Burrelles Fresh Ideas

APRIL 2, 2024

These insights form the foundation for our infographic – a must-see for any PR pro! While overall trust in the media reached its lowest depth in 2020, it is now rebounding. We dug into some of the latest research to uncover seven compelling reasons traditional media continues to profoundly influence your target audience.

Media 103

Media Radio Print Newspapers 103

Reputation Us

FEBRUARY 21, 2023

Methods include blog posts, whitepapers, product reviews, ebooks and articles to images and infographics, videos and audio. More than 91 percent of businesses use content marketing, according to the Semrush State of Content Marketing report. But content also includes your press releases, corporate communications and annual report.

Reputation 78

Reputation Corporate Content Marketing Survey 78

PR Fuel

MARCH 17, 2020

It might mean providing quick tips in a video or on an infographic. The post Public Relations Tips: Grow to New Heights Fast in 2020 appeared first on eReleases. Depending on your business, this might mean writing in-depth articles that show you’re an authority in your niche.

Publicity 65

Publicity Small Business Advertising Advertising 65

5W PR

JULY 15, 2020

In March 2020, digital newsroom designer pr.co In 2020, media kits are also a particularly helpful tool for initiating partnerships with influencers and other brands looking to promote themselves and their products. Evolution and History of Media Kits. published an article tracing the evolution of media kits from the 1960s until today.

How To 176

How To Media Guidelines Pitching 176

wiredPRworks

APRIL 20, 2021

infographics, 39.3% Key takeaways include info on: How the events of 2020 continue to affect the media The factors shaping how journalists work with PR pros Trust (or lack thereof) in the media? Be a trendspotter – tip them off on what’s to come Time it right. images, 44.6% videos, 42.7% social media posts. original research.

Report 52

Report Trends Media Infographics 52

Newsfile

NOVEMBER 14, 2023

pic.twitter.com/7BX9N3ZWyK — Amazon (@amazon) November 21, 2020 Deloitte: Projected Rise in Holiday Retail Sales Deloitte’s press release offers a detailed forecast of holiday retail sales, emphasizing their market analysis expertise and providing insights into upcoming consumer spending trends. Our #BlackFriday deals are here!

Examples 116

Examples Energy Retail Product Launch 116

Prohibition

AUGUST 17, 2021

Whether your video is an animated infographic explaining the latest stats of complex research or a promotion for a new product your audience will be more interested to interact and engage with video content. According to Wyzowl’s 2020 report 89% of video marketers said that video gave them a good ROI. Retention and ROI.

Content Marketing 62

Content Marketing Video Marketing Product Launch 62

Sword and the Script

MAY 5, 2020

That’s the analysis if Propel, which analyzed pitches sent through it’s system by US-based PR pros over the first four months of 2020. based PR professionals in 2020.” Images and infographics are an excellent way to provide context to your news story. Propel is a startup based in Israel. They’re ceding the field to marketing.”

Pitching 85

Pitching Survey System Technology 85

Buzzstream

FEBRUARY 3, 2021

With uncertainty still rife surrounding the pandemic, since early 2020 outreachers have had to be more versatile and adaptable than ever before. Reactive outreach and campaigns have been a strong theme amid the pandemic, and the industry nailed this in 2020. Infographics. Creativity is key. Interactive Campaigns.

Digital PR 170

Digital PR Industry Strategy Film 170

Barokas

FEBRUARY 12, 2019

According to a recent infographic by GO-Glove, 90% of businesses will use social media for customer service by 2020. Social media has undoubtedly transformed the way brands serve and interact with customers. While it’s become the norm for consumers to reach out to brands for help via Twitter, Facebook, Instagram, etc.,

Customer Service 60

Customer Service Social Media Media Infographics 60

wiredPRworks

APRIL 20, 2021

infographics, 39.3% Key takeaways include info on: How the events of 2020 continue to affect the media The factors shaping how journalists work with PR pros Trust (or lack thereof) in the media? Be a trendspotter – tip them off on what’s to come Time it right. images, 44.6% videos, 42.7% social media posts. original research.

Report 40

Report Trends Media Infographics 40

5W PR

MAY 27, 2022

The first thing that companies and their robotics solutions need to take into consideration is the growth of their industry which, according to the International Federation of Robots, in 2020 a record of 2.7

Company 88

Company Strategy Publicity Real Estate 88

PRSay

JUNE 11, 2021

A great example of this was our “COVID is Not the Flu” infographics, which reached over 20 million users on Facebook alone. For example, in June 2020, we published a news release about a study on the linkage of hospital and other records predicting both fatal and nonfatal opioid overdoses.

Publicity 157

Publicity Social Media Report Fashion 157

Sword and the Script

NOVEMBER 9, 2021

I got to test drive the Agility PR platform in January of 2020 (before all the AI) and here’s my product review. Propel released its “media barometer” report that compares the third quarter of 2020 to the same period in 2021. Business Wire traces the use of infographics in earnings announcements back to comic books.

Software 93

Software Banking Technology Data 93

PRSay

MAY 30, 2018

With media agencies such as Manga forecasting that half of all global advertising dollars will be spent online by 2020, communications professionals must learn how to adapt and incorporate a digitally centered approach to their overall strategic planning.

Strategy 60

Strategy Communications Case Study Data 60

Critical Mention

SEPTEMBER 21, 2018

In fact, according to Buxton Customer Analytics, by 2020 millennials (ages 20-36) are projected to have a spending power of 1.4 In an article on its website, MarketingProfs shared an infographic by US Presort that debunks direct mail myths, one of them being that millennials don’t even look through their mail.

Advertising 84

Advertising Advertising Privacy Analytics 84

PR 20/20

MARCH 7, 2017

But with the number of bloggers projected to hit more than 31 million by 2020 in the U.S. For example, content can be repurposed into: Infographics: Guide your readers through stats and numbers. When you think of visual content, you may be imagining static images, CTAs or infographics. 55% want to create more visual content.

Strategy 46

Strategy Marketing Infographics Trade Shows 46

Karen Freberg

APRIL 20, 2020

This week marks our last “full week” of the semester and our Spring 2020 term will finish in the next few days. Presenting this either in an email or infographic is key. Well, this is where I am at currently at the University of Louisville. To say that this semester has been eventful would be an understatement!

How To 69

How To Infographics Video Social Media 69

Cision

MAY 29, 2017

billion by 2020. For instance, if a blog post does extremely well, you can then make a video, slideshow and an infographic to get a better momentum. This means you need to repurpose your content and convert it into videos, slideshows, podcasts, infographics and other forms. billion in 2014 to 2.17 billion in 2016. Offer Variety.

How To 129

How To Content Marketing Engineering Advertising 129

Sword and the Script

DECEMBER 24, 2019

but most CMOs (61%) expect “their budgets to rebound in 2020” according to The CMO Spend Survey by Gartner. Read more: 2020 Marketing Budget Planning: Here’s How Marketers Say Spending is Shaping Up. More 2019 year-end roundup posts: 30 Pragmatic Marketing and PR Predictions for 2020. Click To Tweet. of revenue to 10.5%

Marketing 78

Marketing Publicity Survey Study 78

Beyond PR

MAY 30, 2017

billion by 2020. For instance, if a blog post does extremely well, you can then make a video, slideshow and an infographic to get a better momentum. This means you need to repurpose your content and convert it into videos, slideshows, podcasts, infographics and other forms. billion in 2014 to 2.17 billion in 2016. Offer Variety.

How To 40

How To Engineering Content Marketing Advertising 40

NewsWhip

MAY 27, 2021

It showed how this is happening through some really beautiful and smart simulation which was essentially just this animated infographic. So, when we think about meeting our audiences where they are and where we were at that time, I think this came out in March 2020, we were stuck in our homes, we were on our iPads, we were feeling hopeless.

Healthcare 78

Healthcare Storytelling Communications Local 78

Contently - Strategy

APRIL 14, 2021

” A 2020 report published in the Journal of Retailing and Consumer Sciences noted that more than half (around 53 percent) of consumers queried about their comfort level with targeted ads were at least “slightly uncomfortable” with the practice. “Pay-per-click will also likely go up for social media ads.”

Privacy 124

Privacy Google Advertising Advertising 124

Sword and the Script

SEPTEMBER 10, 2020

Here’s what the numbers look like broken out: 68% of B2B tech prospects have engaged with webinars 45% videos 43% in-person events 38% white papers 36% blog posts 32% advertisements 25% infographics 24% social media, and 17% eBooks. Here’s what that looks like graphically: In-person events were largely derailed by the pandemic in 2020.

B2B 113

B2B Consumer Marketing Survey 113

Sword and the Script

DECEMBER 28, 2022

billion in 2020. Some 70% reported video has a greater impact “over other content formats such as infographics, e-books and white papers” in raising awareness of a business problem. Consulting firm Burton-Taylor International published a report finding annual spending on PR “media intelligence solutions” grew 14.7% billion in 2021.

B2B 118

B2B Marketing Survey Software 118

Contently - Strategy

DECEMBER 5, 2019

Create social videos and infographics. Create social-friendly videos and infographics. Our industry analysis found that videos and infographics outclassed other content formats in terms of average social shares. Infographics, meanwhile, saw twice as many shares as articles. (We’ll Here are our biggest takeaways.

Financial 111

Financial Industry Report Insurance 111

Contently - Strategy

JUNE 11, 2020

Research for this report was compiled in May 2020. This data looks at all content produced by our clients in the spring of 2020. (To Seventy-two healthcare companies qualified for the Fortune 1000 list in 2020. Animated videos and infographics, for instance, can make a site come across as more innovative and trustworthy.

Healthcare 136

Healthcare Content Marketing Industry Trends 136

Contently - Strategy

SEPTEMBER 15, 2021

Research for this report was compiled in May 2020. This data looks at all content produced by our clients in the spring of 2020. (To Seventy-two healthcare companies qualified for the Fortune 1000 list in 2020. Animated videos and infographics, for instance, can make a site come across as more innovative and trustworthy.

Healthcare 59

Healthcare Content Marketing Industry Trends 59

The Proactive Report

NOVEMBER 12, 2016

Video: According to a Cisco study by 2020 75% of all Internet traffic will be video consumption. Graphic Design: Since you need excellent images with your content it has become a necessary PR skill to design and produce great visuals and infographics that are correctly sized and formatted for each platform.

SEO 153

SEO Engineering LinkedIn Analytics 153