Communications Conversations

SEPTEMBER 14, 2022

The social media content world is an interesting place in 2022. Advertising photography – You know the shots. This is what we see in our feeds from brands in 2022, right? A company called Stackla recently surveyed consumers and marketers in the UK about social content preferences. What do you see? Your employees!

Brand 215

Brand Branding Instagram Video 215

Sword and the Script

OCTOBER 1, 2020

Annual marketing salary survey shows remote interviews and shorter hiring process have become the norm as a consequence of the pandemic The was a cartoon going around the business world a few weeks ago that asked “who led the digital transformation in your company?” CEO CTO COVID-19 In the cartoon, the correct answer is COVID-19.

Survey 100

Survey Trends Marketing Creativity 100

Flack's Revenge

DECEMBER 12, 2022

This article explores the stunning rise of the Metaverse buzz and offers tips to PR professionals working in this area and in other early, frothy markets. s blog reported an aggregate $120B funding for related technology and infrastructure in the first five months of 2022, more than double the $57B invested in all of 2021.

Real Estate 156

Real Estate Case Study Technology Education 156

Prohibition

OCTOBER 7, 2022

This comes as Instagram continues to double down on video as part of their 2022 plans, after extending reels to 90 seconds after the previous 60 second limit. Should these be implemented permanently, they will open up an array of opportunities for advertising on their platforms. LinkedIn expand their advertising tools.

Instagram 62

Instagram Social Media Video Twitter 62

Sword and the Script

NOVEMBER 22, 2022

About half of comms pros say they track web traffic, impression and placements for PR measurement, but such metrics point out the direction of success rather than conclusive . Here’s how the top answers stacked up: 56% said web traffic/web analytics; 51% said impressions / estimated site traffic (i.e. PR measurement.

Measurement 85

Measurement Survey Web Software 85

Sword and the Script

APRIL 2, 2024

Sword and the Script Media can help with B2B marketing, PR and social media. It grew eventually into a tech-based email list that was free for users with an advertising model. The quality of queries changed too as the web evolved. Sword and the Script Media can help with B2B marketing, PR and social media.

Reddit 176

Reddit Software B2B Technology 176

ImPRessions - Crenshaw Communications

JANUARY 11, 2021

Most have huge advertising and marketing clout. And in what might be the unkindest cut for Trump, organizers of the 2022 PGA Championship canceled plans to host its event at his Bedminster, N.J. ” Then there’s the advertising clout of big business. Large companies are mostly bipartisan. This is big.

Corporate 338

Corporate Policies Groups Public Affairs 338

PRSay

DECEMBER 27, 2022

According to Cision’s 2022 Global State of the Media Report , nearly half of all journalists receive up to 50 story pitches per week. For example, if someone in your organization is quoted in your press release, then include a web link to a high-resolution headshot of that person, along with your organization’s logo.

Trends 127

Trends Pitching Twitter Nonprofit 127

Sword and the Script

AUGUST 30, 2022

Its founders – Dan Gaynor and Shann Biglione – have impressive backgrounds in PR and marketing. Following a three-way tie-up in January of 2022, the company acquired Critical Mention a few months later. This is effectively native advertising, which Cision says is “proven to be more trustworthy.”

Publicity 85

Publicity Survey Enterprise Pitching 85

Sword and the Script

OCTOBER 25, 2022

That’s according to The 5th Annual JOTW Strategic Communications Survey for 2022 , which polled 483 communications professionals – mostly in the US. Lines between what constitutes PR and content marketing continue to blur. More and more, I see comms positions advertised as comms + (fundraising, design, content development, etc.”.

Communications 122

Communications Crisis Internal International 122

Burrelles Fresh Ideas

MAY 9, 2023

An integrated approach includes all aspects of communications — public relations, marketing, social media, advertising — for a 360-degree view of the planning and measurement process. Source ] The communication industry may always struggle with who does what, especially when it comes to marketing/advertising and PR.

Measurement 40

Measurement Comparison Advertising Advertising 40

Konnect Agency

MARCH 10, 2023

While it might seem intimidating to look for imagery, photography, websites, brands, or products in the market that resonate with you, we all have access to it daily. Author Joining Konnect in 2022, Scott brings a wealth of expertise from his career, from freelance designer to partner in a start-up design shop to art directing in agencies.

Creativity 52

Creativity Agency Survey Examples 52

Sword and the Script

DECEMBER 26, 2023

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. That much is apparent I compiled this year’s list of marketing and communications predictions.

Writing 192

Writing Communications Marketing B2B 192

Contently - Strategy

APRIL 14, 2021

In early March 2021, Google announced plans to phase out third-party cookies by 2022, sending the targeted advertising industry into a tailspin. If I can’t advertise with ads, I have to create content that people will share,” said Bruce Clay , an SEO expert and president of Bruce Clay, Inc. ,

Privacy 124

Privacy Google Advertising Advertising 124

Contently - Strategy

DECEMBER 28, 2022

Content marketing projects thrive or languish based on the creative brief. Technology has laid the foundation for modern marketing, and generative AI is reinforcing the walls. Marketing teams are generating text, creating images, and producing video at a rapid pace. No doubt, the better the brief, the better the output.

Creativity 132

Creativity Enterprise Tools Training 132

HMA Public Relations

DECEMBER 29, 2017

Since the stock have been down 40%, the market as a whole is up like 30% to 40%, Kroger has only gotten 5% of the value back. When you look at their profitability like are they just eking out profits just barely and barely making their debt payments or do they actually have a cushion and they’re just getting penalized by the market?

Retail 49

Retail Facebook Real Estate Google 49