PRSay

JULY 10, 2023

For companies, demonstrative actions might range from internal processes to hiring practices and how a brand shapes — and is shaped by — the external environment. A corporate mission in action means being proactive about how the organization demonstrates its values to the world.

Brand 145

Brand Branding Nonprofit Government 145

PRSay

JUNE 7, 2022

As an incoming local Chapter president, I had a lengthy list of tasks to prepare for the new year — update the Chapter website, confirm the January program, write my newsletter column and plan the next board meeting. Yet, according to a 2020 PR News survey , only 62% of companies have a crisis plan. Not on my list?

Crisis 78

Crisis Crisis Communications Nonprofit Local 78

Reputation Us

DECEMBER 2, 2021

Numerous corporate scandals in the past decade illustrate just how unaware boards of directors can be about their companies’ deeply rooted problems. Many a spotlight shines on low pay rates and overpriced products, while objectification, embezzlements and internal espionage amped up the shock value.

Reputation 88

Reputation Crisis Government Corporate 88

Sword and the Script

FEBRUARY 16, 2021

I’d venture stepped up internal communications following the pandemic had a lot to do with these numbers. Employers are more believable than government, media reporters with named sources, major corporations, media reports with anonymous sources, advertising and “my social media.”. Write with journalistic ideals.

Government 139

Government Survey Ethics Media 139

Sword and the Script

MARCH 2, 2021

Over the course of my career, I’ve lived through two acquisitions, contributed to internal and external comms for several more, and at different organizations, and even did a divestiture. The full Forrester report was published in Q4 of 2020 and Cision is noticeably absent from the “Wave” graphic while competitors are represented.

Company 151

Company Tools Technology Software 151

Sword and the Script

JULY 14, 2020

According to the Annual JOTW Communications Survey for 2020, the top PR challenges are: 1. You’re not alone; that’s the sentiment that came through in the “challenges” section of the 2020 JOTW Communications Survey. ROI and proving value 2. Educating executives 3. Cutting through the clutter 4. PR budgets 5. Ever-expanding duties 6.

Survey 140

Survey Measurement System Education 140

Sword and the Script

JUNE 3, 2020

1) The PR tech vendors comms pros recommend The 2020 JOTW Communications Survey identified the PR tech vendors most likely to be recommended. The application in crisis communications is interesting because in the face of negative news coverage the internal debate tends to be two-fold: a) should we respond and b) if so, how?

Product Launch 96

Product Launch Survey Banking Pharmaceuticals 96

Solo PR Pro

DECEMBER 22, 2020

In between writing press releases and managing content, it's difficult to find the time for professional development — still, the benefits are too good to overlook. They have a strong writing track [and] lots of sessions that #PR folks would find valuable.”. Who doesn’t want that? Conference Date : May 16-19, 2021, in Nashville, TN.

Conference 58

Conference Content Marketing Community Education 58

Sword and the Script

DECEMBER 26, 2023

High demand for experienced communicators “Corporate communications professionals will continue to advance into top organizational leadership roles as their unrivaled combination of business strategy and stakeholder insight continues to become more essential. .” ~ Scott Kaminski , Senior Marketing Manager, Häfele America Co.

Writing 194

Writing Communications Marketing B2B 194

Sword and the Script

OCTOBER 5, 2021

I wrote a product review of Agility PR in 2020 based on hands-on testing: The Updated Media Monitoring Module by Agility PR Solutions is a Solid Tool for the Price Point. In my view, SocialChorus is really the only tech player in internal comms – and the company has been doing interesting things. Is this a rebrand?

Software 156

Software Tools Print Technology 156

Bianchi Biz Blog

FEBRUARY 22, 2021

I work with the lead editors of each CVG brand to support implementation and continuation of consistent internal processes. Additionally, I still write, and will take on event coverage or feature assignments. I really enjoy writing stories where people share their experiences or perspective. Instagram – cv_eschueller.

Groups 55

Groups Meeting Transportation Media 55

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. The list below is broken into four sections: Marketing statistics from 2020. Public relations statistics from 2020. Content marketing statistics from 2020.

Survey 178

Survey Marketing B2B Study 178

Sword and the Script

DECEMBER 10, 2019

And now on with the marketing and PR predictions for 2020. In 2020 I think we will see analytics playing a bigger role in helping teams become more proactive in their approach with customers and less reactive. In the daily struggle for attention and visibility, small companies do not leave the field to large corporations.

Marketing 101

Marketing Content Marketing Advertising Advertising 101

Sword and the Script

JANUARY 28, 2020

In addition, Notified told me they expect to add a traditional media database as another option sometime in early 2020. Notified says some customers use this for internal communications too. A search of several review sites – G2, Capterra, TrustRadius and Software Advice – did not produce any reviews at the time of this writing.

Software 117

Software Tools Publicity System 117

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. This will contribute to even more noise, and it will make high-quality corporate content both more appreciated and harder to find.”.

Marketing 190

Marketing Content Marketing Data Social Media 190

Prohibition

JANUARY 14, 2022

The purpose of a PR Crisis Plan is to help you make quick and effective decisions when faced with negative publicity from a wide range of sources, including customer complaints, faulty products, product recalls and corporate scandals. Corporate impropriety, such as fraud, theft, negligence, corruption, deception, poor customer service etc.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Sword and the Script

NOVEMBER 9, 2021

Fraudulent press releases go out on two major wire services; IR comms platform Q4 has $100M IPO; internal comms tech strives to overcome email deluge; Innodata CEO talks up AI in Agility PR on an earnings call. Intrado was formerly known as West Corporation. Internal comms tech strives to overcome email deluge.

Software 94

Software Banking Technology Data 94

Sword and the Script

JANUARY 17, 2023

This is an effort to provide an impartial, but candid opinion, based on my experience on the vendor side and monthly research and writing. Review: The Updated Media Monitoring Module by Agility PR Solutions is a Solid Tool for the Price Point (2020). International-based all-in-one PR software providers. Prezly (Belgium).

Technology 94

Technology Software Resources Pitching 94

Sword and the Script

MARCH 1, 2022

The earnings release named new customers in this segment “as Marriott International, Nike, McKinsey & Company, Lego and Bayer.”. It has “more than 250 corporate and government clients across Singapore and New Zealand,” according to the announcement. years, having joined in September of 2020. Internal comms a top priority.

Software 121

Software Case Study Advertising Advertising 121

Sword and the Script

DECEMBER 28, 2022

Every year I read and write about dozens of reports on B2B marketing and PR. Consulting firm Burton-Taylor International published a report finding annual spending on PR “media intelligence solutions” grew 14.7% billion in 2020. Read more: Quick Summaries to 5 Surveys of PR and Corporate Communications.

B2B 118

B2B Marketing Survey Software 118

Maxim Behar

JANUARY 31, 2024

Having couples of university educations, writing numerous of interesting business books, some of them bestsellers in the USA, accumulating huge experience in strategic consulting an crisis management, managing many international communications organization, Behar with no doubt now is one of the global leaders in Public Relations business.

Publicity 59

Publicity Crisis Management Leadership Hotels 59

Sword and the Script

NOVEMBER 7, 2023

As I noted in a product briefing back in 2020, the product workflow is designed to begin list building with searches for recent coverage on a topic. One company alone sent me 45 separate emails,” writes Chris Stokel-Walker in Fast Company. [ Note : If a carpenter bangs crooked nails, which is at fault: the hammer or the carpenter?]

Employee 137

Employee Software Survey Tools 137

Practical Law Construction

FEBRUARY 10, 2021

If the Brexit deal, ongoing Covid-19 developments and updates on the Building Safety Bill and the Corporate Insolvency and Governance Act isn’t enough to keep those in the construction industry on their toes, the latest guidance from HMRC is that the VAT reverse charge on construction services will commence from 1 March 2021.

Construction 52

Construction Corporate Policies Industry 52

Sword and the Script

AUGUST 6, 2019

Those new features include a pitch approval tool, social listening dashboard, location targeting/filtering, an enhanced analytics dashboard including placement tracking, and a pitching coach composed of current editors and journalists who write for top tier publications.”. 4) West Corporation rebrands as Intrado…but who was West?

Marketing 63

Marketing Pitching Corporate Tools 63

Contently - Strategy

JUNE 11, 2020

Research for this report was compiled in May 2020. This data looks at all content produced by our clients in the spring of 2020. (To Seventy-two healthcare companies qualified for the Fortune 1000 list in 2020. A post shared by RealSelf (@realself) on Apr 20, 2020 at 9:55am PDT. The same holds true for healthcare content.

Healthcare 136

Healthcare Content Marketing Industry Trends 136

Sword and the Script

DECEMBER 24, 2019

I review a lot of marketing studies and surveys – and write about the one I think will be helpful for readers. How long does it take to write the average blog post? 3 hours and 57 minutes; 38% of bloggers report it takes more than 4 hours to write a post; and 19% say it takes six or more hours. Click To Tweet.

Marketing 78

Marketing Publicity Survey Study 78

Contently - Strategy

SEPTEMBER 15, 2021

Research for this report was compiled in May 2020. This data looks at all content produced by our clients in the spring of 2020. (To Seventy-two healthcare companies qualified for the Fortune 1000 list in 2020. A post shared by RealSelf (@realself) on Apr 20, 2020 at 9:55am PDT. Methodology.

Healthcare 59

Healthcare Content Marketing Industry Trends 59

Sword and the Script

FEBRUARY 4, 2020

Welcome to the first PR technology summary ( PR tech sum ) of 2020. There are additional benefits, according to LeighAnne Manwiller , writing for the company’s blog : “Through various unsubscribe and subscribe options, a journalist with a profile within the Meltwater platform has the ability to control whose pitches they receive.

Software 103

Software Analysis Data Tools 103

Stephen Waddington

SEPTEMBER 29, 2021

That data is from the 2020 PRCA Census. They act as a common, corporate language. The industry has a wholly unrealistic expectation that graduates should be oven ready, and able to immediately undertake a stakeholder audit, write a blog, or pitch media. In this sense they’re a useful tool. The Wadds Inc.

Industry 153

Industry Publicity Agency Community 153