrated comms agency 10Fold reveals—79 percent of the more than 450 marketing decision-makers in B2B tech companies who responded to a survey said they experienced a moderate to severe impact to their revenue as a result of economic circumstances […] (..)

B2B 105

B2B Marketing Survey Agency 105

Agility PR Solutions

AUGUST 1, 2023

Having the best brand positioning strategy can ensure you create a […] The post 6 steps to creating a unique brand identity in a competitive market in 2023 appeared first on Agility PR Solutions.

Brand 145

Brand Branding Marketing Strategy 145

ImPRessions - Crenshaw Communications

DECEMBER 16, 2022

Heading into 2023, here are some developments we should expect: CTV advertising pie getting bigger – will it overtake mobile? Evolution – and maybe even consolidation – are expected in 2023. To thrive in 2023 and beyond, advertisers will need to win over audiences who have lots of content choices.

Retail 170

Retail Brand Branding Privacy 170

The Proactive Report

DECEMBER 26, 2022

Video trends for 2023. Storytelling: Telling a story that resonates with your target market is essential if you want to cut through the noise online. 2023 is the time to get serious about your video content on Facebook. So, it is no wonder that 89 percent of marketing professionals report using videos as a marketing tool.

Video 162

Video Film Social Media Facebook 162

Agility PR Solutions

MAY 29, 2023

Continuously developing well into 2023, SaaS businesses are forever transforming and changing how they communicate with consumers, especially from a marketing standpoint. At its very core, SaaS marketing needs to create more revenue and a better bottom line for SaaS brands.

Strategy 86

Strategy Marketing Consumer Brand 86

PRSay

OCTOBER 20, 2023

For the closing General Session of ICON 2023 on Oct. Photo credit: jim cowsert/ grapevine photo ] The post ICON 2023 Recap: Panelists Talk AI in Communications first appeared on PRsay. 17, PRSA presented an AI Keynote Salon at the Gaylord Opryland Hotel & Convention Center in Nashville, Tenn.

Communications 159

Communications Ethics Training Hotels 159

Agility PR Solutions

JUNE 19, 2023

Marketing tactics seem to come and go like the seasons these days, but there is a very good reason for that. As the online economy constantly evolves, marketers are continually finding new ways to innovate, reach customers, and market brands from a fresh angle.

Marketing 94

Marketing Brand Branding Publicity 94

The Resolution Blog

DECEMBER 12, 2022

In this episode I interview Amar Singh, ex-Evening Standard journalist turned content and digital marketing expert in sport and entertainment. The post Brands and fans in sport & entertainment in 2023 appeared first on PR Resolution — by CoverageBook. Now […].

Sports 156

Sports Brand Branding Interviews 156

Agility PR Solutions

JULY 13, 2023

While it is always difficult to market a business effectively, no matter how large or small it is, […] The post 3 tips for marketing your small business in 2023 appeared first on Agility PR Solutions.

Small Business 78

Small Business Marketing Publicity 78

Garrett Public Relations

DECEMBER 7, 2023

As another year draws to a close and brands look ahead to 2024, what marketing and public relations advice can help guide us as we make plans? 49% of marketers say they feel “more optimistic” about the U.S. economy, up from 30.1%

Marketing 214

Marketing Brand Branding Publicity 214

Agility PR Solutions

JANUARY 11, 2023

As the new year begins in a landscape of increasingly saturated marketplaces, both in-house and agency marketing leaders alike are in agreement: In 2023, brand loyalty and authenticity will be king, according to new research from marketing intermediary The GO!

Trends 110

Trends Marketing Survey Resources 110

Agility PR Solutions

JANUARY 2, 2023

In 2023, companies have the opportunity to gain a larger slice of market share as the newest generation of spenders, Gen Z, has an estimated $360 billion in buying power. With this in mind, marketers will be focusing on retaining their current customer base while refining their tactics to reach these new audiences.

Trends 86

Trends Marketing Company Publicity 86

Agility PR Solutions

MARCH 18, 2024

Despite a host of challenges, a decisive majority of small and mid-market businesses (SMBs) surveyed for a new report from small business automation software firm Keap met or exceeded their goals in 2023.

Trends 105

Trends Small Business Software Survey 105

The Proactive Report

DECEMBER 2, 2022

Visual content has been an important part of any brand, marketing or promotional campaign since cave dwellers etched stories of their conquests on the walls of their homes. Predictably, the design trends of 2023 (according to Social Media Today ) will follow suit. As the saying goes, “a picture is worth a thousand words.”.

Trends 147

Trends Instagram Creativity Small Business 147

MaccaPR

JANUARY 11, 2023

To view it please enter your password below: Password: The post Protected: Predictions and Warnings for Marketers Seeking to Survive and Thrive in 2023 appeared first on Maccabee Blog. This content is password protected.

Marketing 127

Marketing Blogging 127

Garrett Public Relations

JANUARY 29, 2023

For me, one of the biggest issues was not having anyone to commiserate … 8 Guests of #FreelanceChat Offer Trusted Advice for Freelancers in 2023 Read More » The post 8 Guests of #FreelanceChat Offer Trusted Advice for Freelancers in 2023 appeared first on Garrett Public Relations.

Publicity 168

Publicity Writing Twitter Marketing 168

Sword and the Script

JANUARY 2, 2024

The content readers viewed the most were largely about the topics of generative AI in PR and marketing – with a touch of Twitter and a sprinkle of marketing budgets In 2008 I came home from a long deployment to find the PR and marketing world had changed. In 2023, the 14 th year of publishing, I published 50 blog posts.

Blogging 113

Blogging Software B2B Survey 113

The Proactive Report

NOVEMBER 27, 2022

<iframe width=”560″ height=”315″ src=”[link] title=”YouTube video player” frameborder=”0″ allow=”accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture” allowfullscreen></iframe> The post How to do Marketing the Right Way in 2023 – (..)

How To 100

How To YouTube Marketing Social Media 100

Institute for Public Relations

DECEMBER 18, 2023

A survey of 193 professionals in marketing and communication leadership roles was conducted from Sept. 68% of all leaders surveyed said their role is a mix of marketing and communication. … Continue reading Trends in Marketing and Communication Leadership in 2023 and Beyond → Key findings include: 1.)

Leadership 52

Leadership Trends Communications Marketing 52

Buchanan PR

JANUARY 8, 2024

Good taste and notable presentation – important factors to consider both when whipping up a dish, and when constructing a marketing campaign in the food and beverage industry. To kick off 2024, we are reflecting on some of the most memorable food and beverage marketing campaigns from 2023.

Marketing 52

Marketing Viral Trends Consumer 52

Agility PR Solutions

JUNE 5, 2023

Is your eCommerce marketing able to yield the most for your business? Are you frustrated with the poor conversion rate of your eCommerce store?

Brand 86

Brand Branding Marketing Retail 86

5W PR

NOVEMBER 9, 2023

3 Trends We Saw at AdWeek 2023 AdWeek, the annual advertising and marketing conference, is a crucial event that brings together industry leaders, marketers, and innovators to discuss and forecast the evolving landscape of advertising. Advertisers are actively exploring AI for personalization and automation.

Trends 78

Trends Retail Advertising Advertising 78

PRSay

DECEMBER 27, 2022

As 2023 quickly approaches, communications professionals continue to plan for what the new year holds in store. Will 2023 bring economic rebound, or recession? As 2023 kickstarts content calendars with fresh budgetary spending, inflation persists and the threat of recession looms. Reevaluating Twitter.

Trends 124

Trends Pitching Twitter Nonprofit 124

Sword and the Script

JULY 18, 2023

There’s been no shortage of surveys and stats in B2B marketing; here’s a look at some of the more interesting ones from the first six months of 2023 Apart from this blog, I produce a separate monthly email newsletter that curates articles and blog posts across marketing communications. ” Read more on Marketing Dive 2.

B2B 78

B2B Marketing Survey Study 78

Agility PR Solutions

NOVEMBER 21, 2022

The post 7 top fashion PR and marketing trends for 2023 appeared first on Agility PR Solutions. One of the contributing factors is the rise of digitization, which was brought on by the Covid-19 pandemic. People could no longer shop in their favorite stores, so they turned […].

Fashion 86

Fashion Trends Marketing Industry 86

Agility PR Solutions

FEBRUARY 6, 2023

As business leaders and marketers prepare for a year that’s sure to bring new challenges—but also opportunities—new research from Deloitte guides them through uncertainties that they may face in 2023, along with strategic approaches that may help propel their businesses forward.

Trends 78

Trends Report Marketing Financial 78

Burrelles Fresh Ideas

DECEMBER 19, 2023

The post 2023 Season’s Greetings from Burrelles first appeared on Burrelles.

Radio 105

Radio Analysis Agency Communications 105

Sword and the Script

DECEMBER 19, 2023

More comms teams report to the C-suite Comms pros “are moving into the C-suite with nearly half (47%) now reporting to the CEO directly, a stark contrast from 2020, in which 57% reported communications was part of marketing,” according to a new survey Cision published with PRWeek. Source: 2023 State of the Media Report by Cision.

B2B 105

B2B Survey Pitching Software 105

Agility PR Solutions

DECEMBER 19, 2022

With budget cuts, data analysis challenges, and increased consumer skepticism plaguing marketing leaders throughout a tough 2022, CMOs continue to face mounting scrutiny over their operations. What challenges does 2023 hold?

Privacy 86

Privacy Data Report Marketing 86

Agility PR Solutions

JANUARY 16, 2024

Chief marketing officers have not always been highly regarded by company leaders.

Marketing 117

Marketing Study Company Publicity 117

Agility PR Solutions

OCTOBER 31, 2022

Businesses that want to connect with customers and clients in an immediate and memorable way choose video marketing as their main means of engagement. The post 2023 & beyond: A forecast on video marketing for businesses appeared first on Agility PR Solutions.

Video 78

Video Marketing Trends Brand 78

Business Wire

MAY 25, 2023

Startups and major industry players are making their 2023 appearances at the hottest conferences around the world. According to AMEX, 81% of events were expected to have an in-person element in 2022, and with pandemic woes in the past, this number is expected to increase in 2023.

Conference 328

Conference Blogging Report Industry 328

Agility PR Solutions

DECEMBER 13, 2022

On the heels of its crippled state during the pandemic, experiential marketing made quite a comeback in 2022—70 percent of B2C marketers and a whopping 90 percent of B2B marketers have executed a live, in-person event in the last six months.

Study 86

Study Trends Industry B2C 86