Shift Communications

MARCH 17, 2022

If you take nothing else about how to approach Facebook in 2022, put ad dollars behind your posts! After all, consumers trust individual recommendations over brand promotions and they’re increasingly making immediate purchases on influencer posts via affiliate marketing links. 2022 and Beyond. Instagram Marketing Strategy.

Instagram 164

Instagram Social Media Facebook Trends 164

Sword and the Script

AUGUST 9, 2022

Those findings stem from the recently released fifth annual JOTW Strategic Communications Survey for 2022. Cutting through the noise has become a key issue for all organizations and brands as the media landscape has become more dispersed and consumers seek information from a wide variety of sources,” she continued. “.

Communications 146

Communications Survey Employee Measurement 146

Prohibition

AUGUST 12, 2022

As the first half of 2022 draws to a close, we’ve rounded up six of the best food and drink PR campaigns from the year so far that really caught both our, and the UK medias attention. — BrewDog (@BrewDog) January 12, 2022. — Butterkist Popcorn (@ButterkistUK) July 28, 2022. Brewdog’s Sad AF campaign. .

Consumer 116

Consumer B2C Creativity Social Media 116

Konnect Agency

FEBRUARY 3, 2022

After the last two years of navigating the unexpected, we’re hopeful 2022 brings some normalcy back to the picture. We are hungry for in-person events, conferences – but COVID has altered the world, and planning an event in 2022 will be no easy feat. What an Influencer Marketing Agency Brings to the Table.

Agency 52

Agency Marketing Conference Instagram 52

Konnect Agency

FEBRUARY 3, 2022

After the last two years of navigating the unexpected, we’re hopeful 2022 brings some normalcy back to the picture. We are hungry for in-person events, conferences – but COVID has altered the world, and planning an event in 2022 will be no easy feat. What an Influencer Marketing Agency Brings to the Table.

Agency 52

Agency Marketing Conference Instagram 52

5W PR

JANUARY 6, 2023

At 5WPR , we partner with brands – both established and emerging, corporations, global interests, national organizations, consumer companies, start-ups, unicorn technology companies, high-profile individuals, regional businesses, and others, to help them define and achieve their strategic PR goals. Work with us now!

B2B 88

B2B Company Corporate Measurement 88

Shift Communications

JANUARY 12, 2022

By Taylor Gallagher, Account Director, Consumer. This resulted in brand campaigns that reflected both that promise of normalcy as well as a level of authenticity that consumers now demand. This resulted in brand campaigns that reflected both that promise of normalcy as well as a level of authenticity that consumers now demand.

Brand 88

Brand Branding Consumer Social Media 88

5W PR

APRIL 28, 2022

It takes extensive research and analysis to have a grasp of how consumer behavior works. Since 2003, we’ve dabbled in different industries like entertainment, consumer brands, public affairs, and digital marketing. Understanding how the markets — whether it’s B2B or B2C — work is a daunting feat. 5WPR’s track record is spotless.

Public Affairs 88

Public Affairs B2B B2C Analysis 88

Landis PR

JANUARY 3, 2022

2022 will not stop posing challenges and creating opportunities for public relations practitioners no matter where they are based on the globe. Here are 25 predictions for yet another unpredictable year from the worldwide members of PRGN, the network where agency members gather to connect and share: 1. In the U.S.,

Trends 52

Trends Trade Shows Agency Communications 52

ImPRessions - Crenshaw Communications

AUGUST 16, 2023

The agency also saw clientsSOCi and SponsorUnited named to the Inc. 5000 are ranked according to percentage revenue growth from 2019 to 2022. Digiday and Inc. recognized multiple Crenshaw Communications clients as part of their respective editorial award programs. 5000 2023 list. Companies on the 2023 Inc. 5000 2023 list.

Communications 156

Communications Enterprise Sports Technology 156

ImPRessions - Crenshaw Communications

FEBRUARY 27, 2023

Known as a supportive and results-driven PR leader, Patrice brings experience in consumer and B2B technology, including work with brands in the advertising, media, and marketing industries. Anna brings over a decade of experience in the B2B PR industry, including leadership roles in agency and SaaS startup environments.

B2B 156

B2B Leadership Communications Agency 156

5W PR

DECEMBER 29, 2021

That’s why one of the biggest trends in 2022 is going to be brands focusing their PR and marketing efforts on TikTok. Companies can create entertaining and engaging video content across most social media platforms, including Instagram and Facebook, to allow consumers to make purchases directly on those platforms.

Social Media 60

Social Media Trends Media Instagram 60

Wadds Inc.

AUGUST 14, 2023

The macro-economic conditions, in particular interest rate hikes, meant we came into 2022 pessimistic of the outlook for the first half of the year for the media and marketing services M&A market. Are there any trends agency owners should have on their radar? As a result PE are involved in over 50% of agency deals on average.

Agency 52

Agency Sports Public Affairs Creativity 52

Shift Communications

APRIL 13, 2022

So, it’s due strategy and resources that match the level of importance consumers pay it. After all, consumers are professionals too and this platform is less saturated with consumer marketing. The post 2022 Social Media Trends Pt. A lot has changed in the digital landscape over the last year. What hasn’t?

LinkedIn 78

LinkedIn Social Media Twitter Trends 78

Ethical Voices

DECEMBER 12, 2022

Key findings from the 2022 Brands In Motion Study. I’ve spent the last 25 years of my career in corporate communication as an agency owner, and with WE Communications who acquired my business back in 2016. And consumers and people are expecting brands to take a stand and stand for something now more so than ever.

Ethics 73

Ethics Brand Branding Internal 73

ImPRessions - Crenshaw Communications

JANUARY 5, 2022

Check out my recent post Unique Ways PR Pros Can (and Should) Consume News to spark ideas for staying on top of industry news in 2022. . Improve client comms – Throughout a PR agency career, no two clients will be the same. Take time for yourself – This is my personal goal for 2022.

Writing 310

Writing LinkedIn Social Media SEO 310

Agility PR Solutions

OCTOBER 4, 2022

The fast food industry is moving slow when it comes to developing emotional connections with consumers. Overall, the industry ranks 12th out of 19 examined in marketing intimacy agency MBLM’s latest brand intimacy study and rankings. The post Fast food brands still not delivering results in brand intimacy—which brands lead?

Brand 148

Brand Branding Study Consumer 148

Prohibition

DECEMBER 16, 2022

As 2022 draws to a close, we’re reflecting on some of the top food and drink PR campaigns from the year. From virtual subways to coffee-stained trainers, we’ve rounded up some of the most eye-catching and creative food and drink campaigns from 2022! Costa Coffee’s ‘Costa-Misation’. Birds Eye’s ‘Welcome to the Plant Age’.

Creativity 71

Creativity B2C Enterprise Examples 71

Communications Conversations

DECEMBER 2, 2021

many of us will start the planning process for 2022. And, given the changes in: consumer behaviors, platforms and content, social media marketers would be wise to take this chance to truly evaluate their strategies and approaches. ” Or, “Do we have budget to hire the agency/consultant to do that?”

Strategy 106

Strategy B2C B2B Resources 106

Konnect Agency

OCTOBER 20, 2022

A recent NielsenIQ survey found that 22% of consumers said they were cutting back on consuming alcohol for their health and wellness. From matcha to Sriracha, Asian-led flavors have left a culinary impact on consumers. The post Top Trends Coming out of Expo East 2022 appeared first on Konnect Agency.

Trends 52

Trends Retail Consumer Survey 52

Prohibition

AUGUST 23, 2022

This time, we’ve summarised some of the top luxury PR campaigns from 2022 so far, including some of the key partnerships brands have leveraged to raise awareness and tap into popular culture trends. Top Food and Drink PR Campaigns from 2022 so far. We’re back again with another campaign round-up! BMW’s star-studded EV campaign.

Hotels 62

Hotels B2C Trends Fashion 62

Konnect Agency

MARCH 7, 2022

This strategy ensures you are meeting your customer where you are with the end result of bringing new consumers into your sales funnel and turning them into loyal, long-term buyers. How A PR Agency Can Elevate Your Product Launch. A great way to give significant time back to the company is by leaning on a PR Agency.

Product Launch 59

Product Launch Agency Consumer Film 59

Konnect Agency

MARCH 7, 2022

This strategy ensures you are meeting your customer where you are with the end result of bringing new consumers into your sales funnel and turning them into loyal, long-term buyers. How A PR Agency Can Elevate Your Product Launch. A great way to give significant time back to the company is by leaning on a PR Agency.

Product Launch 52

Product Launch Agency Consumer Film 52

Bianchi Biz Blog

MAY 13, 2022

Government agencies usually require them. And many PR agencies simply hate them. Most agencies have been burned in the RFP process. Sometimes, it was a case of a sham RFP process, conducted only to leverage the incumbent agency into lower pricing. You won’t share pertinent information relating to your agency outreach.

Agency 76

Agency Automotive Mobile Exercises 76

MaccaPR

FEBRUARY 7, 2022

Leading brands from Intel and AT&T to Facebook’s Meta and General Motors dropped out ahead of the Consumer Electronics Show (CES), the world’s largest technology event in January 2022, because of the latest COVID-19 variant. Reach out to our agency – we’d be happy to help! We all saw the headlines from Las Vegas.

Conference 62

Conference Trade Shows Brand Branding 62

Agility PR Solutions

JUNE 27, 2022

With consumers seeking respite following two unprecedented years of a global pandemic, the media & entertainment industry topped the Brand Intimacy 2022 Study, the largest study of brands based on emotions from marketing intimacy agency MBLM, now in its 12th year.

Industry 85

Industry Report Brand Branding 85

5W PR

DECEMBER 26, 2022

billion users by the end of 2022. It continues to be one of the most downloaded apps on Apple’s app store (as of Q2 2022). The post TikTok Stats for Marketers appeared first on Public Relations Blog | 5W PR Agency | PR Firm. TikTok is expected to hit 1.8 Additionally, on average, TikTok users spend 45.8

Marketing 88

Marketing YouTube Advertising Advertising 88

Shift Communications

FEBRUARY 14, 2022

Strategies that consumer brands who serve multiple cultures (which should apply to most!) should consider implementing in 2022. Consumers are keenly aware that they are always being marketed to, especially with influencer marketing here to stay. And consumers’ expectations here have grown.

Trends 78

Trends Marketing Consumer Community 78

Sword and the Script

FEBRUARY 20, 2024

PR pitches earn a 45% open rate and a 3% response rate; the top metrics for marcom and PR by segment; Europe is more satisfied with PR agencies than the U.S. The response rate is slightly higher than all of 2022, but it’s lower than all of 2020. Europe is more satisfied with PR agencies than the U.S. Is that good?

Report 105

Report Publicity Marketing Pitching 105

Prohibition

FEBRUARY 15, 2023

So here it is, our 2023 consumer PR agency show reel: 2023 has already been a pretty exciting one for team PPR as our creative team have been busy working on multiple video projects for household names, bringing social media campaigns to life and even print and digital designs.

B2C 62

B2C Creativity Energy Print 62

ImPRessions - Crenshaw Communications

AUGUST 4, 2022

After four months of ostracism for slapping Chris Rock at the 2022 Academy Awards, Will Smith has posted a video apologizing for his behavior. That’s empowering to regular consumers. As apologies go, it’s late, but not bad. Yet as a PR observer, I’m not too concerned about Smith’s future.

Construction 385

Construction Crisis Reputation Social Media 385

Wadds Inc.

FEBRUARY 15, 2023

No-one should be surprised that “perma-crisis” was declared Oxford English Dictionary word of the year 2022. But as no communicator can be on red alert all the time – as Hartley, founder of crisis training agency Polpeo, points out – being able to tell a short-lived social media controversy from a major real-world business risk is essential.

Crisis 98

Crisis Communications Crisis Management Analysis 98

5W PR

DECEMBER 27, 2018

Cannabidoil, commonly known as CBD, will now have a legal market that could be worth more than $20 billion by 2022, according to research firm Brightfield Group. We spoke with 5W team members to provide us with a greater understanding of how PR can help CBD clients, and what the market means for the consumer.

Consumer 121

Consumer Agency Industry Education 121

Bianchi Biz Blog

OCTOBER 3, 2022

Image: CES / Consumer Technology Association. Gary Shapiro, president and CEO at Consumer Technology Association (CTA), which hosts the event, recently said that excitement is building, as CTA is expecting attendance to surpass 100,000 people. An auto show within a consumer electronics show.

Automotive 128

Automotive Mobile Technology Hotels 128

PRSay

DECEMBER 27, 2022

According to Cision’s 2022 Global State of the Media Report , nearly half of all journalists receive up to 50 story pitches per week. ESG and your agency. As more companies realize the benefit of DEI in hiring and work groups, so should your agency. Agencies must start at the internship level.

Trends 124

Trends Pitching Twitter Nonprofit 124

Konnect Agency

NOVEMBER 20, 2023

In fact, entire brand campaigns are centered entirely around AI as a way to reach and engage with tech-savvy consumers. PR experts are strategically using video content to tell compelling brand stories and engage consumers in more immersive and emotionally resonant ways. …That’s so 2022.

Viral 52

Viral Video Trends Consumer 52

PRSay

DECEMBER 18, 2023

In 2023, “AI has become a huge topic,” said Chris Perry, chair of Weber Shandwick Futures , the communication firm’s research and development lab that seeks to help PR agencies and their clients adapt to the major changes that artificial intelligence is causing. Perry said.

Communications 72

Communications Guidelines Technology Tools 72