Sword and the Script

OCTOBER 3, 2023

BuzzSumo edges into PR with journalist database for SMBs; Poppulo adds generative AI for internal comms; why don’t PR software vendors follow basic PR standard practices? Poppulo adds generative AI for internal comms Poppulo, which develops an internal comms platform called Harmony, said it embedded generative AI into its platform.

Analysis 142

Analysis Tools Software SMB 142

Stephen Waddington

DECEMBER 30, 2019

He published a paper called PR 2020 on behalf of the CIPR in 2011 that examined the future of PR. The PR 2020 project was based on interviews with PR practitioners throughout the UK and the outlook for the forthcoming decade. They are all issues that will occupy us all in 2020. Here are the headlines. Issues in practice 1.

Government 103

Government Education Print Ethics 103

Onclusive

AUGUST 9, 2021

PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors. Internal Communications. The truth is that internal communications are really important to how things get done in any organization. Writing & Editing of Miscellaneous PR Assets.

Training 370

Training Media Training Reputation Crisis Communications 370

Sword and the Script

AUGUST 17, 2021

There are three surprising kickers in this finding too: Internal comms faced the most ethical challenges – more than external comms, Men in comms reported “significantly more ethical challenges than” women, and. Finally, reporters respond to just 3.27% of pitches, however, many will write a story without responding.

Creativity 95

Creativity Study Ethics Publicity 95

NewsWhip

FEBRUARY 7, 2020

Week 1: December 2019 / January 2020. January 2nd 2020. After this, attention started to pick up for some publishers, with Sputnik and Virology Down Under both writing about the undiagnosed victim in Wuhan, though the number dropped to 44 rather than the aforementioned 59. Week 2: January 6th – 12th 2020. Engagements.

Journalism 163

Journalism Viral Writing Report 163

Newsfile

AUGUST 17, 2023

as of the 2019-2020 school year, according to the National Center for Education Statistics Of the 3,982 institutions listed by NCES , there were 1,625 public four-year and two-year colleges; 1,660 private nonprofit four-year and two-year schools; and 697 for-profit schools in fall 2019. million women and 6.6

Education 98

Education Examples Nonprofit Policies 98

Sword and the Script

JANUARY 9, 2024

For example, I just pulled up a HARO email as I write this and found a query looking for case studies on CRM implementations. In 2020, the company quietly went IPO raising $400 million. Staffbase has started a podcast dedicated to internal comms. One Euro is currently worth $1.10 USD, so the ARR in dollars is ~$550 million.

Brand 147

Brand Branding Reddit Pitching 147

Stephen Waddington

NOVEMBER 3, 2021

There was a week in January 2020 when the leaders of every organisation assembled a cross-functional team to get to grips with the looming threat of COVID-19. More than three-quarters say that perceptions of public relations as a strategic business driver have changed during 2020.

Corporate 113

Corporate Communications Government Crisis 113

Solo PR Pro

OCTOBER 5, 2021

He was a frequent contributor to All Things Considered and Morning Edition and ended up as an intern in NPR’s Washington Bureau a year later, gaining extensive industry experience and honing his writing skills. I figured I was going to have some time without income,” he says recalling March 2020. From journalist to PR pro.

Meeting 97

Meeting Handbook Newspapers Government 97

Sword and the Script

MARCH 16, 2021

value reported in June 2020 in which optimism plummeted nearly to Great Recession levels (47.7). Current optimism levels appear to continue the upward pre-pandemic trend from February 2020 at 62.7. Optimism regarding the US economy’s next quarter (Q1 2021) compared to last quarter (Q4 2020) also showed a major increase with 55.3%

Survey 150

Survey Marketing B2B Comparison 150

Sword and the Script

JANUARY 5, 2021

As I write this piece, it’s currently trading at about $6.50 The event for the company’s public debut was held virtually, which was par for the course in 2020. Separately, Meltwater appointed John Box as the new CEO in November 2020. 2) Propel hits 50 customers in 2020. billion on its second day of trading.

Pitching 148

Pitching YouTube Community Company 148

Sword and the Script

MARCH 5, 2024

I skipped this monthly column in February because there wasn’t anything to write about. Sumera previously acquired SocialChorus, an internal comms platforms for $100 million in 2020. A similar quiet period occurred at the same time last year – between January and March. The deal is worth $257-million or $6.05

Software 125

Software B2B Pitching Data 125

The Hoffman Agency

MARCH 4, 2021

By Christian Demaude, Intern. Hey there all, I’m Chris one of the new interns at Hoffman. Ever since the start of 2020, the reality we live in has been pretty rough – something which feels all the truer now that I’ve begun working. A hot take, to be sure. So far working from home has been pretty good, all things considered.

Internal 63

Internal International Storytelling Agency 63

PRSay

JUNE 7, 2022

As an incoming local Chapter president, I had a lengthy list of tasks to prepare for the new year — update the Chapter website, confirm the January program, write my newsletter column and plan the next board meeting. Yet, according to a 2020 PR News survey , only 62% of companies have a crisis plan. Not on my list?

Crisis 78

Crisis Crisis Communications Nonprofit Local 78

Sword and the Script

NOVEMBER 5, 2019

Every month when I go to write this PR technology summary, I’m surprised at just how many new tools and features are being brought to market. This month was no exception, and perhaps because many of the launches were timed with annual PRSA International Conference which wrapped up recently. What sort of data? Why would you do this?

Internal 63

Internal International Data Media 63

Sword and the Script

JUNE 7, 2022

Scale to compete with incumbents; Prowly adds media monitoring; Cision releases internal DE&I report; World’s First-Ever NFT Press Release. Prowly was acquired by Semrush in 2020, in a move I think could be interesting. As I write this post, the current asking price on OpenSea is $36,099.60. Internal comms metrics.

Software 85

Software Internal International Pitching 85

5W PR

APRIL 26, 2021

However, several tragic 2020 events have accelerated calls for diversity and inclusion (D&I) and with that have also come moves to improve the corporate culture in many organizations. The momentum created will set a foundation for ongoing reminders throughout all of the company’s internal communications efforts.

Corporate 88

Corporate Employee B2C Internal 88

PRSay

JULY 10, 2023

For companies, demonstrative actions might range from internal processes to hiring practices and how a brand shapes — and is shaped by — the external environment. She writes about nonprofit branding and purpose marketing as a regular contributor to Adweek and Brandingmag.

Brand 145

Brand Branding Nonprofit Government 145

Sword and the Script

JULY 14, 2020

According to the Annual JOTW Communications Survey for 2020, the top PR challenges are: 1. You’re not alone; that’s the sentiment that came through in the “challenges” section of the 2020 JOTW Communications Survey. ROI and proving value 2. Educating executives 3. Cutting through the clutter 4. PR budgets 5. Ever-expanding duties 6.

Survey 135

Survey Measurement System Education 135

Reputation Us

MARCH 16, 2022

He admitted to The New York Times of writing a fake history for the movement, hiring an actor to play a former CIA agent who confessed to bird drone surveillance, creating a fully functional website, official membership cards and even making several videos and short documentaries to support the claim. How Real is your Reputation? Your staff?

Reputation 78

Reputation Government Film Viral 78

Maxim Behar

JANUARY 3, 2021

Just one simple word repeated many times dominates my all biography – work, work, work… I am an international PR expert, Harvard Kennedy school Graduated, but also have a diploma from Universities in Prague, Yokohama, Seattle, London, and Berlin. How hard or easy is it to establish and maintain a career in writing? I do not know.

Local 52

Local Writing Social Media Interviews 52

Wadds Inc.

MARCH 29, 2024

Claire Munro spoke to Rachel Miller ahead of the publication of her book Internal Communication Strategy. Rachel is the founder of consultancy All Things IC, Chartered PR and Fellow of both the CIPR and the Institute of Internal Communications. What makes it stand out from other books on the subject of internal communication?

Internal 52

Internal International Strategy Communications 52

Sword and the Script

MARCH 2, 2021

Over the course of my career, I’ve lived through two acquisitions, contributed to internal and external comms for several more, and at different organizations, and even did a divestiture. The full Forrester report was published in Q4 of 2020 and Cision is noticeably absent from the “Wave” graphic while competitors are represented.

Company 148

Company Tools Technology Software 148

Sword and the Script

FEBRUARY 16, 2021

I’d venture stepped up internal communications following the pandemic had a lot to do with these numbers. This data reflects an international sentiment felt around the world. Write with journalistic ideals. Business also scored well among those who know it best: their employees. Similarly, 72% of U.S.

Government 136

Government Survey Ethics Media 136

Sword and the Script

DECEMBER 26, 2023

Re-writing the AI draft “We’ll spend more time rewriting ChatGPT’s draft press releases, and less time finding relevant topics, reporters… thanks to it as well.” Clear and present AI “A renewed focus on and commitment to internal communications. Write a 2-4 sentence prediction for marketing and PR in 2024.]

Writing 190

Writing Communications Marketing B2B 190

Practical Law Construction

JANUARY 4, 2022

It doesn’t seem like five minutes since I was writing a post looking forward to 2021. Where did 2021 go or, for that matter, 2020 and countless other years before then? As I noted back in 2020 , this is the third decade in which I’ve blogged for Practical Law Construction. A return to normality following COVID-19.

System 52

System Construction Banking Examples 52

Sword and the Script

FEBRUARY 2, 2022

Semrush did the inverse: the SEO software company acquired the European PR software Prowly in 2020. In checking the share price in writing this post, the company is trading at around $18 per share or about 30% above its closing price on the day of its public debut. Semrush seems to be acquisitive and is well funded.

SEO 130

SEO Content Marketing Marketing Software 130

The Hoffman Agency

OCTOBER 23, 2023

Like many of us, working from home became my daily routine in 2020. In our jobs, not living in an open space all week means you can write with a clear head and be more efficient. That’s how I was able to join a Parisian agency, even an international one, from my apartment in Lyon.

Employee 36

Employee Travel Sports Meeting 36

The Hoffman Agency

AUGUST 10, 2021

By Reanna Griffith, Intern. I first realized that I wanted to go into public relations (PR) during the first lockdown in March 2020. There are many similarities between PR and journalism, such as the need for communication and writing skills. This was when I began to realize that PR could be the industry for me.

Journalism 36

Journalism Internal International Agency 36

PRSay

MARCH 23, 2021

In March 2020, as New York City became an epicenter of COVID-19 infections, its Jacob K. Sclafani recounted how the Javits Center, home to the International Auto Show and New York Comic Con, worked with 20 different local, state and federal agencies to convert the 2.1-million-square-foot Today, it’s a vaccination site.

Crisis 86

Crisis Employee Trade Shows Local 86

Reputation Us

DECEMBER 2, 2021

Many a spotlight shines on low pay rates and overpriced products, while objectification, embezzlements and internal espionage amped up the shock value. In the event of a reputational crisis, debating these questions in advance and writing them into a crisis management plan could mean the difference between a company’s success or its failure.

Reputation 88

Reputation Crisis Government Corporate 88

Sword and the Script

JUNE 3, 2020

1) The PR tech vendors comms pros recommend The 2020 JOTW Communications Survey identified the PR tech vendors most likely to be recommended. The application in crisis communications is interesting because in the face of negative news coverage the internal debate tends to be two-fold: a) should we respond and b) if so, how?

Product Launch 94

Product Launch Survey Banking Pharmaceuticals 94

NewsWhip

JULY 29, 2020

Our monthly English-language rankings often have a national bias, as publishers covering the big trends in politics and national and international news naturally receive more attention. So we decided to analyze the local stories and publishers that are getting the most public interest. Let’s dive in. . Local-national publishers.

Local 88

Local Comparison Trends Television 88

Solo PR Pro

SEPTEMBER 28, 2022

Then in fall 2010, Mary took a six week leave from her business to serve as a volunteer senior communication specialist on Senator Lisa Murkowski’s historic write-in campaign, for which she received a PRSA Silver Anvil Award. She started The Barber Group when she had two little boys and wanted more freedom and balance.

Meeting 52

Meeting Nonprofit Groups Advertising 52

Solo PR Pro

DECEMBER 22, 2020

In between writing press releases and managing content, it's difficult to find the time for professional development — still, the benefits are too good to overlook. They have a strong writing track [and] lots of sessions that #PR folks would find valuable.”. International Conference on Communications Management and Public Relations.

Conference 58

Conference Content Marketing Community Education 58

Maxim Behar

SEPTEMBER 5, 2021

In order to do it correctly, we must have a completely different level of understanding of the company's activities, we must know the internal organizational structure, and even to put ourselves in the CEO’s place. I write about this in my last book, which I already published during the pandemic - The Morning After.

Meeting 98

Meeting Advertising Advertising Agency 98

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. The list below is broken into four sections: Marketing statistics from 2020. Public relations statistics from 2020. Content marketing statistics from 2020.

Survey 174

Survey Marketing B2B Study 174