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How does a CEO’s Personal Brand Impact Corporate Reputation?

Onclusive

Today, corporate reputation is directly impacted by and intertwined with a CEO’s personal brand. Particularly for CEOs of the world’s largest companies who’ve become brands in their own right and live life under the media spotlight. How can a CEO affect corporate reputation?

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2022 Brands in Motion: Global Ethics Insights – Rebecca Wilson

Ethical Voices

While I was a bit under the weather from a cold, Rebecca provided ethics insights on a number of topics, including: . How many companies are delivering on their value-led commitments. Key findings from the 2022 Brands In Motion Study. The two things every ethical communicator must embrace. For me, it’s a real flag.

Ethics 73
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Broken Promises To Leave Russia. Corporate Reputational Ramifications.

Reputation Us

When the Russia-Ukraine War began with Putin’s actions in Russia in early 2022, many businesses worldwide faced ethical dilemmas. More than 1,000 well-known companies declared their intent to withdraw from the Russian market as a show of unity with Ukraine and opposition to Russia’s actions.

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Almanac: Challenges and opportunities for public relations 2022

Stephen Waddington

We look forward to eight of the biggest issues for public relations in 2022. Almanac: Challenges and opportunities for public relations 2022 from Stephen Waddington This isn’t a review of 2021, or even a series of predictions for 2022. The internet itself has been disintermediated by huge companies, notably Google and Meta.

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The Risks of Brand Stances on Political Issues

PRSay

Just a few months ago, companies could stay above the political fray. As recent controversies surrounding Bud Light and Target have demonstrated, gone are the days when a company could get by with issuing a belated, carefully neutral statement in response to a political issue. Ron DeSantis in March 2022.

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Chief Trust Officer? You Better Believe It!

Reputation Us

We’ve been advocating that companies hire a Chief Reputation Officer (CRO) for years— but don’t just take our word for it. This past July, the World Economic Forum declared a Chief Trust Officer to be the next C-Suite role that every company needs. By the end of 2023, the International Data Corporation ?predicts?that

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Celebrating Black History Month: Notable Thought Leaders Opening New Doors to the Future

Stern + Associates

They’re making an impact right now through their research and writing and as leaders of flourishing companies and laboratories. Center for Leadership and Ethics at Columbia Business School, she also hosts the popular TED Business Podcast. Modupe Akinola, Ph.D. An award-winning management professor and faculty director of the Sanford C.