PRSay

NOVEMBER 1, 2023

Over the next few weeks, PRsay will post Q&As with several of the thought leaders who spoke at PRSSA’s ICON 2023 at the Gaylord Opryland Resort & Convention Center in Nashville, Tenn. Storytelling is at the heart of who we are, whether it’s College GameDay or PR or internal communications. It’s about the people.

Sports 77

Sports Ethics Television Storytelling 77

The Hoffman Agency

AUGUST 23, 2023

When cleverly worked into PR materials, photos will help master the art of visual storytelling to achieve a client’s communication goals. Why should you always try to combine text with images Since I started working in communications, the concept of storytelling has played a key role in the success of all campaigns.

Storytelling 69

Storytelling Internal International Pitching 69

Buchanan PR

JANUARY 8, 2024

To kick off 2024, we are reflecting on some of the most memorable food and beverage marketing campaigns from 2023. From immersive storytelling to interactive social media techniques, these campaigns set a new standard in marketing and made a definitive mark on 2023. It went viral and was reposted all over social media.

Marketing 52

Marketing Viral Trends Consumer 52

Burrelles Fresh Ideas

MARCH 19, 2024

Nearly all respondents (91%) intend to travel within the US, with 40% planning more trips than in 2023. decrease in airfares compared to January 2023 and a 3% drop from pre-pandemic levels in January 2020. Similarly, car rental prices have substantially declined (by 14%) compared to January 2023. since last year. We can help!

Travel 92

Travel Trends Tourism Transportation 92

ImPRessions - Crenshaw Communications

JANUARY 5, 2024

Those who work in PR and media have seen a whirlwind 2023. She predicts these platforms will bring more collaboration and less friction between the two camps, improving storytelling and overall media quality. With the new year kicking into gear, experts are weighing in on what PR teams should be looking out for in 2024.

Trends 333

Trends Industry Government Data 333

5W PR

FEBRUARY 24, 2023

Small fashion brands have a lot of competition to face during fashion week 2023, where the big household names in fashion steal the spotlight. To reach more people, fashion brands should use hashtags related to fashion week 2023. When paired with storytelling, companies can connect with even more people.

Fashion 88

Fashion Storytelling Social Media Instagram 88

5W PR

OCTOBER 31, 2023

Educators Academy: Co-located with ICON 2023, this event offers insights into PR learning and industry trends. Crisis Comms Conference Launched in 2023, this PRWeek conference hones in on crisis communications, equipping attendees with the skills needed for effective crisis management.

Conference 78

Conference Nonprofit Education Healthcare 78

PRSay

DECEMBER 30, 2022

This year’s most-viewed posts reflected current events, such as the ongoing challenges of senior executives expressing opinions on controversial or sensitive issues, and crucial areas of professional development, including always-popular topics like writing and storytelling. • We wish you a happy and healthy 2023!

Crisis Communications 78

Crisis Communications Storytelling Analytics Writing 78

Sword and the Script

MAY 9, 2023

Storytelling enhances value. Storytelling can be a powerful sales tool. The lesson is that storytelling can be used to motivate a sales team to use B2B content too: “Sellers were significantly more likely to use the content after watching a role-play demonstration from a high-performing peer.”

B2B 81

B2B Storytelling Marketing Case Study 81

Onclusive

FEBRUARY 14, 2023

Be detailed   Unsubstantiated storytelling leads to greenwashing accusations. Join us for our next webinar on 15th March 2023 where we’ll be discussing how to effectively communicate your ESG strategy with our guests from Aviva. You can register here. In collaboration with Digimind.

Reputation 195

Reputation Automotive Brand Branding 195

Wadds Inc.

OCTOBER 5, 2023

She aimed to humanise the crisis through first-person storytelling. CIPR President Steve Shepperson-Smith awarded Fleming the 2023 President's Medal. After the 2015 refugee crisis in Europe soured due to fearmongering, Fleming found power in refugees’ individual stories.

Communications 98

Communications Crisis Social Media Storytelling 98

Sword and the Script

DECEMBER 20, 2022

PR and communications pros will be leaning way more heavily on AI-powered content development tools in 2023. Part prediction, part hope, and part billion-dollar idea: 2023 may (will?) It may or may not happen in 2023 but someone is going to figure out to make this work before long.”. ~ AI-written content adds more noise. “PR

Marketing 185

Marketing Content Marketing Data Social Media 185

Prohibition

AUGUST 4, 2023

Overlooking the Power of Storytelling common video marketing mistakes, marketing videos, potential customers In the fast-paced world of social media, businesses may prioritise flashy visuals over meaningful storytelling produce content. Get in contact today to find out how we could help.

Social Media 118

Social Media Video Marketing Media 118

Landis PR

FEBRUARY 7, 2023

By Makenzi Jordan Rodriguez February 5, 2023, was the 65th annual Grammy Awards Ceremony. Storytelling in any format is about conveying a message to create a narrative that resonates. Without passion as a driving force behind these messages, storytelling would cease to exist. Without It, There is No Story to Tell.

Communications 52

Communications Storytelling Creativity Social Media 52

Shift Communications

AUGUST 29, 2023

We found coverage on the topic was up nearly 3,000% in H1 2023 versus the previous period. adults showed: AI PR and marketing opportunities Brand storytelling and PR is one of the most powerful tools a business has. So is the storytelling, which should focus on a growth and category transformation (or creation) narrative.

Survey 60

Survey How To Storytelling Corporate 60

Sword and the Script

JANUARY 23, 2024

The best way to do this is to use storytelling techniques – and identify characters and anecdotes that your target market experiences every day. The full report, the 2023 B2B Buyer Experience Report by 6sense is freely available online without registration. * * * Need experienced help with thought leadership?

B2B 102

B2B Study Company Leadership 102

Bianchi Biz Blog

SEPTEMBER 11, 2023

My teachers would often comment on my writing, and that boost of confidence along with a love of storytelling led me to journalism. I was fascinated by people, the way the human brain functions, and the reasons people behave the ways they do. The rest is history, and I’ll celebrate my sixth year as a journalist this year.

Meeting 104

Meeting Media Travel Journalism 104

Solo PR Pro

DECEMBER 27, 2022

Patrick McSweeney of McSweeney Public Relations LLC was elected Chair of PRSA's Midwest District for 2023, representing 1,400 PR professionals in 12 chapters covering parts of nine states. He also was elected Co-chair of PRSA's national Diversity, Equity and Inclusion committee for 2023. Congratulations to all!

Print 58

Print Financial Journalism Healthcare 58

Bianchi Biz Blog

JUNE 12, 2023

Captivating Storytelling: One of the greatest strengths of podcasts lies in their ability to captivate and immerse listeners through compelling storytelling. By embracing podcasts, automotive suppliers can captivate employees through storytelling, foster a sense of belonging, and communicate in an accessible and personalized manner.

Employee 77

Employee Automotive Storytelling Internal 77

5W PR

JULY 13, 2023

5WPR had the opportunity to sit in on her panel at the Fancy Foods Show 2023 and listen to and learn from her insights. Product Sourcing and Storytelling To communicate the authenticity of the ingredients and products, De Laurentiis emphasized the importance of sharing information regarding product sourcing.

Trends 78

Trends Travel Consumer Local 78

Prohibition

JANUARY 30, 2024

In 2023 brands certainly started to recognise the value of these influencers, opting for more authentic partnerships that resonate with niche audiences. These influencers offer a unique avenue for brands to experiment with creativity and storytelling. This will only grow in 2024.

Trends 62

Trends Marketing Comparison Retail 62

Stern + Associates

MARCH 3, 2023

March 4, 2023 marks an important anniversary not just in the history of the nation and of the world, but of the power of effective communication. That’s why storytelling is at the core of everything we do. On that date 90 years previously, Franklin Delano Roosevelt was sworn in as President of the United States.

Communications 106

Communications How To Banking Government 106

ImPRessions - Crenshaw Communications

NOVEMBER 4, 2020

It’s considered the most credible and influential source for storytelling. In a study by USC Center for Public Relations 64% of PR professionals predict that by 2023, the average consumer will not be able to distinguish between news articles and sponsored content. But can we say that for sponsored content ? What is sponsored content?

Advertising 334

Advertising Advertising B2B SEO 334

Burrelles Fresh Ideas

AUGUST 2, 2023

Television , with its visual storytelling capabilities and wide viewership, remains a powerful tool for conveying messages to a mass audience. Storytelling potential for PR pros Broadcast media also offers a unique advantage in terms of its ability to create emotional impact and deliver compelling stories.

Radio 74

Radio Television Media Local 74

PRSay

APRIL 19, 2023

Souza is a speaker at PRSA’s Travel and Tourism Conference, held June 20-23, 2023, at the Monona Terrace Community and Convention Center in Madison, Wis. As chief official White House photographer, did you consider yourself more of a historian or storyteller? I have a photojournalism background.

Travel 66

Travel Tourism Storytelling Newspapers 66

Burrelles Fresh Ideas

FEBRUARY 27, 2024

Connecting a brand with compelling and inventive storytelling serves as another powerful method to enhance overall brand visibility. System1 Group , a creative effectiveness platform, analyzed all the ads from Super Bowl LVII in 2023 and found that 60% of the top ads released their commercials early. So, how did the ads do this year?

Sports 86

Sports Television Advertising Advertising 86

Onclusive

NOVEMBER 8, 2023

Originally Published August 23, 2017; Updated August 9, 2021 ; Updated November 2023 PR is always evolving. Multimedia Development & Visual Storytelling Today, PR teams need to possess a strong understanding of how to inject corporate messaging into multimedia.

Training 195

Training Media Training Reputation Crisis Communications 195

Presspage

MARCH 15, 2023

So when ChatGPT released its API - late February 2023 - we tested the waters. We believe that equipping communications professionals with the right tools to reduce the burden of performing repetitive essential tasks, will free up time and space for proactive strategy, creative storytelling and relationship building.

Technology 78

Technology Creativity Storytelling Communications 78

Konnect Agency

NOVEMBER 20, 2023

As 2023 comes to a close and PR professionals use the next 30 days or so to reflect on the year’s wins, challenges, and takeaways for clients, there’s also immense opportunity to plan for 2024.

Viral 52

Viral Video Trends Consumer 52

The Hoffman Agency

MARCH 21, 2024

Tips for tech companies looking to build their brand in Indonesia Local storytelling for local relevance Showing how your technology can become a powerful tool for Indonesia’s journey toward achieving the 2045 vision and showcasing local success stories is critical.

Leadership 69

Leadership Biotechnology Policies Local 69

PRSay

APRIL 14, 2023

Copyright © 2023 Ann Wylie. To learn more about her training, consulting or writing and editing services, contact her at ann@WylieComm.com. Get FREE writing tips here. Find more than 2,000 writing tip sheets at RevUpReadership.com. All rights reserved. Photo credit: vectormine]

How To 102

How To Writing Study Training 102

Burrelles Fresh Ideas

JULY 11, 2023

Related Read: How Influencer Marketing Will Be Different (But Important As Ever) For Brands In 2023 Conclusion The rise of dadfluencers represents a significant shift in societal attitudes toward fatherhood.

Brand 55

Brand Branding Instagram Community 55

Waxing UnLyrical

MAY 10, 2018

billion by 2023. Storytelling: The Mayo Clinic Works to Simplify and Captivate. The Mayo Clinic has even put the power of storytelling into the hands of its patients through Mayo Clinic Connect. Positioning: Lärabar as a Lifestyle Brand. Since we’ve worked up an appetite, let’s consider nutrition companies.

Creativity 73

Creativity Communications Brand Branding 73

Sword and the Script

DECEMBER 26, 2023

Tactically, we feel data storytelling is going to be a key pillar in 2024 – so now is a good time to build the infrastructure to be able to pull that data, analyze and present it on a regular and timely basis.” Authenticity tops metrics bloat and hope “The Merriam-Webster word of the year for 2023 is ‘authentic.’

Writing 188

Writing Communications Marketing B2B 188

ImPRessions - Crenshaw Communications

JANUARY 10, 2024

Podcasting is still huge for PR Digital audio listenership only continues to trend upward, with nearly 75% of US consumers listening on digital channels in 2023. As we all know, seamless UX just isn’t a given across all the industry publications where B2B brands want to be heard.

Trends 320

Trends Mobile Twitter Consumer 320

Stern + Associates

DECEMBER 20, 2022

And while the industry is quite unpredictable, we mapped out seven predictions for what we anticipate to see in the world of social media in 2023: Increased focus on user-generated content: In the coming year, we expect to see more brands leveraging the power of user-generated content in their marketing efforts.

Social Media 62

Social Media Marketing Media Analytics 62

Presspage

OCTOBER 24, 2023

Download the whitepaper today >>> Digital PR: A Multifaceted Approach Digital PR demands a multifaceted approach, combining storytelling finesse, teamwork, and strategic communication to boost a brand's visibility and, consequently, its revenue. 72% of PR specialists say storytelling is their most important skill set - and they’re not wrong.

Analytics 78

Analytics Digital PR Storytelling Local 78