Sword and the Script

DECEMBER 7, 2021

At the ripe old age of 3 or 4, her experience with technology up until that point was all based on touch interfaces like a phone or “pad” in her words. Here’s the monthly PR Tech Sum rounding news and links from the world of PR technology. Content picks from the PR tech community: . Meltwater wants to build its own Siri.

Software 85

Software Publicity Technology Data 85

NewsWhip

SEPTEMBER 21, 2023

The demand for real-time insights grew and the technology adapted to meet this demand. The biggest brand crises of 2023 Read now Consider a hypothetical scenario in which your organization uses predictive analytics and detects a potential crisis before it escalates. Data collection allowed us to reflect on past events and their impact.

Analytics 88

Analytics Media Crisis Insurance 88

Stephen Waddington

SEPTEMBER 7, 2021

The Evolving Communication Function reports that the strength of internal relationships and reporting lines are the greatest indicator of the performance of a corporate communication team. The corporate communication or public relations function is underserved an area of study, in contrast with other areas of management.

Corporate 135

Corporate Communications Public Affairs Resources 135

PR 20/20

SEPTEMBER 8, 2021

Register for Marketing AI Conference (MAICON) 2021 Virtual, Sept. 31, 2021, I sold PR 20/20 to Blue Cypress , a family of companies owned and led by Amith Nagarajan that is dedicated to building purpose-driven businesses. We will be making new investments over the coming months in talent and technology to advance the agency.

Financial 98

Financial Conference Agency Resources 98

Sword and the Script

FEBRUARY 2, 2022

SEO vendor that dabbles in PR technology buys an audience and adds an influencer to their team. Second, these weren’t just emails lists from downloaded content – but communities of engaged readers. That acquisition opened up the potential for a new technology competitor in PR – attacking from the flanks. Case in point?

SEO 132

SEO Content Marketing Marketing Software 132

Wadds Inc.

MARCH 2, 2023

A survey by Cision in 2021 reported that media relations came third in the list of reasons for distributing a press release via a wire service after brand visibility (68%) and thought leadership (36%). Almost 20 years ago technology writer Tom Foremski wrote a polemic against the press release. Press releases are nearly useless.

Engineering 98

Engineering Television Travel Financial 98

Sword and the Script

JANUARY 31, 2023

Here’s this month’s summary of the news from the vendor community this month. In 2021 it went on a $100 million buying spree: In June, it made a $24.5 million in November of 2021. The company sells services and was using proprietary technology to assist in the delivery of those services. The company raised $6.2

Software 78

Software Case Study Technology Tools 78

Shift Communications

FEBRUARY 8, 2022

By Stephanie Chan, Account Director, Technology. 2021 was a whirlwind year in terms of keeping up with events that shook our country. The cries from consumers for cultural awareness and DEI initiatives from brands was incredibly hard to navigate. . Whatever you share will be a lasting reflection of the brand.

Employee 78

Employee Leadership Consumer Internal 78

Sword and the Script

JULY 6, 2021

This month’s roundup of PR technology news is a two-fer: there’s two months’ worth of news here. The service will no longer be available as of August 1st 2021 [sic].” The pricing is based on the number of categories you subscribe to receive – i.e. technology, health care, etc. However, the listings tend to be UK-centric.

Pitching 89

Pitching Report Software Survey 89

Sword and the Script

AUGUST 30, 2022

These are both terrible terms, but I’ve adopted the latter as the moniker for these monthly roundups about the PR software vendor community – and I’m inclined to keep it. This summary of PR technology news – the PR Tech Sum – is back after a two-month hiatus. CommsTech does seem like the broader category. I do have a sense of humor.

Publicity 85

Publicity Survey Enterprise Pitching 85

Victorious PR

DECEMBER 8, 2022

Maybe you are a crypto startup or have created a new NFT or even blockchain technology. But, PR is essential to the mainstream adoption of blockchain technology. Public relations firms can create educational campaigns that target specific audiences on the technology of cryptocurrency. Strong Brand and Identity.

Real Estate 52

Real Estate Education Advertising Advertising 52

PR 20/20

APRIL 1, 2021

Think about how rapidly technology has evolved over the last two decades. This technological revolution is unstoppable. To the three great technological revolutions–the agricultural, the industrial, and the computational–we will add a fourth: the AI revolution.” — Sam Altman, CEO, OpenAI. Private Slack community.

Education 52

Education Marketing Conference Agriculture 52

Mark My Words

JANUARY 14, 2021

In a joint statement, called a ‘letter for 2021’ which overlays the pictures, the couple say: ‘I am my mother’s son. Archewell is also supporting the Center for Critical Internet Inquiry at the University of California in Los Angeles, which aims to champion racial and economic justice in the technology world.

Technology 60

Technology Community Crisis Fashion 60

wiredPRworks

MAY 23, 2022

Redirect interest to your own personal community, such a blog or membership site, where people can learn, contribute and continue the dialogue with a link to or mention of the community in your public profile and track traffic to measure results. Her podcast, Growing Social Now, launched in 2021.

LinkedIn 52

LinkedIn How To B2B Social Media 52

PR 20/20

SEPTEMBER 8, 2021

Register for Marketing AI Conference (MAICON) 2021 Virtual, Sept. 31, 2021, I sold PR 20/20 to Blue Cypress , a family of companies owned and led by Amith Nagarajan that is dedicated to building purpose-driven businesses. We will be making new investments over the coming months in talent and technology to advance the agency.

Financial 52

Financial Conference Agency Resources 52

Stephen Waddington

JANUARY 11, 2021

Fabric Academy is a digital learning and development community founded by entrepreneur Lisa Eaton. Lisa Eaton is the founder and managing director of Unwritten , a strategic communication agency based in the North of England. I caught up with Lisa in Newcastle to talk about Unwritten, Fabric and plans for 2021.

Marketing 78

Marketing Training Pinterest Creativity 78

Victorious PR

JANUARY 27, 2023

Cryptocurrency and blockchain technology are rapidly growing and evolving industries, and as such, they are also subject to intense scrutiny from the media. By being proactive in your communication, you can control the narrative around your company and ensure that the news that is shared is accurate and positive.

Company 52

Company Real Estate Strategy Publicity 52

Sword and the Script

OCTOBER 4, 2022

The PR technology space can be in some respects, divided into Davids and Goliaths. Here’s one more: Vocus was one of the earliest technology companies in the PR tech space. It claims it saw “75% year-over-year revenue growth in 2021, and more than 300% revenue growth over the three-year period from 2018-2021.”.

Technology 81

Technology Company Analytics Writing 81

wiredPRworks

APRIL 13, 2022

Get ready to get creative in new ways that connect brands, experiences, and customers – while you’re still in compliance! McGuffin Creative Group is a marketing and advertising agency dedicated to banks, financial services and healthcare organizations investing to grow their brands and motivate sales. About Barbara Rozgonyi.

Financial 52

Financial Social Media Banking Media 52

Bianchi Biz Blog

MARCH 7, 2022

Constantly on my radar and well-received by HDT’s audience is: emerging technology, alternative fuel, and autonomous advancement. At the time, I didn’t find a lot of industry coverage on drone usage in this application, and it was all so brand new to me. In 2021, at the Women in Trucking annual conference as managing editor of HDT.

Meeting 81

Meeting Automotive Media Transportation 81

Offleash

NOVEMBER 19, 2020

Despite the events of 2020, I see example after example of people charging ahead with their lives — continuing to work hard, still dreaming big, standing taller than ever for their families and their communities. At Offleash, our technology clients depend on us to get their stories told and build their brands.

Employee 100

Employee Agency Travel Community 100

Sword and the Script

MARCH 14, 2023

The company began developing the product in 2020 and went to market in 2021 with its predictive AI. The underlying technology for this predictive AI is based on a combination PRophet’s own code and that of partners. Taylor is based on a combination of technology from a company called Open AI, which made ChatGPT, and PRophet’s code.

Software 85

Software Media Relations Media Pitching 85

wiredPRworks

APRIL 27, 2021

“Podfest Master Class is an extension of Podfest Multimedia Expo, a global community of people who are interested in and passionate about sharing their voice and message with the world through the powerful mediums of audio and video. 2021 Podfest Master Class Tracks. 2021 Podfest Master Class Tracks.

Strategy 52

Strategy Case Study Marketing Energy 52

Sword and the Script

SEPTEMBER 19, 2022

This week I paused to catch up on reading several other PR and corporate communications surveys that I haven’t had a chance to read yet and summarize them here for you. Companies should be investing in the story behind their quarterly or annual results to resonate with the investment community and positively influence valuation.”

Survey 81

Survey Corporate Communications Financial 81

Sword and the Script

MAY 4, 2021

It gave the product high marks for analytics, which can be used to parse social data to find social media influencers a brand may wish to engage. The company will monitor 35,000 podcasts to the sources it monitors for brand mentions for it’s customers. Have an interesting announcement from a PR technology vendor? Content picks.

Tools 100

Tools Survey Pitching Analytics 100

wiredPRworks

APRIL 20, 2022

In the book, David provides a step-by-step plan for leveraging the power of technology to get your message seen and heard by the right people at the right time. Each edition covers the modern approaches for highly effective public relations, marketing, and customer communications—all at a fraction of the cost of traditional advertising.

Marketing 118

Marketing Social Media Trends Instagram 118

Konnect Agency

APRIL 23, 2021

Let’s dive into why this is and some of the strategies that gyms will have to implement to succeed in 2021 and beyond. There will also be tactics other businesses will need to make a note of and implement in their own brand strategy. The proof is in the quarterly sales reports at-home fitness brands reported.

Retail 52

Retail Consumer Exercises Creativity 52

Konnect Agency

APRIL 23, 2021

Let’s dive into why this is and some of the strategies that gyms will have to implement to succeed in 2021 and beyond. There will also be tactics other businesses will need to make a note of and implement in their own brand strategy. The proof is in the quarterly sales reports at-home fitness brands reported.

Retail 52

Retail Consumer Exercises Creativity 52

Sword and the Script

MARCH 9, 2021

If the community is inclined to put the “relations” back into PR, and they’ll need new tools designed to help managed the process. It really runs the gamut from huge agencies and brands, to midsize and small. If you enjoyed this post, you might also like: 8 Innovations in Public Relations Technology to Watch.

Software 146

Software Agency Pitching Analytics 146

wiredPRworks

FEBRUARY 14, 2022

Danielle is a creative at heart, but focuses on participating in community-focused entrepreneurship, convinced that it will on day save the world! Over the last decade in the digital space, Elly has created, executed, and managed social media communities for over 350 companies, athletes, and brands.

Social Media 52

Social Media Trends B2C Media 52

Konnect Agency

MARCH 16, 2021

It’s March 2021 and we are now a year into a pandemic that wasn’t supposed to last more than a few weeks. In 2021 and beyond, a brand must be digital-first to be relevant and discoverable. To put it lightly, the impact of COVID-19 hit the business world like a ton of bricks. The impact?

Consumer 59

Consumer Retail Community Mobile 59

wiredPRworks

APRIL 27, 2021

“Podfest Master Class is an extension of Podfest Multimedia Expo, a global community of people who are interested in and passionate about sharing their voice and message with the world through the powerful mediums of audio and video. 2021 Podfest Master Class Tracks. 2021 Podfest Master Class Tracks.

Strategy 40

Strategy Case Study Marketing Energy 40

Reputation Us

MARCH 19, 2021

Article originally published in the March 19, 2021 issue of CU Insights. In the wake of the pandemic and the challenges that surfaced as a result, 2021 appears to be another year that credit unions consider merging with another financial institution. This is the secret to making a credit union M&A deal truly successful.

Reputation 78

Reputation Financial Banking Employee 78

wiredPRworks

JANUARY 13, 2022

Customers are upgrading and updating everything from technology to influence. Barbara Rozgonyi leads CoryWest Media, a creative marketing communication consultancy that attracts attention, builds brands, and connects communities. Her podcast, Growing Social Now, launched in 2021. Sales is changing.

Strategy 52

Strategy Training Insurance Insurance 52

Mindful Marketing

JUNE 19, 2021

Influencer marketing has become “ the fastest-growing online marketing channel ” as countless companies have realized that ordinary people with sizable social media followings can be extremely effective at building their brands. billion in 2021. billion in 2021. billion to $9.7 in sales for every $1 spent.

Social Media 81

Social Media Media Fashion Instagram 81

Victorious PR

FEBRUARY 8, 2023

More and more organizations are turning to top PR agencies to help them craft their narratives, build their brand, and be seen in a world where everyone is fighting for visibility. It has branched into biotech, pharmaceuticals, vaccines, medical technology, and more. What is the local community like? Chances are, you’re wrong.

Industry 52

Industry Real Estate Healthcare Tourism 52

wiredPRworks

MAY 18, 2022

His fourth book, Small Town Rules: How Small Business and Big Brands can Profit in a Connected Economy shows how when every customer can talk to every other customer, it’s like living in a small town: Your reputation is everything ! Her podcast, Growing Social Now, launched in 2021. Barry Moltz on Twitter. About Barbara Rozgonyi.

Small Business 52

Small Business Social Media Radio Media 52