5W PR

JANUARY 6, 2023

At 5WPR , we partner with brands – both established and emerging, corporations, global interests, national organizations, consumer companies, start-ups, unicorn technology companies, high-profile individuals, regional businesses, and others, to help them define and achieve their strategic PR goals. Work with us now!

B2B 88

B2B Company Corporate Measurement 88

Stephen Waddington

DECEMBER 15, 2021

We look forward to eight of the biggest issues for public relations in 2022. Almanac: Challenges and opportunities for public relations 2022 from Stephen Waddington This isn’t a review of 2021, or even a series of predictions for 2022. 30 agencies submitted data to the project. None of the top 20 agencies participated.

Publicity 128

Publicity Government Guidelines Facebook 128

ImPRessions - Crenshaw Communications

FEBRUARY 27, 2023

Known as a supportive and results-driven PR leader, Patrice brings experience in consumer and B2B technology, including work with brands in the advertising, media, and marketing industries. Anna brings over a decade of experience in the B2B PR industry, including leadership roles in agency and SaaS startup environments.

B2B 156

B2B Leadership Communications Agency 156

Solo PR Pro

DECEMBER 27, 2022

2022 Solo PR Pro Premium member accomplishments. Several of our members chimed in to share what they are most proud of achieving in their business in 2022. They were selected as a Small Agency of the Year Finalist (as was another Solo PR Pro member, Bernadette Davis Communications). Congratulations to all!

Print 58

Print Financial Journalism Healthcare 58

Landis PR

JANUARY 3, 2022

2022 will not stop posing challenges and creating opportunities for public relations practitioners no matter where they are based on the globe. Here are 25 predictions for yet another unpredictable year from the worldwide members of PRGN, the network where agency members gather to connect and share: 1. In the U.S.,

Trends 52

Trends Trade Shows Agency Communications 52

Shift Communications

JANUARY 3, 2022

By Natalie Marinaro, VP, Technology. Remote work environments were concretely established with 81% of Americans using videoconferencing technology. As we enter 2022, SHIFT’s Workplace Technology Practice has the privilege of hearing from many leaders (our clients) about what’s next in the workplace.

Technology 78

Technology Trends Employee Mobile 78

Wadds Inc.

AUGUST 14, 2023

The macro-economic conditions, in particular interest rate hikes, meant we came into 2022 pessimistic of the outlook for the first half of the year for the media and marketing services M&A market. Are there any trends agency owners should have on their radar? As a result PE are involved in over 50% of agency deals on average.

Agency 52

Agency Sports Public Affairs Creativity 52

ImPRessions - Crenshaw Communications

JANUARY 24, 2022

New York, NY, January 24, 2022 — Crenshaw Communications , a leading New York-based public relations agency specializing in PR for B2B, ad tech, and SaaS technology brands, today announced record increases for 2021 and personnel moves to support continued growth. Additionally, Sasha Dookhoo joined the B2B team as Director.

Report 156

Report Communications B2B Enterprise 156

MaccaPR

FEBRUARY 7, 2022

Leading brands from Intel and AT&T to Facebook’s Meta and General Motors dropped out ahead of the Consumer Electronics Show (CES), the world’s largest technology event in January 2022, because of the latest COVID-19 variant. Reach out to our agency – we’d be happy to help! We all saw the headlines from Las Vegas.

Conference 62

Conference Trade Shows Brand Branding 62

Prohibition

DECEMBER 16, 2022

As 2022 draws to a close, we’re reflecting on some of the top food and drink PR campaigns from the year. From virtual subways to coffee-stained trainers, we’ve rounded up some of the most eye-catching and creative food and drink campaigns from 2022! Costa Coffee’s ‘Costa-Misation’.

Creativity 71

Creativity B2C Enterprise Examples 71

Bianchi Biz Blog

MAY 26, 2022

3-4 , CES is the most influential tech event in the world, bringing together companies, including manufacturers, developers and suppliers of consumer technology, content, technology delivery systems and more to address the industry’s most relevant issues. Taking place Jan. 5-8, 2023, with Media Days Jan. Author: Jaclyn Bussert.

Mobile 87

Mobile Technology Automotive Meeting 87

Prowly

JANUARY 31, 2022

We’re finally living in a time when teams are based across the country or globe and have the powerful technologies needed to collaborate, produce great work, and deliver measurable results. The post PR Team Management: Optimize Your (Remote) PR Workflow appeared first on Prowly Magazine.

Measurement 223

Measurement Trends Technology Report 223

Sword and the Script

SEPTEMBER 5, 2023

Symphony Technology Group acquired four of PR tech companies including Onclusive, PRgloo, and, later , Critical Mention – and folded them all under the Onclusive brand. Agencies are cheap and don’t want to spend on tools that cut into margins. The operations, the technology and the cultures are rarely compatible.

Software 162

Software Marketing Leadership B2B 162

Flack's Revenge

APRIL 13, 2022

Agencies need to decide how much to spend and how to earn ROI from their tech investments. I enjoyed speaking with PR blogger Frank Strong (of Sword & the Script fame ) about the state of PR tech, for the PR, Done & Doner podcast (here’s a video of the interview ). The PR job of has never been more challenging.

Software 156

Software Tools Technology Resources 156

Bianchi Biz Blog

MAY 13, 2022

Government agencies usually require them. And many PR agencies simply hate them. Most agencies have been burned in the RFP process. Sometimes, it was a case of a sham RFP process, conducted only to leverage the incumbent agency into lower pricing. You won’t share pertinent information relating to your agency outreach.

Agency 76

Agency Automotive Mobile Exercises 76

Shift Communications

JULY 25, 2023

In tech, Gartner’s® Hype Cycle maps the maturation of emerging technologies. While ChatGPT was the top news topic in December 2022, things have already changed drastically. In the media, news coverage tends to follow a similar trajectory. And we’ve got exactly what you need to stay one step ahead of this media hype cycle.

How To 78

How To Storytelling Leadership Technology 78

Reputation Us

OCTOBER 23, 2023

On October 24, 2023, Casey Boggs, president of ReputationUs and Sameer Somal, CEO of Blue Ocean Global Technology , will be co-presenting a continued legal education (CLE) session to more than 70 attorneys of the Wyoming State Bar on the topic, “Law & Reputational Risks–Court of Law & Court of Public Opinion.”

Reputation 88

Reputation Publicity Education Corporate 88

Bianchi Biz Blog

MAY 26, 2022

3-4 , CES is the most influential tech event in the world, bringing together companies, including manufacturers, developers and suppliers of consumer technology, content, technology delivery systems and more to address the industry’s most relevant issues. Taking place Jan. 5-8, 2023, with Media Days Jan. Author: Jaclyn Bussert.

Mobile 52

Mobile Technology Automotive Meeting 52

ImPRessions - Crenshaw Communications

SEPTEMBER 22, 2022

Subscriber fatigue is real and has been seen firsthand with Netflix losing a whopping 1 million users in Q2 2022. The increase has in turn sparked new innovations in the technology. We’ve also seen an increase in solution and agency partners as well. AVOD channels increasing their reach.

Trends 170

Trends Advertising Advertising Video 170

ImPRessions - Crenshaw Communications

SEPTEMBER 22, 2022

Subscriber fatigue is real and has been seen firsthand with Netflix losing a whopping 1 million users in Q2 2022. The increase has in turn sparked new innovations in the technology. We’ve also seen an increase in solution and agency partners as well. AVOD channels increasing their reach.

Trends 170

Trends Advertising Advertising Video 170

PRSay

DECEMBER 18, 2023

In 2023, “AI has become a huge topic,” said Chris Perry, chair of Weber Shandwick Futures , the communication firm’s research and development lab that seeks to help PR agencies and their clients adapt to the major changes that artificial intelligence is causing. Relatively speaking, [AI] is still very new.

Communications 72

Communications Guidelines Technology Tools 72

Bianchi Biz Blog

OCTOBER 3, 2022

Image: CES / Consumer Technology Association. After two years without a full-fledged, in-person CES, automotive suppliers and vehicle technology providers – and their customers – are eager for CES 2023, which is just a few months away. 839,000+ mentions of CES2020 across social media platforms.

Automotive 128

Automotive Mobile Technology Hotels 128

Victorious PR

JUNE 8, 2023

In the fast-paced and ever-evolving world of cryptocurrencies and blockchain technology, a robust public relations (PR) strategy is essential for the success and growth of any project. To establish trust and credibility, working with a reputable crypto PR agency becomes imperative. This is where blockchain PR agencies excel.

Education 52

Education Community Agency Crisis 52

Bianchi Biz Blog

DECEMBER 16, 2021

They tended to revolve around a few key topics: virtual communications related to the pandemic, the search for a PR agency, media relations tips, PR for CES2022 and the hottest automotive topic of the year, electric vehicles. 8 Questions to Ask in Your PR Agency Search. The Best PR Agency RFP is No RFP. Is Media Relations Dead?

Blogging 96

Blogging Automotive YouTube Mobile 96

Sword and the Script

SEPTEMBER 19, 2022

I’ve spent the past few weeks breaking down the survey results from The 5th Annual JOTW Strategic Communications Survey for 2022 (see these posts covering the executive summary , top challenges , organizational trust in media and views on media bias ). So says a 2022 survey conducted by PRWeek for ICR. Centralized role preferred. “43%

Survey 81

Survey Corporate Communications Financial 81

Bianchi Biz Blog

JULY 22, 2021

Recently, the Consumer Technology Association announced that not only will CES2022 mark a return to an in-person format after last year’s digital-only event, but also that the automotive sector is on pace for record growth at the 2022 show. It’s not like a technology showcase for media that you might host yourself.

Automotive 107

Automotive Mobile Technology Resources 107

Bianchi Biz Blog

OCTOBER 28, 2021

With the event going virtual in 2021 and returning to in-person (with proof of vaccination) for 2022, it’s challenging to predict how attendance will exactly turn out. And with the return to an in-person event in 2022, you can expect more media attention than ever, as reporters want to be where the action and the players are.

Data 75

Data Automotive Transportation Mobile 75

Bianchi Biz Blog

APRIL 14, 2022

Agencies talk a lot about bad clients. And clients often talk about bad agencies. I’d like to believe there are no bad agencies … and no bad clients. So does your agency. And for our agency, the right-fit clients are: Companies who share our mission of helping innovators to make mobility, and the world, better.

Automotive 99

Automotive Mobile Agency B2B 99

Scott Public Relations

JULY 13, 2023

Los Angeles / July, 2023: The impact of the dramatic events of 2022 – Russia’s attack on Ukraine and the ensuing energy crisis and global economic uncertainty – continues to reverberate worldwide. The recent layoffs in the technology and startup funding winter have shaken things to a great degree adding to the ambiguity of the future.

Ethics 52

Ethics Survey Insurance Insurance 52

Wadds Inc.

MAY 17, 2023

AI went mainstream following the launch of ChatGPT in November 2022. The issue is compounded by tightening budgets within agencies and communication teams. A common organisational approach to innovation is breaking down existing workflow into discrete tasks to see how it might be disrupted by new technology.

Publicity 141

Publicity Case Study Privacy Ethics 141

Sword and the Script

JANUARY 16, 2024

This PR software company was started by a former PR agency owner; pitch analytics is where Propel really shines I have a soft spot for startups because I’ve been employed or consulted with many of them over my career. So, he sold his agency and started Propel. million in April 2022 and last December told me they had 500 customers.

Software 136

Software Pitching System Analytics 136

Communications Conversations

MARCH 30, 2022

They work on it with your advertising agency partners. This is the state of social video in 2022–sadly. Audiences don’t want polished, branded videos in 2022. Plus, the iPhone camera, as we all know, is a wonderful piece of technology full of features. Tell me if the following scenario sounds eerily familiar.

Video 113

Video Guidelines Advertising Advertising 113

Sword and the Script

MAY 30, 2023

The tech analyst likens CMOs spending and utilization of martech to gambling with the marketing budget but the real culprit may well be short-term thinking in business CMOs are buying and implementing marketing technology (martech) that their marketing teams aren’t using. Marketing is cumulative.

Survey 81

Survey Technology B2B Resources 81

Sword and the Script

JANUARY 31, 2023

as per 14 September 2022, the day immediately preceding announcement of the strategic review.” “The Talkwalker hired a new CEO and new CMO in late 2022 and appears to have done a round of layoffs in sales and marketing, according to multiple social media updates I’ve observed. Q3 2022 total revenue grew year-over-year 6.6%

Software 78

Software Case Study Technology Tools 78

Sword and the Script

JUNE 6, 2023

Summary of PR tech news from the last 30 days: PRophet offers a white-label option for PR agencies; Meltwater joins the generative AI race; mentions and new PR statistics Despite reports everyone in PR is using generative AI – it’s simply not true. This compares to 13% growth of total ARR in Q1 2022.

Survey 144

Survey Software B2B Pitching 144

Wadds Inc.

SEPTEMBER 7, 2023

These issues became less important between 2008 and 2022 because of the financial crash but are now among the top three strategic issues again. Leverage potential of data and tools Digitalisation is the most important trigger and backbone for the rapid transformation of agencies and public relations functions.

Report 116

Report Publicity Study Analysis 116

PRSay

DECEMBER 27, 2022

According to Cision’s 2022 Global State of the Media Report , nearly half of all journalists receive up to 50 story pitches per week. ESG and your agency. As more companies realize the benefit of DEI in hiring and work groups, so should your agency. Agencies must start at the internship level.

Trends 124

Trends Pitching Twitter Nonprofit 124