MaccaPR

FEBRUARY 7, 2022

Leading brands from Intel and AT&T to Facebook’s Meta and General Motors dropped out ahead of the Consumer Electronics Show (CES), the world’s largest technology event in January 2022, because of the latest COVID-19 variant. What’s a marketer to do? Bring your brand to life. In an engaging way. Source: TriNet’s Twitter.

Conference 62

Conference Trade Shows Brand Branding 62

ImPRessions - Crenshaw Communications

JANUARY 6, 2022

It’s only the first week of 2022, but the PR scandals and triumphs of last year already seem distant. Presumably it has the potential for tangible benefits, like jobs, investment, and new scientific discoveries for 2022 and beyond. The online mortgage company has had better years. The PR Winners. Britney Spears.

Facebook 310

Facebook Crisis Employee Government 310

Stern + Associates

FEBRUARY 1, 2024

They’re making an impact right now through their research and writing and as leaders of flourishing companies and laboratories. Leveraging AI and Breakthrough Technologies for Equality and Social Justice Ayanna Howard, Ph.D. Renee Richardson Gosline, Ph.D.

Leadership 109

Leadership Ethics Education Technology 109

wiredPRworks

JANUARY 13, 2022

What does it take to really crush sales quotas in 2022? Customers are upgrading and updating everything from technology to influence. Barbara Rozgonyi is a recognized international digital thought leader and sales performance expert whose crush your sales quota training programs accelerate success for companies and customers.

Strategy 52

Strategy Training Insurance Insurance 52

PRSay

OCTOBER 3, 2022

Sephora reportedly had an arrangement with third-party companies to monitor customers as they shopped. The act regulates tracking technology that lets businesses target ads to people who have visited their websites. The act regulates tracking technology that lets businesses target ads to people who have visited their websites.

Privacy 78

Privacy Data Marketing Retail 78

Bianchi Biz Blog

JULY 22, 2021

Recently, the Consumer Technology Association announced that not only will CES2022 mark a return to an in-person format after last year’s digital-only event, but also that the automotive sector is on pace for record growth at the 2022 show. Your company needs to be finalizing what big announcements, product launches, unveilings, etc.

Automotive 107

Automotive Mobile Technology Resources 107

Sword and the Script

NOVEMBER 8, 2022

Two different companies in the PR technology space have launched indexes of their own. The list is determined by the company’s media monitoring tech and Kelp, a consulting firm Signal AI acquired in August and has turned into a corporate reputation service. An index is defined as “an indicator, sign, or measure of something.”

Corporate 78

Corporate Reputation Case Study Employee 78

Sword and the Script

JUNE 6, 2023

PR has a reputation for being notoriously slow to adopt technology – so if you want an easy way to get ahead of your peers – try experimenting with this stuff a little bit. ” The company’s platform uses two different AI tools. To that end, the company also announced two other AI related features, which I believe are proprietary.

Survey 149

Survey Software B2B Pitching 149

Sword and the Script

AUGUST 1, 2023

This is the first time I’ve seen a PR software company introduce generative AI focused on creative content, like images. Meltwater’s generative AI capabilities are built on OpenAI technology, though the company has made it’s own investments in AI. Separately, the company also announced a ChatGPT plugin for Owler.

Software 124

Software Pitching Ethics Privacy 124

Stern + Associates

JANUARY 24, 2023

They’re making an impact right now through their research and writing and as leaders of flourishing companies and laboratories. Leveraging Breakthrough Technologies for Equality and Social Justice Ayanna Howard, Ph.D. Renee Richardson Gosline, Ph.D.

Leadership 90

Leadership Ethics Education Technology 90

Sword and the Script

MARCH 1, 2022

It’s doing this through a partnership with an adtech company called Nativo, which as the brand name suggests, is a native advertising platform. Or the Longview Journal in the case of this particular announcement. The company didn’t disclose pricing, but you can be certain this will cost significantly more. What to make of it?

Software 122

Software Case Study Advertising Advertising 122

PRSay

NOVEMBER 21, 2022

While ICON 2022 buzzed with the excitement of people happy to be gathered in person again, PRSA’s conference in Grapevine, Texas, also gave PR pros the chance to hear about the latest trends in the communications profession. The livestream interview was broadcast from ICON 2022 — the first roadshow for PRSA’s monthly series on LinkedIn.

Leadership 60

Leadership Conference Retail Storytelling 60

Sword and the Script

JUNE 7, 2022

One of the assignments was a peer-reviewed journal article that made the case against merger and acquisition (M&A) transactions. Of course, b-school being b-school we debated the merits of that journal article in class. And here we go the PR Tech Sum for the month of June 2022…. Onclusive acquires Critical Mention.

Software 85

Software Pitching Internal International 85

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. c) More companies create their own content and channels to reach audiences instead of traditional media channels. I see a few things. A great data divide.

Marketing 192

Marketing Content Marketing Data Social Media 192

PRSay

MAY 12, 2023

The average American consumes nearly 13 hours of media each day, according to 2022 industry research firm Insider Intelligence. One of the most popular items was a “question of the week” feature where we went to the company cafeteria and asked random employees a question, which may or may not have been related to company news.

Employee 149

Employee Communications Storytelling Corporate 149

PRSay

DECEMBER 27, 2022

According to Cision’s 2022 Global State of the Media Report , nearly half of all journalists receive up to 50 story pitches per week. More companies are doubling down on environmental, social and governance (ESG) efforts. As more companies realize the benefit of DEI in hiring and work groups, so should your agency.

Trends 126

Trends Pitching Twitter Nonprofit 126

Bianchi Biz Blog

APRIL 17, 2023

Powertrain diversification is a major trend, as companies strive to meet stricter emissions regulations and advance their own net-zero and sustainability initiatives. How long have you been in journalism and how did you get started? And before that, I was an English and Journalism student at Bowling Green State University.

Engineering 78

Engineering Automotive Agriculture Media 78

Bianchi Biz Blog

APRIL 18, 2022

We focus on a few big general topics — talent, leadership, technology, operations — and a lot of issues are crossing those lines these days. Dealing with staffing issues touches on operations (dealing with worker shortages), talent (recruiting and training enough people) and technology (automating as much as possible).

Meeting 78

Meeting Automotive Media Newspapers 78

Shift Communications

AUGUST 29, 2023

What we found was a big awareness gap and clear opportunities in PR for AI startups and companies. The AI PR landscape In December 2022, interest around generative AI exploded alongside ChatGPT’s release and quick adoption. AI became a PR push for many companies (with an AI tech product and not).

Survey 60

Survey How To Storytelling Corporate 60

Bianchi Biz Blog

AUGUST 23, 2021

I’m a senior reporter at The Verge , and I cover the emerging technologies and business side of transportation companies big and small, with a special focus on electric vehicles. How long have you been in journalism and how did you get started? Obstacles & Opportunities: The PR Facts You Need to Know About CES 2022.

Meeting 98

Meeting Report Transportation Media 98

Bianchi Biz Blog

OCTOBER 24, 2022

We continue to run a lot of stories on how constrained supply chains, record-high fuel costs, and labor shortages are impacting trucking companies. It’s great to see how safety technologies and creature comforts have evolved in the vehicles that we ultimately rely on to bring us our goods. Just this year, FleetOwner won a Jesse H.

Meeting 60

Meeting Automotive Transportation Newspapers 60

Stern + Associates

OCTOBER 27, 2022

We can create a cleaner energy system by deploying affordable, proven technologies to create clean power and electrify our economy,” says Stokes, who holds four degrees including a doctorate in public policy from MIT and a master’s in environmental science and policy from Columbia University. “If Congress, as well as states and cities.

Policies 62

Policies Energy System Technology 62

Bianchi Biz Blog

SEPTEMBER 7, 2021

As technology editor at IndustryWeek , my beat largely revolved around how robotics and automation are changing manufacturing, the workforce and society itself. Companies are made of people, and those people have to decide how their new products will not only help customers, but how they will impact the future. I used the G.I.

Meeting 90

Meeting Transportation Media Journalism 90

OnePitch

JUNE 28, 2022

Our guest on the podcast this week is Chris Teale , the technology reporter for Morning Consult. As the technology reporter, Chris uses proprietary polling data, external data sets and interviews with experts from across the sector to write feature-length and short articles about technology trends and news. 00:06:43] BB: A few.

Survey 77

Survey Pitching Technology Writing 77

Bianchi Biz Blog

JUNE 30, 2022

After another pandemic-impacted CES in 2022 that upended plans and turned the show into a half-virtual event, the show is primed for a big in-person comeback in 2023. Your company needs to be finalizing what big announcements, product launches, unveilings, etc. It’s not like a technology showcase for media that you might host yourself.

Automotive 74

Automotive Mobile Technology Resources 74

Stern + Associates

SEPTEMBER 20, 2022

“True inclusive leadership isn’t just inclusiveness for the sake of inclusiveness,” says Wooten, who is co-author of the Wall Street Journal, USA Today and Publishers Weekly bestselling book “ Arrive and Thrive: 7 Impactful Practices for Women Navigating Leadership ” (McGraw Hill, April 2022).

Leadership 62

Leadership Crisis Management Crisis Financial 62

Sword and the Script

NOVEMBER 9, 2021

Twenty-nine months ago, when I started writing these monthly summaries , there weren’t many PR software companies talking about artificial intelligence (AI). Here’s the monthly PR Tech Sum rounding news and links from the world of PR technology. For example, fraudsters will buy stock in a company traded on pink sheets.

Software 93

Software Banking Technology Data 93

Bianchi Biz Blog

APRIL 4, 2022

Wrecked Media Group is an Ohio-based media company created in 2020 to acquire and build automotive-focused media businesses. I’m a cofounder of the company and my day-to-day is making sure the beast is fed. How long have you been in journalism and how did you get started? I am the VP of Content, Wrecked Media Group.

Groups 97

Groups Meeting Automotive Media 97

Bianchi Biz Blog

MARCH 7, 2022

In 2022, it’s a goal of mine to be more purposeful in seeking out and covering the diversity of the industry, and to profile people in trucking from all different backgrounds, races, genders, religions, etc. Constantly on my radar and well-received by HDT’s audience is: emerging technology, alternative fuel, and autonomous advancement.

Meeting 82

Meeting Automotive Media Transportation 82

Mindful Marketing

FEBRUARY 12, 2022

Despite the fact that 30 seconds during the 2022 sports spectacle reached an astounding $7 million per spot , NBC sold out its ad inventory, with a very high percentage of those spots leveraging humor , including some rather crude comedy. It’s also amusing to see men wearing neck cloths and knickers gush over a laptop app.

Advertising 81

Advertising Advertising Chemicals Energy 81

Flatiron Communications

JULY 5, 2022

Most of the fledgling companies I MC’d on the Impact Startup stage were anything but vaporware. Few could find fault with how passionate and committed these founders were to their fledgling companies. I gravitated to the Centre Stage, but checked out the PandaConf (ad/marketing), and FourthEstate (media/journalism) stages.

Conference 36

Conference Journalism Web Comparison 36

The Hoffman Agency

MAY 25, 2023

From embracing mindful coffee breaks to disconnecting from technology, Hoffman’s tips will help you manage stress and prioritize your emotional well-being to stay on top of your communications game. Disconnect from technology. Know your limits. Knowing your limits is crucial in the PR world for maintaining a healthy work life.

Communications 36

Communications Exercises Creativity Technology 36

Maxim Behar

JANUARY 18, 2023

Even though this year, I'm now 28 years in business and 15-16 years in journalism before that, this year has been the hardest year to do business at all. But, for me, these three factors that met in 2022 created difficulties. Bulgarian company! All technology development is actually happening in Bulgaria.

Government 72

Government Education Course Ethics 72

OnePitch

MAY 12, 2022

His career has spanned the intersection of business, technology, and communications. What goes on inside the newsroom is a mystery to most companies seeking exposure. With my experience behind the scenes and in front of the camera, I can help Bospar clients navigate broadcast journalism like an insider. Reporters are outsiders.

Strategy 52

Strategy Interviews Pitching Energy 52

The Hoffman Agency

SEPTEMBER 2, 2022

While some of us pursued degrees in PR or journalism, many stumbled upon the industry from something vastly different: from accounting, history, law, to other creative backgrounds. Me during my first HA London trip in April 2022. By Hoffman Europe. And the rest is history, I guess. Lorena Essmeier, Account Executive, Europe.

B2B 41

B2B Creativity Agency Writing 41

PR 20/20

APRIL 1, 2021

Scripps School of Journalism spring quarter of my junior year. Think about how rapidly technology has evolved over the last two decades. This technological revolution is unstoppable. AI-powered) technologies, and apply them to your business and career. Marketing AI Institute is a media, event and online education company.

Education 52

Education Marketing Conference Agriculture 52

Maxim Behar

NOVEMBER 23, 2020

How has your company - M3 Communications Group, Inc changed during this year? In fact, the speed of reaction, communication, decision-making is the main characteristic that defines a company as modern and innovative. In fact, I've been doing this for at least 40 years - first in journalism and then in business.

Crisis Management 83

Crisis Management Crisis Advertising Advertising 83