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6 Trends That Will Affect PR In 2022

ImPRessions - Crenshaw Communications

These are the ones that get my vote for the strongest and most relevant trends that will carry over into 2022. Research shows that consumers want the brands and companies they do business with to be fair employers, good corporate citizens, and responsible stewards of the environment. Brand purpose has real purpose.

Trends 385
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Corporate political activity is getting riskier: Companies need a full-scale review of their strategy

Agility PR Solutions

According to a survey from The Conference Board released earlier this year, fully two-thirds of companies found the environment for corporate political activity to be challenging to extremely challenging.

Corporate 146
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How does a CEO’s Personal Brand Impact Corporate Reputation?

Onclusive

Today, corporate reputation is directly impacted by and intertwined with a CEO’s personal brand. Particularly for CEOs of the world’s largest companies who’ve become brands in their own right and live life under the media spotlight. How can a CEO affect corporate reputation?

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Clutch Names 5WPR As a Leading Global B2B Company for 2022

5W PR

At 5WPR , we partner with brands – both established and emerging, corporations, global interests, national organizations, consumer companies, start-ups, unicorn technology companies, high-profile individuals, regional businesses, and others, to help them define and achieve their strategic PR goals. Work with us now!

B2B 88
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20 PR and Marketing Predictions for 2022

Sword and the Script

Professionals across the globe share analysis and perhaps, aspiration, in offering up PR and marketing predictions for 2022. The metaverse will not be huge for PR in 2022 – but watch this space.”. ~ 2022 is going to be known as the year of the employee. CommsTech will be a dominant theme in 2022. Year of the employee.

Marketing 214
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Broken Promises To Leave Russia. Corporate Reputational Ramifications.

Reputation Us

When the Russia-Ukraine War began with Putin’s actions in Russia in early 2022, many businesses worldwide faced ethical dilemmas. More than 1,000 well-known companies declared their intent to withdraw from the Russian market as a show of unity with Ukraine and opposition to Russia’s actions. It’s beyond disappointing.

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How Diverse are Corporate Boards?

Institute for Public Relations

Deloitte analyzed board diversity in Fortune 100 and Fortune 500 companies. The report identified changes in the number of board seats held by individuals in underrepresented racial and ethnic groups between 2020 and 2022. A census-level analysis of board directors from 92 … Continue reading How Diverse are Corporate Boards?