Bianchi Biz Blog

AUGUST 19, 2021

Making its return to Las Vegas as an in-person (as well as digital) event, CES 2022 will undoubtedly continue to be one of the most competitive trade shows we’ve seen in our nearly 30 years of doing business-to-business public relations This fact about hyper-competition is true for both journalists and exhibitors alike.

Automotive 91

Automotive Interviews Technology Mobile 91

Bianchi Biz Blog

JUNE 17, 2021

Auto suppliers and vehicle technology companies seeking PR opportunities, take note: CES is back (taking place Jan. 5-8, 2022, with Media Days Jan. Here are our top five things to start doing right now to help make CES 2022 a rousing PR success: 1. If you have already secured your spot for 2022, great!

Technology 86

Technology Automotive Trade Shows Hotels 86

Prohibition

DECEMBER 16, 2022

As 2022 draws to a close, we’re reflecting on some of the top food and drink PR campaigns from the year. From virtual subways to coffee-stained trainers, we’ve rounded up some of the most eye-catching and creative food and drink campaigns from 2022! Costa Coffee’s ‘Costa-Misation’. Birds Eye’s ‘Welcome to the Plant Age’.

Creativity 71

Creativity B2C Enterprise Examples 71

Bianchi Biz Blog

JUNE 16, 2022

Automotive and vehicle technology suppliers: The Detroit auto show is back. The reconfigured and revitalized show will feature a blend of hands-on automotive activations, traditional vehicle exhibits and its expanded showcase of automotive innovation and technology, AutoMobili-D.

Technology 86

Technology Automotive Mobile Conference 86

ImPRessions - Crenshaw Communications

FEBRUARY 27, 2023

Known as a supportive and results-driven PR leader, Patrice brings experience in consumer and B2B technology, including work with brands in the advertising, media, and marketing industries.

B2B 156

B2B Leadership Communications Agency 156

MaccaPR

FEBRUARY 7, 2022

Leading brands from Intel and AT&T to Facebook’s Meta and General Motors dropped out ahead of the Consumer Electronics Show (CES), the world’s largest technology event in January 2022, because of the latest COVID-19 variant. We all saw the headlines from Las Vegas. What’s a marketer to do? Bring your brand to life.

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Conference Trade Shows Brand Branding 62

Bianchi Biz Blog

MAY 26, 2022

3-4 , CES is the most influential tech event in the world, bringing together companies, including manufacturers, developers and suppliers of consumer technology, content, technology delivery systems and more to address the industry’s most relevant issues. Taking place Jan. 5-8, 2023, with Media Days Jan. Author: Jaclyn Bussert.

Mobile 87

Mobile Technology Automotive Meeting 87

Wadds Inc.

APRIL 26, 2023

The agency market has switched from being relatively buoyant at the end of Q3 2022 to a slowdown. Business that in September 2022 would have moved from pitch to contract to delivery within weeks is now taking several months to convert. Technology and media layoffs and a slowdown in private equity funding are also having an impact.

Agency 98

Agency Publicity Marketing Banking 98

Bianchi Biz Blog

MAY 26, 2022

3-4 , CES is the most influential tech event in the world, bringing together companies, including manufacturers, developers and suppliers of consumer technology, content, technology delivery systems and more to address the industry’s most relevant issues. Taking place Jan. 5-8, 2023, with Media Days Jan. Author: Jaclyn Bussert.

Mobile 52

Mobile Technology Automotive Meeting 52

Burrelles Fresh Ideas

MARCH 19, 2024

From sustainable practices to immersive technologies, the year 2024 promises an array of trends that will redefine the way we wander, unwind, and connect with the world around us. This downward trend in travel costs is particularly noteworthy amidst the rising prices across various sectors, with average consumer prices seeing a 3.1%

Travel 91

Travel Trends Tourism Transportation 91

Bianchi Biz Blog

AUGUST 18, 2022

With the event being virtual in 2021 due to the pandemic and in-person attendance still affected by COVID in 2022, it’s challenging to predict exactly how 2023 attendance will turn out. At CES 2022, attendance was similarly split between in-person and virtual with 44,440 people attending in-person and 40,100 participating virtually.

Automotive 65

Automotive Mobile Data Comparison 65

PRSay

OCTOBER 3, 2022

In the state’s definition, Sephora said, “‘Sale’ includes common, industry-wide technology practices such as cookies, which allow us to provide consumers with more relevant Sephora product recommendations, personalized shopping experiences and ads.”. Similar laws will take effect in Virginia, Colorado, Connecticut and Utah next year.

Privacy 78

Privacy Data Marketing Retail 78

Stern + Associates

NOVEMBER 2, 2023

“The purpose of marketing is to drive profitable, incremental growth,” explains Lecinski, winner of the Kellogg School of Management’s 2022 Outstanding Professor of the Year award. “To To accomplish that, it’s vital to be able to use the latest technology to connect with and better satisfy customers down to an individual level.”

Marketing 62

Marketing Privacy Training Strategy 62

PRSay

DECEMBER 18, 2023

Since bursting into the public consciousness in November 2022 with the debut of ChatGPT, artificial intelligence has signified “a profound shift in society, media and culture,” said Perry, the December guest for Strategies & Tactics Live , PRSA’s monthly interview series on LinkedIn. “We Perry said.

Communications 72

Communications Guidelines Technology Tools 72

5W PR

MAY 10, 2023

HOW will be led by industry veteran, Paul Miser, who joined 5W in November 2022 to spearhead the agency’s existing digital practice with the intent of creating HOW. HOW will attract digital leaders who burn with talent and the desire to reach and touch consumers by using emotional connections and technology-led insights.”

Agency 88

Agency B2C B2B Journalism 88

Bianchi Biz Blog

OCTOBER 28, 2021

With the event going virtual in 2021 and returning to in-person (with proof of vaccination) for 2022, it’s challenging to predict how attendance will exactly turn out. And with the return to an in-person event in 2022, you can expect more media attention than ever, as reporters want to be where the action and the players are.

Data 75

Data Automotive Transportation Mobile 75

Stephen Waddington

APRIL 13, 2022

in February 2022, following 0.8% growth in January 2022. The Consumer Prices Index rose by 6.2% in the 12 months to March 2022, up from 5.5% Areas of digital transformation such as education and training, healthcare and technology are likely to remain resilient. Gross domestic product (GDP) grew by 0.1%

Energy 131

Energy Government Crisis Policies 131

Wadds Inc.

FEBRUARY 15, 2023

No-one should be surprised that “perma-crisis” was declared Oxford English Dictionary word of the year 2022. The analysis of the role of technology and of influencers in particular, when bad stuff hits the fan, is worth the purchase price alone, as influencers become more and more crucial to public relations activities across sectors.

Crisis 98

Crisis Communications Crisis Management Analysis 98

Sword and the Script

SEPTEMBER 14, 2022

It has less of an impact in my focus areas of B2B technology – but it’s not zero. Moreover, today, bias has seeped into the algorithms so central to technology. That’s why this question about bias in the media, in the 5th Annual JOTW Strategic Communications Survey for 2022 is relevant. Image credit: Pixabay.

Survey 96

Survey Communications Media Engineering 96

Sword and the Script

JANUARY 31, 2023

as per 14 September 2022, the day immediately preceding announcement of the strategic review.” “The Talkwalker hired a new CEO and new CMO in late 2022 and appears to have done a round of layoffs in sales and marketing, according to multiple social media updates I’ve observed. Q3 2022 total revenue grew year-over-year 6.6%

Software 78

Software Case Study Technology Tools 78

NewsWhip

OCTOBER 11, 2023

In a time where a company’s every move is being thoroughly watched by both the media and consumers, even the most successful brands can find themselves in hot water. That’s why technology like real-time media monitoring is so important — it keeps brands ahead of any potential looming crisis inspired by external factors.

Reputation 78

Reputation Retail Nonprofit Viral 78

PR in High Definition

DECEMBER 1, 2022

The 2022 United Nations Climate Change Conference, COP27, took place in Sharm el-Sheikh, Egypt, this past month, where global leaders gathered to discuss solutions to the ongoing threats associated with the climate crisis. The IPCC named digital technology as a key enabler of energy efficiency to reduce emissions across multiple sectors.

Energy 62

Energy Engineering Technology Government 62

Solo PR Pro

FEBRUARY 7, 2023

One component was outdated technology. They knew that travel in 2022 rebounded greatly and that the holiday season was going to be especially busy. It would have seemed natural to have a plan in place to be equipped to handle those things long before December 2022. “I Not Southwest.

Airlines 58

Airlines System Reputation Travel 58

Wadds Inc.

JUNE 19, 2023

It came to the forefront of public consciousness in November 2022 when OpenAI launched a chat-based application called ChatGPT. The adoption of AI by public relations in practice Public relations does not have a good track record when adopting new technology. AI originates from the 1950s as a means of machine learning.

Publicity 105

Publicity Policies Training Engineering 105

Sword and the Script

OCTOBER 4, 2022

The PR technology space can be in some respects, divided into Davids and Goliaths. Here’s one more: Vocus was one of the earliest technology companies in the PR tech space. Muck Rack now has the resources to compete on the same playing field with a modern and homogeneous technology platform. million in a Series A. Perspective.

Technology 81

Technology Company Analytics Writing 81

Wadds Inc.

AUGUST 14, 2023

The macro-economic conditions, in particular interest rate hikes, meant we came into 2022 pessimistic of the outlook for the first half of the year for the media and marketing services M&A market. The large technology companies all seem to be cutting back and viewing their markets and therefore market spend on a quarterly basis.

Agency 52

Agency Sports Public Affairs Creativity 52

PR 20/20

SEPTEMBER 15, 2022

If you chose option one, 80% of consumers would likely agree with you. With today’s abundance of data and advanced marketing technology, consumers and businesses expect a personalized experience. In fact, according to McKinsey, 76% of consumers get frustrated when personalization is not used.

Privacy 59

Privacy Data Consumer Conference 59

Sword and the Script

JULY 18, 2023

Marketing technology spend remains high. Six in 10 (60%) of businesses say they are increasing spending on marketing technology, services and personnel this year. months in 2022 to 6.5 Seven in 10 (70%) of consumers “are willing to shift from a trusted brand to obtain a better price.” Read more on Martech 4.

B2B 78

B2B Marketing Survey Study 78

Bianchi Biz Blog

JULY 20, 2023

Data from the CES 2023 show is one source of information that can provide some useful insight to the automotive and mobility technology companies looking to maximize their ROI with PR at CES 2024. Look at these three insights – plus one bonus tip! Consider these key CES 2023 figures: CES 2023 encompassed nearly 2.2

Automotive 57

Automotive Mobile Transportation Internal 57

Shift Communications

AUGUST 29, 2023

Now, in an emerging market, is the time for AI startups to kickstart a strategic AI-PR program, and mind the gap between industry and consumer awareness From mainstream media to trade press and corporate blogs, artificial intelligence (AI) and generative AI (genAI), in particular, seems to be everywhere. So, we conducted a consumer survey.

Survey 60

Survey How To Storytelling Corporate 60

Sword and the Script

JUNE 7, 2022

And here we go the PR Tech Sum for the month of June 2022…. Vendors that white label TVEyes go to lengths to tell me they embed the technology within their own secret sauce to solve UX issues. This isn’t a PR tech story per se, but it is an interesting use of technology in PR. million in revenue in Q1 2022 , “an increase of 23.1%

Software 85

Software Internal International Pitching 85

Prohibition

AUGUST 15, 2022

This year we have started to see an array of technological advancements within the Metaverse. Thanks to evolving technologies, influencer marketing in the Metaverse is constantly changing, with many virtual influencers surpassing 1 million followers. In fact, 54% of all UK consumers find virtual entities appealing on some level.

Brand 116

Brand Branding Fashion Marketing 116

Bianchi Biz Blog

DECEMBER 2, 2020

But they are also moving more toward normalcy and are increasingly focusing on products, technologies, trends, business strategies and what lies ahead. The automaker recently showcased its Cadillac Lyriq, an electric crossover that will hit showrooms in late 2022. 4 – Technology Trends and New Design Innovations.

Mobile 73

Mobile Trends Automotive Technology 73

5W PR

OCTOBER 11, 2023

million in 2022, and companies need to be aware of the latest technological and regulatory trends to ensure a baseline organizational readiness to keep the company on strong footing and assuage the concerns of their many stakeholders, namely investors. The global average cost of a data breach was $4.35

Report 78

Report Company Publicity Banking 78

PRSay

DECEMBER 27, 2022

According to Cision’s 2022 Global State of the Media Report , nearly half of all journalists receive up to 50 story pitches per week. When consumers are ready to spend again, they will spend on brands that stuck with them. Amid deep newsroom cuts, they’re doing all of this with fewer resources, often while covering multiple beats.

Trends 126

Trends Pitching Twitter Nonprofit 126

Prohibition

JANUARY 20, 2023

Trend #1: Decline of Twitter and continued takeover of TikTok In 2022 we saw Twitter turbulence amid the Elon Musk takeover as he strived to bring the platform back to life in terms of profitability, to retain advertisers and generate more of a revenue stream. Opportunities for brands to tap into this are endless!

Social Media 62

Social Media Trends Media Instagram 62

Landis PR

JUNE 21, 2022

The most influential tech event in the world , CES brings together companies, manufacturers, developers and suppliers of consumer technology, content, technology delivery systems and more to showcase what the industry has to offer and what the future will look like. 5-8, 2023, with Media Days in January.

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Company Technology Meeting Hotels 52