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6 Trends That Will Affect PR In 2022

ImPRessions - Crenshaw Communications

These are the ones that get my vote for the strongest and most relevant trends that will carry over into 2022. Research shows that consumers want the brands and companies they do business with to be fair employers, good corporate citizens, and responsible stewards of the environment. Brand purpose has real purpose.

Trends 385
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CMOs say marketing budgets have increased to 9.5% of overall company revenue in 2022

Agility PR Solutions

percent of total company revenue in 2022, an increase from 6.4 of overall company revenue in 2022 appeared first on Agility PR Solutions. Following two years of precarious budgeting in a volatile, if not hostile marketplace, marketing budgets have climbed to 9.5 percent in 2021, according to Gartner.

Company 147
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New year, new customer journey: 4 insights to help brands and companies thrive in 2022

Agility PR Solutions

With increasing emphasis on marketing’s role throughout the journey from awareness to satisfaction, customer relationship management firm Insightly recently released new insights into how businesses can keep pace with the evolving customer journey in 2022.

Company 148
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20 PR and Marketing Predictions for 2022

Sword and the Script

Professionals across the globe share analysis and perhaps, aspiration, in offering up PR and marketing predictions for 2022. The metaverse will not be huge for PR in 2022 – but watch this space.”. ~ 2022 is going to be known as the year of the employee. CommsTech will be a dominant theme in 2022. Year of the employee.

Marketing 214
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2022 Media Database Buyer’s Guide

Access your copy today and learn: Why your company needs a media database. Cision has created the go-to guide for those who are hunting for a new media database. Key features and capabilities to look for in your database. Questions to ask during the evaluation process. Advice for earning adoption approval from the C-Suite.

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The Importance of Crisis Planning for 2022

PRSay

Companies can prepare by evaluating the crisis process, team, tools and resources they have in place. Making communication part of 2022 planning and strategy is more critical than ever as the pandemic continues. When planning for 2022, leaders must develop or refresh both business continuity and crisis communication plans.

Crisis 192
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The impact of cybercrime on company reputation: A 2022 update

Agility PR Solutions

The post The impact of cybercrime on company reputation: A 2022 update appeared first on Agility PR Solutions. While being a victim of a crime isn’t inherently going to cause a drop in customer loyalty, your approach to being attacked does factor in. How customers […].