Wadds Inc.

OCTOBER 5, 2023

United Nations public relations leader Melissa Fleming provides insights on communicating accurately and effectively to counter false narratives, inspire compassion and enable positive change. She aimed to humanise the crisis through first-person storytelling. She urged public relations practitioners to spread facts over falsehoods.

Communications 98

Communications Crisis Social Media Storytelling 98

ImPRessions - Crenshaw Communications

JANUARY 5, 2024

Those who work in PR and media have seen a whirlwind 2023. The leadership team here at Crenshaw Communications, a Mod Op company, has taken the time to investigate the emerging trends to expect for 2024. The post PR Industry Trends: Top PR Predictions For 2024 appeared first on Crenshaw Communications.

Trends 333

Trends Industry Government Data 333

Burrelles Fresh Ideas

MARCH 19, 2024

Nearly all respondents (91%) intend to travel within the US, with 40% planning more trips than in 2023. decrease in airfares compared to January 2023 and a 3% drop from pre-pandemic levels in January 2020. Similarly, car rental prices have substantially declined (by 14%) compared to January 2023. since last year.

Travel 91

Travel Trends Tourism Transportation 91

Stern + Associates

MARCH 3, 2023

March 4, 2023 marks an important anniversary not just in the history of the nation and of the world, but of the power of effective communication. In communicating on behalf of clients, we can never set up a problem and then be vague about how to solve it. That’s why storytelling is at the core of everything we do.

Communications 106

Communications How To Banking Government 106

Landis PR

FEBRUARY 7, 2023

By Makenzi Jordan Rodriguez February 5, 2023, was the 65th annual Grammy Awards Ceremony. Storytelling in any format is about conveying a message to create a narrative that resonates. Without passion as a driving force behind these messages, storytelling would cease to exist. Without It, There is No Story to Tell.

Communications 52

Communications Storytelling Creativity Social Media 52

5W PR

OCTOBER 31, 2023

Health Academy Conference: This event addresses PR and communication professionals in the healthcare industry, offering networking event opportunities and targeted programming. Educators Academy: Co-located with ICON 2023, this event offers insights into PR learning and industry trends.

Conference 78

Conference Nonprofit Education Healthcare 78

Onclusive

FEBRUARY 14, 2023

In this final post, we’ll be sharing how to authentically communicate your brand’s environmental sustainability goals and initiatives with the media and all stakeholders – the final, crucial piece of the puzzle. The challenge for every comms professional is what to communicate and when. If you do it right. You can register here.

Reputation 195

Reputation Automotive Brand Branding 195

PRSay

DECEMBER 30, 2022

This year’s most-viewed posts reflected current events, such as the ongoing challenges of senior executives expressing opinions on controversial or sensitive issues, and crucial areas of professional development, including always-popular topics like writing and storytelling. • Elevating Your Game in Crisis Communication (May). •

Crisis Communications 78

Crisis Communications Storytelling Analytics Writing 78

Bianchi Biz Blog

JUNE 12, 2023

Guest Post by Jan Griffiths, president & founder of Gravitas Detroit In today’s fast-paced and digitally connected world, internal communication has become more critical than ever for automotive suppliers. Employees can listen to podcasts while commuting, during breaks, or while performing routine tasks.

Employee 77

Employee Automotive Storytelling Internal 77

Onclusive

NOVEMBER 8, 2023

Originally Published August 23, 2017; Updated August 9, 2021 ; Updated November 2023 PR is always evolving. Whether you’re a new PR assistant or the Director of Communications, the core of your job revolves around using news and content to put forth your brand’s desired messaging. later as our roles evolve. “PR

Training 195

Training Media Training Reputation Crisis Communications 195

Sword and the Script

DECEMBER 20, 2022

a) Many community newspapers going away and hopefully still being available in some kind of online format. PR and communications pros will be leaning way more heavily on AI-powered content development tools in 2023. Part prediction, part hope, and part billion-dollar idea: 2023 may (will?) “I see a few things.

Marketing 189

Marketing Content Marketing Data Social Media 189

Shift Communications

AUGUST 29, 2023

We found coverage on the topic was up nearly 3,000% in H1 2023 versus the previous period. adults showed: AI PR and marketing opportunities Brand storytelling and PR is one of the most powerful tools a business has. So is the storytelling, which should focus on a growth and category transformation (or creation) narrative.

Survey 60

Survey How To Storytelling Corporate 60

Prohibition

AUGUST 4, 2023

Overlooking the Power of Storytelling common video marketing mistakes, marketing videos, potential customers In the fast-paced world of social media, businesses may prioritise flashy visuals over meaningful storytelling produce content. Videos are able to tell a story to audiences in ways that still image assets could never.

Social Media 118

Social Media Video Marketing Media 118

Waxing UnLyrical

MAY 10, 2018

These communication approaches popup from healthcare companies, to athletic wear, to fitness apps. When the masses are using the same communication strategies, it’s time to stop and pause. Uplift Studios overall communication strategy is risky. billion by 2023. These messages are tired and far from creative.

Creativity 73

Creativity Communications Brand Branding 73

Solo PR Pro

DECEMBER 27, 2022

Thrive PR and Kelly Kirkendoll ( Founder/CEO) won four PRSA Dallas Pegasus Awards, including the top award in two categories (Internal Communications Program and Publication, Print or Digital), a Pegasus Award of Honor for Most Effective Campaign on a Budget and BEST OF SHOW! Phyllis Weiss , president, Weiss Communications, Inc.

Print 58

Print Financial Journalism Healthcare 58

Burrelles Fresh Ideas

AUGUST 2, 2023

Television , with its visual storytelling capabilities and wide viewership, remains a powerful tool for conveying messages to a mass audience. Storytelling potential for PR pros Broadcast media also offers a unique advantage in terms of its ability to create emotional impact and deliver compelling stories.

Radio 74

Radio Television Media Local 74

5W PR

JULY 13, 2023

5WPR had the opportunity to sit in on her panel at the Fancy Foods Show 2023 and listen to and learn from her insights. Product Sourcing and Storytelling To communicate the authenticity of the ingredients and products, De Laurentiis emphasized the importance of sharing information regarding product sourcing.

Trends 78

Trends Travel Consumer Local 78

Presspage

MARCH 15, 2023

We at Presspage just launched a personal AI assistant to help communications professionals with managing and answering all their questions from the media. Read this blogpost from our Product Team if you want to learn why we believe this changes the work of communications professionals for the better. We were impressed.

Technology 78

Technology Creativity Storytelling Communications 78

ImPRessions - Crenshaw Communications

NOVEMBER 4, 2020

It’s considered the most credible and influential source for storytelling. In a study by USC Center for Public Relations 64% of PR professionals predict that by 2023, the average consumer will not be able to distinguish between news articles and sponsored content. But can we say that for sponsored content ? What is sponsored content?

Advertising 334

Advertising Advertising B2B SEO 334

Sword and the Script

DECEMBER 26, 2023

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. That much is apparent I compiled this year’s list of marketing and communications predictions.

Writing 192

Writing Communications Marketing B2B 192

PRSay

APRIL 19, 2023

Souza is a speaker at PRSA’s Travel and Tourism Conference, held June 20-23, 2023, at the Monona Terrace Community and Convention Center in Madison, Wis. ” Ahead of his luncheon keynote, Souza discusses how his interest in photography developed and what PR professionals need to know about communicating through images.

Travel 66

Travel Tourism Storytelling Newspapers 66

Burrelles Fresh Ideas

FEBRUARY 27, 2024

This post is part of our monthly roundup series, where we identify hot topics that PR pros and communicators should be aware of, along with our own takes on them. Connecting a brand with compelling and inventive storytelling serves as another powerful method to enhance overall brand visibility. So, how did the ads do this year?

Sports 85

Sports Television Advertising Advertising 85

PRSay

APRIL 14, 2023

Ann Wylie works with communicators who want to reach more readers and with organizations that want to get the word out. Copyright © 2023 Ann Wylie. To learn more about her training, consulting or writing and editing services, contact her at ann@WylieComm.com. Get FREE writing tips here. All rights reserved.

How To 136

How To Writing Study Training 136

The Hoffman Agency

MARCH 21, 2024

Companies looking to capitalize must ride the wave of policy and regulation changes, develop adaptable communications programs and make strategic investments. As the dust settles from Indonesia’s recent presidential election, the nation is readying itself for a new chapter under Prabowo Subianto. By and large the outlook is positive.

Leadership 69

Leadership Biotechnology Policies Local 69

Burrelles Fresh Ideas

JULY 11, 2023

Public relations and marketing communications professionals should actively explore opportunities to forge connections between their brands and dadfluencers. Through their authentic storytelling, these influencers have shattered stereotypes, challenged traditional gender roles, and established a supportive community for dads worldwide.

Brand 55

Brand Branding Instagram Community 55

ImPRessions - Crenshaw Communications

JANUARY 10, 2024

Podcasting is still huge for PR Digital audio listenership only continues to trend upward, with nearly 75% of US consumers listening on digital channels in 2023. The post Changing Content Consumption Trends And What They Mean For PR appeared first on Crenshaw Communications.

Trends 320

Trends Mobile Twitter Consumer 320

Landis PR

JULY 31, 2023

This has created both an opportunity and a potential point of concern for professional marketers and communicators who are wondering: Do the benefits of AI outweigh the threats? Solid storytelling, writing and editing skills are still very much in demand. The post Is AI a threat or benefit to marketers and communicators?

Communications 97

Communications Marketing Pitching Technology 97

Presspage

OCTOBER 24, 2023

Download the whitepaper today >>> Digital PR: A Multifaceted Approach Digital PR demands a multifaceted approach, combining storytelling finesse, teamwork, and strategic communication to boost a brand's visibility and, consequently, its revenue. Businesses can no longer rely on a one-size-fits-all approach.

Analytics 78

Analytics Digital PR Storytelling Local 78

PRSay

FEBRUARY 14, 2024

She asked Blackwell how communicators can draw inspiration from King’s ability to connect with diverse audiences. “I And Dr. King perfected the art of storytelling, something that’s crucial to being a minister.” Storytelling is not only you sharing your story; storytelling is also listening and absorbing information.

Communications 155

Communications Storytelling Government Community 155

Doctor Spin

DECEMBER 20, 2023

2023, October 4). 2023, August 9). link] In scientific literature, I found these suggested steps: Introspection, Understanding, Developing, Mantra, Crafting, Digital Footprint, and Communicating. Digital communication is too technical for PR professionals.” “PR 1 Holbus, J. 2018, October 24). Linkedin.com. Linkedin.com.

Brand 52

Brand Branding eBook Resources 52

Newsfile

JANUARY 24, 2024

McKinsey & Company, 2023 By all accounts, PR pros are increasingly using generative AI in their roles and this is expected to steadily increase over the next year. For example, ChatGPT will soon understand, interact and communicate using many different methods like text, images, video, audio and more. Eapen, Daniel J.

Trends 52

Trends Data-Driven PR Analytics Survey 52

PRSay

FEBRUARY 12, 2024

She asked Blackwell how communicators can draw inspiration from King’s ability to connect with diverse audiences. “I And Dr. King perfected the art of storytelling, something that’s crucial to being a minister.” Storytelling is not only you sharing your story; storytelling is also listening and absorbing information.

Communications 86

Communications Storytelling Government Community 86

Sword and the Script

DECEMBER 28, 2022

Communicators found their influence grew with executives, even as the functions they performed evolved in 2022; PR and marketing alike battled to win trust amid clutter, noise and skepticism. Communications Influence with the C-Suite Grew. Read more: Communications Influence with C-Suite Grows [Gartner Survey].

B2B 116

B2B Marketing Survey Software 116

Onclusive

SEPTEMBER 13, 2023

As PR, communications, and media relations professionals, following up with journalists is an essential practice but doing it effectively to ensure your press release gains the attention it deserv es (while trying to not pester journalists) is a difficult skill to master.

How To 195

How To Resources Pitching Tools 195

PRSay

JUNE 28, 2023

For more than 100 years, PR professionals have relied on press releases as a key element of their communications toolkit. 1 way communicators can make their jobs easier (and thus, more likely to want to cover your story), according to the 2023 State of the Media Report. To read the 2023 State of the Media report, visit Cision.

Brand 145

Brand Branding Infographics How To 145

Burrelles Fresh Ideas

JUNE 27, 2023

Press releases, news releases, media advisories, media statements and the like are still important in 2023 for myriad reasons, which we’ll cover in this blog post. He went on to say that the press release is still a fundamental part of organizational communication, and that isn’t going to change anytime soon.

Pitching 40

Pitching Writing Engineering Wikipedia 40

5W PR

JANUARY 31, 2024

It encompasses strategic communication to build and maintain positive relationships with the media, stakeholders, and the general public. Internal Communications: Ensures effective communication within the company, keeping employees informed about company developments and fostering a positive internal culture.

Technology 78

Technology Product Launch Crisis Management Case Study 78