Communications Conversations

JANUARY 4, 2022

1 – I taught a new digital and social media marketing class at University of Minnesota. Thomas for the last 2 years, I taught a similar digital and social media marketing class at the U this fall. But I’m excited to see where this group goes in 2022. 7 – I helped a client launch a new web site.

Meeting 60

Meeting Groups Social Media LinkedIn 60

PRSay

DECEMBER 28, 2021

The idea of using email marketing to further your company’s goals sounds simple enough. Most believe the success of their email marketing campaign depends on compelling copy and a clean visual presentation. Here are five basics to keep in mind before your email marketing campaign takes off in 2022: 1.

Marketing 210

Marketing Apparel Data Software 210

Communications Conversations

OCTOBER 12, 2022

Companies are struggling with social media marketing. And while social media budgets have indeed soared the last number of years, it’s usually marketing that’s in charge and many of those folks tend to devote most of those dollars to paid media vs. content creation and other forms of social that are working much better in 2022.

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Social Media Marketing Media Energy 153

The Proactive Report

APRIL 7, 2022

According to a CMO survey, digital marketing spending has reached 58 percent of marketing budgets, reflecting 15.8 According to the report, investment in all digital marketing activities has increased since February 2021. A quick scan of the PR and marketing jobs listed on LinkedIn shows that they all require digital skills.

Survey 147

Survey LinkedIn Engineering Web 147

Sword and the Script

OCTOBER 1, 2020

Annual marketing salary survey shows remote interviews and shorter hiring process have become the norm as a consequence of the pandemic The was a cartoon going around the business world a few weeks ago that asked “who led the digital transformation in your company?” CEO CTO COVID-19 In the cartoon, the correct answer is COVID-19.

Survey 101

Survey Trends Marketing Creativity 101

Communications Conversations

SEPTEMBER 14, 2022

The social media content world is an interesting place in 2022. This is what we see in our feeds from brands in 2022, right? A company called Stackla recently surveyed consumers and marketers in the UK about social content preferences. What do you see? Yet, most of us realize this is not what most consumers want. Your employees!

Brand 215

Brand Branding Instagram Video 215

Flack's Revenge

DECEMBER 12, 2022

This article explores the stunning rise of the Metaverse buzz and offers tips to PR professionals working in this area and in other early, frothy markets. s blog reported an aggregate $120B funding for related technology and infrastructure in the first five months of 2022, more than double the $57B invested in all of 2021.

Real Estate 156

Real Estate Case Study Technology Education 156

Sword and the Script

NOVEMBER 22, 2022

About half of comms pros say they track web traffic, impression and placements for PR measurement, but such metrics point out the direction of success rather than conclusive . Here’s how the top answers stacked up: 56% said web traffic/web analytics; 51% said impressions / estimated site traffic (i.e. PR measurement.

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Measurement Survey Web Software 85

Communications Conversations

FEBRUARY 1, 2022

For years, we’ve been debating the merits of “gated” content on the web. On one side, we have marketers who believe gated content is one of the best paths to driving more leads. On the other side, we have marketers who believe gated content simply should not exist. The chart below says it all.

Privacy 88

Privacy Content Marketing Google Web 88

Sword and the Script

AUGUST 1, 2022

Karen Swim , PR, Marketing and Social Media Consultant, Words For Hire , LLC and President of Solo PR Pro. Shonali Burke , Chief Marketing Officer, Arena Stage. The most common ways communicators are measuring results are web traffic (56%), impressions 51%, and the number of placements (50%). Most are based in the U.S. (76%)

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Survey Communications Measurement Internal 137

Axia PR

FEBRUARY 16, 2022

Search engine optimization (SEO) is the most controversial concept in digital marketing. Nevertheless, SEO continues to be one of the most significant inbound marketing strategies. With every Google algorithm update, there is always a new SEO dead trend. There is no doubt that SEO has changed over the years.

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SEO Engineering Google Trends 62

Sword and the Script

APRIL 2, 2024

Sword and the Script Media can help with B2B marketing, PR and social media. The quality of queries changed too as the web evolved. In January of 2022, a private equity firm acquired Kantar Reputation Intelligence, PRgloo and Onclusive – and merged them under the Onclusive brand. And now onward with this month’s PR Tech Sum. >>>

Reddit 178

Reddit Software B2B Technology 178

Communications Conversations

OCTOBER 19, 2022

If you spend any time reading about the digital marketing industry online, you’ve undoubtedly seen those “X social media statistics that might surprise you” posts. They’re littered across the web. seconds with a piece of video content on Facebook in 2022. Editorial perspective. #1 59% of U.S.

Social Media 68

Social Media Media Video Facebook 68

Wadds Inc.

FEBRUARY 22, 2023

The latest report - Artificial Intelligence tools and the impact on public relations practice - has been nine months in the making due to the dynamic nature of the tool market and applications of AI. Andrew and I originally set out the scope of the project in May 2022. We can already see that November 2022 was an inflection point.

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Tools Publicity Analysis Technology 52

NewsWhip

FEBRUARY 11, 2022

As part of that, we spotlight a specific topic that is gaining media and public interest across the web and discuss its impact. . Let’s jump right into this week, beginning with February 7th, 2022. Feb 9th: The top publishers of January 2022 on Facebook. Here’s today’s , as an example. You can read the blog itself here. .

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Employee Crisis Facebook Web 78

Contently - Strategy

FEBRUARY 16, 2023

A content marketer’s job is to create quality content that gets in front of readers organically. At the end of the day, content marketers must nurture readers throughout a buyer’s journey, driving them down the funnel and engaging with them at every stage. Consider these seven techniques: 1. Display expertise.

SEO 134

SEO Strategy Google Engineering 134

Prohibition

OCTOBER 7, 2022

This comes as Instagram continues to double down on video as part of their 2022 plans, after extending reels to 90 seconds after the previous 60 second limit. September 2022 PR and Social Media Campaigns Round Up. Video is king when it comes to content… Meta merges platforms. The Power of the Podcast.

Instagram 62

Instagram Social Media Video Twitter 62

Sword and the Script

JANUARY 31, 2023

as per 14 September 2022, the day immediately preceding announcement of the strategic review.” “The Talkwalker hired a new CEO and new CMO in late 2022 and appears to have done a round of layoffs in sales and marketing, according to multiple social media updates I’ve observed. to $109 million.

Software 78

Software Case Study Technology Tools 78

Doctor Spin

JANUARY 16, 2024

2022, October 10). Stiglitz, who won the Nobel Prize in Economics in 2001 for analysing markets with asymmetric information. Source: Industrial Marketing Management 4 Tong, P., & Crosno, J. Industrial Marketing Management, 56, 167–180. This web series is directly inspired by the popular game “Among Us.”

Wikipedia 52

Wikipedia Film Groups Journalism 52

PRSay

DECEMBER 27, 2022

According to Cision’s 2022 Global State of the Media Report , nearly half of all journalists receive up to 50 story pitches per week. For example, if someone in your organization is quoted in your press release, then include a web link to a high-resolution headshot of that person, along with your organization’s logo.

Trends 126

Trends Pitching Twitter Nonprofit 126

Axia PR

APRIL 3, 2022

April 2022 – Adapting Your PR Strategy To Meet New Consumer Dynamics. Axia’s 60-Second Impact. 60 Seconds of Information Impacting You and Your Fast-Forward Economy. Our world is rapidly becoming one that is powered by digital relationships.

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Meeting Consumer Tools Strategy 118

Sword and the Script

MARCH 8, 2022

The PR software market has evolved to the point there are more considerations than just the features and functions. What I mean by that is most PR software tools on the market will do 80-90% of what you want. You can see this in the web demonstrations, where the presenter has to click around to get move through the product.

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Software Corporate Publicity Technology 81

Sword and the Script

DECEMBER 28, 2022

Communicators found their influence grew with executives, even as the functions they performed evolved in 2022; PR and marketing alike battled to win trust amid clutter, noise and skepticism. Every year I read and write about dozens of reports on B2B marketing and PR. 12% say competing go-to-market strategy or goals (KPIs).

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B2B Marketing Survey Software 122

Sword and the Script

AUGUST 30, 2022

Its founders – Dan Gaynor and Shann Biglione – have impressive backgrounds in PR and marketing. Following a three-way tie-up in January of 2022, the company acquired Critical Mention a few months later. In any case, I believe this is a tough sell and the market just isn’t there yet. Cision doubles down on sponsored content.

Publicity 85

Publicity Survey Enterprise Pitching 85

Sword and the Script

OCTOBER 25, 2022

That’s according to The 5th Annual JOTW Strategic Communications Survey for 2022 , which polled 483 communications professionals – mostly in the US. Lines between what constitutes PR and content marketing continue to blur. More focus on marketing/development communications than on the organization.”. Semi-controlled chaos.

Communications 126

Communications Crisis Internal International 126

Buzzstream

MARCH 7, 2024

Google Search Central blog just posted a new update titled “What web creators should know about our March 2024 core update and new spam policies” The post outlines several changes that could impact the future of link building, content creation, and upend strategies that many sites rely on. Google launched this in August 2022.

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System Google Policies Guidelines 62

Prohibition

DECEMBER 19, 2022

It’s our final social media updates round-up of 2022, so let’s see what the main platforms have been working on amid Musk’s Twitter Blue whiplash and ongoing Instagram changes and updates. Step by step guide to create a corporate video for your marketing needs. Instagram increase creator transparency.

Instagram 62

Instagram LinkedIn Social Media Media 62

PRSay

JANUARY 4, 2022

If so, join PRSA and Ann Wylie at one of their 2022 writing Master Classes. You’ll learn to write web pages, press releases, emails, content-marketing pieces and more. As we say farewell to 2021, let’s resolve to use these writing best practices in 2022: Master a better writing process. Front-load your web heads.

Writing 205

Writing Web Training Content Marketing 205

Solo PR Pro

JANUARY 17, 2023

Kathy Casciani (KC): I officially became a solo PR Pro in April of 2022. I launched Sequence Strategies in January 2022. I live in Charleston, WV and the PR market in our state is dominated by agencies. Know your target market when starting your business and let it evolve as your business changes and grows.

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Agency Travel Groups Community 108

Sword and the Script

DECEMBER 20, 2022

Marketing and PR predictions aren’t merely forecasts, but often a reflection of our aspirations and perhaps advice – mistakes we’ve made we’d like to help others avoid. “Be Pay to pay, content grows; influencer marketing cools. “I d) Influencer marketing to cool off as far as the amounts of money companies are paying influencers.”.

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Marketing Content Marketing Data Social Media 196

NewsWhip

NOVEMBER 3, 2021

We’re most of the way through the year now, and we decided it’s about time to start getting retrospective as we plan for 2022. NBC covered a wide range of healthcare topics, but Budweiser’s decision to sit out of the Super Bowl in order to funnel marketing dollars into boosting vaccine awareness was one of their top-performing stories.

Brand 88

Brand Branding Healthcare Report 88

Sword and the Script

DECEMBER 26, 2023

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. That much is apparent I compiled this year’s list of marketing and communications predictions.

Writing 198

Writing Communications Marketing B2B 198

PR in High Definition

MAY 31, 2019

There’s little doubt that voice operated devices are on the up and the market is in a continued state of growth. So, instead, here are some of the most pertinent stats for those of us in marketing roles: Almost half of UK households are forecast to own a smart speaker by 2022, according to research from OC&C Strategy Consultants.

SEO 81

SEO Google Engineering Web 81

Burrelles Fresh Ideas

MAY 9, 2023

An integrated approach includes all aspects of communications — public relations, marketing, social media, advertising — for a 360-degree view of the planning and measurement process. Source ] The communication industry may always struggle with who does what, especially when it comes to marketing/advertising and PR.

Measurement 40

Measurement Comparison Advertising Advertising 40

Flatiron Communications

JULY 5, 2022

It’s been three years since Web Summit’s sister tech conference, Collision was physically held at Toronto’s Enercare Centre. Here’s a 9-minute overview: If you’ve attended Collision or Web Summit in Lisbon, you’ll know that the marquee speakers hold court on Centre Stage. Here’s a link to The AP’s blog post on the session.

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Conference Journalism Web Comparison 36

Konnect Agency

MARCH 10, 2023

While it might seem intimidating to look for imagery, photography, websites, brands, or products in the market that resonate with you, we all have access to it daily. Author Joining Konnect in 2022, Scott brings a wealth of expertise from his career, from freelance designer to partner in a start-up design shop to art directing in agencies.

Creativity 52

Creativity Agency Survey Examples 52

Buzzstream

MAY 16, 2024

And yet, according to uSERP’s State of Backlinks for SEO report , guest posting is the third most popular link-building method behind content marketing and digital PR. For instance, if I wanted to start a new Research List using BuzzStream, I’d start a New Project, name it, and then choose Search the Web. The approach will not work.

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Blogging Google SEO Writing 62