ImPRessions - Crenshaw Communications

JANUARY 5, 2022

Check out my recent post Unique Ways PR Pros Can (and Should) Consume News to spark ideas for staying on top of industry news in 2022. . Improve client comms – Throughout a PR agency career, no two clients will be the same. Go for it in brainstorms – Creative sessions can be challenging.

Writing 310

Writing LinkedIn Social Media SEO 310

Landis PR

JANUARY 3, 2022

2022 will not stop posing challenges and creating opportunities for public relations practitioners no matter where they are based on the globe. Here are 25 predictions for yet another unpredictable year from the worldwide members of PRGN, the network where agency members gather to connect and share: 1. In the U.S.,

Trends 52

Trends Trade Shows Agency Communications 52

Shift Communications

APRIL 13, 2022

So, it’s due strategy and resources that match the level of importance consumers pay it. All posts needs across every channel needs amazing creative — vibrant art (a video, GIF, or at least an image), excellent copy and to point to high-quality content.? The post 2022 Social Media Trends Pt. The importance of social media.

LinkedIn 78

LinkedIn Social Media Twitter Trends 78

Konnect Agency

MARCH 7, 2022

This strategy ensures you are meeting your customer where you are with the end result of bringing new consumers into your sales funnel and turning them into loyal, long-term buyers. How A PR Agency Can Elevate Your Product Launch. A great way to give significant time back to the company is by leaning on a PR Agency.

Product Launch 59

Product Launch Agency Consumer Film 59

MaccaPR

FEBRUARY 7, 2022

Leading brands from Intel and AT&T to Facebook’s Meta and General Motors dropped out ahead of the Consumer Electronics Show (CES), the world’s largest technology event in January 2022, because of the latest COVID-19 variant. There’s always a creative solution. Reach out to our agency – we’d be happy to help!

Conference 62

Conference Trade Shows Brand Branding 62

Prohibition

FEBRUARY 15, 2023

We worked on various projects alongside our talented in-house creative team that allowed us to help brands convey key messages, showcase new products and support wider campaign activity. To find out more about our creative or wider services, please contact the team. Last year was a busy and exciting one for team Prohibition.

B2C 62

B2C Creativity Energy Print 62

Prohibition

AUGUST 23, 2022

This time, we’ve summarised some of the top luxury PR campaigns from 2022 so far, including some of the key partnerships brands have leveraged to raise awareness and tap into popular culture trends. Top Food and Drink PR Campaigns from 2022 so far. We’re back again with another campaign round-up! BMW’s star-studded EV campaign.

Hotels 62

Hotels B2C Trends Fashion 62

Konnect Agency

MARCH 7, 2022

This strategy ensures you are meeting your customer where you are with the end result of bringing new consumers into your sales funnel and turning them into loyal, long-term buyers. How A PR Agency Can Elevate Your Product Launch. A great way to give significant time back to the company is by leaning on a PR Agency.

Product Launch 52

Product Launch Agency Consumer Film 52

Konnect Agency

SEPTEMBER 25, 2023

This collaboration not only showcases the versatility of Pantone’s color mastery but also underlines the power of innovation and creativity in branding. Overall, this successful brand partnership leverages the strengths and appeal of both brands to create a unique and compelling product that resonates with consumers.

Brand 52

Brand Branding Fashion Creativity 52

PRSay

DECEMBER 18, 2023

In 2023, “AI has become a huge topic,” said Chris Perry, chair of Weber Shandwick Futures , the communication firm’s research and development lab that seeks to help PR agencies and their clients adapt to the major changes that artificial intelligence is causing. Perry said. We have to get busy with this stuff.

Communications 73

Communications Guidelines Technology Tools 73

Sword and the Script

DECEMBER 20, 2022

There are so many thoughtful contributions – from people working on both the in-house and agency sides. They enable consumer brand marketers to connect with influencers who have large followings on Instagram, TikTok, and YouTube, in a straightforward transactional manner. To that end, this year’s roundup is uh-mazing.

Marketing 189

Marketing Content Marketing Data Social Media 189

Konnect Agency

NOVEMBER 20, 2023

With AI’s rapid advancement and broad application potential, PR professionals are increasingly embracing AI-powered tools like ChatGPT to augment writing, supplement creativity, and fine-tune brand messaging. In fact, entire brand campaigns are centered entirely around AI as a way to reach and engage with tech-savvy consumers.

Viral 52

Viral Video Trends Consumer 52

Prohibition

JANUARY 27, 2023

We’ve rounded up some of our favourite campaigns from January 2023, that have creatively tapped into new year initiatives and awareness days – looking at what they did and why it worked. This was a playful and creative way to position their products at the centre of the Dry January conversations – good work Lucky Saint!

B2C 62

B2C Creativity Sports YouTube 62

wiredPRworks

APRIL 13, 2022

Get ready to get creative in new ways that connect brands, experiences, and customers – while you’re still in compliance! About Chris McGuire, Director Of Client Growth and Engagement at McGuffin Creative Group, and President-Elect of AMA Chicago. Bank, Capital One and TD Bank discover ways to motivate consumers to act.

Financial 52

Financial Social Media Banking Media 52

Stephen Waddington

MAY 10, 2022

The committee, which started its work in March 2021, heard evidence from influencers, talent agencies, marketing, organisations, trade associations, academics, regulators, government ministers and the four major social media platforms, Meta, YouTube, TikTok and Twitter. The closing date for responses is 1 June 2022.

Marketing 78

Marketing Government Sports Advertising 78

PR 20/20

SEPTEMBER 15, 2022

If you chose option one, 80% of consumers would likely agree with you. With today’s abundance of data and advanced marketing technology, consumers and businesses expect a personalized experience. In fact, according to McKinsey, 76% of consumers get frustrated when personalization is not used. Get started with smart content.

Privacy 59

Privacy Data Consumer Conference 59

Prohibition

AUGUST 15, 2022

These online personalities are typically created by media agencies and/or brands. Brands and agencies alike have curated story-like backstories and have given these digital influencers realistic personalities as well as characteristics that make them seem somewhat life-like. pic.twitter.com/7rsuM88CLy.

Brand 116

Brand Branding Fashion Marketing 116

Prohibition

MAY 9, 2023

The app has also become a platform for viral challenges and dances, making it a hub for creativity and self-expression. million active users per month as of 2022. During Google Marketing Live in 2022, the company said that Shorts currently attracts 1.5 In the UK, TikTok has become increasingly popular, with over 22.28

Privacy 62

Privacy Social Media Instagram Viral 62

Konnect Agency

JULY 13, 2022

Department stores start stocking their shelves (both in-store and online) for the holidays in early fall as consumers start holiday purchasing earlier each year. Start the Holiday Season One Step Ahead With A PR Agency Partner. Using a PR Agency led Gift Guide Campaign to Get Top-Tier Media Coverage.

Agency 52

Agency Retail Brand Branding 52

Bianchi Biz Blog

MAY 26, 2022

3-4 , CES is the most influential tech event in the world, bringing together companies, including manufacturers, developers and suppliers of consumer technology, content, technology delivery systems and more to address the industry’s most relevant issues. 9 Reasons Our PR Agency May Not Respond to Your RFP. Taking place Jan.

Mobile 87

Mobile Technology Automotive Meeting 87

Prohibition

JANUARY 20, 2023

Trend #1: Decline of Twitter and continued takeover of TikTok In 2022 we saw Twitter turbulence amid the Elon Musk takeover as he strived to bring the platform back to life in terms of profitability, to retain advertisers and generate more of a revenue stream. Opportunities for brands to tap into this are endless!

Social Media 62

Social Media Trends Media Instagram 62

Prohibition

NOVEMBER 16, 2022

Incorporating digital PR into your marketing strategy is a great way to enhance your SEO value and create new and creative ways to reach your target audience. . This is where you can be creative with your content marketing and target audiences who may not have necessarily interacted with your brand before. Greater SEO ranking.

Digital PR 62

Digital PR Brand Branding SEO 62

Sword and the Script

JANUARY 31, 2023

as per 14 September 2022, the day immediately preceding announcement of the strategic review.” “The Talkwalker hired a new CEO and new CMO in late 2022 and appears to have done a round of layoffs in sales and marketing, according to multiple social media updates I’ve observed. Q3 2022 total revenue grew year-over-year 6.6%

Software 78

Software Case Study Technology Tools 78

Prohibition

JULY 27, 2021

As the digital era continues to thrive, video content on social media has become an essential tool for engaging both businesses and consumers across all industries. This will continue to be the case as the “Sustainable Future of Video Entertainment” report has predicted that 82% of internet traffic will consist of video viewing by 2022.

Video 62

Video Social Media Media Instagram 62

Bianchi Biz Blog

MAY 26, 2022

3-4 , CES is the most influential tech event in the world, bringing together companies, including manufacturers, developers and suppliers of consumer technology, content, technology delivery systems and more to address the industry’s most relevant issues. 9 Reasons Our PR Agency May Not Respond to Your RFP. Taking place Jan.

Mobile 52

Mobile Technology Automotive Meeting 52

Landis PR

JUNE 21, 2022

The most influential tech event in the world , CES brings together companies, manufacturers, developers and suppliers of consumer technology, content, technology delivery systems and more to showcase what the industry has to offer and what the future will look like. Contact PRGN here to find an agency that can assist you.

Company 52

Company Technology Hotels Meeting 52

Mark My Words

MAY 3, 2022

It is blaming everything from the war in Ukraine to people sharing passwords for its 200,000 subscriber dip in the first quarter of 2022, but more alarmingly it sheepishly predicts a loss of two million more users by July, despite gaining over four times that amount in the final quarter of last year. When are they going to give back?

Film 60

Film Advertising Advertising Consumer 60

Prohibition

FEBRUARY 27, 2023

This was a great example of a campaign that taps into consumer debate around the product and using this to promote the campaign landed Vimto some excellent social and national press coverage – we were big fans of this one. It’s a creative way to show the power of a strong brand.

Brand 62

Brand Branding Viral Fashion 62

Ethical Voices

JULY 24, 2023

Big global agencies provide amazing opportunities to travel, see the world, and work on everything from Super Bowl ad clients to the G8 summit. But one of the challenges is in Washington working for foreign governments and deciding whether that’s something that you want to do as an individual and as an agency. Let me pivot a bit.

Ethics 75

Ethics Government Pharmaceuticals Policies 75

Sword and the Script

DECEMBER 28, 2022

Communicators found their influence grew with executives, even as the functions they performed evolved in 2022; PR and marketing alike battled to win trust amid clutter, noise and skepticism. Those findings stem from the recently released fifth annual JOTW Strategic Communications Survey for 2022.

B2B 116

B2B Marketing Survey Software 116

Buzzstream

MAY 19, 2022

I worked at a content marketing agency, Siege Media , for six years, and with every successful and failed campaign, I learned a new lesson. Other keywords need a creative eye to find a way to insert proprietary data to make it pitchable. And each time, I came away more prepared and excited for the next piece of content. Once per year?

Survey 91

Survey How To Reddit Pitching 91

PR 20/20

APRIL 1, 2021

That same week, I was offered my first internship with a public relations agency in Cleveland, Ohio (my hometown). I spent five years at that agency after graduation, then started my marketing firm, PR 20/20 , in 2005. That was the same year that IBM Watson won on Jeopardy! You can become a next-gen marketer. Grow Smarter with AI.

Education 52

Education Marketing Conference Agriculture 52

Prohibition

JANUARY 23, 2023

Strong visuals or animation, supported with powerful audio, captivates audiences and can generate genuine feelings of sentiment among consumers towards your brand or business. If your brand has a either a fun or emotive story to tell its consumers, consider Instagram your chance to do this and to do it well. The solution is captions.

Video 62

Video Social Media Instagram Media 62

Solo PR Pro

AUGUST 2, 2022

. “Being an educator keeps me on my toes and forces me to know the latest trends, tips and techniques for working in communications,” says Kristie Aylett , APR, Fellow PRSA and agency principal with The KARD Group PR/Marketing. DePaul University College of Communications, 2011 – 2022.

Education 107

Education Course Nonprofit Resources 107

Sword and the Script

DECEMBER 26, 2023

This year, we saw in-house teams get downsized and agency budgets get reduced. Authentic storytelling continued to excel “For PR, authentic storytelling will continue to excel as consumers seek honest, genuine experiences and solutions. There’s no point in building a reputation if the startup is facing an existential threat.

Writing 192

Writing Communications Marketing B2B 192

Contently - Strategy

APRIL 14, 2021

In early March 2021, Google announced plans to phase out third-party cookies by 2022, sending the targeted advertising industry into a tailspin. For consumers, this means those sneakers are less likely to stalk you around the internet just because you browsed Zappos one time. a search marketing agency.

Privacy 124

Privacy Google Advertising Advertising 124